Detergent Powder Market Report 2024 (Global Edition)

Global Detergent Powder Market Report 2024 Market Size Split by Product (Cationic Detergents, Anionic Detergents, Zwitterionic {Ampholytic} Detergents, Non-Ionic Detergents, Bio-Based Cleaners), by Fo...

Detergent Powder Market Report Description

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Detergent Powder Market Insights Video

Competitive Landscape of the Detergent Powder Market

In the Detergent Powder market's competitive landscape, numerous key competitors are driving innovation and sustainability. These companies focus on product innovation, sustainability, and brand differentiation to capture market share. Intense competition drives continuous improvement in formulations, packaging, and marketing strategies. Emerging brands are also gaining traction, emphasizing eco-friendly ingredients and cost-effectiveness, which further intensifies competition in this dynamic and evolving market segment.

In January 2022, Henkel announced plans to merge its laundry, home care, and beauty care operations into Henkel Consumer Brands by the beginning of 2023. The combination of resources is expected to result in a multi-platform consumer platform. The enhanced infrastructure allows the company to provide better customer service through the link. (Source: https://www.henkel.com/press-and-media/press-releases-and-kits/2022-01-28-henkel-plans-to-merge-laundry-home-care-and-beauty-care-to-create-new-consumer-brands-business-unit-1556654) In May 2021, Unilever's laundry brand Comfort introduced a new pack design and formulation. According to its brand owner, Unilever, the new formulation includes Pro-Fibre Technology and is intended to prevent clothing from color fading, bobbling, and shape loss. (Source: https://www.unilever.com/news/news-search/2021/conditioning-clothes-to-last-longer-with-comforts-new-ultimate-care/)

Top Companies Market Share in Detergent Powder Industry: (In no particular order of Rank)

• The Procter & Gamble Company
• Reckitt Benckiser Group Plc
• Church & Dwight Co.
• Inc.
• The Clorox Company
• Unilever PLC
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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Regional Analysis of the Detergent Powder Market

Which Region Dominates the Detergent Powder Market in 2024?

According to Cognitive Market Research, North America currently dominates the Detergent Powders market, and the region is expected to have significant growth during the projected period. This is due to rising consumer awareness of sustainable products, increased demand for eco-friendly cleaning solutions, and strong retail distribution networks. The region’s focus on innovation and product variety further strengthens its market position.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR). The rising disposable incomes, urbanization, and increasing demand for effective cleaning solutions. The region’s growing population and evolving consumer preferences further fuel market growth.

The current report Scope analyzes Detergent Powder Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Detergent Powder

According to Cognitive Market Research, the global Detergent Powder market size was estimated at USD 125845.5 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 50338.20 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.2% from 2024 to 2031.

• According to Cognitive Market Research, the U.S. had a major share in the Detergent Powder market with a market size of USD 39716.84 million in 2024 and is projected to grow at a CAGR of 3.0% during the forecast period. The U.S. market's Stringent governmental regulations against plastic pollution.
• The Canada Detergent Powder market had a market share of USD 6040.58 million in 2024 and is projected to grow at a CAGR of 4.0% during the forecast period. Canada’s rising awareness among the population.
• The Mexico Detergent Powder market is projected to grow at a CAGR of 3.7% during the forecast period, with a market size of USD 4580.78 million in 2024.

Europe Detergent Powder

According to Cognitive Market Research, the global Detergent Powder market size was estimated at USD 125845.5 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 37753.65 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.5% from 2024 to 2031.

• The United Kingdom Detergent Powder market had a market share of USD 6342.61 million in 2024 and is projected to grow at a CAGR of 4.3% during the forecast period. In the U.K., Detergent Powder sales witness an upswing due to the increasing focus on environmental sustainability.
• The France Detergent Powder market is projected to grow at a CAGR of 2.7% during the forecast period, with a market size of USD 3473.34 million in 2024.
• According to Cognitive Market Research, the German Detergent Powder market size was valued at USD 7475.22 million in 2024 and is projected to grow at a CAGR of 3.7% during the forecast period. In Germany, Detergent Powder surged due to the Increased focus of the manufacturers and major market players.
• The Italy Detergent Powder market is projected to grow at a CAGR of 2.9% during the forecast period, with a market size of USD 3246.81 million in 2024.
• The Russia Detergent Powder market is projected to grow at a CAGR of 2.5% during the forecast period, with a market size of USD 5851.82 million in 2024.
• The Spain Detergent Powder market is projected to witness growth at a CAGR of 2.6% during the forecast period with a market size of USD 3095.80 million in 2024
• The Luxembourg Detergent Powder market is projected to grow at a CAGR of 3.6% during the forecast period, with a market size of USD 1170.36 million in 2024.
• The Portugal Detergent Powder market is projected to grow at a CAGR of 3.3% during the forecast period, with a market size of USD 792.83 million in 2024.
• The Greece Detergent Powder market is projected to grow at a CAGR of 3.8% during the forecast period, with a market size of USD 453.04 million in 2024.
• The Rest of Europe's Detergent Powder market is projected to grow at a CAGR of 2.2% during the forecast period, with a market size of USD 5851.82 million in 2024.

Asia Pacific Detergent Powder

According to Cognitive Market Research, the global Detergent Powder market size was estimated at USD 125845.5 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 28944.47 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.0% from 2024 to 2031.

