Hair Shampoo Market Report 2025 (Global Edition)

Global Hair Shampoo Market Report 2024 Market Size Split by Product Type (Health, Anti-Dandruff, Herbal), by Application (Hypermarkets and Supermarkets, Department Stores, Specialty Retailers)

Hair Shampoo Market Report Description

We have various report editions of Hair Shampoo Market, hence please contact our sales team and author directly to obtain/purchase a desired Edition eg, Global Edition, Regional Edition, Country Specific Report Edition, Company Profiles, Forecast Edition, etc. Request for your Free Sample PDF/Online Access.

Hair Shampoo Market Insights Video

Competitive Landscape of the Hair Shampoo Market

The competitive landscape of the Hair Shampoo market, leading brands engage in strategic maneuvers to secure their positions and meet the evolving demands of consumers worldwide. Global giants such as Procter & Gamble, Unilever, and L'Oréal dominate the market with extensive product portfolios and widespread brand recognition.

Hair Shampoo Industry News:

• In February 2021, St Botanica introduced the 'GO Range' for Hair Care, including the GO purple shampoo. This shampoo, made from linseed oil, purple mica, and sunflower oil, is specially formulated for bleached and blonde hair.

(Source: www.prnewswire.com/in/news-releases/st-botanica-introduces-go-range-for-hair-care-launches-india-s-first-purple-shampoo-and-conditioner-850393824.html)

Top Companies Market Share in Hair Shampoo Industry: (In no particular order of Rank)

• Unilever (U.K.)
• Dabur (India)
• Henkel AG & Company KGaA (Germany)
• Procter & Gamble (U.S.)
• Church Dwight Co.
• Inc. (U.S.)
• KCWW (U.S.)
• Kao Corporation (Japan)
• Beiersdorf AG (Germany)
• Shiseido Company Limited (Japan)
• L'Oreal S.A. (France)
• Johnson & Johnson Private Limited (U.S.)
• Amway Corp (U.S.)
• The Detox Market (U.S.)
• Bo International (India)
• Syoss (Germany)
• Kérastase (France)
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

The Asia Pacific Hair Shampoo market size was USD 11.32 billion in 2023!

According to Cognitive Market Research, Asia Pacific region emerges as the largest hub in the Hair Shampoo market, commanding an impressive 37% market share and projecting a substantial market size of USD 11.32 Billion in 2023. In the regional analysis, Asia Pacific showcases robust growth attributed to a combination of factors, including a large and diverse population, increasing disposable income, and a growing emphasis on personal grooming. The segmentation analysis highlights the dominance of the Anti-Dandruff Shampoo category, aligning with consumer preferences in the region for products that address specific hair concerns. In conclusion, Asia Pacific's ascendancy in the Hair Shampoo market is marked by a convergence of economic vitality, cultural grooming practices, and a burgeoning demand for specialized hair care solutions, positioning it as a key player influencing the global dynamics of the Hair Shampoo industry.

North America stands out as the fastest-growing region in the Hair Shampoo market, projecting a substantial market size of USD 9.18 Billion in 2023 and capturing an impressive 30% market share. In the regional analysis, North America exhibits a growing awareness of hair care trends, with consumers increasingly valuing premium and specialized shampoos. The segmentation analysis underscores the dominance of the Health-focused Shampoo category, aligning with the region's emphasis on holistic well-being and a preference for products promoting general hair health. In conclusion, North America's rapid growth in the Hair Shampoo market is fueled by a combination of evolving consumer preferences, a penchant for premium hair care solutions, and a dynamic market landscape, positioning the region as a significant contributor to the evolving dynamics of the global Hair Shampoo industry.

The current report Scope analyzes Hair Shampoo Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Hair Shampoo Market

North America Hair Shampoo Market Analysis

According to Cognitive Market Research, North America stands out as the fastest-growing region in the Hair Shampoo market, projecting a substantial market size of USD 9.18 Billion in 2023 and capturing an impressive 30% market share. In the regional analysis, North America exhibits a growing awareness of hair care trends, with consumers increasingly valuing premium and specialized shampoos. The segmentation analysis underscores the dominance of the Health-focused Shampoo category, aligning with the region's emphasis on holistic well-being and a preference for products promoting general hair health. In conclusion, North America's rapid growth in the Hair Shampoo market is fueled by a combination of evolving consumer preferences, a penchant for premium hair care solutions, and a dynamic market landscape, positioning the region as a significant contributor to the evolving dynamics of the global Hair Shampoo industry.

Europe Hair Shampoo Market

Europe Hair Shampoo Market Analysis

According to Cognitive Market Research, Europe emerges as a thriving region in the Hair Shampoo market, claiming 25% market share and anticipating a substantial market size of USD 7.65 Billion in 2023. In the regional analysis, Europe stands out with a mature and discerning consumer base that places a high value on personal grooming and beauty standards. The segmentation analysis underscores the dominance of the Herbal Shampoo category, aligning with the region's growing preference for natural and plant-based hair care solutions. The popularity of herbal shampoos reflects an environmentally conscious and ingredient-aware consumer mindset. In conclusion, Europe's prominence in the Hair Shampoo market is characterized by a convergence of beauty-conscious consumers, a penchant for herbal and natural products, and a dynamic market landscape, positioning the region as a pivotal player influencing the global dynamics of the Hair Shampoo industry.

