Guava Market Report 2024 (Global Edition)

Global Guava Market Report 2024 Market Size Split by Product (White Guava Pulp, Pink Guava Pulp), by Type (Fresh Fruit, Jam, Juice, Other), by Application (Food Industry, Beverage Industry, Pharmaceut...

Guava Market Report Description

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Competitive Landscape of the Guava Market

The competitive landscape of the guava market is characterized by a diverse array of players vying for market share. Key factors include product innovation, distribution channels, pricing strategies, and efforts to meet evolving consumer preferences.

Guava Industry News

In May 2023, Döhler expanded their cutting-edge Innovation Hub in the U.S.. This new facility marks an expansion of Döhler's footprint in the US, complementing its four existing locations. By bringing its renowned natural flavour expertise directly to American shores. Döhler aims to empower its customers' businesses with comprehensive lab-to-industrial-scale solutions for flavours and finished products.

(Source: https://www.doehler.com/en/news-media/details/doehler-innovation-hub-in-north-brunswick-new-jersey.html)

Top Companies Market Share in Guava Industry: (In no particular order of Rank)

• Cobell Limited
• Döhler Group
• Grünewald Fruchtsaft GmbH
• Kiril Mischeff
• Dairy Day
• Shimla Hills Offerings Pvt. Ltd
• Celsius Holdings Inc
• Jain Irrigation Systems Limited
• Bajaj Agro Foods India Ltd
• Tricom Fruit Products Limited.
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

In terms of revenue, the North America Guava Market share was 40% of the total market

According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue. North America's sales are poised for further growth due to increasing consumer awareness of guava's health benefits, culinary innovation driving demand for exotic flavours, expanding distribution channels, and growing immigrant populations familiar with guava's culinary and cultural significance.

Asia-Pacific is the fastest-growing region due to rising health consciousness among consumers, robust agricultural production, expanding urban populations seeking convenient fruit options, cultural affinity for guava-based products, and increasing export opportunities to international markets driving market expansion.

The current report Scope analyzes Guava Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Guava

According to Cognitive Market Research, the global guava market size was estimated at USD 968.2 Million out of which North America held the major market of around 40% of the global revenue with a market size of USD 387.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.9% from 2024 to 2031. The rising popularity of healthy eating habits and the perception of guava as a nutritious super fruit contribute to its increasing consumption. Moreover, the presence of a large immigrant population from regions where guava is a staple fruit such as Latin America and the Caribbean, fuels familiarity and demand. Pink guava pulp holds the highest market share in North America. Sales are set to increase due to its exotic flavour appealing to diverse palates, versatility in culinary applications, and growing preference for natural ingredients in the food and beverage industry.

• According to Cognitive Market Research, the US had a major share in the guava market with a market size of USD 305.56 million in 2024 and is projected to grow at a CAGR of 2.7% during the forecast period. Sales of guava in the U.S. are poised for growth due to increasing diversity in cuisine, rising health consciousness driving demand for nutritious fruits, and the popularity of exotic flavours in culinary trends.
• The Canada guava market had a market share of USD 46.47 million in 2024 and is projected to grow at a CAGR of 3.7% during the forecast period. Guava sales in Canada are expected to rise owing to multicultural influences on consumer preferences, a growing demand for tropical fruits, and the versatility of guava in various culinary applications.
• The Mexico guava market is projected to witness growth at a CAGR of 3.4% during the forecast period with a market size of USD 35.24 million in 2024.

Europe Guava

According to Cognitive Market Research, with a market value of USD 968.2 million in 2024 and projected to expand at a compound annual growth rate (CAGR) of 3.2% from 2024 to 2031. Europe accounted for a share of around 30% of the global market size of USD 290.46 million. The increasing emphasis on healthy eating and wellness drives consumers to seek out nutritious alternatives, positioning guava as an attractive option due to its rich nutritional profile. Furthermore, the trend of artisanal food production and gourmet markets in Europe presents opportunities for guava-based products, including jams, chutneys, and sauces, catering to discerning consumers looking for premium and exotic flavours. White guava pulp sales are expected to rise owing to increasing awareness of its subtle yet refreshing taste, rising demand for healthy ingredients, and its versatility in various food applications, including desserts and sauces.

