Body Spray Market Report 2024 (Global Edition)

Global Body Spray Market Report 2024 Market Size Split by Fragrance Type (Fresh, Warm, Woody, Others, Fruity, Floral), by Gender (Male, Female, Unisex), by Price Point (Premium, Medium, Economy), by D...

Body Spray Market Report Description

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Body Spray Market Insights Video

Competitive Landscape of the Body Spray Market

The competitive landscape of the body spray market is marked by fierce competition among the major players, each hoping to differentiate their offering through innovative fragrances, branding and marketing strategies. For major companies like Axe, Old Spice and Calvin Klein dominate our market using extensive distribution networks and vigorous promotional campaigns as means to protect their share. Up-and-coming niche players of these kinds apparently seek a balance between volume and value many are small enough to focus on a specific market real area with high demands at this price level.

In Sept 2023, R.V.R. the Estée Lauder Companies also revealed plans to launch “Atelier,” a new fragrance development center in Paris which is expected to start operations before the end of 2024. It will specialize strictly in fragrance innovation and artistry and will significantly speed up the creation of new products. Possessing the necessary facilities to hire the most talented professionals and work with creative resources, the firm intends to increase its innovation in product and packaging and concept advancement. This news is consistent with Estée Lauder’s strategic aspirations in fragrances, as it continues to outperform the category.

(Source: https://www.premiumbeautynews.com/en/the-estee-lauder-companies-to-open,22673)

Top Companies Market Share in Body Spray Industry: (In no particular order of Rank)

• Este Lauder
• L Brands
• LOral
• LVMH
• Shiseido
• Amway
• Avon Products
• Burberry
• Chatters Canada
• Coty
• Edgewell Personal Care
• Henkel
• Johnson & Johnson
• Kao
• Marchesa
• Mary Kay
• O Boticrio
• Procter & Gamble
• Revlon
• Unilever
• Parfums de Coeur
• Calvin Klein
• Jovan
• Dolce & Gabana
• Curve
• Drakkar
• Nike
• Adidas
• Axe
• Impulse
• Confidential Data
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• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Body Spray Market

Which Region Dominates The Body Spray Market In 2024?

According to Cognitive Market Research, the year 2024 sees North America become the market leader in body sprays, accounting for a large share of global turnover. The North America market is valued at over 3192.48 million dollars, with over 40% share, resting on a solid consumption base and high standards of personal care. This trend is also underwritten by increases in disposable income, changing lifestyle trends--life in slum condos or co-op meccas and the region's spate of successful marketing campaigns. Adding to this is an array of established companies in North America as well as substantial distribution channels. It is therefore safe to say that North America, for better or worse, will determine the future direction in which body spray products are developed and sold.

Which Region is Expanding at the Fastest CAGR?

In the body spray market, Asia Pacific is the region with the highest Compound Annual Growth Rate (CAGR), emerging victoriously. From 2024 to 2031, Asia Pacific will achieve a growth rate of 7.5%, the product of dynamic growth which is brought about by rapid urbanization, increasing disposable incomes and a growing young population. As the region's population has more money to spend, the blowing up of a bubble among its middle class in particular fuels demand for body sprays. As Western life-styles take root and social media influence grows, the market for body splash in Asia Pacific is booming. It now becomes a key engine driving this industry's future growth.

The current report Scope analyzes Body Spray Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Body Spray

According to Cognitive Market Research, the global body spray market size was estimated at USD 7981.2 Million out of which North America held the major market of around 40% of the global revenue with a market size of USD 3192.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.7% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Body Spray Market with a market size of USD 2518.87million in 2024 and is projected to grow at a CAGR of 3.5% Increasing consumer inclination towards personal grooming drives the body spray market, with a focus on convenience and fragrance diversity.
• The Canada Body Spray Market had a market share of USD 383.10 million in 2024 and is projected to grow at a CAGR of 4.5% during the forecast period. In Canada, Rising urbanization and awareness of hygiene and grooming contribute to steady growth in the body spray market.
• The Mexico body spray is projected to witness growth at a CAGR of 4.2% during the forecast period with a market size of USD 290.52 million in 2024.

Europe Body Spray

According to Cognitive Market Research, the global body spray market size was estimated at USD 7981.2 Million out of which Europe held the major market of around 30% of the global revenue with a market size of USD 2394.36 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.0% from 2024 to 2031.