• According to Cognitive Market Research, the China Detergent Powder market size was valued at USD 13025.01 million in 2024 and is projected to grow at a CAGR of 6.5% during the forecast period. Detergent Powder surged in China due to the Increased focus of the manufacturers and major market players.
• The Japan Detergent Powder market is projected to grow at a CAGR of 5.5% during the forecast period, with a market size of USD 3994.34 million in 2024.
• The India Detergent Powder market had a market share of USD 3473.34 million in 2024 and is projected to grow at a CAGR of 8.8% during the forecast period. India's rising awareness among the populations .
• The South Korean Detergent Powder market is projected to grow at a CAGR of 6.1% during the forecast period, with a market size of USD 2894.45 million in 2024.
• The Australian Detergent Powder market is projected to grow at a CAGR of 6.7% during the forecast period, with a market size of USD 1505.11 million in 2024.
• The South East Asia Detergent Powder market is projected to grow at a CAGR of 8.0% during the forecast period, with a market size of USD 1997.17 million in 2024.
• The Rest of Asia Pacific Detergent Powder market is projected to grow at a CAGR of 6.8% during the forecast period, with a market size of USD 2055.06 million in 2024.

South America Detergent Powder

According to Cognitive Market Research, the global Detergent Powder market size was estimated at USD 125845.5 Million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD 6292.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.4% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Detergent Powder market size was valued at USD 2693.09 million in 2024 and is projected to grow at a CAGR of 5.0% during the forecast period. Detergent Powders flourished in Brazil due to increasing demand for packaged food and beverages.
• Argentina's Detergent Powder market had a market share of USD 1057.10 million in 2024 and is projected to grow at a CAGR of 5.3% during the forecast period. Argentina's rising personal disposable income .
• Colombia’s Detergent Powder market is projected to grow at a CAGR of 4.2% during the forecast period, with a market size of USD 560.01 million in 2024.
• Peru Detergent Powder market is projected to grow at a CAGR of 4.6% during the forecast period, with a market size of USD 515.97 million in 2024.
• Chile’s Detergent Powder market is projected to grow at a CAGR of 4.7% during the forecast period, with a market size of USD 453.04 million in 2024.
• The Rest of Latin America's Detergent Powder market is projected to grow at a CAGR of 3.5% during the forecast period, with a market size of USD 1013.06 million in 2024.

Middle East and Africa Detergent Powder

According to Cognitive Market Research, the global Detergent Powder market size was estimated at USD 125845.5 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 2516.91 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.7% from 2024 to 2031..

• The GCC Countries Detergent Powder market is projected to grow at a CAGR of 5.5% during the forecast period, with a market size of USD 1077.24 million in 2024. Detergent Powder sales flourish due to the presence of major market players.
• The Egypt Detergent Powder market is projected to grow at a CAGR of 5.0% during the forecast period, with a market size of USD 264.28 million in 2024.
• The South Africa Detergent Powder market is projected to grow at a CAGR of 5.7% during the forecast period, with a market size of USD 397.67 million in 2024. Detergent Powder sales flourished in South Africa due to increasing demand and regulatory support.
• The Turkey Detergent Powder market is projected to grow at a CAGR of 4.2% during the forecast period, with a market size of USD 216.45 million in 2024.
• The Nigeria Detergent Powder market is projected to grow at a CAGR of 3.8% during the forecast period, with a market size of USD 264.28 million in 2024.
• The Rest of the MEA Detergent Powder market is projected to grow at a CAGR of 3.7% during the forecast period, with a market size of USD 297.00 million in 2024.

Detergent Powder Market Analysis

How are Segments Performing in the Global Detergent Powder Market?

Detergent Powder Market Product Segment Analysis

According to Cognitive Market Research, Cationic detergents dominate the largest segment of the detergent powder market due to their superior antibacterial and antimicrobial properties, making them effective in disinfecting surfaces and fabrics. Their ability to reduce surface tension enhances cleaning efficiency, especially in fabric softeners and household cleaners. Additionally, the increasing demand for high-performance cleaning products, coupled with a growing focus on hygiene and sanitation, drives the popularity of cationic detergents, positioning them as a preferred choice among consumers and manufacturers.

Bio-based cleaners dominate the fastest-growing segment of the detergent powder market due to their eco-friendly formulations, which appeal to environmentally conscious consumers. As awareness of environmental issues rises, demand for biodegradable and non-toxic products increases. Bio-based cleaners effectively remove stains while minimizing harmful chemical residues, making them safer for users and aquatic ecosystems. Additionally, regulatory support for sustainable products drives innovation and adoption, further solidifying the position of bio-based cleaners in the detergent powder market.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Detergent Powder Industry. Request a Free Sample PDF!

Detergent Powder Market Form Segment Analysis

According to Cognitive Market Research, Liquid and gel detergents dominate the largest segment of the Detergent Powder Market due to their convenience, ease of use, and effective stain removal properties. Consumers increasingly prefer liquid formulations for their ability to dissolve quickly in water, providing a superior cleaning experience, especially in cold washes. Additionally, liquid and gel detergents often come in user-friendly packaging, further enhancing their appeal. The rising trend towards eco-friendly and concentrated formulations also supports the growth of liquid and gel detergents in the market.

In the Detergent Powder Market, Tablets and bars are rapidly dominating the detergent powder market due to their convenience, precise dosage, and reduced packaging waste. Their compact form allows for easier storage and transport, appealing to eco-conscious consumers. Tablets and bars often feature advanced formulations that enhance cleaning efficiency while minimizing environmental impact. Additionally, their longer shelf life and reduced risk of spills contribute to consumer preference. As households seek efficient and sustainable cleaning solutions, tablets and bars are becoming increasingly popular in the detergent segment.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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