Air Care Market Report 2024 (Global Edition)

Global Air Care Market Report 2024 Market Size Split by Product Type (Electric Air Fresheners, Candle Air Fresheners, Liquid Air Fresheners, Gel Air Fresheners, Spray/Aerosol Air Fresheners, Others )...

Air Care Market Report Description

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Air Care Market Insights Video

Competitive Landscape of the Air Care market

The major players rapidly evolve with new strategies to attain a competitive edge and capture significant market share. The major air care product market participants emphasize innovation, eco-friendly options, and diverse distribution channel that shape the dynamic landscape and continuous development.

Air Care Industry News

In August 2022, Shefar, a Japanese direct-to-consumer fragrance brand founded by Noah Sato, introduced a scented candle product line, containing two distinct candles. This expansion aligns with Shefar's strategy to diversify its offerings and meet consumer demand for scented home products.

Source-anymindgroup.com/news/announcement/shefar_new_candle/

Top Companies Market Share in Air Care Industry: (In no particular order of Rank)

• Puzhen (China)
• Hubmar U.S.)
• GreenAir (U.S.)
• Vitruvi (Canada)
• ZAQ (Spain)
• Scentsy Inc doTERRA (U.S.)
• Scentsy Inc. (U.S.)
• Mozzin Limited (China)
• AuraDecor (India)
• Bloomy Lotus (U.S.)
• Candle-lite (U.S.)
• Reckitt Benckiser Group plc (U.K.)
• Zhong Nam Industrial (China)
• The Procter & Gamble Company (U.S.)
• Empire Candle Co. LLC (U.S.)
• L Brands Inc. (U.S.)
• BeCandle (India)
• Newell Brands (US)
• C. Johnson & Son Inc (U.S.)
• Conscious Candle Company (U.S.)
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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In terms of revenue, the North America Air Care Market share was 40% of the total market

According to Cognitive Market Research, North America dominated the market in 2023 and accounted for around 40% of the global revenue, driven by high consumer awareness, disposable income, and a well-established retail infrastructure. The demand for air care products is sustained by a preference for clean and fragrant indoor spaces. Stringent regulations and continuous innovations contribute to the region’s competitive edge, ensuring North America remains a trendsetter in the global air care market.

Europe leads as the fastest-growing region in the air care market, driven by a focus on well-being, environmental awareness, and demand for innovative solutions. Changing lifestyles and development contribute to increased consumer spending on air care products, with preferences shifting toward sustainability. The competitive landscape reflects diverse products and advanced technologies, standing Europe as a key driver in the global air care industry.

The current report Scope analyzes Air Care Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Air Care

According to Cognitive Market Research, the global Air Care market size was estimated at USD 12,351.2 Million out of which North America held the major market of more than 40% of the global revenue with market size of USD 4,940.48 million in 2023 and will grow at a compound annual growth rate (CAGR) of 3.2% from 2023 to 2030 due to consumer preferences on maintaining clean and pleasant indoor environments, contributing to sustained demand for air care products. The diversity of the population and their varied preferences drive market players to offer a wide array of formulations and designs, ranging from traditional sprays and candles to innovative smart-home compatible devices. Overall, North America regional dynamics are shaped by a mix of consumer behavior, regulatory environments, and cultural influences, contributing to the region’s significant role in the global air care industry. In North America, a diverse air care market sees electric, candle, liquid, and spray/aerosol air Fresheners capturing varied consumer preferences. Products span low to high prices, targeting both individual customers and enterprises. Distribution channels encompass online platforms and supermarkets, meeting demand for room, toilet, and car applications, ensuring comprehensive market coverage.

• According to Cognitive Market Research, the US had a major share in the air care market with a market size of USD 3,898.04 million in 2023 and is projected to grow at a CAGR of 3.0% during the forecast period. a mature and well-established market, consumer preferences often prioritize convenience, innovation, and premium fragrances. 
• The Canada air care market had a market share of USD 592.86 million in 2023 and is projected to grow at a CAGR of 4.0% during the forecast period. This is due to the increased demand for eco-friendly and sustainable options with affordability and a variety of scents reflecting local preferences.
• The Mexico air care market is projected to witness growth at a CAGR of 3.7% during the forecast period with a market size of USD 449.58 million in 2023