Asia Pacific Hair Shampoo Market

Asia Pacific Hair Shampoo Market Analysis

According to Cognitive Market Research, Asia Pacific region emerges as the largest hub in the Hair Shampoo market, commanding an impressive 37% market share and projecting a substantial market size of USD 11.32 Billion in 2023. In the regional analysis, Asia Pacific showcases robust growth attributed to a combination of factors, including a large and diverse population, increasing disposable income, and a growing emphasis on personal grooming. The segmentation analysis highlights the dominance of the Anti-Dandruff Shampoo category, aligning with consumer preferences in the region for products that address specific hair concerns. In conclusion, Asia Pacific's ascendancy in the Hair Shampoo market is marked by a convergence of economic vitality, cultural grooming practices, and a burgeoning demand for specialized hair care solutions, positioning it as a key player influencing the global dynamics of the Hair Shampoo industry.

South America Hair Shampoo Market

South America Hair Shampoo Market Analysis

According to Cognitive Market Research, Latin America emerges as a growing region in the Hair Shampoo market, contributing 5% market share and projecting a market size of USD 1.53 Billion in 2023. In the regional analysis, Latin America showcases a rising interest in hair care products, influenced by economic development and changing consumer preferences. The segmentation analysis highlights the significance of the Anti-Dandruff Shampoo category, aligning with regional preferences for products that address specific scalp concerns. As economic conditions improve, Latin American consumers are increasingly investing in personal grooming, fostering a positive outlook for the hair shampoo market. In conclusion, Latin America's position in the Hair Shampoo market is marked by a burgeoning consumer base, economic growth spurring increased spending on personal care, and a promising market for manufacturers seeking to cater to evolving beauty standards in the region.

Middle East and Africa Hair Shampoo Market

Middle East and Africa Hair Shampoo Market Analysis

According to Cognitive Market Research, Middle East and Africa region stand as a growing contender in the Hair Shampoo market, contributing 3.00% market share and projecting a market size of USD 0.92 Billion in 2023. In the regional analysis, the Middle East and Africa exhibit increasing consumer interest in hair care, spurred by a growing middle-class population and urbanization. The segmentation analysis underscores the prominence of the Health-focused Shampoo category, aligning with the region's preference for products that promote general hair well-being. As economic conditions improve, consumers in the Middle East and Africa are embracing personal grooming, presenting a positive trajectory for the hair shampoo market. In conclusion, the Middle East and Africa's position in the Hair Shampoo market is marked by a rising consumer base, economic development propelling spending on personal care, and a burgeoning market offering opportunities for manufacturers amidst evolving beauty preferences in the region.

Hair Shampoo Market Analysis

Hair Shampoo Product Type Segment Analysis

According to Cognitive Market Research, the dominant category is Health-focused Shampoos. As consumers increasingly prioritize overall hair well-being, shampoos positioned as promoting general hair health, shine, and strength capture a significant market share. These shampoos often feature formulations enriched with vitamins, nutrients, and essential oils, appealing to a broad consumer base concerned with maintaining the vitality of their hair. The dominance of health-focused shampoos reflects the universal appeal of products that address fundamental hair care needs, making them a staple in households and ensuring a consistent demand across diverse demographics.

The fastest-growing category within the Hair Shampoo market is Herbal Shampoos. Fueled by the global shift towards natural and plant-based beauty products, herbal shampoos experience rapid growth. Consumers are increasingly drawn to formulations featuring botanical extracts, herbs, and natural ingredients known for their hair-nourishing properties. Herbal shampoos cater to the rising demand for clean beauty, free from harsh chemicals, sulfates, and synthetic fragrances.

• Health
• Anti-Dandruff
• Herbal

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Hair Shampoo Industry. Request a Free Sample PDF!

Hair Shampoo Application Segment Analysis

According to Cognitive Market Research, the dominant category is Hypermarkets and Supermarkets. These retail giants serve as primary distribution channels, offering a wide array of shampoo brands and variants under one roof. Hypermarkets and supermarkets provide consumers with a convenient one-stop shopping experience, enabling them to compare and choose from a diverse range of shampoos based on brand, type, and price. This dominance is fueled by the sheer volume of foot traffic these stores attract, making them pivotal in shaping consumer preferences and influencing purchasing decisions.

The fastest-growing category within the Hair Shampoo market is Specialty Retailers. These outlets, including beauty and health-focused stores, cater to the increasing demand for niche and specialized hair care products. Specialty retailers often stock premium and specialized shampoos, including those targeting specific hair concerns or featuring natural and organic formulations. As consumers become more discerning about their hair care choices, the curated and expertly selected offerings in specialty retailers align with the growing preference for tailored and unique shampoo options, driving the rapid growth of this category in the market.

• Hypermarkets and Supermarkets
• Department Stores
• Specialty Retailers

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Author's Detail

Manoj Phagare

Senior Research Analyst at Cognitive Market Research

LinkedIn

Profile

• Worked on several market, industry & business research projects, on various models such as Syndicated, Custom, Subscriptions and Consults
• Proficient in secondary research and familiar with all paid research databases
• Proficient in primary research and handling client queries through mails and calls
• Expertise in statistical techniques used in data forecasting, possess strong grip on all aspects of market engineering & data analysis
• Expertise in checking feasibility of projects based on Request for Proposal (RFPs) of clients
• Acquainted with entire process of report writing- Title Analysis, TOC Building, Search Engine Optimization, TOC Freezing, Writing Reports, Market Engineering, Scheduling Primaries, Directory of Key Industry Participants (DKIP), Drafting “Press Articles/Summary/Report Description/Analyst Briefing” used for making marketing collaterals 
• Gained team-work skills in coordinating with the sales teams for business development and meeting needs of a variety of clients hand-in-hand with promoting sales.

Author's Conclusion