Biscuits Market Report 2024 (Global Edition)

Global Biscuits Market Report 2024 Market Size Split by Product Type (Crackers and Savory Biscuits, Sweet Biscuits), by Ingredient (Wheat, Oats, Millets, Others), by Packaging Type (Pouches/Packets, J...

Biscuits Market Report Description

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Biscuits Market Insights Video

Competitive Landscape of the Biscuits Market

Biscuits is a very competitive industry. It has a number of biscuit providers, including both large worldwide conglomerates and smaller specialized businesses. Businesses have started using healthy biscuits in their product lines in an effort to attract more clients.

Biscuits Industry News

• January 2023: Reliance Consumer Products Limited (RCPL), the FMCG arm and wholly owned subsidiary of Reliance Retail Ventures Limited (RRVL), established a strategic relationship with Maliban Biscuit Manufactories (Private) Limited (Maliban), headquartered in Sri Lanka. Maliban, a historical brand and household name in Sri Lanka, is a pioneering biscuit company well renowned for its excellent products, such as biscuits, crackers, cookies, and wafers for over 70 years.

(Source: www.ril.com/getattachment/e7ef0031-4658-43b0-9d04-b4b842c70aa6/Reliance-Consumer-Products-Limited-Enters-Into-Str.aspx#:~:text=Mumbai%2C%2031st%20January%202023%3A%20Reliance,Private)%20Limited%20(Maliban).)

• March 2021: Mondelez International announced the acquisition of Gourmet Food Holdings Pty Ltd, a leading Australian food firm with a strong position in the appealing premium biscuit and cracker market. The transaction's terms were not disclosed. Gourmet Food brands such as OB BEST, Olina's Bakehouse, and Crispbic have evolved to become category leaders in the premium crackers and biscuits segments in Australia and New Zealand (ANZ) through on-trend innovations such as health and well-being offers.

(Source: ir.mondelezinternational.com/news-releases/news-release-details/mondelez-international-acquires-australian-premium-cracker)

Top Companies Market Share in Biscuits Industry: (In no particular order of Rank)

• Britannia Industries Limited
• Lotus Bakeries NV
• Mondelez International
• Inc.
• ITC Limited
• Campbell Soup Company
• Nestle SA
• Kraft Foods Group
• Inc.
• The Kellogg Company
• National Biscuit Industries LTD SAOG
• Dali Food Group Co
• Ltd.
• Brutons Biscuit Company
• The Hershey Company
• United Biscuits Company
• Kambly SA
• Walkers Shortbread Ltd
• Ulker Biskuvi Sanayi AS
• Parle Products Private Limited
• Dr Gerard sp. z 0.0
• HUG AG
• Cornu AG.
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

In terms of revenue, the North America Biscuits Market share was 40% of the total market

According to Cognitive Market Research, Europe dominated the market in 2023 and accounted for a share of more than 40% of the global revenue due to several variables. Depending on the type of biscuits and the quantity of the box, consumers in the UK are led by gluttony. Morning biscuits, "thins," free-from replacements, and healthy biscuits are just a few of the fresh products that are regularly released. As a result, the nation's appetite for healthier biscuits grew. As part of its aim to target the premium biscuits category in the United Kingdom, Mondelez International has introduced a Cadbury-branded biscuit with the option to consume the product warm directly out of the microwave. The market for traditional everyday biscuits steadily shrank as a result of the nation's shifting consumer tastes, while demand for "premium experiences" rose dramatically.

The region of Asia Pacific is expected to contribute USD 26.00 billion to the worldwide biscuit market, growing at a quicker rate of 6.00%. Due to the rapid urbanization and rise of the middle class in these countries, there are many chances for major firms to expand in the area. The major forces underlying the remarkable growth rate seen in the Asian market are China and India. Consumers are looking for handy food items that make it easier to measure nutrient consumption due to an increased understanding of good nutrition and an emphasis on a balanced diet. As a result, businesses are gradually introducing digestive crackers and creating inventive plain, sugar-free biscuits enhanced with cereals. Additionally, the expansion of retail establishments and e-commerce websites in the area has given biscuit producers access to new distribution channels.

