Global Brand Licensing
Market Report
2024
The global Brand Licensing market size will be USD 276514.2 million in 2024. Increased consumer demand is expected to boost sales to USD 376297.6204 million by 2031, with a Compound Annual Growth Rate (CAGR) of 4.50% from 2024 to 2031.
The base year for the calculation is 2023 and 2019 to 2023 will be historical period. The year 2024 will be estimated one while the forecasted data will be from year 2025 to 2031. When we deliver the report that time we updated report data till the purchase date.
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According to Cognitive Market Research, the global Brand Licensing market size will be USD 276514.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 4.50% from 2024 to 2031.
Base Year | 2023 |
Historical Data Time Period | 2019-2023 |
Forecast Period | 2024-2031 |
Global Brand Licensing Market Sales Revenue 2024 | $ 276514 Million |
Global Brand Licensing Market Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 4.5% |
North America Brand Licensing Sales Revenue 2024 | $ 110606 Million |
North America Brand Licensing Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 2.7% |
United States Brand Licensing Sales Revenue 2024 | $ 87267.9 Million |
United States Brand Licensing Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 2.5% |
Canada Brand Licensing Sales Revenue 2024 | $ 13272.7 Million |
Canada Brand Licensing Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 3.5% |
Mexico Brand Licensing Sales Revenue 2024 | $ 10065.1 Million |
Mexico Brand Licensing Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 3.2% |
Europe Brand Licensing Sales Revenue 2024 | $ 82954.3 Million |
Europe Brand Licensing Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 3% |
United Kingdom Brand Licensing Sales Revenue 2024 | $ 13936.3 Million |
United Kingdom Brand Licensing Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 3.8% |
France Brand Licensing Sales Revenue 2024 | $ 7631.79 Million |
France Brand Licensing Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 2.2% |
Germany Brand Licensing Sales Revenue 2024 | $ 16424.9 Million |
Germany Brand Licensing Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 3.2% |
Italy Brand Licensing Sales Revenue 2024 | $ 7134.07 Million |
Italy Brand Licensing Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 2.4% |
Russia Brand Licensing Sales Revenue 2024 | $ 12857.9 Million |
Russia Brand Licensing Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 2% |
Spain Brand Licensing Sales Revenue 2024 | $ 6802.25 Million |
Spain Brand Licensing Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 2.1% |
Rest of Europe Brand Licensing Sales Revenue 2024 | $ 12857.9 Million |
Rest of Europe Brand Licensing Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 1.7% |
Asia Pacific Brand Licensing Sales Revenue 2024 | $ 63598.3 Million |
Asia Pacific Brand Licensing Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 6.5% |
China Brand Licensing Sales Revenue 2024 | $ 28619.2 Million |
China Brand Licensing Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 6% |
Japan Brand Licensing Sales Revenue 2024 | $ 8776.56 Million |
Japan Brand Licensing Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 5% |
Korea Brand Licensing Sales Revenue 2024 | $ 6359.83 Million |
Korea Brand Licensing Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 5.6% |
India Brand Licensing Sales Revenue 2024 | $ 7631.79 Million |
India Brand Licensing Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 8.3% |
Australia Brand Licensing Sales Revenue 2024 | $ 3307.11 Million |
Australia Brand Licensing Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 6.2% |
Rest of APAC Brand Licensing Sales Revenue 2024 | $ 4515.48 Million |
Rest of APAC Brand Licensing Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 6.3% |
South America Brand Licensing Sales Revenue 2024 | $ 13825.7 Million |
South America Brand Licensing Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 3.9% |
Brazil Brand Licensing Sales Revenue 2024 | $ 5917.4 Million |
Brazil Brand Licensing Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 4.5% |
Argentina Brand Licensing Sales Revenue 2024 | $ 2322.72 Million |
Argentina Brand Licensing Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 4.8% |
Colombia Brand Licensing Sales Revenue 2024 | $ 1230.49 Million |
Colombia Brand Licensing Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 3.7% |
Peru Brand Licensing Sales Revenue 2024 | $ 1133.71 Million |
Peru Brand Licensing Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 4.1% |
Chile Brand Licensing Sales Revenue 2024 | $ 995.45 Million |
Chile Brand Licensing Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 4.2% |
Rest of South America Brand Licensing Sales Revenue 2024 | $ 2225.94 Million |
Rest of South America Brand Licensing Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 3% |
Middle East and Africa Brand Licensing Sales Revenue 2024 | $ 5530.28 Million |
Middle East and Africa Brand Licensing Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 4.2% |
Turkey Brand Licensing Sales Revenue 2024 | $ 475.6 Million |
Turkey Brand Licensing Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 3.7% |
Nigeria Brand Licensing Sales Revenue 2024 | $ 580.68 Million |
