Business Intelligence Tools Market Report 2024 (Global Edition)

Global Business Intelligence Tools Market Report 2024 Market Size Split by Component (Platform, Software, Solution, Dashboards and Scoreboards, Data Integration and ETL, Reporting and Visualization, Q...

Business Intelligence Tools Market Report Description

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Competitive Landscape Of the Business Intelligence (BI) Market

The competitive landscape of the Business Intelligence (BI) market is marked by intense rivalry and strategic manoeuvres among key players. As of the latest market analysis, major companies such as Tableau, Microsoft, SAP, IBM, and Oracle are at the forefront, leveraging their technological prowess to innovate and dominate.

Business Intelligence (BI) Industry News

In August 2019, Salesforce has successfully acquired Tableau, a prominent provider of analytics platforms. Salesforce would be able to provide individuals of all skill levels with strong Al-driven insights across all sorts of data and use cases thanks to the purchase.

Source-www.tableau.com/about/press-releases/2019/salesforce-completes-acquisition-tableaua

Top Companies Market Share in Business Intelligence Tools Industry: (In no particular order of Rank)

• Microsoft Corporation (U.S.)
• Google LLC (Alphabet Inc.) (U.S.)
• Zebra Technologies Corporation (U.S.)
• Esri (U.S.)
• Hexagon AB (Sweden)
• Here Technologies (Netherlands)
• Precisely (US)
• SAP SE (Germany)
• TomTom (Netherlands)
• SAS Institute Inc. (U.S.)
• Confidential Data
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

In terms of revenue, the North America Business Intelligence Market share was 40% of the total market

According to Cognitive Market Research, the global Business Intelligence Tools market size was estimated at USD XX Million out of which North America held the major market of more than 40% of the global revenue with a market size of USD XX million in 2023 and will grow at a compound annual growth rate (CAGR) of 7.7% from 2023 to 2030. The region's overview is marked by a cutting-edge technological landscape, a mature business environment, and widespread digital integration, establishing it as a key hub for BI tool deployment. A thorough regional analysis emphasizes North America's strategic importance, propelled by an unwavering commitment to data-driven decision-making across diverse industries. The segmentation analysis illuminates the adaptability of BI tools, catering to a spectrum of business needs and sectors within the North American market. In conclusion, North America's significant 40% market share and substantial market size underscore its pivotal role in shaping the global Business Intelligence Tools landscape, positioning it as a critical epicentre for industry leaders and investors seeking substantial growth opportunities.

According to Cognitive Market Research, the global Business Intelligence Tools market size was estimated at USD XX Million out of which Asia-Pacific held the fastest growing market of more than 23% of the global revenue with a market size of USD XX million in 2023 and will grow at a compound annual growth rate (CAGR) of 11.5% from 2023 to 2030. The region's overview is characterized by a dynamic technological landscape, rapid digitalization, and a burgeoning market for BI tool adoption, establishing it as a key driver of growth. A comprehensive regional analysis underscores Asia-Pacific's strategic significance, fueled by the increasing recognition of data-driven decision-making across diverse industries. The segmentation analysis reveals the versatility of BI tools, catering to various business needs and sectors within the Asia-Pacific market. In conclusion, Asia-Pacific's impressive 23% market share and substantial market size highlight its pivotal role in the global Business Intelligence Tools landscape, positioning it as a lucrative region for industry players and investors seeking rapid expansion and innovation.

The current report Scope analyzes Business Intelligence Tools Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

South America Business Intelligence Tools Market

According to Cognitive Market Research, the global Business Intelligence Tools market size was estimated at USD XX Million out of which Latin America market of more than 5% of the global revenue with a market size of USD XX million in 2023 and will grow at a compound annual growth rate (CAGR) of 8.9% from 2023 to 2030. The region's overview reflects a developing technological landscape and an increasing acknowledgment of the significance of data analytics in decision-making processes. A regional analysis underscores Latin America's potential for BI tool adoption, driven by evolving business needs and a growing emphasis on digital transformation. The segmentation analysis reveals diverse applications of BI tools across industries, despite the more modest market share. In conclusion, Latin America's 5% market share and significant market size highlight the region's evolving role in the global Business Intelligence Tools landscape, urging businesses to navigate unique challenges and explore untapped BI potential for future growth and market influence.

