Highlighters Market Report 2025 (Global Edition)

Global Highlighters Market Report 2024 Market Size Split by Type (Strobing cream, Stick highlighter, Brick highlighter, Powder highlighter, Liquid highlighter), by Application (Personal, Professional)...

Highlighters Market Report Description

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Competitive Landscape of the Highlighters Market

Key players deploy strategic initiatives such as product innovations, partnerships, and mergers. Companies prioritize R&D to introduce cutting-edge reagents, ensuring a competitive edge. Robust distribution networks and adherence to quality standards amplify market presence, fostering an environment where agility and innovation define industry leaders.

Highlighters Industry News 

In March 2024, Real Flawless Foundation: Everything You Need to Know About The TikTok Sensation. With Perfecting Color and Auto-Balancing Technology, Real Flawless Foundation instantly lifts sallowness, hydrates with a hydro-lipid matrix, and reduces shine.

(Source: https://www.lauramercier.com/blogs/art-of-living-flawlessly/real-flawless-foundation-everything-you-need-to-know-about-the-tiktok-sensation)

In December 2023, Better bare skin every day. Makeup should do more than cover imperfections.

(Source: https://www.bareminerals.com/pages/better-bare-skin-every-day)

Top Companies Market Share in Highlighters Industry: (In no particular order of Rank)

• Nars
• Laura Mercier
• Smashbox
• Too Faced
• Temptu
• Sephora
• Make Up For Ever
• Mirabella
• Josie Maran
• Jane Iredale
• The Balm
• BareMinerals
• Benefit
• Stila
• Confidential Data
• Access The Paid Version
• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of Highlighters

Which Region will dominate the Highlighters Market in 2024? 

According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue. This dominance can be attributed to several factors, including the prevalence of wildfires in regions such as the western United States and Canada, where populations and infrastructure are particularly vulnerable to fire risks. Additionally, North America has witnessed significant investments in wildfire prevention, detection, and suppression technologies driven by government initiatives, insurance requirements, and heightened public awareness of wildfire risks.

Which Region is Expanding at the Fastest CAGR?

The Asia Pacific region is witnessing an increase in the Personal segment. This growth can be attributed to several factors, including changing beauty trends, increasing disposable incomes, and a growing interest in cosmetics among consumers across the region. Influenced by social media, beauty influencers, and celebrity endorsements, there is a rising demand for makeup products that offer a radiant and luminous complexion, driving the popularity of highlighter makeup. Furthermore, the diverse consumer base in the Asia Pacific region, spanning various cultures, skin tones, and preferences, has led to an expansion of product offerings catering to a wide range of skin types and shades.

The current report Scope analyzes Highlighters Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Highlighters Market

According to Cognitive Market Research, the global Highlighters market size was estimated at USD XX Million, out of which North America held the major market of more than 40% of the global revenue with a market size of USD XX million in 2024. It will grow at a compound annual growth rate (CAGR) of 1.2% from 2024 to 2031. In North America, Strobing cream dominates. This surge in popularity can be attributed to several factors, including the growing consumer preference for a natural, luminous complexion and the rise of skincare-infused makeup products. Strobing creams offer a versatile solution for achieving a radiant and dewy glow, making them a favorite among makeup enthusiasts seeking a youthful and healthy-looking appearance. Furthermore, advancements in formulation technology have led to the development of strobing creams with lightweight textures, long-lasting formulas, and a diverse range of shades to suit different skin tones. Additionally, the influence of social media influencers, beauty bloggers, and celebrity endorsements has propelled the popularity of strobing techniques and products, further driving demand for strobing creams.

• According to Cognitive Market Research, the US had a major share in the Highlighters market with a market size of USD XX million in 2024 and is projected to grow at a CAGR of 1.0% during the forecast period. This growth reflects the sustained demand for highlighter makeup products in the US, driven by factors such as beauty trends, changing consumer preferences, and the influence of social media influencers. 
• The Canada Highlighters market had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 2.0% during the forecast period. This growth reflects the sustained demand for highlighter makeup products in Canada, driven by factors such as beauty trends, changing consumer preferences, and the influence of social media influencers.
• The Mexico Highlighters market is projected to witness growth at a CAGR of 1.7% during the forecast period, with a market size of USD XX million in 2024.