Nigeria Brand Licensing Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 3.3% |
Egypt Brand Licensing Sales Revenue 2024 | $ 580.68 Million |
Egypt Brand Licensing Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 4.5% |
South Africa Brand Licensing Sales Revenue 2024 | $ 873.78 Million |
South Africa Brand Licensing Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 5.2% |
GCC Countries Brand Licensing Sales Revenue 2024 | $ 2366.96 Million |
GCC Countries Brand Licensing Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 5% |
Rest of MEA Brand Licensing Sales Revenue 2024 | $ 652.57 Million |
Rest of MEA Brand Licensing Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 3.2% |
Market Drivers:
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Market Restrains:
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Market Trends:
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Market Split by Type |
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Market Split by Application |
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List of Competitors |
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Regional Analysis |
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Country Analysis |
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Key Qualitative Information Covered |
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Report scope is customizable as we have a huge database of Brand Licensing industry. We can deliver an exclusive report Edition/Consultation as per your data requirements. Request for your Free Sample Pages.
Brand Licensing Market is Segmented as below. Particular segment of your interest can be provided without any additional cost. Download the Sample Pages!
Brand licensing is a strategic partnership where an emblem owner (licensor) permits every other birthday celebration (licensee) to apply its logo, logo, or intellectual property in exchange for royalties or expenses. This association allows licensees to supply and promote merchandise beneath the emblem's call, leveraging its set-up recognition to draw customers. The brand licensing marketplace encompasses numerous industries, along with style, amusement, and consumer items, facilitating logo growth, revenue diversification, and expanded market presence while minimizing risks related to product development and distribution.
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Increased consumer demand for branded merchandise is using a growing trend closer to logo cognizance. Shoppers now are searching for products and services connected to authentic, well-known manufacturers, associating them with first-rate, accepted as true, and status. This shift offers profitable possibilities for emblem owners to expand their market presence with the aid of leveraging licensing strategies. Through licensing, emblem owners can partner with producers and stores to introduce new product traces or enter new markets without direct funding. This allows them to capitalize on their logo's equity, build customer loyalty, and free up extra revenue streams, all while improving their ordinary emblem visibility and impact
Licensing gives groups a strategic manner to enter new markets or product classes with decreased threat and lower upfront charges. By partnering with hooked up brands or licensors, organizations can leverage existing brand fairness, minimizing the want for substantial investments in studies, improvement, or advertising and marketing. This approach permits for quicker marketplace access, increasing the capacity for sales diversification without the economic burdens of beginning from scratch. Additionally, licensing affords a buffer in opposition to monetary downturns, as it opens up more than one revenue stream across extraordinary segments or industries, thereby supporting businesses to maintain stability and adaptability in changing market situations.
Licensing, at the same time as presenting boom possibilities, also can reveal an emblem of widespread dangers, mainly related to brand damage. When licensees fail to uphold the emblem's standards or produce subpar merchandise, it is able to tarnish the brand's popularity. Poor, great, inconsistent product offerings or terrible publicity from licensees can lead to consumer dissatisfaction, undermining patron agreements built over time. Additionally, any misalignment between the logo's photo and the certified merchandise can create confusion and dilute the emblem's identification. To mitigate these dangers, emblem owners must implement stringent oversight and hold manipulate over product excellent and brand representation.
The COVID-19 pandemic had a mixed effect on the brand licensing marketplace. On one hand, sectors like style, enjoyment, and retail skilled disruptions, main to decreased demand for certified products in brick-and-mortar stores. On the other hand, e-trade surged, beginning new avenues for licensed items, especially in categories like digital content, home amusement, and well-being. Brands with strong virtual techniques adapted higher, capitalizing on the upward thrust of online shopping. While sure industries faced brief declines, the pandemic expanded shifts towards virtual licensing, diversifying sales streams, and fostering long-term growth opportunities in new and evolving product classes.
