Champagne Market Report 2024 (Global Edition)

Global Champagne Market Report 2024 Market Size Split by Product (Prestige Cuvee, Blanc De Noirs , Blac De Blancs, Rose Champagne, Others), by Price (Economy, Mid-Range, Luxury), by Distribution chan...

Champagne Market Report Description

We have various report editions of Champagne Market, hence please contact our sales team and author directly to obtain/purchase a desired Edition eg, Global Edition, Regional Edition, Country Specific Report Edition, Company Profiles, Forecast Edition, etc. Request for your Free Sample PDF/Online Access.

Champagne Market Insights Video

Competitive Landscape of CHAMPAGNE Market

The market for Champagne has a very active and diverse competitive environment. It is comprised of a small number of dominant, well-established brands from the Champagne region of France. While these traditional champagne houses hold a strong market presence, there is also a growing presence of boutique and craft producers, both within and outside the Champagne region, who cater to niche and discerning consumer segments seeking unique and artisanal offerings. 

Champagne Industry News:

• April 2023: Pernod Ricard announced a partnership with Champagne Nicolas Feuillatte, the largest champagne cooperative in the world. This partnership will give Pernod Ricard access to Champagne Nicolas Feuillatte's portfolio of brands and its distribution network. In return, Champagne Nicolas Feuillatte will benefit from Pernod Ricard's marketing and sales expertise.
• March 2023: Rémy Cointreau acquired Champagne Charles Heidsieck, a premium champagne brand, for €280 million. This acquisition is expected to help Rémy Cointreau expand its presence in the champagne market and strengthen its position in the luxury drinks market.

Top Companies Market Share in Champagne Industry: (In no particular order of Rank)

• Arvitis
• Centre Vinicole – Champagne Nicolas Feuillatte
• Champagne Piper-Heidsieck 
• Diageo
• LANSON-BCC
• Laurent-Perrier
• LVMH Moët Hennessy Louis Vuitton
• Pernod Ricard
• Taittinger
• Vranken - Pommery Monopole SA etc.
• Gosset
• Duetz
• Jacquart
• Taittinger
• G.H. Mumm
• Charles Heidsieck
• Pol Roger
• Bollinger
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of Champagne

According to Cognitive Market Research, North America dominated the market in 2023 and accounted for a share of more than 38% of the global revenue due to several variables. The North American region dominates the Champagne market. The region's affluent population, coupled with a culture that embraces celebrations and special occasions, fuels the demand for Champagne. Additionally, the presence of a well-established distribution network, strong marketing strategies by champagne producers, and a growing trend toward online purchasing further solidify North America's position as a dominant market for Champagne. 

According to Cognitive Market Research, the United States dominates the Champagne market through its strong consumer demand for luxury and premium alcoholic beverages. The country's affluent consumer base appreciates the prestige and exclusivity associated with Champagne, contributing to its consistent sales. Additionally, a culture of celebration, fine dining, and gift-giving further fuels the demand for Champagne, with the U.S. representing one of the largest markets for this iconic French sparkling wine outside of France.

Emerging economies within the Asia Pacific, particularly China, have shown a significant increase in demand for luxury and premium products, including Champagne. This region's growing middle class and its increasing affinity for Western-style celebrations and fine dining have been driving the expansion of the champagne market. Furthermore, champagne producers are investing in marketing and brand promotion in the Asia Pacific region, emphasizing the beverage's elegance and cultural significance. However, the growth of regional markets may vary over time, so it's essential to refer to the latest market reports for the most up-to-date information on the fastest-growing regions in the champagne market.