• The United Kingdom Body Spray Market had a market share of USD 402.25 million in 2024 and is projected to grow at a CAGR of 4.8% during the forecast period. Evolving lifestyle trends and a growing emphasis on self-care fuel demand for body sprays, fostering market expansion.
• The France Body Spray Market is projected to witness growth at a CAGR of 3.2% during the forecast period with a market size of USD 220.28 million in 2024.
• According to Cognitive Market Research, the German Body Spray Market size was valued at USD 474.08 million in 2024 and is projected to grow at a CAGR of 4.2% during the forecast period. Technological advancements in fragrance formulation and changing consumer preferences drive the dynamic growth of the body spray market.
• The Italy body spray is projected to witness growth at a CAGR of 3.4% during the forecast period with a market size of USD 205.91 million in 2024.
• The Russia body spray is projected to witness growth at a CAGR of 3.0% during the forecast period with a market size of USD 371.13 million in 2024.
• The Spain body spray is projected to witness growth at a CAGR of 3.1% during the forecast period with a market size of USD 196.34 million in 2024.
• The Luxembourg body spray is projected to witness growth at a CAGR of 4.1% during the forecast period with a market size of USD 74.23 million in 2024.
• The Portugal body spray is projected to witness growth at a CAGR of 3.8% during the forecast period with a market size of USD 50.28 million in 2024.
• The Greece body spray is projected to witness growth at a CAGR of 4.3% during the forecast period with a market size of USD 28.73 million in 2024.
• The Rest of Europe body spray is projected to witness growth at a CAGR of 2.7% during the forecast period with a market size of USD 371.13 million in 2024.

Asia Pacific Body Spray

According to Cognitive Market Research, the global body spray market size was estimated at USD 7981.2 Million out of which Asia Pacific held the major market of around 23% of the global revenue with a market size of USD 1835.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.5% from 2024 to 2031.

• According to Cognitive Market Research, the China Body Spray Market size was valued at USD 826.05 million in 2024 and is projected to grow at a CAGR of 7.0% during the forecast period. Rapid urbanization, changing lifestyles, and a booming young population propel robust growth in the body spray market.
• The Japan body spray is projected to witness growth at a CAGR of 6.0% during the forecast period with a market size of USD 253.32 million in 2024.
• The India Body Spray Market had a market share of USD 220.28 million in 2024 and is projected to grow at a CAGR of 9.3% during the forecast period. Surging disposable income, urbanization, and a burgeoning youth demographic stimulate substantial growth in the body spray market.
• The South Korea body spray is projected to witness growth at a CAGR of 6.6% during the forecast period with a market size of USD 183.57 million in 2024.
• The Australia body spray is projected to witness growth at a CAGR of 7.2% during the forecast period with a market size of USD 95.46 million in 2024.
• The South East Asia body spray is projected to witness growth at a CAGR of 8.5% during the forecast period with a market size of USD 126.66 million in 2024.
• The Rest of Asia Pacific body spray is projected to witness growth at a CAGR of 7.3% during the forecast period with a market size of USD 130.33 million in 2024.

South America Body Spray

According to Cognitive Market Research, the global body spray market size was estimated at USD 7981.2 Million out of which Latin America held the major market of around 5% of the global revenue with a market size of USD 399.06 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.9% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Body Spray Market size was valued at USD 170.80 million in 2024 and is projected to grow at a CAGR of 5.5% during the forecast period. Increasing focus on personal grooming and hygiene amid urbanization and rising disposable income accelerates the body spray market's expansion.
• The Argentina body spray is projected to witness growth at a CAGR of 5.8% during the forecast period with a market size of USD 67.04 million in 2024.
• The Colombia body spray is projected to witness growth at a CAGR of 4.7% during the forecast period with a market size of USD 35.52 million in 2024.
• The Peru body spray is projected to witness growth at a CAGR of 5.1% during the forecast period with a market size of USD 32.72 million in 2024.
• The Chile body spray is projected to witness growth at a CAGR of 5.2% during the forecast period with a market size of USD 28.73 million in 2024.
• The Rest of Latin America body spray is projected to witness growth at a CAGR of 4.0% during the forecast period with a market size of USD 64.25 million in 2024.

Middle East and Africa Body Spray

According to Cognitive Market Research, the global body spray market size was estimated at USD 7981.2 Million out of which Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 159.62 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.2% from 2024 to 2031.

• The GCC Countries Body Spray Market is projected to witness growth at a CAGR of 6.0% during the forecast period with a market size of USD 68.32 million in 2024. Changing consumer lifestyles, expanding retail infrastructure, and increasing product innovation drive growth in the body spray market.
• The Egypt body spray is projected to witness growth at a CAGR of 5.5% during the forecast period with a market size of USD 16.76 million in 2024.
• The South Africa body spray is projected to witness growth at a CAGR of 6.2% during the forecast period with a market size of USD 25.22 million in 2024.
• The Turkey body spray is projected to witness growth at a CAGR of 4.7% during the forecast period with a market size of USD 13.73 million in 2024.
• The Nigeria body spray is projected to witness growth at a CAGR of 4.3% during the forecast period with a market size of USD 16.76 million in 2024.
• The Rest of MEA body spray is projected to witness growth at a CAGR of 4.2% during the forecast period with a market size of USD 18.84 million in 2024.