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A large array of gamers, such as mounted brands, rising groups, and specialized licensing businesses, characterizes the aggressive landscape of the brand licensing market. Major manufacturers in style, enjoyment, and consumer items dominate the space, leveraging their sturdy market presence and customer loyalty. Key trends encompass strategic collaborations, the upward push of digital licensing, and a focal point on sustainability. As competition intensifies, groups are an increasing number of investing in brand management and progressive licensing agreements to beautify their marketplace role and capitalize on evolving customer choices.
In September 2024, According to Phillips66, it intends to leverage its trademark licensing program to bring its retail fuel brands, Conoco, and 76, to other areas in the Northeastern and Upper Midwest of the United States. As of Thursday, Phillips reported that the company's network of brand license sites numbered over 1,400. Marketers in states like Connecticut, Delaware, Kentucky, Maryland, Massachusetts, Maine, Michigan, Minnesota, New Hampshire, Ohio, Pennsylvania, Rhode Island, Vermont, West Virginia, and Wisconsin will be able to obtain brand license from the company. Source: https://csnews.com/phillips-66-expands-brand-licensing-new-regions
Top Companies Market Share in Brand Licensing Industry: (In no particular order of Rank)
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According to Cognitive Market Research, North America currently dominates the Brand Licensings market, and the region is expected to have significant growth during the projected period. The brand licensing marketplace in North America is experiencing a sizable boom, pushed by increasing patron calls for branded merchandise and revolutionary licensing techniques. Companies are increasing their portfolios and exploring virtual avenues, allowing them to tap into new revenue streams and decorate logo visibility in an aggressive panorama.
Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR). The brand licensing marketplace inside the Asia-Pacific place is unexpectedly expanding, fueled by means of growing patron affluence and a developing middle magnificence. Brands are an increasing number of leveraging licensing to penetrate numerous markets, while virtual transformation enhances opportunities for collaboration. This dynamic environment fosters innovation and competitive techniques, driving a sustained boom across sectors.
The current report Scope analyzes Brand Licensing Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com
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According to Cognitive Market Research, the global Brand Licensing market size was estimated at USD 276514.2 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 110605.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.7% from 2024 to 2031.
According to Cognitive Market Research, the global Brand Licensing market size was estimated at USD 276514.2 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 82954.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.0% from 2024 to 2031.
According to Cognitive Market Research, the global Brand Licensing market size was estimated at USD 276514.2 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 63598.27 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.5% from 2024 to 2031.
According to Cognitive Market Research, the global Brand Licensing market size was estimated at USD 276514.2 Million, out of which the Latin America held the market share of around 5% of the global revenue with a market size of USD 13825.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.9% from 2024 to 2031.
According to Cognitive Market Research, the global Brand Licensing market size was estimated at USD 276514.2 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 5530.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.2% from 2024 to 2031..
Global Brand Licensing Market Report 2024 Edition talks about crucial market insights with the help of segments and sub-segments analysis. In this section, we reveal an in-depth analysis of the key factors influencing Brand Licensing Industry growth. Brand Licensing market has been segmented with the help of its Type, Application , and others. Brand Licensing market analysis helps to understand key industry segments, and their global, regional, and country-level insights. Furthermore, this analysis also provides information pertaining to segments that are going to be most lucrative in the near future and their expected growth rate and future market opportunities. The report also provides detailed insights into factors responsible for the positive or negative growth of each industry segment.
Based on present and future trends, the market size is estimated from 2019 to 2031. Moreover, study also provides quantitative and qualitative analysis of each type to understand the driving factors for the fastest growing type segment for Brand Licensing market.
Type of Brand Licensing analyzed in this report are as follows:
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This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities for each application of Brand Licensing from 2019 to 2031. This will also help to analyze the demand for Brand Licensing across different end-use industries. Our research team will also help acquire additional data such as Value Chain, Patent analysis, Company Evaluation Quadrant (Matrix), and much more confidential analysis and data insights.