The current report Scope analyzes Biscuits Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Biscuits Market

In the forecast period, North America will be the second highest market, contributing USD  35.46 billion in the global market by acquiring 30% of the global market share due to the growing working-class population, rising disposable money, and changing lifestyles. Consumers in North America are becoming more and more interested in products free of GMOs and other additives as they become more aware of health and safety concerns. Additionally, a variety of flavors, such as buttercream, chocolate, and peanut butter cookies, are accessible, which is anticipated to support market expansion in the area. Mondelez International, The Kellogg Company, Just off Melrose Incorporation, Christie Cookies Company, Shultz Foods Co., and Benzel Food Distributors are a few of the biggest biscuit manufacturers in the US. Mr. Hanes Moravian Cookie Bakery, National Biscuit Company, and Two Smart Cookies. Thus, the growing working-class population and presence of well-established market players will fuel the regional market’s growth.

Europe Biscuits Market

Europe dominated the market in 2023, accounting for a share of more than 40% of worldwide sales, according to Cognitive Market Research. Consumers in the region tend to be gluttons, depending on the sort of biscuits and the size of the box. Among the fresh items that are frequently released are morning biscuits, "thins," free-from alternatives, and healthy biscuits. The nation's desire for healthier biscuits increased as a result. A Cadbury-branded biscuit with the option to consume the product warm straight out of the microwave has been introduced by Mondelez International as part of its strategy to target the premium biscuits sector in the United Kingdom. Due to the nation's changing consumer tastes, the market for traditional everyday biscuits steadily shrunk as the demand for "premium experiences" skyrocketed. Therefore, the growing awareness regarding healthier biscuits and changing consumer tastes for premium cookies will support the region's dominance.

Asia Pacific Biscuits Market

Asia Pacific is predicted to grow at a faster rate of 6.00% by contributing USD 26.00 billion to the global market for biscuits. Major corporations have numerous opportunities to expand in the region because of the rapid urbanization and rise of the middle class in these nations. China and India are the main driving elements behind the astounding growth rate seen in the Asian market. Due to a greater understanding of proper nutrition and an emphasis on a balanced diet, consumers are looking for convenient food items that make it simpler to evaluate nutrient consumption. Businesses are increasingly offering digestible crackers and inventing basic, sugar-free biscuits boosted with cereals as a result. Additionally, biscuit producers now have access to new distribution channels thanks to the growth of retail stores and e-commerce websites in the region. The rapid urbanization coupled with the rising middle-class population boosted the region's growth.

South America Biscuits Market

Latin America acquired a considerable market share of 5% with USD 5.91 billion in the global market since the young population health issues are on the rise in Latin America. Health-conscious consumers are drawn to the rising demand for low-fat, gluten-free, low-carb, organic, and high-fiber snacks. To comply with public health rules, biscuit manufacturers are reducing the amount of sodium, sugar, and trans fat in their products. They are also increasing the amount of fiber, grains, and minerals in their products to meet consumer demand for pricier, healthier food options. This pattern is anticipated to increase demand for bakery goods in nations including Brazil, Argentina, Colombia, Peru, Chile, and Ecuador. Manufacturers are actively meeting this need by introducing organic baked goods and spending money on research and development. As a result of the rising health awareness, the biscuit market in the region is predicted to grow.

Middle East and Africa Biscuits Market

Middle East and Africa are predicted to grow at a slower rate of approximately 5.1% of the global market. The need for portable snacks in the Middle East and Africa is the main factor driving the market. Clean-label snacks' rising appeal is anticipated to fuel market product innovation. The demand for regional products is supported by the growing class of younger customers as well as the working population, who regularly consume bakery goods such as sweet biscuits. Additionally, multinational corporations want to expand into the developing GCC nations. Rusks are also frequently consumed during breakfast rather than as a teatime treat in the majority of West and Central African people, which increases the demand for the product in these nations. Therefore, the growing demand for portable and clean labeled snacks is anticipated to help the market grow.

