Cake Mix Market Report 2024 (Global Edition)

Global Cake Mix Market Report 2024 Market Size Split by Type (Angel Food Cake, Layer Cake, Flourless or Low-Flour Cake, Mug Cake, Others), by Flavors (Chocolate, Vanilla, Fruit, Others), by Applicatio...

Cake Mix Market Report Description

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Cake Mix Market Insights Video

Competitive Landscape of the Cake Mix Market

The Cake Mix Market is highly competitive, with key players including General Mills, Betty Crocker, and Duncan Hines. These companies leverage strong brand recognition and extensive distribution networks. Innovations in flavors and packaging, along with a focus on health-conscious options, are common strategies. Market competition also includes regional players and new entrants focusing on niche segments like organic or gluten-free cake mixes, driving diverse offerings and pricing strategies.

In February 2024, Ann Clark, a leading cookie cutter and baking supplies manufacturer, unveiled its new line of gourmet cake mixes and frosting supplies. Featuring high-quality ingredients like malted barley flour and Dutch-process cocoa, the mixes promise bakery-quality results with minimal effort. CEO Ben Clark emphasized their commitment to quality and convenience. (Source: https://www.bakemag.com/articles/18543-ann-clark-launches-gourmet-cake-mix-and-frosting-kits) In November 2023, General Mills India, a unit of Minneapolis-based General Mills, Inc., commenced construction of a USD 12 million baking plant in Nashik, Maharashtra. Set to start operations by August 2024, this new facility will double General Mills' manufacturing capacity in India and focus on Pillsbury baking mixes. (Source:https://www.bakingbusiness.com/articles/59894-general-mills-adding-second-pillsbury-plant-in-india) In November 2021, Cargill acquired an edible oil refinery in Nellore, Andhra Pradesh, India, with a $35 million investment. This move aims to enhance its regional presence and supply chain, boosting capacity and production of refined palm oil, palm olein, vanaspati, sunflower oil, and other value-added products. (Source:https://economictimes.indiatimes.com/industry/cons-products/food/cargill-acquires-edible-oil-refinery-located-in-nellore/articleshow/88007182.cms?from=mdr)

Top Companies Market Share in Cake Mix Industry: (In no particular order of Rank)

• Bob's Red Mill Natural Foods Inc
• Chelsea Milling Company
• Conagra Brands Inc
• Dr. Oetker GmbH
• General Mills Inc
• Hodgson Mill Inc.
• Miss Jones Baking Co
• Simple Mills Inc
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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Regional Analysis of the Cake Mix Market

Which Region Dominates the Cake Mix Market in 2024?

According to Cognitive Market Research, North America leads the global cake mix market. The dominance of this region can be attributed to its strong presence of major food and beverage companies, high consumer demand for convenient baking solutions, and established distribution networks. The region’s inclination towards innovative flavors and premium cake mixes further fuels its market leadership. The U.S. and Canada, with their large populations and advanced retail infrastructure, contribute significantly to this dominance, making North America the largest market for cake mixes globally.

Which Region is Expanding at the Fastest CAGR?

The Asia-Pacific region is expanding at the fastest CAGR in the cake mix market. Rapid urbanization, increasing disposable incomes, and changing consumer preferences towards convenient and ready-to-use baking products are driving this growth. Countries like China, India, and Japan are experiencing a surge in demand for diverse cake mix flavors and types. The rise in Western influence and growing retail networks in these countries are also contributing to the rapid expansion, making Asia-Pacific a key region for future market growth.

 

The current report Scope analyzes Cake Mix Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Cake Mix Market

According to Cognitive Market Research, the global Cake Mix Market size was estimated at USD 1658.5 Million, out of which North America held the major market of more than 40% of the global revenue with a market size of USD 663.40 million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.2% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Cake Mix Market with a market size of USD 523.42 million in 2024 and is projected to grow at a CAGR of 2.0% during the forecast period. Rising demand for convenience foods and innovative cake mix options due to busy lifestyles and high disposable incomes.
• The Canada Cake Mix Market had a market share of USD 79.61 million in 2024 and is projected to grow at a CAGR of 3.0% during the forecast period. Increased consumer preference for diverse and premium cake mix flavors driven by evolving food trends and higher disposable income.
• The Mexico Cake Mix Market is projected to witness growth at a CAGR of 3.7% during the forecast period, with a market size of USD 78.41 million in 2024.

Europe Cake Mix Market

According to Cognitive Market Research, the global Cake Mix Market size was estimated at USD 1658.5 Million, out of which Europe held the market of more than 30% of the global revenue with a market size of USD 497.55 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.5% from 2024 to 2031.

