MYAVANA, a beauty tech business, is ready to benefit global consumers with the latest scientific hair analysis tool that gives customized hair care suggestions.
For years, individuals seeking the right hair care products relied on the 1A to 4C curl pattern chart to determine their hair type. However, many consumers struggle to pinpoint their exact hair type, as most do not fit into a single category. MYAVANA is revolutionizing the hair care industry with its advanced hair analysis technology, which enhances Andre Walker’s Hair Typing System by identifying a person’s unique combination of textures and types. Through this innovation, MYAVANA provides users with a Unique HairID and personalized digital hair profiles.
This breakthrough technology addresses a long-standing challenge within the textured hair community, which gained momentum during the natural hair movement over the past decade. MYAVANA also offers a Hair Strand Analysis Kit, often referred to as the "23 & Me for your hair." This kit physically analyzes hair strands in a laboratory, assessing factors like porosity, elasticity, density, and overall hair health to create a customized care plan. Additionally, MYAVANA’s team of Healthy Hair Experts, which includes cosmetologists, trichologists, and dermatologists, provides virtual consultations and expert education on hair care.
By integrating patented AI technology with tailored hair care routines, MYAVANA is transforming the hair industry through science and technology. The company’s cutting-edge hair analysis tool allows users to capture a close-up image of their hair, which is then scientifically examined to determine hair strand characteristics. The AI-powered classifier works alongside filtering algorithms to identify the user’s specific hair type and texture, matching them with the most suitable hair care products. The embedded AI system detects whether the user’s hair is Straight, Wavy, Curly, Coily, or Kinky, while also determining texture as Fine, Medium, or Coarse, along with the percentage of each. This advanced system eliminates the guesswork associated with managing multiple hair textures. Once analyzed, the data is processed by a recommendation engine, which suggests the best products, ingredients, and treatments tailored to the individual’s unique hair profile. At CES, MYAVANA introduced its Amazon Alexa skill after participating in the Black Founders Build With Alexa program, along with B-B dashboards that provide real-time data and analytics on hair care trends.
MYAVANA was founded by Candace Harris, a computer scientist and beauty innovator who serves as the company’s CEO. Recognized as the “Madame CJ Walker of Tech,” Harris was featured on Forbes’ 30 Under 30 List in 2016 for her groundbreaking work in personalized hair care. She partners with Robin D. Groover, MYAVANA’s Chief Hair Officer, who has been celebrated for her expertise in chemical-free hair styling and transformative hair care solutions. Over the years, MYAVANA has collaborated with several brands and recently announced a global partnership with Unilever, licensing its personalized hair care technology to SheaMoisture.com, which receives over 6 million visits annually. Reflecting on this partnership, Harris stated, "It's been an incredible opportunity to join forces with a market leader and revolutionize the hair care experience to better serve individual hair needs and goals."
Taydra Mitchell Jackson, Chief Marketing Officer at SheaMoisture, also expressed excitement about the collaboration, stating, "We are proud to partner with MYAVANA to merge technology and hair education with high-quality SheaMoisture products designed for Black hair. Our commitment to investing in Black women entrepreneurs and STEM initiatives will help foster economic growth in the Black community and bridge the racial wealth gap."
MYAVANA’s hair analysis tool debuted at major global events such as Afro Hair & Beauty Live in London and the Natural Hair Academy in Paris and continues expanding into international markets. Its personalized, science-driven approach has transformed the hair care experience for both consumers and industry professionals. The company’s Hair Strand Analysis Kit has received high praise from customers, with over 76% purchasing their recommended products and more than 90% achieving successful hair results. Customers describe the experience as eye-opening, transformative, and a confidence booster.
MYAVANA launch its B-B Hair & Beauty Network at the International Beauty Show in New York in March. This initiative will integrate MYAVANA’s technology into salons, retailers, beauty supply stores, and online hair care marketplaces, making its hair analysis kits widely available. The company remains committed to professional education, equipping hairstylists with advanced training in natural hair care techniques and re-educating the market on healthy hair care services. Through continued innovation, MYAVANA is reshaping the future of hair care, ensuring that every individual receives personalized solutions for their unique hair needs.
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