• According to Cognitive Market Research, the Brazil Business Intelligence market size was valued at USD XX million in 2023 and is projected to grow at a CAGR of 9.5% during the forecast period. This is majorly due to the growing technological landscape and an increasing acknowledgment of the significance of data analytics in decision-making processes. 
• The ArgentinaBusiness Intelligence market had a market share of USD XXmillion in 2023 and is projected to grow at a CAGR of 9.8% during the forecast period. This is due to the increased evolving business needs and a growing emphasis on digital transformation. 
• The ColombiaBusiness Intelligence market is projected to witness growth at a CAGR of 8.7% during the forecast period with a market size of USD XXmillion in 2023.
• The Peru Business Intelligence market is projected to witness growth at a CAGR of 9.1% during the forecast period with a market size of USD XXmillion in 2023.
• The Chile Business Intelligence market is projected to witness growth at a CAGR of 9.2% during the forecast period with a market size of USD XXmillion in 2023.
• The Rest of Latin AmericaBusiness Intelligence s market is projected to witness growth at a CAGR of 8.0% during the forecast period with a market size of USD XXmillion in 2023.

Middle East and Africa Business Intelligence Tools

According to Cognitive Market Research, the global Business Intelligence Tools market size was estimated at USD XX Million out of which Middle East and Africa market of more than 2.00% of the global revenue with a market size of USD XX million in 2023 and will grow at a compound annual growth rate (CAGR) of 9.2% from 2023 to 2030. The region's overview reflects a unique blend of developing technological landscapes and diverse economic structures, contributing to a slower pace of BI tool adoption compared to other regions. A regional analysis underscores the distinct challenges and opportunities in the Middle East and Africa, shaped by varying levels of technological maturity and economic diversity. The segmentation analysis emphasizes the potential applications of BI tools across industries, albeit with a more modest market share. In conclusion, the 2.00% market share and significant market size highlight the Middle East and Africa's evolving role in the global Business Intelligence Tools landscape, urging businesses to navigate distinct market dynamics and capitalize on untapped potential for future growth and expansion.

• According to Cognitive Market Research, the GCC Countries Business Intelligence s market size was valued at USD XXmillion in 2023 and is projected to grow at a CAGR of 10.0%during the forecast period. This is majorly due to the growing demand foreconomic structures, contributing to a slower pace of BI tool adoption compared to other regions, and inclusivity also play key roles in sustaining market growth and demand. 
• The South AfricaBusiness Intelligence s market had a market share of USD XXmillion in 2023 and is projected to grow at a CAGR of 10.2% during the forecast period. This is due to the increasedtechnological landscapes. 
• TheEgyptBusiness Intelligence s market is projected to witness growth at a CAGR of 9.5%during the forecast period with a market size of USD XXmillion in 2023.
• TheTurkeyBusiness Intelligence s market is projected to witness growth at a CAGR of 8.7% during the forecast period with a market size of USD XXmillion in 2023.
• TheNigeriaBusiness Intelligence s market is projected to witness growth at a CAGR of 8.3% during the forecast period with a market size of USD XXmillion in 2023.
• The Rest of MEABusiness Intelligence s market is projected to witness growth at a CAGR of 8.2% during the forecast period with a market size of USD XXmillion in 2023.

Asia Pacific Business Intelligence Tools

According to Cognitive Market Research, the global Business Intelligence Tools market size was estimated at USD XX Million out of which Asia-Pacific held the fastest growing market of more than 23% of the global revenue with a market size of USD XX million in 2023 and will grow at a compound annual growth rate (CAGR) of 11.5% from 2023 to 2030. The region's overview is characterized by a dynamic technological landscape, rapid digitalization, and a burgeoning market for BI tool adoption, establishing it as a key driver of growth. A comprehensive regional analysis underscores Asia-Pacific's strategic significance, fueled by the increasing recognition of data-driven decision-making across diverse industries. The segmentation analysis reveals the versatility of BI tools, catering to various business needs and sectors within the Asia-Pacific market. In conclusion, Asia-Pacific's impressive 23% market share and substantial market size highlight its pivotal role in the global Business Intelligence Tools landscape, positioning it as a lucrative region for industry players and investors seeking rapid expansion and innovation.