Biscuits Market Analysis

Biscuits Product Type Segment Analysis

According to Cognitive Market Research, sweet biscuits are the item that is utilized the most frequently in the market for biscuits. Worldwide, sweet biscuits have long been a favorite among customers. They are a popular choice for indulging and enjoying because of their sweet flavor profile, which caters to a wide variety of tastes and preferences. Additionally, these biscuits come in a variety of flavors, textures, and shapes, including traditional butter cookies, chocolate chip cookies, sandwich biscuits with cream filling, wafer biscuits, and more, giving consumers a wide range of options.

Crackers are the second-most used product. Customers' impression that plain crackers are healthier than other varieties of crackers is the main factor driving demand. The extremely low dietary fat content of plain crackers also increases their market value.

• Crackers and Savory Biscuits
  • Plain Crackers
  • Flavored Crackers
• Sweet Biscuits
  • Plain Biscuits
  • Cookies
  • Sandwich Biscuits
  • Chocolate-coated Biscuits
  • Others

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Biscuits Industry. Request a Free Sample PDF!

Biscuits Application Segment Analysis

The wheat sector is the biscuits market's most popular application. Wheat-based biscuits are a filling and nutritious snack option because they can supply a significant amount of energy. Additionally, consumers are accustomed to the flavor, texture, and perfume of biscuits made from wheat, which adds to their popularity. Wheat flour also has functional advantages for making biscuits since it contributes to the dough's structure, adds volume and texture, and helps the cookies brown and develop flavor during baking. This has accelerated the use of wheat flour in biscuit manufacturing.

According to Cognitive Market Research, the oats sector is the second-most popular application. There is a rising demand for healthier biscuit options manufactured with grains like oats in today's market as customers place an increased emphasis on health and wellness. Additionally, they are naturally gluten-free, which increases their market share by making them safe for people who have celiac disease or gluten intolerance.

• Wheat
• Oats
• Millets
• Others

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Biscuits Packaging Type Segment Analysis

The most commonly used packaging in the biscuits market is the pouches/packets packaging. Customers can benefit from pouches or packets because they are portable, easy to store, and come individually wrapped or in portion-controlled biscuit packages. They are ideal for busy lifestyles and snacking occasions because they don't require extra packaging or storage containers. Additionally, pouches or packs frequently offer superior defense against moisture, air, and light, maintaining the quality and freshness of biscuits. 

The jar packaging, according to Cognitive Market Research, is the second-most well-liked packaging. One of the key drivers fueling the expansion of jar packaging is the increased focus on hygiene and sanitization in the food and beverage industry, particularly as a result of the global COVID-19 outbreak. These jars are used to shield the goods from damage when handling and transporting them. They also provide a variety of features.

• Pouches/Packets
• Jars
• Boxes
• Others

Biscuits Distribution Channel Segment Analysis

According to Cognitive Market Research, Supermarkets and Hypermarkets are the most extensively used channels in the biscuits market. There are many items available at supermarkets and hypermarkets, including different biscuit brands, flavors, and varieties. These retail establishments have enough shelf space to hold a wide variety of biscuits, meeting the needs and preferences of various customers. Customers have many alternatives because of the wide variety of products offered in supermarkets and hypermarkets. 

The second-most popular channel is convenience stores. When it comes to brand visibility and retail spacing strategies, convenience shops currently have a competitive advantage over the other channels because in-store tastings are offered as a fun activity to increase awareness and promote sales of these businesses. Convenience stores profit from sampling developing goods. 

• Supermarkets and Hypermarkets
• Convenience Stores
• Independent Bakery
• Online Stores
• Others

Author's Detail

Nisha Deore

Research Analyst at Cognitive Market Research

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I am a well-organized, conscientious, and professional Research Analyst with two plus years of experience. In my current role, I conduct in-depth secondary research, data mining, competitive analysis, DRO's, PR, and Collateral writing. Whilst I enjoy working as part of a team, researching information, analyzing data, and producing results that help my organization to achieve its commercial and financial objectives.

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