Europe Air Care

According to Cognitive Market Research, with a market value of USD 12,351.2 million in 2023 and projected to expand at a compound annual growth rate (CAGR) of 3.5% from 2023 to 2030, Europe accounted for a share of over 30% of the global market size of USD 3,705.36 million an increasing focus on well-being, heightened environmental consciousness, and the demand for innovative and premium air care solutions. Changing lifestyles and urbanization contribute to increased consumer spending, with a strong emphasis on sustainable and eco-friendly formulations. According to Cognitive Market Research, individual customers are a significant segment, keen on emulating premium air care fresheners to enhance their environment. Europe’s commitment to innovative and sustainable practices positions it as a key driver in the global air care industry. The competitive and evolving market landscape ensures continual advancements and sets industry trends. Europe's Air Care Market embraces Candle, Liquid, and Gel Air Fresheners, offering a broad range of low to high-priced options. Tailored for individual customers and enterprises, the market thrives through online platforms and specialty stores. Applications include room and toilet, catering to the diverse needs of the regional consumer base.

• According to Cognitive Market Research, the Germany air care market size was valued at USD 733.66 million in 2023 and is projected to grow at a CAGR of 3.7% during the forecast period. This is majorly due to the growing demand for air care fresheners and others along with product innovation play key roles in sustaining market growth and demand. 
• The United Kingdom air care market had a market share of USD 622.50 million in 2023 and is projected to grow at a CAGR of 4.3% during the forecast period. This is due to the increased demand for air care products along with the growing inclination towards environmental consciousness in the country. 
• The France air care market is projected to witness growth at a CAGR of 2.7% during the forecast period with a market size of USD 340.89 million in 2023.
• The Italy air care market is projected to witness growth at a CAGR of 2.9% during the forecast period with a market size of USD 318.66 million in 2023.
• The Russia air care market is projected to witness growth at a CAGR of 2.5% during the forecast period with a market size of USD 574.33 million in 2023.
• The Spain air care market is projected to witness growth at a CAGR of 2.6% during the forecast period with a market size of USD 303.84 million in 2023.
• The Portugal air care market is projected to witness growth at a CAGR of 3.3% during the forecast period with a market size of USD 77.81 million in 2023.
• The Luxembourg air care market is projected to witness growth at a CAGR of 3.6% during the forecast period with a market size of USD 114.87 million in 2023.
• The Greece air care market is projected to witness growth at a CAGR of 3.8% during the forecast period with a market size of USD 44.46 million in 2023.
• The Rest of Europe air care market is projected to witness growth at a CAGR of 2.2% during the forecast period with a market size of USD 574.33 million in 2023.

Asia Pacific Air Care

According to Cognitive Market Research, the global Air Care market size was estimated at USD 12,351.2 Million out of which Asia Pacific held the market of more than 23% of the global revenue with market size of USD 2840.78 million in 2023 and will grow at a compound annual growth rate (CAGR) of 7.0% from 2023 to 2030 due to the region growing middle class, urbanization, and a strong focus on beauty and self-expression have fueled demand. In August 2022, a notable development occurred when Interflora India launched handcrafted floral teas and scented candles made from repurposed surplus flowers. This sustainable initiative not only added unique offerings to Interflora's product line but also addressed sustainability concerns by creatively utilizing surplus flowers to craft new and desirable products. The increasing awareness of health and wellness has also led to the incorporation of aromatherapy and natural ingredients in air care products. According to Cognitive Market Research, the Asia Pacific region represents a significant growth opportunity in the air care market, with its diverse consumer base, cultural nuances, and a rapidly evolving economic landscape driving innovation and market expansion. Asia-Pacific showcases a vibrant Air Care Market with Liquid, Gel, and Spray/Aerosol Air Fresheners meeting diverse consumer needs. The market offers products across low to high price ranges, focusing on individual customers. Distribution channels encompass online platforms and specialty stores, addressing room, toilet, and car applications, providing a comprehensive market presence.

• According to Cognitive Market Research, the China air care market size was valued at USD 1,278.35 million in 2023 and is projected to grow at a CAGR of 6.5% during the forecast period. This is majorly due to the growing demand for air care fresheners and others along with product innovation play key roles in sustaining market growth and demand.
• The India air care market had a market share of USD 340.89 million in 2023 and is projected to grow at a CAGR of 8.8% during the forecast period. This is due to the increased demand for air care products along with the growing inclination towards environmental consciousness in the country.
• The Japan air care market is projected to witness growth at a CAGR of 5.5% during the forecast period with a market size of USD 392.023 million in 2023. The 
• The Korea air care market is projected to witness growth at a CAGR of 6.1% during the forecast period with a market size of USD 284.08 million in 2023.The South 
• The Australia air care market is projected to witness growth at a CAGR of 6.7% during the forecast period with a market size of USD 147.72 million in 2023.
• The South East Asia air care market is projected to witness growth at a CAGR of 8.0% during the forecast period with a market size of USD 196.01 million in 2023.
• The Rest of APAC air care market is projected to witness growth at a CAGR of 6.8% during the forecast period with a market size of USD 201.70 million in 2023.

