Herbal Dietary Supplement Market Report 2025 (Global Edition)

Global Herbal Dietary Supplement Market Report 2024 Market Size Split by Form type Outlook: (Soft Gel or Pills, Confectionery Products, Gummies, Chews, Others, Pharmaceutical Products, Chewable pills,...

Herbal Dietary Supplement Market Report Description

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Competitive Landscape of the Herbal Dietary Supplement Market

The Herbal Dietary Supplement Market is characterized by a mix of established global brands and a growing number of niche and regional players, each competing to capture the rising demand for natural wellness products. Key players include multinational companies with diversified product portfolios and strong distribution networks, such as Nature’s Bounty, Herbalife, and Amway, as well as specialized brands like Gaia Herbs and NOW Foods. These companies leverage their research and development capabilities to bring innovative, targeted supplements to market, often focusing on specific health benefits like immunity, stress relief, or digestion.

In July 2022, the healthcare businesses of GSK and Pfizer Inc have been combined to form a new consumer healthcare joint venture that will operate globally under the name GSK Consumer Healthcare. (Source: https://www.gsk.com/en-gb/media/press-releases/glaxosmithkline-plc-and-pfizer-inc-to-form-new-world-leading-consumer-healthcare-joint-venture/) In July 2021, Nature Spoon LLC has been purchased by GenTech Holdings, a US-based company that provides functional foods (Nature Soothie). GenTech Holdings increased its geographical reach and product portfolio with this acquisition. The agreement also provides GenTech Holdings with access to a new consumer segment. Nature Soothie is a company based in the United States that manufactures herbal supplement lollipops under the Nature Soothie® brand for children. (Source: https://www.globenewswire.com/news-release/2021/07/22/2267425/0/en/GenTech-Holdings-Inc-Closes-Acquisition-of-Nature-Soothie-the-Unique-Children-s-Supplement-Brand.html)

Top Companies Market Share in Herbal Dietary Supplement Industry: (In no particular order of Rank)

• Jarrow Formulas
• Inc.
• Solgar
• Inc.
• Nature’s Bounty
• Ancient GreenFields PVT LTD
• Gaia Herbs
• NOW Foods
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Herbal Dietary Supplement Market

Which Region Dominates the Herbal Dietary Supplement Market in 2024?

According to Cognitive Market Research, North America dominates the Herbal Dietary Supplement Market due to several key factors, including high consumer awareness about health and wellness, strong purchasing power, and a well-developed retail and e-commerce infrastructure. The region's consumers are increasingly inclined toward natural and preventive healthcare options, driving demand for herbal supplements.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is the fastest growing region in the Herbal Dietary Supplement Market due to its rich history of herbal medicine and traditional health practices. Increasing health consciousness, coupled with rising disposable incomes, is driving demand for natural supplements across countries like China, India, and Japan. The growing prevalence of lifestyle-related diseases and a shift towards preventive healthcare are also contributing factors.

The current report Scope analyzes Herbal Dietary Supplement Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Herbal Dietary Supplement

According to Cognitive Market Research, the global Herbal Dietary Supplement market size was estimated at USD 67894.51 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 15846.32 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Herbal Dietary Supplement market with a market size of USD 12502.75 million in 2024 and is projected to grow at a CAGR of 6.0% during the forecast period. The U.S. market's rising health awareness, a preference for natural wellness products.
• The Canada Herbal Dietary Supplement market had a market share of USD 1901.56million in 2024 and is projected to grow at a CAGR of 7.0% during the forecast period. Canada’s rising health awareness, a preference for natural wellness products.
• The Mexico Herbal Dietary Supplement market is projected to witness growth at a CAGR of 6.7% during the forecast period, with a market size of USD 1442.02 million in 2024.

Europe Herbal Dietary Supplement

According to Cognitive Market Research, the global Herbal Dietary Supplement market size was estimated at USD 67894.51 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 11884.74 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.5% from 2024 to 2031.