• The United Kingdom guava market had a market share of USD 48.80 million in 2024 and is projected to grow at a CAGR of 4.0% during the forecast period. In the UK, guava sales are increasing due to multiculturalism influencing food choices, a rising trend towards healthy eating, and the growing popularity of international cuisines incorporating exotic fruits like guava.
• The France guava market is projected to witness growth at a CAGR of 2.4% during the forecast period with a market size of USD 26.72 million in 2024.
• According to Cognitive Market Research, the Germany guava market size was valued at USD 57.51 million in 2024 and is projected to grow at a CAGR of 3.4% during the forecast period. Guava sales in Germany are on the rise driven by increasing awareness of tropical fruits, the trend towards healthy snacking options, and the incorporation of guava into innovative culinary creations and beverages.
• The Italy guava market is projected to witness growth at a CAGR of 2.6% during the forecast period with a market size of USD 24.98 million in 2024.
• The Russia guava market is projected to witness growth at a CAGR of 2.2% during the forecast period with a market size of USD 45.02 million in 2024.
• The Spain guava market is projected to witness growth at a CAGR of 2.3% during the forecast period with a market size of USD 23.82 million in 2024.
• The Luxembourg guava market is projected to witness growth at a CAGR of 3.3% during the forecast period with a market size of USD 9.00 million in 2024.
• The Portugal guava market is projected to witness growth at a CAGR of 3.0% during the forecast period with a market size of USD 6.10 million in 2024.
• The Greece guava market is projected to witness growth at a CAGR of 3.5% during the forecast period with a market size of USD 3.49 million in 2024.
• Rest of Europe guava market is projected to witness growth at a CAGR of 1.9% during the forecast period with a market size of USD 45.02 million in 2024.

Asia Pacific Guava

According to Cognitive Market Research, the global Guava market size was estimated at USD 968.2 Million out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 222.69 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.7% from 2024 to 2031. Guava holds cultural significance in many Asian countries, where it is commonly consumed fresh, juiced, or incorporated into traditional dishes and desserts. Moreover, the rising disposable incomes and changing dietary habits of consumers in emerging economies like China and India contribute to increase spending on nutritious and exotic fruits like guava. Fresh fruit sales are anticipated to increase due to the region's tropical climate favouring guava cultivation, cultural significance driving consumption, and the fruit's rich nutritional profile appealing to health-conscious consumers.

• According to Cognitive Market Research, the China guava market size was valued at USD 100.21 million in 2024 and is projected to grow at a CAGR of 6.2% during the forecast period. In China, guava sales are increasing due to rising disposable incomes, growing interest in exotic fruits, and the perception of guava as a symbol of health and prosperity in traditional Chinese medicine.
• The Japan guava market is projected to witness growth at a CAGR of 5.2% during the forecast period with a market size of USD 30.73 million in 2024.
• The India guava market had a market share of USD 26.72 million in 2024 and is projected to grow at a CAGR of 8.5% during the forecast period. Guava sales in India are poised for growth owing to its cultural significance, widespread availability across the country, and increasing demand for nutritious fruits in the rapidly expanding urban population.
• The South Korea guava market is projected to witness growth at a CAGR of 5.8% during the forecast period with a market size of USD 22.27 million in 2024.
• The Australia guava market is projected to witness growth at a CAGR of 6.4% during the forecast period with a market size of USD 11.58 million in 2024.
• The South East Asia guava market is projected to witness growth at a CAGR of 7.7% during the forecast period with a market size of USD 15.37 million in 2024.
• The Rest of Asia Pacific guava market is projected to witness growth at a CAGR of 6.5% during the forecast period with a market size of USD 15.81 million in 2024.

South America Guava

According to Cognitive Market Research, the global Guava market size was estimated at USD 968.2 Million out of which Latin America market of around 5% of the global revenue with a market size of USD 48.41 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.1% from 2024 to 2031. The region's tropical climate provides ideal conditions for guava cultivation, ensuring a steady and abundant supply of fresh fruit year-round. Moreover, the growing trend of health consciousness among Latin American consumers drives demand for guava due to its rich nutritional content, including high levels of vitamin C and antioxidants. Jam is poised for growth due to the fruit's popularity in traditional Latin American cuisine, rising demand for natural and artisanal products, and the versatility of guava jam in culinary creations.

