Chromebook Market Report 2024 (Global Edition)

Global Chromebook Market Report 2024 Market Size Split by Product Type (Laptops, Convertibles, Tablets), by Application (Corporate, Education, Others), by Screen Type (Touchscreen Chromebook, Non-Touc...

Chromebook Market Report Description

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Chromebook Market Insights Video

Competitive Landscape of the Chromebook Market

The chromebook market is one with fierce and diverse competition. There are several Chromebook vendors, including big, worldwide companies and smaller, more niche ones. Due to globalization and technological innovation, businesses compete to provide cutting-edge solutions.

Chromebook Industry News

• April 2020: ASUS announced the launch of the ASUS Chromebook Flip C436, which features a distinctive and fashionable convertible form factor and emphasizes a frameless NanoEdge touchscreen to maximize the available display size.
• August 2019: Dell and Google jointly introduced the 2-in-1 Chromebook Enterprise notebook.

Top Companies Market Share in Chromebook Industry: (In no particular order of Rank)

• Lenovo Group Limited
• Dell Inc
• Samsung Group
• HP Inc
• Acer Inc
• ASUSTeK Computer Inc
• Sony Group Corporation
• Realme
• Hisense Global
• Toshiba Corporation
• LG Corporation
• Haier Group Corporation
• Google LLC
• Xiaomi
• Huawei Technologies Co Ltd
• Others
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In terms of revenue, the North America Chromebook Market share was 40% of the total market

According to Cognitive Market Research, North America dominated the market in 2023 and accounted for more than 40% of the global revenue. The region's widespread adoption of remote work and hybrid work models, accelerated by the COVID-19 pandemic, has increased the demand for affordable, cloud-centric computing solutions like Chromebooks. Businesses and employees have embraced these devices for remote work. Google, the developer of Chrome OS, is a major player in North America. The company's strong presence and marketing efforts have contributed to the region's awareness and adoption of Chromebooks. North America has a tech-savvy culture with a high demand for digital tools and services. Chromebooks seamlessly integrate with Google services and the cloud and align well with this tech-centric environment.

Asia Pacific is expected to be the fastest-growing region during the forecast period. Many countries in the Asia Pacific region have a growing middle-class population and increasing digital literacy. With their cost-effective pricing, Chromebooks can address the need for affordable computing devices. Some governments in the Asia Pacific region have supported digital inclusion and education through initiatives that involve distributing or subsidizing Chromebooks for students. The Asia Pacific region includes several emerging markets with a growing demand for computing devices. The affordability and simplicity of Chromebooks make them an attractive option in these markets.

The current report Scope analyzes Chromebook Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Chromebook Market

According to Cognitive Market Research, in 2023, North America led the market and generated more than 40% of the global revenue. The North American Chromebook market is characterized by robust adoption in education and business sectors, driven by their cost-effectiveness and cloud-centric capabilities. Schools and enterprises across the region continue to integrate Chromebooks into their operations, while consumers appreciate their affordability and simplicity. Strong marketing efforts and partnerships with educational institutions have bolstered market growth. Additionally, the laptops segment dominates the Chromebook market. Chromebooks provide a secure online shopping, banking, and financial management environment. They are less susceptible to malware and viruses than other platforms. According to Cognitive Market Research, the transition to hybrid work models, which combine in-person and remote work, opens up opportunities for Chromebooks to play a pivotal role in providing employees with portable and cloud-centric computing solutions. These factors create an opportunity for the Chromebook market in the near future.

Europe Chromebook Market

According to Cognitive Market Research, Europe will be the second-largest market in 2023, accounting for more than 32% of the global revenue. The Chromebook market in Europe is experiencing gradual growth, with increasing adoption in the education sector and among budget-conscious consumers. European countries leverage Chromebooks for their affordability and cloud-based capabilities while manufacturers expand their product offerings to cater to diverse user needs. Additionally, the corporate category leads the Chromebook market. Chromebooks are ideal for remote work. Their lightweight and cloud-centric nature allows employees to access work-related files and tools from home or other remote locations. According to Cognitive Market Research, the education sector remains a substantial opportunity for Chromebooks, particularly as schools and universities invest in digital learning and one-to-one device initiatives. This opens up the Chromebook industry to potential in the near future.

Asia Pacific Chromebook Market

According to Cognitive Market Research, Asia Pacific is anticipated to be the fastest-growing Chromebook market in 2023 and will account for a share of more than 20% of global revenue. The Asia Pacific Chromebook market is promising, with growing demand for affordable and cloud-centric computing solutions. The education sector, in particular, is a key driver of Chromebook adoption, while emerging markets and the increasing digital literacy of the middle class contribute to market growth. Additionally, tablet is expected to be the market's fastest-growing segment. Chromebook tablets with stylus support can be used for graphic design, picture editing, and simple video editing. According to Cognitive Market Research, OEMs can introduce new features, such as more powerful processors, larger displays, and improved build quality, to cater to a broader range of users, including power users and professionals. This opens up opportunities for the Chromebook business in the near future.