• According to Cognitive Market Research, the China Business Intelligence s market size was valued at USD XXmillion in 2023 and is projected to grow at a CAGR of 11.0%during the forecast period. This is majorly due to the growing technological landscape, and inclusivity also play key roles in sustaining market growth and demand. 
• The IndiaBusiness Intelligence s market had a market share of USD XXmillion in 2023 and is projected to grow at a CAGR of 13.3% during the forecast period. This is due to therapid digitalizationand a burgeoning market for BI tool adoption. 
• The JapanBusiness Intelligence s market is projected to witness growth at a CAGR of 10.0% during the forecast period with a market size of USD XX million in 2023.
• The South KoreaBusiness Intelligence s market is projected to witness growth at a CAGR of 10.6%during the forecast period with a market size of USD XXmillion in 2023.
• The AustraliaBusiness Intelligence s market is projected to witness growth at a CAGR of 11.2% during the forecast period with a market size of USD XX million in 2023.
• The South East AsiaBusiness Intelligence s market is projected to witness growth at a CAGR of 12.5% during the forecast period with a market size of USD XX million in 2023.
• The Rest of Asia PacificBusiness Intelligence s market is projected to witness growth at a CAGR of 11.3% during the forecast period with a market size of USD XXmillion in 2023.

 

Europe Business Intelligence Tools

According to Cognitive Market Research, the global Business Intelligence Tools market size was estimated at USD XX Million out of which Europe market of more than 30% of the global revenue with a market size of USD XX million in 2023 and will grow at a compound annual growth rate (CAGR) of 8.0% from 2023 to 2030. The region's overview reveals a sophisticated technological infrastructure, fostering a mature business environment and contributing to its prominence in BI tool adoption. A detailed regional analysis underscores Europe's strategic significance, driven by a strong commitment to data-driven decision-making across diverse industries. The segmentation analysis highlights the adaptability of BI tools, catering to various business needs and sectors within the European market. In conclusion, Europe's notable 30% market share and substantial market size underscore its pivotal role in the global Business Intelligence Tools landscape, positioning it as a key region for industry players and investors seeking growth opportunities and market leadership. 

• According to Cognitive Market Research, the Germany Business Intelligence market size was valued at USD XX million in 2023 and is projected to grow at a CAGR of 8.2%during the forecast period. This is majorly due to the growing demand for adaptability of BI tools, catering to various business needs, and inclusivity also play key roles in sustaining market growth and demand. 
• The United Kingdom Business Intelligence market had a market share of USD 8.2% million in 2023 and is projected to grow at a CAGR of XX during the forecast period. This is due to the technological infrastructure, fostering a mature business environment and contributing to its prominence in BI tool adoption. 
• The France Business Intelligence market is projected to witness growth at a CAGR of 7.2% during the forecast period with a market size of USD XX million in 2023.
• The Italy Business Intelligence market is projected to witness growth at a CAGR of 7.4% during the forecast period with a market size of USD XX million in 2023.
• The Russia Business Intelligence market is projected to witness growth at a CAGR of 7.0% during the forecast period with a market size of USD XX million in 2023.
• The Spain Business Intelligence market is projected to witness growth at a CAGR of 7.1% during the forecast period with a market size of USD XX million in 2023.
• The Portugal Business Intelligence market is projected to witness growth at a CAGR of 7.8% during the forecast period with a market size of USD XX million in 2023.
• The Luxembourg Business Intelligence market is projected to witness growth at a CAGR of 8.1% during the forecast period with a market size of USD XX million in 2023.
• The Greece Business Intelligence market is projected to witness growth at a CAGR of 8.3% during the forecast period with a market size of USD XX million in 2023.
• The Rest of EuropeBusiness Intelligence market is projected to witness growth at a CAGR of 6.7% during the forecast period with a market size of USD XX million in 2023.

