Ad Fraud Detection Tools Market Report 2024 (Global Edition)

Global Ad Fraud Detection Tools Market Report 2024 Market Size Split by Type (Website, Mobile), by End-use (E-Commerce, Travel, Finance, Gaming, Others)

Ad Fraud Detection Tools Market Report Description

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Ad Fraud Detection Tools Market Insights Video

Competitive Landscape of the Ad Fraud Detection Tool Market

The competitive landscape of the Ad Fraud Detection Tool market features key players offering advanced solutions utilizing machine learning and analytics to combat ad fraud. Competition is driven by technological innovation, the ability to provide real-time insights, and the effectiveness of detection algorithms. As digital advertising grows, firms are also focusing on partnerships and integrations with ad networks and agencies to enhance their service offerings and market reach.

In March 2024, FIS partnered with Stratyfy, an alumnus of the FIS Fintech Accelerator, to enhance its SecurLOCK card fraud management solution. This collaboration aims to significantly increase the accuracy of identifying and preventing fraudulent card transactions. (Source: https://fisglobal.gcs-web.com/news-releases/news-release-details/fis-offers-greater-card-fraud-detection-through-new-artificial) In November 2023, LexisNexis Risk Solutions announced a new alliance with Agenium, a leader in disruptive platform technology, to integrate data and analytics into the life insurance application process, delivered through an innovative, no-code configurable platform. (Source: https://risk.lexisnexis.com/about-us/press-room/press-release/20231116-agenium-alliance#:~:text=ATLANTA%20%E2%80%94%20LexisNexis%C2%AE%20Risk%20Solutions,application%20process%2C%20delivered%20through%20an) In September 2022, Fiserv acquired The LR2 group, which operates as The City POS. The City POS offers payment processing and point-of-sale services. The City POS has been an important ISO partner of Fiserv for over a decade. (Source: https://investors.fiserv.com/sec-filings/all-sec-filings/content/0000798354-23-000018/fisv-20230930.htm)

Top Companies Market Share in Ad Fraud Detection Tools Industry: (In no particular order of Rank)

• AppsFlyer Ltd.
• Adjust GmbH
• Branch Metrics
• Inc.
• FraudScore
• Interceptd (App Samurai Inc.)
• Machine Advertising Limited
• Perform(cb)
• LLC
• Scalarr Inc.
• Singular Labs
• Inc.
• Confidential Data
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• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Ad Fraud Detection Tool Market

Which Region Dominates the Ad Fraud Detection Tool Market in 2024?

According to Cognitive Market Research, North America currently dominates the Ad Fraud Detection Tools market, and the region is expected to have significant growth during the projected period due to its advanced digital advertising ecosystem, widespread adoption of programmatic advertising, and significant investments in cybersecurity technologies.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR) due to the rapid expansion of digital advertising, increasing internet penetration, and higher mobile usage. As online ad spending rises, so does ad fraud, prompting businesses to invest in advanced detection solutions to protect their digital ad investments.

The current report Scope analyzes Ad Fraud Detection Tools Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Ad Fraud Detection Tools

According to Cognitive Market Research, the global Ad Fraud Detection Tool market size was estimated at USD 281.2 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 112.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 16.2% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Ad Fraud Detection Tool market with a market size of USD 88.75 million in 2024 and is projected to grow at a CAGR of 16.0% during the forecast period due to the heightened awareness of fraudulent activities.
• The Canada Ad Fraud Detection Tool market had a market share of USD 13.50 million in 2024 and is projected to grow at a CAGR of 17.0% during the forecast period due to the increasing adoption of digital advertising.
• The Mexico Ad Fraud Detection Tool market is projected to witness growth at a CAGR of 16.7% during the forecast period, with a market size of USD 10.24 million in 2024.

Europe Ad Fraud Detection Tools

According to Cognitive Market Research, the global Ad Fraud Detection Tool market size was estimated at USD 281.2 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 84.36 million in 2024 and will grow at a compound annual growth rate (CAGR) of 16.5% from 2024 to 2031.

