The medical consumables and devices industry plays an important part in patient therapy and diagnosis. Medical devices and consumables are handled by healthcare professionals as well as patients. This industry is expected to grow significantly by some key factors such as the increasing prevalence of chronic diseases, and the rise in the aging population. For example, there are nearly 2 million various kinds of medical devices available worldwide, categorized into more than 7000 generic device groups. At Cognitive Market Research, we provide detailed insights about creating an effective medical device marketing plan and customize platforms to the ideal buyer likely a physician, practice manager, hospital administrator, and other non-clinicians. At the same time, we provide an analysis of the medical consumables and devices industry’s marketing tactics to develop strategies to attract and retain this new segment of customers. Our report covers a study related to consumer purchasing behavior in a highly competitive market.