South America Air Care

According to Cognitive Market Research, the global Air Cares market size was estimated at USD 12,351.2 Million out of which Latin America market of more than 5% of the global revenue with market size of USD 617.56 million in 2023 and will grow at a compound annual growth rate (CAGR) of 4.4% from 2023 to 2030 due to the air care industry, witnessing steady growth fuelled by urbanization, improving economic conditions, and changing consumer lifestyles. The region’s diverse cultural influences contribute to varied preferences for fragrance types and delivery formats, influencing product innovation. According to Cognitive Market Research, local players and international brands compete in this evolving market, leading to a competitive landscape. As consumer awareness grows, there is a rising focus on health and wellness, impacting product choices and driving the adoption of innovative and holistic air care solutions. Latin America exhibits a preference for Gel and Spray/Aerosol Air Fresheners, presenting cost-effective solutions across low to medium price ranges. Individual customers are the primary focus, with distribution channels spanning supermarkets and specialty stores. Room and car applications drive market demand, ensuring a comprehensive product presence.

• According to Cognitive Market Research, the Brazil air care market size was valued at USD 264.32 million in 2023 and is projected to grow at a CAGR of 5.0% during the forecast period. This is majorly due to the growing demand for air care fresheners and others along with product innovation play key roles in sustaining market growth and demand.
• The Argentina air care market had a market share of USD 103.75 million in 2023 and is projected to grow at a CAGR of 5.3% during the forecast period. This is due to the increased demand for air care products along with the growing inclination towards environmental consciousness in the country.
• The Colombia air care market is projected to witness growth at a CAGR of 4.2% during the forecast period with a market size of USD 54.96 million in 2023.
• The Peru air care market is projected to witness growth at a CAGR of 4.6% during the forecast period with a market size of USD 50.64 million in 2023.
• The Chile air care market is projected to witness growth at a CAGR of 4.7% during the forecast period with a market size of USD 44.46 million in 2023.
• The Rest of Latin America air care market is projected to witness growth at a CAGR of 3.5% during the forecast period with a market size of USD 99.43 million in 2023.

 

Middle East and Africa Air Care

According to Cognitive Market Research, the global Air Care market size was estimated at USD 12,351.2 Million out of which Middle East and Africa held the major market of more than 2% of the global revenue with market size of USD 247.02 million in 2023 and will grow at a compound annual growth rate (CAGR) of 4.7% from 2023 to 2030 due to increased urbanization, economic development, and evolving consumer preferences contribute to the region expanding demand for air care products. Diverse cultural influences influence fragrance preferences and formats. According to Cognitive Market Research, the increased adoption of e-commerce platforms provides accessibility to a wide range of products. Local and international companies engage in a competitive landscape, with a focus on natural and eco-friendly formulations. As the region embraces technological advancements and lifestyle changes, the air care market in the Middle East and Africa presents significant opportunities for innovation and market growth. In the Middle East and Africa, a dynamic Air Care Market features Electric, Spray/Aerosol, and Gel Air Fresheners, addressing diverse consumer preferences. Products cover a wide price spectrum, targeting both individual customers and enterprises. Distribution channels include hypermarkets and supermarkets, catering to room, toilet, and car applications, ensuring widespread market coverage.

• According to Cognitive Market Research, the GCC Countries air care market size was valued at USD 105.73 million in 2023 and is projected to grow at a CAGR of 5.5% during the forecast period. This is majorly due to the growing demand for air care fresheners and others along with product innovation play key roles in sustaining market growth and demand.
• The South Africa air care market had a market share of USD 39.03 million in 2023 and is projected to grow at a CAGR of 5.7% during the forecast period. This is due to the increased demand for air care products along with the growing inclination towards environmental consciousness in the country.
• The Egypt air care market is projected to witness growth at a CAGR of 5.0% during the forecast period with a market size of USD 25.94 million in 2023.
• The Turkey air care market is projected to witness growth at a CAGR of 4.2% during the forecast period with a market size of USD 21.24 million in 2023.
• The Nigeria air care market is projected to witness growth at a CAGR of 3.8% during the forecast period with a market size of USD 25.94 million in 2023.
• The Rest of MEA air care market is projected to witness growth at a CAGR of 3.7% during the forecast period with a market size of USD 29.15 million in 2023.