• The United Kingdom Ad Fraud Detection Tool market had a market share of USD 14.17 million in 2024 and is projected to grow at a CAGR of 17.3% during the forecast period. In the UK, Ad Fraud Detection Tool sales witness an upswing due to the increasing need for transparency and accountability in digital advertising.
• The France Ad Fraud Detection Tool market is projected to witness growth at a CAGR of 15.7% during the forecast period, with a market size of USD 7.76 million in 2024.
• According to Cognitive Market Research, the German Ad Fraud Detection Tool market size was valued at USD 16.70 million in 2024 and is projected to grow at a CAGR of 16.7% during the forecast period. In Germany, Ad Fraud Detection Tool surged due to the increasing concerns over data privacy.
• The Italy Ad Fraud Detection Tool market is projected to witness growth at a CAGR of 15.9% during the forecast period, with a market size of USD 7.25 million in 2024.
• The Russia Ad Fraud Detection Tool market is projected to witness growth at a CAGR of 15.5% during the forecast period, with a market size of USD 13.08 million in 2024.
• The Spain Ad Fraud Detection Tool market is projected to witness growth at a CAGR of 15.6% during the forecast period with a market size of USD 6.92 million in 2024
• The Luxembourg Ad Fraud Detection Tool market is projected to witness growth at a CAGR of 16.6% during the forecast period, with a market size of USD 2.62 million in 2024.
• The Portugal Ad Fraud Detection Tool market is projected to witness growth at a CAGR of 16.3% during the forecast period, with a market size of USD 1.77 million in 2024.
• The Greece Ad Fraud Detection Tool market is projected to witness growth at a CAGR of 16.8% during the forecast period, with a market size of USD 1.01 million in 2024.
• The Rest of Europe's Ad Fraud Detection Tool market is projected to witness growth at a CAGR of 15.2% during the forecast period, with a market size of USD 13.08 million in 2024.

Asia Pacific Ad Fraud Detection Tools

According to Cognitive Market Research, the global Ad Fraud Detection Tool market size was estimated at USD 281.2 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 64.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 20.0% from 2024 to 2031.

• According to Cognitive Market Research, the China Ad Fraud Detection Tool market size was valued at USD 29.10 million in 2024 and is projected to grow at a CAGR of 19.5% during the forecast period. Ad Fraud Detection Tool surged in China due to the rapid expansion of digital advertising and increasing regulatory scrutiny.
• The Japan Ad Fraud Detection Tool market is projected to witness growth at a CAGR of 18.5% during the forecast period, with a market size of USD 8.93 million in 2024.
• The India Ad Fraud Detection Tool market had a market share of USD 7.76 million in 2024 and is projected to grow at a CAGR of 21.8% during the forecast period due to the rapid growth of digital advertising and the increasing awareness of ad fraud's impact on return on investment.
• The South Korean Ad Fraud Detection Tool market is projected to witness growth at a CAGR of 19.1% during the forecast period, with a market size of USD 6.47 million in 2024.
• The Australian Ad Fraud Detection Tool market is projected to witness growth at a CAGR of 19.7% during the forecast period, with a market size of USD 3.36 million in 2024.
• The South East Asia Ad Fraud Detection Tool market is projected to witness growth at a CAGR of 21.0% during the forecast period, with a market size of USD 4.46 million in 2024.
• The Rest of Asia Pacific Ad Fraud Detection Tool market is projected to witness growth at a CAGR of 19.8% during the forecast period, with a market size of USD 4.59 million in 2024.

South America Ad Fraud Detection Tools

According to Cognitive Market Research, the global Ad Fraud Detection Tool market size was estimated at USD 281.2 Million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD 14.06 million in 2024 and will grow at a compound annual growth rate (CAGR) of 17.4% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Ad Fraud Detection Tool market size was valued at USD 6.02 million in 2024 and is projected to grow at a CAGR of 18.0% during the forecast period. Ad Fraud Detection Tools flourished in Brazil due to the increasing shift towards digital advertising.
• Argentina's Ad Fraud Detection Tool market had a market share of USD 2.36 million in 2024 and is projected to grow at a CAGR of 18.3% during the forecast period due to the increasing shift towards digital advertising .
• Colombia Ad Fraud Detection Tool market is projected to witness growth at a CAGR of 17.2% during the forecast period, with a market size of USD 1.25 million in 2024.
• Peru Ad Fraud Detection Tool market is projected to witness growth at a CAGR of 17.6% during the forecast period, with a market size of USD 1.15 million in 2024.
• Chile Ad Fraud Detection Tool market is projected to witness growth at a CAGR of 17.7% during the forecast period, with a market size of USD 1.01 million in 2024.
• The Rest of Latin America's Ad Fraud Detection Tool market is projected to witness growth at a CAGR of 16.5% during the forecast period, with a market size of USD 2.26 million in 2024.

