Educational Toys & Learning Toys Market Report 2024 (Global Edition)

Global Educational Toys & Learning Toys Market Report 2024 Market Size Split by Educational Toy Type (Academic, Cognitive Thinking, Motor Skills, Others), by Educator Type (STEM Activities, Classroom ...

Educational Toys & Learning Toys Market Report Description

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Educational Toys & Learning Toys Market Insights Video

Competitive Landscape of the Educational Toys & Learning Toys Market

The competitive landscape of the Educational Toys & Learning Toys market is characterized by a diverse range of players competing to gain market share through product innovation, strategic partnerships, and aggressive marketing efforts. Key players in the market include established electronics manufacturers, specialized Educational Toys & Learning Toys companies, and emerging start-ups aiming to disrupt the market with innovative solutions.

January 2024: Spin Master announced a year-long campaign for its Rubik's brand, with the goal of inspiring the next generation of problem solvers by introducing a wide range of new items. The marketing capitalized on the Cube's legendary reputation in pop culture, featuring limited-edition collaborations with well-known brands and personalities like as The Beatles, Hello Kitty, Barbie, and Albert Einstein. In addition, relationships were developed with Levi's, US Soccer, NBALAB, and others. (Source: https://www.spinmaster.com/en-US/corporate/media/press-releases/122952/) Fenruary 2024: LEGO System A/S unveiled LEGO Icons Medieval Town Square, a modern version of a 2009 classic set. This product features innovative construction techniques, modern architecture, and detailed workmanship. The set contains 3,304 pieces.. (Source: https://www.lego.com/en-in/categories/adults-welcome/article/whats-in-lego-medieval-town-square?age-gate=grown_up)

Top Companies Market Share in Educational Toys & Learning Toys Industry: (In no particular order of Rank)

• Ravensburger
• Melissa & Doug
• Mattel
• Inc.
• Spin Master
• VTech Holdings Limited
• Hasbro
• Osmo
• Sphero
• Inc.
• MindWare
• Inc.
• Fat Brain Toys
• LLC
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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Regional Analysis of the Educational Toys & Learning Toys Market

Which Region Dominates the Educational Toys & Learning Toys Market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024. The North American instructional toys and mastering toys marketplace is experiencing a giant increase. With growing awareness of the importance of early childhood improvement, parents and educators are investing in instructional toys. This fashion is further fueled via improvements in generation, main to innovative products that cater to numerous learning desires. The market's enlargement reflects a growing emphasis on holistic studying and skill development.

Which Region is Expanding at the Fastest CAGR?

Europe stands out as the fastest-growing region in the Educational Toys & Learning Toys market due to several compelling reasons. Europe's instructional toys and gaining knowledge of the toys market is on a strong increase trajectory. With a focus on early youth improvement and revolutionary studying procedures, the area has seen a surge in demand for instructional toys. This trend is bolstered with the aid of government initiatives selling early schooling and parental investments in stimulating mastering environments. The market's enlargement underscores Europe's commitment to fostering properly-rounded educational studies for children.

 

The current report Scope analyzes Educational Toys & Learning Toys Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Educational Toys & Learning Toys

According to Cognitive Market Research, the global Educational Toys & Learning Toys market size was estimated at USD 62514.2 Million, out of which North America held the major market of more than 40% of the global revenue with a market size of USD 25005.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.2% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Educational Toys & Learning Toys market with a market size of USD 19729.48 million in 2024 and is projected to grow at a CAGR of 7.0% during the forecast period. The demand is amplified by the STEM education focus.
• The Canada Educational Toys & Learning Toys market had a market share of USD 3000.68 million in 2024 and is projected to grow at a CAGR of 8.0% during the forecast period. Canada's parental emphasis on early learning.
• The Mexico Educational Toys & Learning Toys market is projected to witness growth at a CAGR of 7.7% during the forecast period, with a market size of USD 2275.52 million in 2024.

Europe Educational Toys & Learning Toys

According to Cognitive Market Research, the global Educational Toys & Learning Toys market size was estimated at USD 62514.2 Million out of which Europe held the market of more than 30% of the global revenue with a market size of USD 18754.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.5% from 2024 to 2031.