• The United Kingdom Herbal Dietary Supplement market had a market share of USD 1996.64million in 2024 and is projected to grow at a CAGR of 7.3% during the forecast period. In the UK, Herbal Dietary Supplement sales witness an upswing due to the rising preference for plant-based health solutions amid increasing awareness of long-term wellness benefits.
• The France Herbal Dietary Supplement market is projected to witness growth at a CAGR of 5.7% during the forecast period, with a market size of USD 1093.40million in 2024.
• According to Cognitive Market Research, the German Herbal Dietary Supplement market size was valued at USD 2353.18million in 2024 and is projected to grow at a CAGR of 6.7% during the forecast period. In Germany, Herbal Dietary Supplement surged due to the rising preference for plant-based health solutions amid increasing awareness of long-term wellness benefits.
• The Italy Herbal Dietary Supplement market is projected to witness growth at a CAGR of 5.9% during the forecast period, with a market size of USD 1022.09million in 2024.
• The Russia Herbal Dietary Supplement market is projected to witness growth at a CAGR of 5.5%during the forecast period, with a market size of USD 1842.13million in 2024.
• The Spain Herbal Dietary Supplement market is projected to witness growth at a CAGR of 5.6% during the forecast period with a market size of USD 974.55million in 2024
• The Luxembourg Herbal Dietary Supplement market is projected to witness growth at a CAGR of 6.6% during the forecast period, with a market size of USD 368.43 million in 2024.
• The Portugal Herbal Dietary Supplement market is projected to witness growth at a CAGR of 6.3%during the forecast period, with a market size of USD 249.58million in 2024.
• The Greece Herbal Dietary Supplement market is projected to witness growth at a CAGR of 6.8% during the forecast period, with a market size of USD 142.62million in 2024.
• The Rest of Europe's Herbal Dietary Supplement market is projected to witness growth at a CAGR of 5.2% during the forecast period, with a market size of USD 1842.13million in 2024.

Asia Pacific Herbal Dietary Supplement

According to Cognitive Market Research, the global Herbal Dietary Supplement market size was estimated at USD 67894.51 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 9111.63 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.0% from 2024 to 2031.

• According to Cognitive Market Research, the China Herbal Dietary Supplement market size was valued at USD 4100.24 million in 2024 and is projected to grow at a CAGR of 9.5% during the forecast period. Herbal Dietary Supplement surged in China due to long-standing tradition of herbal medicine and increasing adoption of preventive healthcare.
• The Japan Herbal Dietary Supplement market is projected to witness growth at a CAGR of 8.5% during the forecast period, with a market size of USD 1257.41 million in 2024.
• The India Herbal Dietary Supplement market had a market share of USD 1093.40 million in 2024 and is projected to grow at a CAGR of 11.8% during the forecast period. India's long-standing tradition of herbal medicine and increasing adoption of preventive healthcare.
• The South Korean Herbal Dietary Supplement market is projected to witness growth at a CAGR of 9.1%during the forecast period, with a market size of USD 911.16 million in 2024.
• The Australian Herbal Dietary Supplement market is projected to witness growth at a CAGR of 9.7% during the forecast period, with a market size of USD 473.80 million in 2024.
• The South East Asia Herbal Dietary Supplement market is projected to witness growth at a CAGR of 10.0% during the forecast period, with a market size of USD 628.70 million in 2024.
• The Rest of Asia Pacific Herbal Dietary Supplement market is projected to witness growth at a CAGR of 9.8% during the forecast period, with a market size of USD 646.93million in 2024.

South America Herbal Dietary Supplement

According to Cognitive Market Research, the global Herbal Dietary Supplement market size was estimated at USD 67894.51 Million, out of which the Latin America held the market share of around 5% of the global revenue with a market size of USD 1980.79 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.4% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Herbal Dietary Supplement market size was valued at USD 847.78 million in 2024 and is projected to grow at a CAGR of 8.0% during the forecast period. Herbal Dietary Supplements flourished in Brazil due to increasing awareness of natural health solutions.
• Argentina's Herbal Dietary Supplement market had a market share of USD 332.77 million in 2024 and is projected to grow at a CAGR of 8.3%during the forecast period. Argentina's increasing awareness of natural health solutions.
• Colombia Herbal Dietary Supplement market is projected to witness growth at a CAGR of 6.2% during the forecast period, with a market size of USD 176.29 million in 2024.
• Peru Herbal Dietary Supplement market is projected to witness growth at a CAGR of 7.6% during the forecast period, with a market size of USD 162.42 million in 2024.
• Chile Herbal Dietary Supplement market is projected to witness growth at a CAGR of 7.7% during the forecast period, with a market size of USD142.62 million in 2024.
• The Rest of Latin America's Herbal Dietary Supplement market is projected to witness growth at a CAGR of 6.5% during the forecast period, with a market size of USD 318.91million in 2024.

Middle East and Africa Herbal Dietary Supplement

According to Cognitive Market Research, the global Herbal Dietary Supplement market size was estimated at USD 67894.51 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 792.32 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.7% from 2024 to 2031..