North America Business Intelligence Tools

According to Cognitive Market Research, the global Business Intelligence Tools market size was estimated at USD XX Million out of which North America held the major market of more than 40% of the global revenue with a market size of USD XX million in 2023 and will grow at a compound annual growth rate (CAGR) of 7.7% from 2023 to 2030. The region's overview is marked by a cutting-edge technological landscape, a mature business environment, and widespread digital integration, establishing it as a key hub for BI tool deployment. A thorough regional analysis emphasizes North America's strategic importance, propelled by an unwavering commitment to data-driven decision-making across diverse industries. The segmentation analysis illuminates the adaptability of BI tools, catering to a spectrum of business needs and sectors within the North American market. In conclusion, North America's significant 40% market share and substantial market size underscore its pivotal role in shaping the global Business Intelligence Tools landscape, positioning it as a critical epicenter for industry leaders and investors seeking substantial growth opportunities.

• According to Cognitive Market Research, the US had a major share in the Business Intelligence s market with a market size of USD XX million in 2023 and is projected to grow at a CAGR of 7.5% during the forecast period. This is majorly due to the growing cutting-edge technological landscape, and inclusivity also plays a key role in sustaining market growth and demand. 
• The Canada Business Intelligence market had a market share of USD XX million in 2023 and is projected to grow at a CAGR of 8.5% during the forecast period. This is due to the increased business environment, and widespread digital integration, establishing it as a key hub for BI tool deployment. 
• The Mexico Business Intelligence market is projected to witness growth at a CAGR of 8.2% during the forecast period with a market size of USD XX million in 2023.

Business Intelligence Tools Market Analysis

Business Intelligence Market Component Segment Analysis

According to Cognitive Market Research, the dominant category is the comprehensive suite of Business Intelligence Platforms. These platforms serve as the backbone, offering a cohesive and integrated environment for organizations to manage their BI initiatives. Business Intelligence Platforms encompass a wide array of functionalities, including data integration, ETL (Extract, Transform, Load), reporting, visualization, query and analysis, and corporate performance management (CPM) suites. Organizations opt for these platforms as they provide end-to-end solutions for collecting, processing, and analysing data, offering a centralized hub for decision making.

The fastest-growing category in the Business Intelligence Tools market is Dashboards and Scoreboards. These tools focus on providing intuitive and visually appealing interfaces that enable users to monitor key performance indicators (KPIs) and metrics in real-time. The demand for Dashboards and Scoreboards is rapidly increasing as organizations seek user-friendly solutions for quick insights and data-driven decision-making. These tools empower users at various levels within an organization to access summarized and visually rich information, enhancing overall business intelligence accessibility and usability. The agility and immediacy offered by Dashboards and Scoreboards contribute to their rapid adoption and growth in the market.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Business Intelligence Tools Industry. Request a Free Sample PDF!

The dominant category is Financial Performance and Strategy Management. Organizations across various industries recognize the pivotal role of BI tools in deciphering financial data, optimizing strategies, and ensuring robust financial performance. The dominance of this category highlights the significance of BI applications tailored for financial analysis, aiding businesses in making informed decisions, mitigating risks, and achieving sustainable growth. Financial leaders increasingly rely on BI tools to streamline budgeting, forecasting, and overall financial strategy, reflecting the critical role played by these applications in the corporate landscape.

Surging ahead as the fastest-growing category in the Business Intelligence Tools market is Predictive Asset Maintenance. Industries, especially those relying on complex machinery and infrastructure, are swiftly adopting BI tools to predict and prevent potential equipment failures. The rapid growth in this category underscores the increasing importance of leveraging predictive analytics for maintenance operations. By harnessing BI tools for predictive asset maintenance, businesses can optimize maintenance schedules, reduce downtime, and enhance overall operational efficiency, aligning with the broader industry shift towards proactive maintenance practices.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Business Intelligence Tools Data Type Segment Analysis

According to Cognitive Market Research, the dominant category is Structured Data. Structured data refers to organized and highly formatted information that fits neatly into relational databases. This category represents traditional, tabular data with clear and predefined fields. Business Intelligence Tools predominantly focus on structured data due to its consistency and ease of analysis. Organizations heavily rely on structured data sources, such as databases and spreadsheets, to derive actionable insights and support informed decision-making processes. The dominance of structured data underscores its foundational role in business intelligence, providing a stable foundation for analytics and reporting.