• The United Kingdom Educational Toys & Learning Toys market had a market share of USD 3150.72 million in 2024 and is projected to grow at a CAGR of 8.3% during the forecast period. In the UK, Educational Toys & Learning Toys sales witness an upswing due to the technological innovation.
• The France Educational Toys & Learning Toys market is projected to witness growth at a CAGR of 6.7% during the forecast period, with a market size of USD 1725.39 million in 2024.
• According to Cognitive Market Research, the Germany Educational Toys & Learning Toys market size was valued at USD 3713.34 million in 2024 and is projected to grow at a CAGR of 7.7% during the forecast period. In Germany, Educational Toys & Learning Toys sales surged due to the increased spending on education.
• The Italy Educational Toys & Learning Toys market is projected to witness growth at a CAGR of 6.9% during the forecast period, with a market size of USD 1612.87 million in 2024.
• The Russia Educational Toys & Learning Toys market is projected to witness growth at a CAGR of 6.5% during the forecast period, with a market size of USD 2906.91 million in 2024.
• The Spain Educational Toys & Learning Toys market is projected to witness growth at a CAGR of 6.6% during the forecast period with a market size of USD 1537.85 million in 2024
• The Luxembourg Educational Toys & Learning Toys market is projected to witness growth at a CAGR of 7.6% during the forecast period, with a market size of USD 581.38 million in 2024.
• The Portugal Educational Toys & Learning Toys market is projected to witness growth at a CAGR of 7.3% during the forecast period, with a market size of USD 393.84 million in 2024.
• The Greece Educational Toys & Learning Toys market is projected to witness growth at a CAGR of 7.8% during the forecast period, with a market size of USD 225.05 million in 2024.
• Rest of Europe's Educational Toys & Learning Toys market is projected to witness growth at a CAGR of 6.2% during the forecast period, with a market size of USD 2906.91 million in 2024.

Asia Pacific Educational Toys & Learning Toys

According to Cognitive Market Research, the global Educational Toys & Learning Toys market size was estimated at USD 62514.2 Million, out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 14378.27 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.0% from 2024 to 2031

• According to Cognitive Market Research, the China Educational Toys & Learning Toys market size was valued at USD 6470.22 million in 2024 and is projected to grow at a CAGR of 10.5% during the forecast period. Educational Toys & Learning Toys sales surge in China due to the online learning demand.
• The Japan Educational Toys & Learning Toys market is projected to witness growth at a CAGR of 9.5% during the forecast period, with a market size of USD 1984.20 million in 2024.
• The India Educational Toys & Learning Toys market had a market share of USD 1725.39 million in 2024 and is projected to grow at a CAGR of 12.8% during the forecast period. India's child development awareness.
• The South Korea Educational Toys & Learning Toys market is projected to witness growth at a CAGR of 10.1% during the forecast period, with a market size of USD 1437.83million in 2024.
• The Australia Educational Toys & Learning Toys market is projected to witness growth at a CAGR of 10.7% during the forecast period, with a market size of USD 747.67 million in 2024.
• The South East Asia Educational Toys & Learning Toys market is projected to witness growth at a CAGR of 12.0% during the forecast period, with a market size of USD 992.10 million in 2024.
• The Rest of Asia Pacific Educational Toys & Learning Toys market is projected to witness growth at a CAGR of 10.8% during the forecast period, with a market size of USD 1020.86 million in 2024.

South America Educational Toys & Learning Toys

According to Cognitive Market Research, the global Educational Toys & Learning Toys market size was estimated at USD 62514.2 Million out of which Latin America market of more than 5% of the global revenue with a market size of USD 3125.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.4% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Educational Toys & Learning Toys market size was valued at USD 1337.80 million in 2024 and is projected to grow at a CAGR of 9.0% during the forecast period. Educational Toys & Learning Toys sales flourish in Brazil due to the government initiative.
• Argentina Educational Toys & Learning Toys market had a market share of USD 525.12 million in 2024 and is projected to grow at a CAGR of 9.3% during the forecast period. Argentina's sustainable toy trends.
• Colombia Educational Toys & Learning Toys market is projected to witness growth at a CAGR of 8.2% during the forecast period with a market size of USD 278.19 million in 2024.
• Peru Educational Toys & Learning Toys market is projected to witness growth at a CAGR of 8.6% during the forecast period with a market size of USD 256.31 million in 2024.
• Chile Educational Toys & Learning Toys market is projected to witness growth at a CAGR of 8.7% during the forecast period with a market size of USD 225.05 million in 2024.
• The Rest of Latin America Educational Toys & Learning Toys market is projected to witness growth at a CAGR of 7.5% during the forecast period, with a market size of USD 503.24 million in 2024.

Middle East and Africa Educational Toys & Learning Toys

According to Cognitive Market Research, the global Educational Toys & Learning Toys market size was estimated at USD 62514.2 Million, out of which the Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 1250.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.7% from 2024 to 2031.

• The GCC Countries Educational Toys & Learning Toys market is projected to witness growth at a CAGR of 9.5% during the forecast period with a market size of USD 535.12 million in 2024. Educational Toys & Learning Toys sales flourish due to the rising disposable income.
• The Egypt Educational Toys & Learning Toys market is projected to witness growth at a CAGR of 9.0% during the forecast period, with a market size of USD 131.28 million in 2024.
• The South Africa Educational Toys & Learning Toys market is projected to witness growth at a CAGR of 9.7% during the forecast period, with a market size of USD 28.29 million in 2024. Educational Toys & Learning Toys sales flourish in South Africa due to the cultural importance of education.
• The Turkey Educational Toys & Learning Toys market is projected to witness growth at a CAGR of 8.2% during the forecast period, with a market size of USD 107.52 million in 2024.
• The Nigeria Educational Toys & Learning Toys market is projected to witness growth at a CAGR of 7.8% during the forecast period, with a market size of USD 31.28 million in 2024.
• The Rest of MEA Educational Toys & Learning Toys market is projected to witness growth at a CAGR of 7.7% during the forecast period, with a market size of USD 147.53 million in 2024.