• The GCC Countries Herbal Dietary Supplement market is projected to witness growth at a CAGR of 8.5% during the forecast period, with a market size of USD 339.11million in 2024. Herbal Dietary Supplement sales flourish due to the increasing health awareness and a preference for traditional, natural remedies in wellness routines.
• The Egypt Herbal Dietary Supplement market is projected to witness growth at a CAGR of 8.0% during the forecast period, with a market size of USD 83.19 million in 2024.
• The South Africa Herbal Dietary Supplement market is projected to witness growth at a CAGR of 7.7% during the forecast period, with a market size of USD 125.19million in 2024. Herbal Dietary Supplement sales flourished in South Africa due to increasing health awareness and a preference for traditional, natural remedies in wellness routines.
• The Turkey Herbal Dietary Supplement market is projected to witness growth at a CAGR of 6.2%during the forecast period, with a market size of USD 68.14 million in 2024.
• The Nigeria Herbal Dietary Supplement market is projected to witness growth at a CAGR of 6.8% during the forecast period, with a market size of USD 83.19 million in 2024.
• The Rest of the MEA Herbal Dietary Supplement market is projected to witness growth at a CAGR of 6.7% during the forecast period, with a market size of USD 93.49million in 2024.

Herbal Dietary Supplement Market Analysis

How are Segments Performing in the Global Herbal Dietary Supplement Market?

Herbal Dietary Supplement Market Form type Segment Analysis

According to Cognitive Market Research, The Soft gels and pills are the dominant segment in the Herbal Dietary Supplement Market due to their convenience, precise dosing, and long shelf life. These forms are preferred by consumers for their ease of use and familiarity, as they can be easily incorporated into daily routines. Additionally, they offer a convenient way to take herbal supplements, providing consistent dosages with minimal preparation.

Gummies are the fastest-growing segment in the Herbal Dietary Supplement Market, driven by their appeal among younger consumers and adults seeking a more enjoyable, flavorful supplement option. Gummies offer a palatable alternative to traditional pills, making them popular for both children and adults. Their attractive flavors and easy-to-chew format enhance adherence to supplement routines, particularly in categories like immune support and general wellness.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Herbal Dietary Supplement Industry. Request a Free Sample PDF!

Herbal Dietary Supplement Market Ingredient type Segment Analysis

According to Cognitive Market Research, the Turmeric is the dominant ingredient in the Herbal Dietary Supplement Market, largely due to its well-documented health benefits and strong consumer awareness of its anti-inflammatory and antioxidant properties. Known for its active compound curcumin, turmeric is widely recognized for supporting joint health, digestion, and overall immunity. The popularity of turmeric supplements has surged as consumers seek natural remedies for managing inflammation and promoting general wellness.

Moringa is the fastest-growing ingredient segment in the Herbal Dietary Supplement Market, fueled by rising awareness of its rich nutritional profile and health benefits. Often called a "superfood," moringa is packed with vitamins, minerals, and antioxidants, making it popular among consumers looking for comprehensive nutrient support. As demand for natural energy boosters and nutrient-dense supplements increases, moringa is gaining traction in markets focused on holistic health.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Herbal Dietary Supplement Consumer orientation Outlook: Segment Analysis

• Men
• Women
• Senior citizens
• Others
• Kids & Toddlers

Herbal Dietary Supplement Distribution Channel Outlook: Segment Analysis

Herbal Dietary Supplement Market Distribution Channel Segment Analysis

According to Cognitive Market Research, Drug stores and pharmacies are the dominant distribution channel in the Herbal Dietary Supplement Market, as they are trusted sources for health-related products and offer a wide variety of supplements. Consumers seeking expert advice often prefer pharmacies where they can consult pharmacists about product efficacy and safety. The accessibility and established credibility of drug stores make them a popular choice for herbal supplement purchases.

Online retailing is the fastest-growing distribution channel for herbal dietary supplements due to the convenience, variety, and competitive pricing it offers consumers. The growth of e-commerce has enabled consumers to easily access a vast array of supplements, often accompanied by detailed product information and customer reviews. Online platforms also facilitate access to niche and specialty herbal products that may not be available in physical stores.

• Soft Gel or Pills
• Confectionery Products
• Gummies
• Chews
• Others
• Pharmaceutical Products
• Chewable pills
• Gel caps
• Powder
• Liquid

Author's Detail

Nisha Deore

Research Analyst at Cognitive Market Research

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I am a well-organized, conscientious, and professional Research Analyst with two plus years of experience. In my current role, I conduct in-depth secondary research, data mining, competitive analysis, DRO's, PR, and Collateral writing. Whilst I enjoy working as part of a team, researching information, analyzing data, and producing results that help my organization to achieve its commercial and financial objectives.

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