Introduction of Sanitary Pads
Sanitary pads, also known as sanitary napkins or menstrual pads, are used to maintain personal hygiene for women during their menstrual periods. They are made of non-woven fabric or cotton with several layers to effectively absorb and lock in menstrual fluid.
Sanitary Pads Market- A Segmentation Of Women’s Personal Hygiene Industry
The market for sanitary pads is an essential part of feminine hygiene. The awareness of menstrual hygiene has led to a greater acceptance and adoption of sanitary pads. Worldwide Organizations, governments, and advocacy groups have undertaken initiatives to tell women about the safety and reliability of sanitary pads. This growing awareness and education have led to the sanitary pads market’s fast advancement.
Sanitary Pads Market Initiatives
The sanitary Pads market has been adopting new and innovative strategies to enhance its market opportunities. All these initiative has led to the market of personal hygiene evolving and appearing with more strength in the global market.
Untapped markets and demographics
In emerging economic countries access to affordable and hygienic menstrual hygiene products is limited. On urban and rural sides there are fewer shops with limited stocks. The sanitary pads market is trying to reach out to these emerging markets and help the women living in these areas. By expanding into new locations, the market can also attain a new customer base. Hence, the manufacturers are building new strategies to effectively penetrate and serve these underserved populations.
Product Innovation
After the invention of sanitary pads, consumers have become aware of its advantages. Even during the menstrual cycle women can go out with their heads held high and execute daily tasks without any discomfort. The market’s improved breathability, softer materials, and odor-control properties are a greater appeal to women. Also, to cater to diverse customer needs the manufacturers are designing pads for women with different flow intensities, body shapes, and lifestyle preferences.
In Conclusion,
Once, menstrual hygiene practices were stigmatized or misunderstood. But, with the government body, educational institutions, NGOs, and health organizations introducing and promoting menstrual health education, people are acknowledging the use of sanitary pads. The sanitary pads market is working tirelessly to change societal attitudes, increasing adoption rates, and expanding the overall market.
Author's Detail
Sneha Mali, LinkedIn
I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.
Author's Detail:
Supriya Jagtap /
LinkedIn
I am working as a Senior Research Analyst, mainly involved in conducting market research in the Information and Communication, and Technology domain. Skilled in Secondary Research, Primary Research, Data Analytics Research approaches with extensive experience providing first-class results. Highly focused, have analytical skills, and synergetic with positive energizers. Meets job demands and deadlines through diligent work-ethic and dedication to quality. Works with clients to determine requirements and provide excellent service.