Educational Toys & Learning Toys Market Analysis

Educational Toys & Learning Toys Market Educational Toy Type Segment Analysis

According to Cognitive Market Research, Academic stands out as the dominating category. The instructional region is witnessing a brilliant enlargement inside the instructional toys and mastering toys market. With schools an increasing number of integrating arms-on mastering strategies, there is a growing demand for toys that supplement instructional curricula. Educational toys have become important equipment for boosting lecture room classes and promoting interactive mastering studies. This increase displays a broader recognition of the blessings of merging play with training to beautify scholar engagement and expertise.

Cognitive Thinking emerges as the fastest-growing category in the Educational Toys & Learning Toys market. The emphasis on cognitive wondering abilities is driving a boom within the educational toys and learning toys market. Parents and educators are seeking toys that stimulate problem-solving, vital wondering, and logical reasoning skills in youngsters. As recognition of the importance of cognitive improvement grows, there may be an increasing call for toys that provide hard yet enjoyable sports to enhance cognitive skills, fostering an era of adept thinkers and hassle-solvers.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Educational Toys & Learning Toys Industry. Request a Free Sample PDF!

Educational Toys & Learning Toys Market Educator Type Segment Analysis

According to Cognitive Market Research, the dominating category is STEM Activities. The surge in hobbies in STEM (Science, Technology, Engineering, and Mathematics) education is fueling an increase within the educational toys and studying toys market. With a focus on fostering competencies in these disciplines from an early age, there may be a growing demand for toys that offer palms-on STEM sports. These toys are intended to inspire interest, creativity, and problem-solving capabilities, getting ready kids for future fulfillment in STEM-related fields.

The fastest-growing category in the Educational Toys & Learning Toys market is Classroom Games. The adoption of schoolroom games as academic tools is propelling a boom in instructional toys and gaining knowledge of the toy market. These games provide interactive and engaging approaches to reinforce classroom classes, promote teamwork, and broaden crucial questioning abilities among students. With educators an increasing number of recognizing the blessings of gamification in mastering, there may be a developing call for for a various range of tutorial games that cater to numerous topics and age corporations.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Educational Toys & Learning Toys Age Group Segment Analysis

Age Group Segment Analysis

According to Cognitive Market Research, the dominating category is 3-8 Years. The 3-8 years age institution is using boom inside the instructional toys and learning toys marketplace. Parents and educators apprehend the significance of early life development in shaping lifelong knowledge of abilities. As a result, there is a heightened call for toys that cater to this age variety, presenting age-suitable activities that stimulate cognitive, social, and emotional development, laying a strong foundation for destiny's academic success.

The fastest-growing category in the Educational Toys & Learning Toys market is 8-12 Years. The eight-12 years age bracket is emerging as a key motive force of growth in the educational toys and getting to know toys marketplace. With children in this age group getting into a vital stage of cognitive improvement, there may be a heightened call for toys that provide engaging and enriching sports to support their evolving studying needs—educational toys targeting this demographic goal foster creativity, trouble-fixing skills, and concern-particular knowledge.

• 3-8 Years
• 8-12 Years
• 12+ Years
• 0-3 Years

Educational Toys & Learning Toys Distribution Channel Segment Analysis

Distribution Channel Segment Analysis

According to Cognitive Market Research, the dominating category is Online. The online phase is experiencing a speedy increase inside the instructional toys and gaining knowledge of the toys market. With the growing occurrence of digital technology and e-commerce systems, parents are turning to online channels to purchase instructional toys for their kids. The convenience, accessibility, and wide style of options available online have contributed to the segment's enlargement, making it a great driving force for marketplace increase.

The fastest-growing category in the Educational Toys & Learning Toys market is Offline. Despite the upward thrust of online purchasing, the offline segment remains a critical contributor to the growth of the educational toys and learning toys market. Brick-and-mortar stores offer tactile reviews and customized help that online platforms can not reflect. Moreover, many purchasers nonetheless choose to browse and purchase toys bodily. This persevered call for offline retail experiences underscores its enduring significance in using marketplace growth.

• Online
• Offline

Educational Toys & Learning Toys Category Segment Analysis

Category Segment Analysis

According to Cognitive Market Research, the dominating category is Indoor. The indoor segment is experiencing a first-rate boom inside the educational toys and getting to know the toys market. With increasing attention to indoor sports because of elements like weather conditions and safety concerns, there is a growing demand for toys that provide enticing and academic reports inside the domestic environment. This fashion underscores the significance of indoor play in fostering children's development and driving marketplace growth.

The fastest-growing category in the Educational Toys & Learning Toys market is Outdoor. The out of doors section is witnessing good-sized growth inside the educational toys and gaining knowledge of the toys marketplace. With a developing recognition of the blessings of outdoor play in children's physical and intellectual development, there's an elevated call for toys that inspire exploration, creativity, and lively engagement in outdoor environments. This trend reflects a broader recognition of the importance of holistic mastering reviews that increase past indoor settings.

• Indoor
• Outdoor

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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