The current report Scope analyzes Champagne Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Champagne Market

North America Champagne Market Analysis:

According to Cognitive Market Research, North America accounted for a share of more than 38% of the global revenue due to several variables. The North American champagne market is characterized by a strong affinity for premium and celebratory beverages, making Champagne a popular choice for special occasions and luxury experiences. Key segments within this market include traditional champagne brands from France, such as Moët & Chandon, Veuve Clicquot, and Dom Pérignon, which continue to maintain a significant presence. There is also a growing interest in sparkling wines produced within the region, contributing to the diversity of offerings. In conclusion, the North American champagne market showcases a blend of traditional French champagne houses and locally produced sparkling wines. With consumers valuing the prestige and celebration that Champagne represents, this market continues to offer a wide selection of options, both imported and domestic, making it a thriving industry in the region.

Europe Champagne Market

Europe Champagne Market Analysis:

According to Cognitive Market Research, Europe accounted for a share of more than a 32% of the global revenue due to several variables. In the European region, the champagne market remains a symbol of elegance and celebration, with strong consumer demand for premium and prestigious sparkling wines. The market can be segmented into different categories, with notable segments including vintage champagnes, rosé champagnes, and non-vintage offerings. Vintage champagnes are appreciated for their exceptional quality and unique character, while rosé champagnes have gained popularity among consumers seeking a touch of sophistication. Non-vintage champagnes, on the other hand, continue to be a preferred choice for many due to their consistent flavor profiles. In conclusion, the European champagne market showcases a diverse range of offerings that cater to different consumer preferences, and its enduring popularity as a symbol of luxury and celebration continues to drive its market strength in the region.

Asia Pacific Champagne Market

Asia Pacific Champagne Market Analysis:

According to Cognitive Market Research, Asia Pacific accounted for a share of more than a 35% of the global revenue due to several variables. The Champagne market in the Asia Pacific region is experiencing significant growth, driven by a rising interest in premium and luxury products, changing consumer preferences, and the expansion of the middle-class population. A segment analysis reveals that the "Prestige Cuvée" category, known for its exceptional quality and heritage, holds a significant share of the market as consumers seek prestige and sophistication in their champagne choices. Moreover, the "E-commerce" segment is flourishing in this region as consumers increasingly turn to online platforms for purchasing Champagne, making it a prominent channel for sales. In conclusion, the Asia Pacific Champagne market is characterized by a growing appetite for luxury and premium products, with the Prestige Cuvée and E-commerce segments driving significant market share. This trend is expected to continue as the region's affluence and appreciation for high-quality Champagne expand.

South America Champagne Market

South America Champagne Market Analysis:

According to Cognitive Market Research, it accounted for a share of more than 22% of the global revenue due to several variables. The Champagne market in the Latin American region is characterized by a growing interest in premium and luxury beverages, with a particular emphasis on the sparkling wine segment. As consumers seek to elevate their celebrations and lifestyle, Champagne has gained popularity among the region's urban and cosmopolitan population. In particular, the demand for high-quality Brut and Extra Brut champagnes is on the rise, aligning with Latin American tastes for drier and refined flavors. In conclusion, the Latin American Champagne market presents an evolving landscape with a focus on premium and sophisticated choices. While the market may be smaller in comparison to other regions, the growing appreciation for Champagne, especially in urban hubs, highlights the potential for future market expansion. Producers and brands that can effectively cater to the evolving preferences and celebrate moments of significance in Latin American culture are likely to find success in this dynamic market.

 

Middle East and Africa Champagne Market

Middle East and Africa Champagne Market Analysis:

According to Cognitive Market Research, the Middle East and Africa accounted for a share of more than 5% of the global revenue due to several variables. In the MEA region, the champagne market exhibits a notable presence, primarily driven by the rising trend of luxury and celebratory experiences. The hospitality and tourism sectors in countries like the United Arab Emirates, Qatar, and South Africa have contributed to the demand for Champagne, with the MEA region becoming a significant consumer of this iconic French sparkling wine. While the MEA market is smaller in volume compared to other regions, it maintains a focus on premium and prestige champagne brands, with segments like Prestige Cuvée and Rosé Champagne garnering interest among affluent consumers. In conclusion, the MEA champagne market showcases steady growth as it caters to the region's thriving luxury and celebration culture, and it remains an integral part of premium dining, tourism, and exclusive events across various MEA countries.