• According to Cognitive Market Research, the Brazil guava market size was valued at USD 20.72 million in 2024 and is projected to grow at a CAGR of 4.7% during the forecast period. Sales of guava in Brazil are increasing due to the fruit's popularity in traditional Brazilian cuisine, the growing demand for natural and healthy snacks, and its versatility in desserts and beverages.
• The Argentina guava market had a market share of USD 8.13 million in 2024 and is projected to grow at a CAGR of 5.0% during the forecast period. In Argentina, guava sales are rising due to its use in traditional Argentine cuisine, the trend towards healthier eating habits, and its growing popularity in jams and preserves.
• The Colombia guava market is projected to witness growth at a CAGR of 3.9% during the forecast period with a market size of USD 4.31 million in 2024.
• The Peru guava market is projected to witness growth at a CAGR of 4.3% during the forecast period with a market size of USD 3.97 million in 2024.
• The Chile guava market is projected to witness growth at a CAGR of 4.4% during the forecast period with a market size of USD 3.49 million in 2024.
• The Rest of Latin America guava market is projected to witness growth at a CAGR of 3.2% during the forecast period with a market size of USD 7.79 million in 2024.

 

Middle East and Africa Guava

According to Cognitive Market Research, the global Guava market size was estimated at USD 968.2 Million out of which Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 19.36 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.4% from 2024 to 2031. Guava's resilience to arid climates makes it a suitable crop for cultivation in many parts of the region, ensuring a stable supply of fresh fruit. Additionally, guava holds cultural significance in many MEA countries, where it is consumed fresh or used in traditional recipes and beverages. Moreover, the region's growing urbanization and rising middle-class population drive demand for convenient and healthy snack options like guava. Juice sales are set to increase owing to the region's growing urbanization, rising disposable incomes, and the convenience and refreshing taste of guava juice appealing to consumers in hot climates.

• According to Cognitive Market Research, the GCC Countries guava market size was valued at USD 8.29 million in 2024 and is projected to grow at a CAGR of 5.2% during the forecast period. Guava sales in GCC countries are increasing due to the region's growing expatriate population, demand for tropical fruits, and the availability of high-quality imported guava products in supermarkets and specialty stores.
• The Egypt guava market is projected to witness growth at a CAGR of 4.7% during the forecast period with a market size of USD 2.03 million in 2024.
• The South Africa guava market is projected to witness growth at a CAGR of 5.4% during the forecast period with a market size of USD 3.06 million in 2024. In South Africa, guava sales are on the rise owing to its cultivation in the region, increasing consumer awareness of its health benefits, and its use in traditional South African dishes and beverages.
• The Turkey guava market is projected to witness growth at a CAGR of 3.9% during the forecast period with a market size of USD 1.67 million in 2024.
• The Nigeria guava market is projected to witness growth at a CAGR of 3.5% during the forecast period with a market size of USD 2.03 million in 2024.
• The Rest of MEA guava market is projected to witness growth at a CAGR of 3.4% during the forecast period with a market size of USD 2.28 million in 2024.

Guava Market Analysis

Guava Market Product Segment Analysis

According to Cognitive Market Research, pink guava pulp held the major market share over the forecast period. Its allure lies in its captivating exotic flavour, making it a versatile ingredient in both the beverage and food industries. Heightened consumer preference for natural ingredients further propels its popularity, while its vibrant colour adds visual appeal to culinary and beverage creations alike. The market's sustained interest in Pink guava pulp is evident in its widespread usage across various applications, from juices to jams. As consumers increasingly seek unique taste experiences, this segment is expected to maintain its stronghold, driving further innovation and market expansion.

White guava pulp is the fastest-growing category over the forecast period. Its appeal stems from its subtle yet refreshing taste, gaining recognition across diverse food applications. In addition to its culinary versatility, White Guava Pulp is increasingly finding its way into pharmaceutical products, driven by its perceived health benefits. The segment's growth trajectory is further accelerated by its expanding presence on online retail platforms, enhancing accessibility for consumers. With ongoing product innovations and growing consumer interest, White Guava Pulp is poised to solidify its position as a sought-after ingredient in both culinary and healthcare industries, driving market growth in the forecast period.