• The United Kingdom Cake Mix Market had a market share of USD 83.59 million in 2024 and is projected to grow at a CAGR of 3.3% during the forecast period. Growing interest in gourmet and artisanal cake mixes coupled with a strong tradition of baking and culinary experimentation.
• The France Cake Mix Market is projected to witness growth at a CAGR of 1.7% during the forecast period, with a market size of USD 45.77 million in 2024.
• According to Cognitive Market Research, the German Cake Mix Market size was valued at USD 98.51 million in 2024 and is projected to grow at a CAGR of 2.7% during the forecast period. High demand for quality and diverse cake mix products supported by a strong baking culture and premium food market trends.
• The Italy Cake Mix Market is projected to witness growth at a CAGR of 1.9% during the forecast period, with a market size of USD 42.79 million in 2024.
• The Russia Cake Mix Market is projected to witness growth at a CAGR of 1.5% during the forecast period, with a market size of USD 77.12 million in 2024.
• The Spain Cake Mix Market is projected to witness growth at a CAGR of 1.6% during the forecast period, with a market size of USD 40.80 million in 2024.
• The Luxembourg Cake Mix Market is projected to witness growth at a CAGR of 2.6% during the forecast period, with a market size of USD 15.42 million in 2024.
• The Portugal Cake Mix Market is projected to witness growth at a CAGR of 2.3% during the forecast period, with a market size of USD 10.45 million in 2024.
• The Greece Cake Mix Market is projected to witness growth at a CAGR of 2.8% during the forecast period, with a market size of USD 5.97 million in 2024.
• The Rest of Europe Cake Mix Market is projected to witness growth at a CAGR of 1.2% during the forecast period, with a market size of USD 77.12 million in 2024.

Asia Pacific Cake Mix Market

According to Cognitive Market Research, the global Cake Mix Market size was estimated at USD 1658.5 Million, out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 381.46 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.0% from 2024 to 2031.

• According to Cognitive Market Research, the China Cake Mix Market size was valued at USD 171.65 million in 2024 and is projected to grow at a CAGR of 5.5% during the forecast period. Expanding middle class and increasing urbanization driving demand for convenient baking solutions and diverse cake mix flavors.
• The Japan Cake Mix Market is projected to witness growth at a CAGR of 4.5% during the forecast period, with a market size of USD 52.64 million in 2024.
• The India Cake Mix Market had a market share of USD 45.77 million in 2024 and is projected to grow at a CAGR of 7.8% during the forecast period. Rapid urbanization and rising disposable incomes leading to a higher consumption of convenient and diverse cake mix products.
• The South Korea Cake Mix Market is projected to witness growth at a CAGR of 5.1% during the forecast period, with a market size of USD 38.15 million in 2024.
• The Australia Cake Mix Market is projected to witness growth at a CAGR of 5.7% during the forecast period, with a market size of USD 19.84 million in 2024.
• The South East Asia Cake Mix Market is projected to witness growth at a CAGR of 7.0% during the forecast period, with a market size of USD 26.32 million in 2024.
• The Rest of APAC Cake Mix Market is projected to witness growth at a CAGR of 5.8% during the forecast period, with a market size of USD 27.08 million in 2024.

South America Cake Mix Market

According to Cognitive Market Research, the global Cake Mix Market size was estimated at USD 1658.5 Million, out of which the Latin America market has more than 5% of the global revenue with a market size of USD 82.93 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.4% from 2024 to 2031. .

• According to Cognitive Market Research, the Brazil Cake Mix Market size was valued at USD 35.49 million in 2024 and is projected to grow at a CAGR of 4.0% during the forecast period. Growing urban population and changing dietary preferences boosting demand for easy-to-prepare baking solutions.
• Argentina's Cake Mix Market had a market share of USD 13.93 million in 2024 and is projected to grow at a CAGR of 4.3% during the forecast period. Increasing urbanization and evolving consumer preferences contributing to higher demand for convenient and innovative cake mixes.
• The Colombia Cake Mix Market is projected to witness growth at a CAGR of 7.38% during the forecast period, with a market size of USD 8.9 million in 2024.
• The Peru Cake Mix Market is projected to witness growth at a CAGR of 6.80% during the forecast period, with a market size of USD 8.2 million in 2024.
• The Chile Cake Mix Market is projected to witness growth at a CAGR of 5.97% during the forecast period, with a market size of USD 7.2 million in 2024.
• The Rest of LATAM Cake Mix Market is projected to witness growth at a CAGR of 13.35% during the forecast period, with a market size of USD 16.1 million in 2024.

Middle East and Africa Cake Mix Market

According to Cognitive Market Research, the global Cake Mix Market size was estimated at USD 1658.5 Million, out of which the Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 33.17 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.7% from 2024 to 2031.