South America Chromebook Market

According to Cognitive Market Research, the Latin America Chromebook market in 2023 accounted for a share of more than 5% of the global revenue. The Latin America Chromebook market has grown significantly in recent years, driven by increased education and remote work demand. Cost-effectiveness and ease of use have made Chromebooks popular, with major brands like Acer, HP, and Lenovo expanding their presence in the region. The Latin American Chromebook market is poised for further expansion as internet infrastructure improves. Additionally, the Chromebook market's fastest-growing category is also anticipated to be education. Many schools and districts have adopted 1:1 device initiatives, providing Chromebooks to every student. This ensures equitable access to technology for all learners. According to Cognitive Market Research, Businesses are increasingly looking into Chromebooks for their staff as secure, affordable alternatives to traditional laptops. There is an opportunity for growth in this sector for the Chromebook market. In the near future, this creates an opportunity for the Chromebook market.

Middle East and Africa Chromebook Market

According to Cognitive Market Research, the Middle East and Africa Chromebook market in 2023 accounted for a share of more than 3% of the global revenue. The Middle East and Africa Chromebook market is in its early stages, with limited adoption primarily in the education and enterprise sectors. Economic factors, infrastructure limitations, and the need for localized content and support present challenges to widespread market growth in the region. Additionally, the Chromebook market segment is predicted to increase fastest in non-touchscreen. These devices can be used in laptop or tablet modes, offering flexibility in usage. According to Cognitive Market Research, Chromebooks can be customized and used in specialized scenarios, such as kiosks, point-of-sale systems, and digital signage, creating opportunities in various industries beyond traditional computing. In the near future, Chromebook market chances will arise due to these factors.

Chromebook Market Analysis

Chromebook Product Type Segment Analysis

According to Cognitive Market Research, the laptops segment is expected to dominate the market for Chromebooks. Chromebooks are widely used in the education sector, from K-12 to higher education. They are an affordable and easy-to-manage option for students and teachers, supporting digital learning and classroom collaboration. Chromebooks are excellent for streaming videos and music from YouTube, Netflix, and Spotify. They often have high-definition displays for an enhanced media experience.

Tablets are the second-most used segment. Chromebook tablets can read e-books and digital magazines, offering a more portable and interactive reading experience. Chromebook tablets are well-suited for virtual classrooms and webinars, providing a compact and portable platform for online learning and remote education.

• Laptops
• Convertibles
• Tablets

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Chromebook Industry. Request a Free Sample PDF!

Chromebook Application Segment Analysis

Corporate is the Chromebook market's most popular offering. Chromebooks are used for standard office tasks, such as word processing, spreadsheet creation, and presentations. Google Workspace (formerly G Suite) integration enhances productivity with applications like Google Docs, Sheets, and Slides. Chromebooks are commonly used for managing email and other forms of communication, including video conferencing and chat applications. Google Meet and Google Chat are integrated with Chrome OS.

According to Cognitive Market Research, education is the second-most popular category. Chromebooks enable students to collaborate on group projects and assignments, fostering teamwork and communication skills. Google Workspace apps like Google Docs and Google Slides support real-time collaboration. Many educational institutions use Chromebooks for conducting online assessments and standardized testing. These devices offer a secure and standardized environment for testing.

• Corporate
• Education
• Others

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Chromebook Screen Type Segment Analysis

According to Cognitive Market Research, the touchscreen Chromebook is anticipated to lead the market. Capacitive touchscreens are the most common type used in Chromebooks. They are responsive to the touch of a finger or a stylus. These touchscreens are known for their accuracy and ability to detect multiple touch points simultaneously, making them suitable for gestures, pinch-to-zoom, and drawing.

The Chromebook for non-touchscreen Chromebook offerings ranks second in usage—some non-touchscreen Chromebooks feature IPS displays. IPS technology provides wider viewing angles and better color accuracy compared to standard LED displays. Many non-touchscreen Chromebooks offer Full HD resolution, providing sharp and clear visuals. These are a good choice for tasks like web browsing and document editing.

• Touchscreen Chromebook
• Non-Touchscreen Chromebook

Chromebook Sales Channel Segment Analysis

According to Cognitive Market Research, online are anticipated to dominate the Chromebook market. Leading Chromebook manufacturers like Google, Acer, HP, Lenovo, and ASUS have official websites where customers can browse, select, and purchase Chromebook models. Manufacturers often provide detailed product information and direct sales options. E-commerce giants like Amazon, eBay, and Newegg offer various Chromebooks from different manufacturers and models. These platforms provide customer reviews, detailed specifications, and competitive pricing.

The offline category's Chromebook market is ranked second in terms of usage. Many electronics and computer retail chains have physical storefronts where customers can view, test, and purchase Chromebooks. Examples include Best Buy, Micro Centre, and Staples. Large retail chains like Walmart, Target, and Costco often carry a selection of Chromebook models in their physical stores. Customers can visit these stores to see and compare devices in person.

• Online
• Offline

Author's Detail

Kalyani Raje

Senior Research Analyst at Cognitive Market Research

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ResearchGate Profile: https://www.researchgate.net/profile/Kalyani-Raje

An optimistic Senior Research Analyst with years of experience in competitive assessment and business consulting. A seasoned professional and subject-matter expert (SME) in the Automobile and transportation vertical.

Author's Conclusion