What are Nutraceuticals?
Nutraceuticals are called as bioceuticals as they are made from food materials and food extracts. A nutraceutical are the substances that are derived from food sources that provide both nutritional as well as health benefits including the prevention and treatment of disease.
Increasing awareness regarding the health benefits:
Day-by-day consumer awareness regarding herbal products and food is increasing. Many consumers are spending their time and money more on fitness activities, natural foods, protein supplements, etc and are avoiding chemical ingredients in their food, health food, functional food, and Nutraceuticals products. The demand is rising in various regions like North America and Europe as consumers in these regions are spending more on natural products as compared to the other regions. Various types of nutraceuticals are introduced in the forms of antioxidants, probiotics, dietary fibres and polyunsaturated fatty acids and prebiotics in the market. Nowadays the adoption is rising as they are available in a myriad of shapes, sizes, flavours and concentrations in the market.
Easy to consume as available in various forms:
They are available in various forms like capsules, tablets, gummies, powder and liquid. Nutraceutical tablets and capsules are supplements that treat nutritional deficiencies and help in the growth and development of the body. They are easy to consume in our daily routine. These nutraceuticals are coated in the thin film layer which avoids the unpleasant taste and odour. Thus, easy availability of nutraceuticals in several forms will drive the market growth.
High demand from athletes to accelerate the sports:
Earlier athletes used to rely on exercise, workout and a healthy diet. But now to maintain a competitive edge, athletes are moving towards consumption of more and more nutraceuticals. Nutraceuticals targeting the mitochondria, have been demonstrated to have antioxidant effects at the molecular level, leading to enhanced mitochondrial bioenergetics and, in turn, enhanced exercise efficiency and recovery. Lack of nutrition moving the athletes to consume the nutraceuticals to show better performance is driving the segment growth.
Conclusion:
The emergence of COVID-19 pandemic has boosted The Nutraceutical Market. The consumers all over the world especially the region of North America and Europe are more adopting nutraceutical foods to boost their immunity. The percentage of the geriatric population or those aged sixty-five years and older using nutraceutical products is larger and has increased more in recent years almost doubled. The rising demand for natural immunity-boosting products made the nutraceuticals industry more in demand.
Author's Detail:
David Fuller /
LinkedIn
I am working as a Senior Analyst with Cognitive Market Research in the areas of Industry Survey and Market Research/Analytics. I collaborate with CXOs, VPs, and other senior executives to understand their data needs and provide solutions and business strategy building. I fulfill data requirements with thorough research and analytics. ME and My research team provide intelligence on industry stats, market structure, company profiles/Competition Analysis, Forecast Mapping, and Recently started providing the COVID-19 Impact Analysis.
Specialties: Industry research, Company analysis, Location Strategy, Tech Research, Change Management, Process Improvement, Peer Group Benchmarking, Startup Ecosystem, Crypto Research, COVID19 Impact Analysis, etc.