Some of the key Application of Brand Licensing are:
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Research associate at Cognitive Market Research
Swasti Dharmadhikari, an agile and achievement-focused market researcher with an innate ardor for deciphering the intricacies of the Service & Software sector. Backed by a profound insight into technology trends and consumer dynamics, she has committed herself to meticulously navigating the ever-evolving terrain of digital Services and software solutions.
Swasti an agile and achievement-focused market researcher with an innate ardor for deciphering the intricacies of the Service & Software sector. Backed by a profound insight into technology trends and consumer dynamics, she has committed herself to meticulously navigating the ever-evolving terrain of digital Services and software solutions.
In her current role, Swasti manages research for service and software category, leading initiatives to uncover market opportunities and enhance competitive positioning. Her strong analytical skills and ability to provide clear, impactful findings have been crucial to her team’s success. With an expertise in market research analysis, She is adept at dissecting complex problems, extracting meaningful insights, and translating them into actionable recommendations, Swasti remains an invaluable asset in the dynamic landscape of market research.
Conclusion
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Type | Apparels, Toys, Accessories, Software/Video Games, Home Decoration, Food and Beverages, Others |
Application | Entertainment, Corporate Trademarks/Brand, Fashion, Sports, Others |
List of Competitors | The Walt Disney Company (U.S.), Meredith Corporation (U.S.), PVH Corp. (U.S.), Iconix Brand Group (U.S.), Authentic Brands Group (U.S.), Universal Brand Development (U.S.), Nickelodeon (ViacomCBS) (U.S.), Major League Baseball (U.S.), Learfield IMG College (U.S.), Sanrio (Japan), Sequential Brands Group (U.S.), Hasbro (U.S.), General Motors (U.S.), National Basketball Association (U.S.), Electrolux (Sweden), National Football League (U.S.), WarnerMedia (U.S.), The Pokémon Company International (Japan), Procter & Gamble (U.S.), Ferrari (Italy), Ralph Lauren (U.S.), Mattel (U.S.), Ford Motor Company (U.S.), BBC Worldwide (U.K.), The Hershey Company (U.S.), Stanley Black & Decker (U.S.), PGA Tour (U.S.), National Hockey League (U.S.), Sunkist Growers (U.S.), WWE (U.S.) |
This chapter will help you gain GLOBAL Market Analysis of Brand Licensing. Further deep in this chapter, you will be able to review Global Brand Licensing Market Split by various segments and Geographical Split.
Chapter 1 Global Market Analysis
Global Market has been segmented on the basis 5 major regions such as North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.
You can purchase only the Executive Summary of Global Market (2019 vs 2024 vs 2031)
Global Market Dynamics, Trends, Drivers, Restraints, Opportunities, Only Pointers will be deliverable
Chapter 2 North America Market Analysis
Chapter 3 Europe Market Analysis
Chapter 4 Asia Pacific Market Analysis
Chapter 5 South America Market Analysis
Chapter 6 Middle East and Africa Market Analysis
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Chapter 7 Top 10 Countries Analysis (Only Available with Corporate User License)
Competitor's Market Share and Revenue (Subject to Data Availability for Private Players)
Chapter 8 Competitor Analysis (Subject to Data Availability (Private Players))
(Subject to Data Availability (Private Players))
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Chapter 9 Qualitative Analysis (Subject to Data Availability)
Segmentation Type Analysis 2019 -2031, will provide market size split by Type. This Information is provided at Global Level, Regional Level and Top Countries Level The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 10 Market Split by Type Analysis 2019 -2031
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Chapter 11 Market Split by Application Analysis 2019 -2031
This chapter helps you understand the Key Takeaways and Analyst Point of View of the global Brand Licensing market
Chapter 12 Research Findings
Here the analyst will summarize the content of entire report and will share his view point on the current industry scenario and how the market is expected to perform in the near future. The points shared by the analyst are based on his/her detailed in-depth understanding of the market during the course of this report study. You will be provided exclusive rights to interact with the concerned analyst for unlimited time pre purchase as well as post purchase of the report.
Why Apparels have a significant impact on Brand Licensing market? |
What are the key factors affecting the Apparels and Toys of Brand Licensing Market? |
What is the CAGR/Growth Rate of Entertainment during the forecast period? |
By type, which segment accounted for largest share of the global Brand Licensing Market? |
Which region is expected to dominate the global Brand Licensing Market within the forecast period? |
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