• The GCC Countries Cake Mix Market is projected to witness growth at a CAGR of 4.5% during the forecast period, with a market size of USD 14.20 million in 2024. Rising adoption of western food trends and expanding retail infrastructure driving the growth of cake mix products.
• The Egypt Cake Mix Market is projected to witness growth at a CAGR of 4.0% during the forecast period, with a market size of USD 3.48 million in 2024.
• The South Africa Cake Mix Market is projected to witness growth at a CAGR of 4.7% during the forecast period, with a market size of USD 5.24 million in 2024. Urbanization and growing disposable incomes fueling demand for convenient and diverse cake mix options.
• The Turkey Cake Mix Market is projected to witness growth at a CAGR of 3.2% during the forecast period, with a market size of USD 2.85 million in 2024.
• The Nigeria Cake Mix Market is projected to witness growth at a CAGR of 2.8% during the forecast period, with a market size of USD 3.48 million in 2024.
• The Rest of MEA Cake Mix Market is projected to witness growth at a CAGR of 2.7% during the forecast period, with a market size of USD 3.91 million in 2024.

Cake Mix Market Analysis

How are Segments Performing in the Global Cake Mix Market?

Cake Mix Market Type Segment Analysis

According to Cognitive Market Research, Layer Cake is the largest segment in the Cake Mix Market. Its popularity stems from its versatility and wide range of flavor options, catering to diverse consumer preferences. Layer cakes are often chosen for celebrations and special occasions, making them a staple in both household and commercial baking. Their prominence is supported by their ability to be easily customized, allowing bakers to create intricate and visually appealing cakes. This broad appeal ensures sustained demand and a dominant market share within the cake mix category.

Mug Cake is the fastest-growing segment in the Cake Mix Market. This rapid growth is driven by the increasing demand for quick and convenient dessert options. Mug cakes offer a single-serving solution that appeals to busy individuals seeking a fast, personalized treat. Their ease of preparation and minimal cleanup requirements resonate with modern consumers looking for hassle-free baking experiences. As the trend towards convenience continues, the mug cake segment is expected to expand significantly, reflecting its growing popularity.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Cake Mix Industry. Request a Free Sample PDF!

Cake Mix Market Flavors Segment Analysis

According to Cognitive Market Research, Vanilla is the largest segment in the Flavors Outlook for the Cake Mix Market. Its enduring popularity is due to its classic and versatile flavor, which complements a wide range of cake types and recipes. Vanilla cake mix serves as a foundation for many baked goods and is often used as a base for customization with additional flavors or toppings. This universal appeal and adaptability make vanilla the top choice among consumers and a dominant flavor segment in the market.

Fruit flavors are the fastest-growing segment in the Flavors Outlook. The surge in health-conscious consumer trends and the desire for natural, fresh-tasting options drive this growth. Fruit-flavored cake mixes, such as lemon, berry, and apple, offer a refreshing alternative to traditional flavors, appealing to those seeking unique and vibrant taste experiences. This segment's rapid expansion reflects the increasing interest in incorporating fruits into baked goods, making it a dynamic and expanding category.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Cake Mix Application Segment Analysis

Cake Mix Market Application Segment Analysis

According to Cognitive Market Research, Household applications are the largest segment in the Cake Mix Market. This dominance is attributed to the widespread use of cake mixes in home baking for various occasions, from everyday treats to special celebrations. The convenience of pre-measured ingredients and the ease of preparation make cake mixes a popular choice for home bakers. This segment's substantial share is bolstered by the broad consumer base and consistent demand for home-baked cakes.

Commercial applications are the fastest-growing segment in the Cake Mix Market. This growth is driven by the increasing use of cake mixes in bakeries, restaurants, and catering services. The commercial sector benefits from the efficiency and consistency provided by cake mixes, allowing businesses to streamline production and meet customer demand with high-quality baked goods. As the food service industry expands and seeks cost-effective solutions, the commercial segment is experiencing rapid growth.

• Household
• Commercial

Cake Mix Distribution Channel Segment Analysis

Cake Mix Market Distribution Channel Segment Analysis

According to Cognitive Market Research, Offline distribution is the largest segment in the Cake Mix Market. Traditional retail channels, such as supermarkets, grocery stores, and specialty shops, continue to dominate due to their established presence and widespread accessibility. Consumers often prefer purchasing cake mixes in physical stores where they can easily compare products and enjoy immediate availability. This segment remains robust due to the convenience and reliability of offline shopping for baking needs.

Online distribution is the fastest-growing segment in the Cake Mix Market. The rise of e-commerce has transformed consumer shopping behaviors, with more individuals opting to buy cake mixes through online platforms. The convenience of home delivery, the ability to access a wider range of products, and the ease of comparing prices contribute to this growth. As digital shopping trends continue to evolve, online distribution is expanding rapidly, reflecting the shift towards e-commerce in the baking industry.

• Offline
• Online

Author's Detail

Nisha Deore

Research Analyst at Cognitive Market Research

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I am a well-organized, conscientious, and professional Research Analyst with two plus years of experience. In my current role, I conduct in-depth secondary research, data mining, competitive analysis, DRO's, PR, and Collateral writing. Whilst I enjoy working as part of a team, researching information, analyzing data, and producing results that help my organization to achieve its commercial and financial objectives.

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