Market Trends that led to the Growth of the Outdoor Hard Goods Market
The outdoor industry has a special fondness for outdoor hard goods. Despite being driven by innovation for a long time, it's ironic that many things in this industry remain the same even as technology advances. The primary goal of outdoor gear is to provide comfort and security while carrying supplies, setting up shelter, cooking food, or sleeping outdoors.
Companies in competition
Various pioneer companies are working in this sector mainly including Aigle (France), Keen Inc. (US), Gore (US), Columbia (US), Merell (US), Salomon (France), SCARPA (US), YETI Coolers LLC (US), The North Face (US), as well as Patagonia Inc. (US).
To gain a competitive advantage through combined synergies, companies employ various strategies such as mergers & acquisitions, expansions, investments, new service launches, and collaborations to explore the market. Players also expand into new geographies through acquisitions and expansions to explore new opportunities.
Rise in the sale of outdoor hard goods
There has been a surge in sales of outdoor products in the outdoor hard goods market. This trend can be attributed to the growing popularity of outdoor activities among consumers, particularly those who seek adventure and recreation. As people become more health-conscious and seek ways to disconnect from their daily routines, they increasingly turn to outdoor activities such as camping, hiking, and biking. As a result, demand for outdoor gear such as tents, sleeping bags, backpacks, and other hard goods has increased significantly. This trend is expected to continue as more people seek out outdoor experiences and the outdoor industry continues to innovate and improve its products to meet consumer needs.
Introduction of new products
The outdoor hard goods market is constantly evolving with the introduction of new products designed to enhance the outdoor experience for consumers. Outdoor gear manufacturers are continually innovating to develop new products that provide greater comfort, convenience, and safety for outdoor enthusiasts. This includes new designs of tents, sleeping bags, backpacks, camping stoves, and other outdoor gear that are more lightweight, durable, and efficient than their predecessors. The introduction of new materials, such as high-tech fabrics and advanced polymers, has also allowed the creation of products better suited to extreme outdoor conditions.
Author's Detail:
Gunjan Chaudhary /
LinkedIn
Over 5 years of experience as Research analyst in electronics industry with a demonstrated history of working in the market research. Skilled in Strategic analysis, Market Assessment, analysing key issues impacting to the markets, Competitive Landscaping, Qualitative & Quantitative Research Methodologies, Market Estimation & Forecasting.