The fastest-growing category in the Business Intelligence Tools market is Unstructured Data. This category encompasses information that lacks a predefined data model, making it more challenging to analyze using traditional methods. Unstructured data includes text, images, videos, and social media content. The rapid growth of unstructured data arises from the increasing recognition of its potential value in revealing insights and trends. Business Intelligence Tools are evolving to incorporate advanced analytics and natural language processing capabilities to unlock the hidden value within unstructured data. As organizations seek a holistic view of their data landscape, the agility to harness insights from unstructured sources propels this category's accelerated growth.

• Structured Data
• Unstructured Data
• Semi-Structured Data

Business Intelligence Tools Function Segment Analysis

According to Cognitive Market Research, the dominant category is Finance. Finance functions within organizations are crucial for data-driven decision-making, budgeting, forecasting, and financial performance analysis. Business Intelligence Tools tailored for finance empower professionals to access real-time financial data, perform intricate financial analyses, and generate comprehensive reports. The finance category dominates due to the critical role of data analytics in optimizing financial processes, ensuring compliance, and providing executives with insights into the financial health of the organization.

The fastest-growing category in the Business Intelligence Tools market is Sales and Marketing. This category addresses the increasing demand for analytics solutions that enhance sales and marketing strategies. Business Intelligence Tools designed for sales and marketing enable organizations to gain actionable insights into customer behavior, optimize marketing campaigns, and enhance sales performance. With the growing emphasis on customer-centric approaches, organizations are investing in tools that harness data to improve customer targeting, lead generation, and overall sales and marketing effectiveness. The rapid growth of this category reflects the evolving landscape of customer relationship management and the pivotal role of data in driving sales and marketing success.

• Human Resource
• Finance
• Operations
• Sales and marketing

Business Intelligence Tools Technology Segment Analysis

According to Cognitive Market Research, the dominant category is Cloud Technology. Cloud-based solutions have become integral to business intelligence, offering scalability, flexibility, and accessibility. The dominance of cloud technology signifies the industry's shift towards scalable and cost-effective solutions. Cloud-based Business Intelligence Tools facilitate real-time collaboration, data storage, and analysis, enabling organizations to efficiently manage and leverage their data resources. As businesses prioritize agility and remote accessibility, the cloud has emerged as the dominant technological foundation for modern BI solutions.

The fastest-growing category in the Business Intelligence Tools market is Mobile Technology. The proliferation of mobile devices has transformed the way professionals access and interact with business intelligence insights. Mobile BI solutions empower users to retrieve critical data on the go, enhancing decision-making processes and fostering a mobile workforce. The increasing demand for mobile accessibility reflects the need for real-time insights anytime, anywhere. As mobile technology continues to evolve, organizations are investing in Business Intelligence Tools that prioritize responsive and intuitive mobile interfaces to cater to the dynamic and fast-paced nature of modern business environments.

• Mobile
• Cloud
• Social
• Others

Business Intelligence Tools Deployment Mode Segment Analysis

According to Cognitive Market Research, the dominant category is unequivocally Cloud Deployment. Cloud-based solutions have redefined the BI ecosystem, offering unparalleled flexibility, scalability, and cost-efficiency. Organizations are increasingly adopting cloud deployment models to streamline data management, enhance collaboration, and achieve rapid scalability. The dominance of cloud solutions reflects the industry's commitment to harnessing the power of remote accessibility, real-time analytics, and seamless integration, making it a foundational choice for businesses aiming to stay competitive in the rapidly evolving data-driven landscape.

The fastest-growing category in the Business Intelligence Tools market is On-Demand Deployment. Businesses are gravitating towards on-demand solutions due to their agility and immediacy. On-demand BI tools enable organizations to access critical insights and analytics precisely when needed, without the need for extensive infrastructure investments. This category's rapid growth is indicative of the industry's inclination towards solutions that provide instant access to intelligence without compromising on functionality. As the demand for real-time decision-making intensifies, on-demand deployment models are emerging as the go-to choice for organizations seeking swift and efficient BI implementations.

• Cloud
• On-Demand
• On-Premises

Author's Detail

Swasti Dharmadhikari

Research associate at Cognitive Market Research

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Swasti Dharmadhikari, an agile and achievement-focused market researcher with an innate ardor for deciphering the intricacies of the Service & Software sector. Backed by a profound insight into technology trends and consumer dynamics, she has committed herself to meticulously navigating the ever-evolving terrain of digital Services and software solutions.

Author's Conclusion