Body Spray Market Analysis

Body Spray Market Frangrance Type Segment Analysis

According to Cognitive Market Research, the main segment of body sprays, and it Fresh fragrance item is still occupying a large share in the market. Fresh fragrances renowned for their exhilarating and refreshing aromas, cater to a wide audience that pursues the kind of clean smell who doesn't have to feel guilty. The market status of this segment, purely due to its natural attributes and easily accessible forms, is very favorable with everyone. As a result, it has become one of those rare things which You Cannot Buy Beauty Products Without. This is why the Fresh fragrance type, perpetually giving off feel of a clean body and bright life, enjoys a stable demand and widespread consumer acceptance in the body spray market.

Under the light of Fruity fragrance, the fastest-growing category in the body spray market is thereby born. Mixture scents are characterized by juicy notes returned from fruit, such as cherries or kiwi. Among younger customers and for those seeking a more playful finish to their fragrance di cks, the fresh and tangy taste of citrus or berries suits well. As the beauty and personal care industry continues to decline in sales and profits, while evermore programs which are aimed at the young and refreshing are popping the market, the Fruity segment emerges as one of its fastest expanding parts and can be expected to take a larger market share in future years.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Body Spray Industry. Request a Free Sample PDF!

Body Spray Market Gender Segment Analysis

According to Cognitive Market Research, On the body spray market, the gender perspective shows that it is a market mainly dominated by male segment. Historically, this has been a very large market share for men, in line with long-standing associations of fragrance and grooming with masculinity. To cater mainly for the man market, major brands have been marketing their own characteristic masculine scents and the design of its packaging. In short, this continues to be the elastic arm of our body spray market, for it is upheld by consistent demand among male consumers and brand loyalty. And so it remains not only the biggest segment in this market but also its leader.

The body spray market's rising segment is for unisex type. This segment has undergone a remarkable growth in recent years, accompanying fresh social norms and increasing demand everywhere for inclusive and non-gender-specific products. Unisex body sprays attract a wide consumer base, with genera-fragrance that can be appreciated by people both male and female. Brands are catching on to this trend by offering many unisex fragrance alternatives as well as embracing inclusion in their marketing campaigns. As consumer demand turns increasingly towards products that are not defined by gender, the Unisex segment is in position to sustain its rapid expansion and emerge as a powerful driving force for growth in the body spray market as a whole.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Body Spray Price Point Segment Analysis

According to Cognitive Market Research, in the body spray market, the Premium segment is the leading category. By engaging with luxury, quality ingredients and sophisticated packaging, the Premium segment attracts a significant share of consumer spending. This segment often employs celebrity endorsements and high-end marketing campaigns to reinforce its premium status. To many consumers discerning enough to pay for exclusivity and better quality fragrance, the Premium segment becomes the market's first companion for luxury. It appeals to consumers who are prepared to part with a steep premium in exchange for its unique, superior quality scent products, While also consolidating its market status as an upscale category of body care products for those with fashionable grooming practices.

The Economy segment is the fastest-growing in the body spray market. With a small price tag and basic formulations, the Economy segment attracts consumers who are sensitive to price especially in emerging markets. When these regions' disposable incomes rise and their purchasing power increases, consumers move in the direction of lower-priced alternatives-although they still want a good fragrance quality. The Economy segment's growth is bolstered by powerful promotional strategies and widespread availability, making it both a main driver of market expansion and access for broader consumer groups.

• Premium
• Medium
• Economy

Body Spray Distribution Channel Segment Analysis

According to Cognitive Market Research, Hypermarkets and Supermarkets emerge as the dominant segment in the Distribution Channel Outlook of the body spray market. Consumers can find a wide variety of body spray brands under one roof at these retail behemoths. And this is not simply convenient but also accessible. With so many branches as well as branches in both urban and rural areas, Hypermarkets and Supermarkets command a significant share of the market on account of their extensive coverage. They are benefited by many passersby with high foot traffic, effective promotion activities, and there is no better place than being asked-to-buy-your-breath-away right there in stores where these products are sold on account of course this solidifies their position as the preferred purchasing channel for body sprays.

Online Retail is the fastest-growing segment in the body spray market. E-commerce and M-commerce not only help this segment expand rapidly, but also gives it its driving force. Increasingly, consumers like the convenience of being able to browse and purchase body sprays online in such a way as you actually go there attracted by something or other--formed both by things such as product reviews, recommendations (like a mother perhaps?) and doorstep delivery (the order arrives at your front door exactly when you want it). As digitalization continues to change the face of retail, online retail is set for continued growth and will look cater to increasingly exacting tastes among consumers who are technologically savvy.

• Hypermarkets and Supermarkets
• Specialty Stores
• Online Retail
• Others

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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