Champagne Market Analysis

Product Segment Analysis

According to Cognitive Market Research, Blanc de Blancs, a type of Champagne made exclusively from Chardonnay grapes, dominates the champagne market by appealing to a growing consumer preference for elegant and pure expressions of sparkling wine. This category's popularity has surged due to its distinctive and refined taste profile, characterized by notes of citrus, green apple, and floral aromas. The Blanc de Blancs variety has positioned itself as a premium choice in the champagne market, attracting connoisseurs and those seeking a unique and sophisticated champagne experience. 

Prestige cuvée, a category of high-end Champagne, is experiencing rapid growth primarily due to increasing demand for exclusive and unique champagne experiences. These exceptional offerings, produced in limited quantities from carefully selected grapes, appeal to connoisseurs and collectors who seek extraordinary taste profiles and craftsmanship. The marketing of prestige cuvées as luxury items and status symbols has also contributed to their growth, attracting consumers who are willing to pay a premium for a rare and distinguished champagne experience that extends beyond traditional celebratory moments.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Champagne Industry. Request a Free Sample PDF!

Price Segment Analysis

Economy pricing dominates the champagne market. Economy pricing tends to have a limited influence on the champagne market due to the inherently premium and luxury positioning of Champagne. Champagne is traditionally associated with celebrations, sophistication, and exclusivity, leading consumers to perceive it as a product worth its higher price. While some variations of sparkling wine offer more budget-friendly options, true Champagne, primarily produced in the Champagne region of France, maintains its premium appeal, making price sensitivity less significant compared to other beverage categories, where economy pricing strategies may have a more pronounced effect.

According to Cognitive Market Research, the luxury price segment is the fastest growing in the Champagne market due to the rising demand for exclusive and high-end offerings. Consumers with higher disposable incomes and a penchant for indulgence are increasingly seeking top-tier champagne brands known for their exceptional quality and heritage. In this context, price is often a secondary consideration, as consumers in the luxury segment prioritize the prestige and experience associated with renowned champagne labels. As a result, luxury champagne producers are able to command premium prices and cultivate a loyal and discerning customer base, contributing to the segment's rapid growth. 

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Champagne Distribution channel Segment Analysis

Distribution Channel Segment Analysis

According to Cognitive Market Research, supermarkets and hypermarkets dominate the distribution of Champagne due to their extensive reach and convenience. These retail channels provides a wide variety of champagne brands, making it accessible to a broad consumer base. Additionally, the ability to bundle Champagne with other products and the convenience of one-stop shopping contributes to the prevalence of supermarkets and hypermarkets as the go-to places for champagne purchases. Their expansive footprints, competitive pricing, and promotional strategies also make them attractive distribution channels for champagne producers seeking to reach a mass market. 

The online store cannel is the fastest-growing distribution channel in the Champagne market. The growth of e-commerce, particularly in the premium and luxury beverage sector, has been remarkable, offering consumers a convenient way to purchase Champagne from a broad range of brands and price points. Online stores provide an extensive selection of champagnes, catering to diverse consumer preferences and enabling easy access to a global audience. The ability to explore and compare different champagne options, along with the convenience of doorstep delivery, has contributed to the fast expansion of the online channel in the champagne market.

• Supermarket and Hypermarket 
• Specialty Stores
• Online Stores

Author's Detail

Nisha Deore

Research Analyst at Cognitive Market Research

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I am a well-organized, conscientious, and professional Research Analyst with two plus years of experience. In my current role, I conduct in-depth secondary research, data mining, competitive analysis, DRO's, PR, and Collateral writing. Whilst I enjoy working as part of a team, researching information, analyzing data, and producing results that help my organization to achieve its commercial and financial objectives.

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