Air Care Market Analysis

Air Care Market Product Type Segment Analysis

According to Cognitive Market Research, spray air fresheners, a dominant segment in the air care market, boast extensive popularity due to their quick and efficient odor-neutralizing abilities. Recognized for user-friendly design and instant fragrance diffusion, they find broad applications in homes, offices, and vehicles. Their convenience, affordability, and instant efficiency contribute to their status as a go-to-choice for individuals seeking quick and accessible solutions to refresh indoor spaces.

Electric Air Fresheners lead the air care market’s rapid growth, fuelled by technology and growing consumer preferences. These devices offer a modern, customizable aromatic experience, integrating with smart home systems for automated fragrance control. The surge in demand for smart home solutions further boosts the rapid expansion of Electric Air Fresheners, making them the fastest-growing segment in the industry.

• Electric Air Fresheners
• Candle Air Fresheners
• Liquid Air Fresheners
• Gel Air Fresheners
• Spray/Aerosol Air Fresheners
• Others 

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Air Care Industry. Request a Free Sample PDF!

Air Care Market Price Segment Analysis

According to Cognitive Market Research, Consumer demographics play a crucial role in the choice of price segments. The Low-priced segment has often been the largest, attracting a broad consumer base with affordability being a key factor. The low-priced segment in the air care market offers budget-friendly options with basic formulations, making them accessible to a broad consumer base. These economical products prioritize affordability, providing simple yet effective solutions for those seeking cost-conscious air care options without advanced features or premium ingredients.

The medium-priced segment in the air care market occupies a middle ground, offering products that balance quality and affordability. Premium pricing may attract customers looking for advanced features or unique formulations. The medium-priced segment often attracts a diverse consumer base looking for a balance between cost-effectiveness and added value, contributing to its popularity and potential for growth in the market.

• Low
• Medium
• High 

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Air Care Type of Customers Segment Analysis

According to Cognitive Market Research, Individual customers constitute the largest segment in the air care market, driving demand for products tailored for personal and household use. Their preferences shape the market landscape, emphasizing suitability and diverse fragrance options. Budget-conscious buyers to those seeking premium fragrances, the individual customer segment plays an essential role in shaping the market landscape and influencing product development to provide to the diverse requirements of personal and household usage.

The individual customer segment stands out as the fastest-growing market, fuelled by a surge in consumer awareness and a growing emphasis on personalized well-being, this segment experiences rapid expansion. Individual customers, seeking convenient and effective air care solutions for their homes, drive innovation and propel the market evolution. The increasing demand for diverse, personalized products reflects a shift in preferences, leading the individual customer segment in the air care market growth.

• Individual Customers
• Enterprise 

Air Care Application Segment Analysis

According to Cognitive Market Research, the rooms segment stands as the largest in the air care market. Consumers prioritize fresh and tempting atmospheres in their homes, contributing to the significant demand for room-specific air care products. This segment includes various arrangements, such as electric diffusers, sprays, and candles, personalized to improve the ambiance of living spaces. The various preferences and scenarios within households drive the rooms segment to boost the market expansion.

The cars segment emerges as the fastest-growing in the air care market, driven by the rising demand for specialized in-car aromatic experiences. With an increasing focus on enhancing the driving environment, consumers seek innovative solutions like specialized car diffusers to create a pleasant and personalized atmosphere during travel, reflecting the dynamic expansion of the automotive air care market. 

• Rooms
• Toilets
• Cars

Air Care Distribution Channel Segment Analysis

According to Cognitive Market Research, Hypermarket/Supermarket distribution channels dominate the air care market, offering a diverse collection of products and attracting a broad consumer. With plenty of shelf space, inexpensive, and convenient locations, these retail segments provide a one-stop shopping experience for consumers looking for a variety of air care products. Their high foot traffic and planned locating contribute to the segments’ significant influence in the market.

E-commerce Portals represent the fastest-growing segment in the air care market, driven by the increasing trend of online shopping. These platforms provide convenient access to a diverse range of air care products, consumers’ preferences for hassle-free shopping and doorstep delivery. The rapid adoption of digital platforms contributes to the dynamic expansion of this distribution channel in the air care industry. 

• Online
• E-commerce Portals
• Company Owned Portals
• Offline
• Hypermarket / Supermarket
• Specialty Stores
• Other Independent Retailer

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Vinayak Bali

Senior Research Analyst at Cognitive Market Research

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