TOEI ANIMATION Co., Ltd. Basic Information, Manufacturing Base, Sales Area, and Competitors
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Sr. No. |
Item |
Description |
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1 |
Company Name |
TOEI ANIMATION Co., Ltd. |
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2 |
Website |
corp.toei-anim.co.jp |
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3 |
Established Date |
1948 |
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4 |
Headquartered |
Tokyo, Japan |
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5 |
Market Position/ History |
Toei Animation, founded in 1948 as Nihon Doga Co., released its first short film in 1957 and its full-length feature "The White Snake" in 1958. It expanded into television in the 1960s with hits like "Ken, the Wild Boy" and "Sally the Witch," becoming a leader in the 1980s with iconic series such as "Dragon Ball" and "Sailor Moon." The company embraced digital technology in the 1990s and 2000s, launching successful subsidiaries and partnerships. Recent milestones include the release of "ONE PIECE FILM RED," the highest-grossing film in its history with over 19.7 billion yen, and "THE FIRST SLAM DUNK," which won the 46th Japan Academy Film Prize for Best Animated Work. Toei continues to focus on digital innovation and global partnerships to enhance production and maintain a robust international presence. |
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6 |
Sales Area |
Worldwide |
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7 |
Ticker |
TYO: 4816 |
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8 |
No. of Employees |
911 (As of 31 March, 2024) |
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9 |
Competitors |
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10 |
CEO |
Katsuhiro Takagi |
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11 |
Ownership Type |
Public |
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12 |
Contact Information |
5F Nakano Central Park East, |
Business Segment/ Overview:
Toei Animation Co., Ltd., known for its extensive operations in animation development, production, and global marketing. Founded in 1956, the company adheres to its principle of delivering "dreams" and "hope" to audiences worldwide, having produced over 13,316 episodes of TV series and more than 258 feature films, including iconic titles like "Mazinger Z," "Dragon Ball," "Pretty Guardian Sailor Moon," and "One Piece”.
The company operates through three main business segments: Film Production and Sale, Licensing, and Product Sale. The Film Production and Sale segment focuses on planning and producing animated content for various media, including TV, theaters, and streaming platforms, while also handling the sale of broadcasting and distribution rights. The Licensing segment commercializes characters from Toei's productions for merchandise and promotional materials, leveraging their popularity across generations. The Product Sale segment develops and sells a wide range of character-related merchandise, including toys, apparel, and collectibles, alongside operating character shops and online stores, and organizing engaging events that bring characters to life for fans.
Animation Industry Product & Services Specification
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Product |
Product Description |
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Animation |
Toei Animation offers to plan and produce high-quality animation. With a robust production process, the studio creates over 250 episodes annually. Production Process
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Recent Developments:
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Year |
Latest News |
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March, 2020 |
Toei Animation and PFN Jointly Test Use of AI to Streamline Anime Production Toei Animation and Preferred Networks (PFN) collaborate on using AI to enhance anime production. Their AI tool, Scenify, was utilized for the experimental video URVAN, significantly reducing the time needed for background image processing, allowing artists to focus more on creative elements. |
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May, 2022 |
Toei Animation and Crunchyroll Announce Dragon Ball Super: SUPER HERO Release Toei Animation teams up with Crunchyroll to release "Dragon Ball Super: SUPER HERO" in Summer 2022. The film continues the franchise’s legacy with contributions from original creator Akira Toriyama and will be available globally in multiple languages. |
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February, 2023 |
Toei Animation joins forces with Strata to launch new IP Project DenDekaDen Toei Animation partners with Strata to create "DenDekaDen," a project featuring characters that evolve from spirits to gods through community engagement. Set in Kyoto, it merges Japanese mythology with blockchain technology, aiming for a globally loved franchise. |
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September, 2024 |
Toei Animation Announces Its First Indie Game! “NOROI KAGO: The Grudged Domain” Toei Animation and Toydium unveil their first indie horror game at Tokyo Game Show 2024. Titled "NOROI KAGO," the game centers on yokai and emphasizes cooperative gameplay for up to four players, with unique art inspired by Japanese horror films. |
Author's Detail:
Kalyani Raje /
LinkedIn
With a work experience of over 10+ years in the market research and strategy development. I have worked with diverse industries, including FMCG, IT, Telecom, Automotive, Electronics and many others. I also work closely with other departments such as sales, product development, and marketing to understand customer needs and preferences, and develop strategies to meet those needs.
I am committed to staying ahead in the rapidly evolving field of research and analysis. This involves regularly attending conferences, participating in webinars, and pursuing additional certifications to enhance my skill set. I played a crucial role in conducting market research and competitive analysis. I have a proven track record of distilling complex datasets into clear, concise reports that have guided key business initiatives. Collaborating closely with multidisciplinary teams, I contributed to the development of innovative solutions grounded in thorough research and analysis.