Middle East and Africa Ad Fraud Detection Tools

According to Cognitive Market Research, the global Ad Fraud Detection Tool market size was estimated at USD 281.2 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 5.62 million in 2024 and will grow at a compound annual growth rate (CAGR) of 17.7% from 2024 to 2031..

• The GCC Countries Ad Fraud Detection Tool market is projected to witness growth at a CAGR of 18.5% during the forecast period, with a market size of USD 2.41 million in 2024. Ad Fraud Detection Tool sales flourish due to the rapid expansion of digital advertising.
• The Egypt Ad Fraud Detection Tool market is projected to witness growth at a CAGR of 18.5% during the forecast period, with a market size of USD 0.59 million in 2024.
• The South Africa Ad Fraud Detection Tool market is projected to witness growth at a CAGR of 18.7% during the forecast period, with a market size of USD 0.89 million in 2024. Ad Fraud Detection Tool sales flourished in South Africa due to the increasing investment in digital advertising.
• The Turkey Ad Fraud Detection Tool market is projected to witness growth at a CAGR of 17.2% during the forecast period, with a market size of USD 0.48 million in 2024.
• The Nigeria Ad Fraud Detection Tool market is projected to witness growth at a CAGR of 16.8% during the forecast period, with a market size of USD 0.59 million in 2024.
• The Rest of the MEA Ad Fraud Detection Tool market is projected to witness growth at a CAGR of 16.7% during the forecast period, with a market size of USD 1.66 million in 2024.

Ad Fraud Detection Tools Market Analysis

How are Segments Performing in the Global Ad Fraud Detection Tool Market?

Ad Fraud Detection Tool Market Type Segment Analysis

According to Cognitive Market Research, mobile-focused Ad fraud detection tools are likely to dominate the Ad Fraud Detection Tool Market over the forecast period due to the rapid growth of mobile advertising and the increasing complexity of mobile-specific fraud schemes, such as device emulation and app install fraud. These tools are essential for detecting fraudulent activities unique to mobile platforms, ensuring advertisers can protect their investments in the mobile ad ecosystem.

The mobile-focused Ad fraud detection tool is the fastest-growing segment in the Ad Fraud Detection Tool Market due to the rapid expansion of mobile advertising and the increasing prevalence of mobile app-based fraud, such as click spamming and SDK spoofing. As consumers shift toward mobile platforms, advertisers prioritize protecting mobile ad spend, driving demand for specialized tools that address mobile-specific fraud vulnerabilities.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Ad Fraud Detection Tools Industry. Request a Free Sample PDF!

Ad Fraud Detection Tool Market End-use Segment Analysis

According to Cognitive Market Research, the finance segment dominates the market due to its high digital ad spending and strict regulatory requirements. Financial institutions face significant risks from ad fraud, leading to a strong demand for robust fraud detection solutions to protect sensitive data, prevent monetary losses, and maintain trust in their digital advertising campaigns.

Gaming is projected to be the fastest-growing segment in the Ad Fraud Detection Tool market due to the rapid expansion of mobile gaming and in-app advertising. High user engagement and lucrative ad opportunities in gaming apps attract fraudsters, prompting the need for robust fraud detection tools to protect ad investments and ensure genuine traffic in this booming digital ecosystem.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Author's Detail

David Fuller

Senior Analyst at Cognitive Market Research

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I am working as a Senior Analyst with Cognitive Market Research in the areas of Industry Survey and Market Research/Analytics. I collaborate with CXOs, VPs, and other senior executives to understand their data needs and provide solutions and business strategy building.

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