• White Guava Pulp
• Pink Guava Pulp

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Guava Industry. Request a Free Sample PDF!

Guava Market Type Segment Analysis

According to Cognitive Market Research, fresh fruit hold a prominent market share. This trend is driven by several factors, including the increasing awareness among consumers regarding the health benefits of consuming whole fruits. Guavas are rich in essential nutrients such as vitamin C, fibre, and antioxidants, making them an attractive choice for health-conscious individuals. Moreover, the versatility of fresh guavas in various culinary applications, from salads to smoothies, contributes to their popularity. Additionally, the preference for natural and unprocessed foods further boosts the demand for fresh guava fruit. As consumers prioritize freshness and quality in their dietary choices, the market for fresh guava fruit is poised for expansion in the forecast period.

Jam is the fastest-growing category over the forecast period. This growth can be attributed to several factors driving consumer demand. Firstly, guava jam offers a unique and flavourful alternative to traditional fruit jams, appealing to consumers seeking novel taste experiences. Additionally, the rising trend of home baking and culinary experimentation encourages consumers to incorporate guava jam into various recipes, from pastries to sandwiches. Furthermore, the growing preference for natural and preservative-free food products drives demand for artisanal guava jams made from high-quality ingredients. As a result, the guava jam segment is expected to witness robust growth, fuelled by consumer interest in innovative and wholesome food options.

• Fresh Fruit
• Jam
• Juice
• Other

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Guava Application Segment Analysis

According to Cognitive Market Research, beverage industry hold a prominent market share. The rising trend of health-consciousness drives demand for natural and exotic fruit beverages, further boosting sales. Additionally, the beverage industry's innovation in flavour combinations and packaging formats enhances consumer appeal, contributing to market expansion. Furthermore, partnerships with cafes, restaurants, and beverage chains provide opportunities for guava-infused beverages to reach a wider audience, solidifying the beverage industry's position as a key player in the guava market.

Food industry is the fastest-growing category over the forecast period. The growing consumer interest in exotic and tropical flavours fuels demand for guava-based food products. Furthermore, the rising trend of plant-based diets and vegetarian/vegan lifestyles promotes the consumption of fruits like guava as natural and wholesome ingredients. Moreover, the food industry's innovation in product development, including ready-to-eat guava snacks and convenience foods, enhances consumer convenience and drives market growth. Overall, the food industries strategic focus on guava-based offerings and culinary innovation positions it for robust sales expansion in the guava market.

• Food Industry
• Beverage Industry
• Pharmaceutical Industry
• Others

Guava Distribution channel Segment Analysis

According to Cognitive Market Research, supermarkets/hypermarkets hold a prominent market share. Supermarkets and hypermarkets leverage strategic placement, attractive displays, and promotional activities to increase visibility and encourage impulse purchases. Additionally, their ability to offer competitive pricing and bulk discounts enhances their appeal to cost-conscious consumers. Furthermore, partnerships with suppliers and growers ensure a consistent supply of fresh guavas, fostering customer loyalty. Overall, supermarkets and hypermarkets play a vital role in driving guava market growth through their expansive presence and strategic marketing efforts. 

Online retail is the fastest-growing category over the forecast period. Online retailers offer a wide selection of guava products, catering to diverse consumer preferences and dietary requirements. Moreover, the convenience of doorstep delivery and flexible payment options enhances the appeal of online shopping for guava products. Additionally, the proliferation of online grocery platforms and mobile shopping apps expands access to guava products, particularly in remote or underserved areas. Furthermore, the ability to read reviews and compare prices online empowers consumers to make informed purchasing decisions, driving sales growth in the online retail segment.

• Online Retail
• Supermarkets/Hypermarkets
• Convenience Stores
• Others

Author's Detail

Nisha Deore

Research Analyst at Cognitive Market Research

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I am a well-organized, conscientious, and professional Research Analyst with two plus years of experience. In my current role, I conduct in-depth secondary research, data mining, competitive analysis, DRO's, PR, and Collateral writing. Whilst I enjoy working as part of a team, researching information, analyzing data, and producing results that help my organization to achieve its commercial and financial objectives.

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