Europe Highlighters Market

According to Cognitive Market Research, with a market value of USD XX million in 2024, and projected to expand at a compound annual growth rate (CAGR) of 1.5% from 2024 to 2031. Europe accounted for a share of over 30% of the global market size of USD XX Million. The Strobing cream segment emerged as the dominant player in the Highlighters market over the forecast period. This surge in popularity can be attributed to several factors, including the growing consumer preference for a natural, luminous complexion and the rise of skincare-infused makeup products. Strobing creams offer a versatile solution for achieving a radiant and dewy glow, making them a favorite among makeup enthusiasts seeking a youthful and healthy-looking appearance. Furthermore, advancements in formulation technology have led to the development of strobing creams with lightweight textures, long-lasting formulas, and a diverse range of shades to suit different skin tones. Additionally, the influence of social media influencers, beauty bloggers, and celebrity endorsements has propelled the popularity of strobing techniques and products, further driving demand for strobing creams.

• The United Kingdom Highlighters market had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 2.3% during the forecast period. This growth reflects the sustained demand for highlighter makeup products in the United Kingdom, driven by factors such as beauty trends, changing consumer preferences, and the influence of social media influencers.
• The France Highlighters market is projected to grow at a CAGR of 0.7% during the forecast period, reaching a market size of USD XX million in 2024.
• According to Cognitive Market Research, the German highlighters market size was valued at USD XX million in 2024 and is projected to grow at a CAGR of 1.7% during the forecast period. This growth reflects the sustained demand for highlighter makeup products in Germany, driven by factors such as beauty trends, changing consumer preferences, and the influence of social media influencers. 
• The Italy Highlighters market is projected to grow at a CAGR of 0.9% during the forecast period, reaching a market size of USD XX million in 2024.
• The Russian highlighters market is projected to grow at a CAGR of 0.5% during the forecast period, reaching a market size of USD XX million in 2024.
• The Spain Highlighters market is projected to grow at a CAGR of 0.6% during the forecast period, reaching a market size of USD XX million in 2024.
• The Luxembourg Highlighters market is projected to grow at a CAGR of 1.6% during the forecast period, reaching a market size of USD  XX million in 2024.
• The Portugal Highlighters market is projected to grow at a CAGR of 1.3% during the forecast period, reaching a market size of USD XX million in 2024.
• The Greece Highlighters market is projected to grow at a CAGR of 1.8% during the forecast period, reaching a market size of USD XX million in 2024.
• The Rest of Europe Highlighters market is projected to grow at a CAGR of 0.2% during the forecast period, reaching a market size of USD XX million in 2024.

Asia Pacific Highlighters Market

According to Cognitive Market Research, the global Highlighters market size was estimated at USD XX Million, out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.0% from 2024 to 2031. The Asia Pacific region is experiencing growth in the stick highlighters. Stick highlighters offer convenience and ease of application, making them an attractive option for consumers seeking quick and effortless makeup routines. Their compact and portable design also makes them ideal for on-the-go touch-ups and travel. Additionally, stick highlighters provide precise control and buildable coverage, allowing users to achieve customized looks ranging from subtle to intense glow. Furthermore, the formulation of stick highlighters has evolved to include hydrating and nourishing ingredients such as vitamins, oils, and botanical extracts, appealing to consumers who prioritize skincare benefits in their makeup products.

• According to Cognitive Market Research, the China Highlighters market size was valued at USD XX million in 2024 and is projected to grow at a CAGR of 4.5% during the forecast period. This growth reflects the sustained demand for highlighter makeup products in China, driven by factors such as beauty trends, changing consumer preferences, and the influence of social media influencers.
• The Japan Highlighters market is projected to grow at a CAGR of 3.5% during the forecast period, reaching a market size of USD XX million in 2024.
• The India Highlighters market had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 6.8% during the forecast period. This growth reflects the sustained demand for highlighter makeup products in India, driven by factors such as beauty trends, changing consumer preferences, and the influence of social media influencers.
• The South Korean highlighters market is projected to witness growth at a CAGR of 4.1% during the forecast period, with a market size of USD XX million in 2024.
• The Australia Highlighters market is projected to grow at a CAGR of 4.7% during the forecast period, reaching a market size of USD XX million in 2024.
• The South East Asia Highlighters market is projected to witness growth at a CAGR of 6.0% during the forecast period, with a market size of USD XX million in 2024.
• The Rest of Asia Pacific Highlighters market is projected to grow at a CAGR of 4.8% during the forecast period, reaching a market size of USD XX million in 2024.

South America Highlighters Market

According to Cognitive Market Research, the global Highlighters market size was estimated at USD XX Million, out of which the Latin America market of more than 5% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.4% from 2024 to 2031. Stick highlighters offer convenience and ease of application, making them an attractive option for consumers seeking quick and effortless makeup routines. Their compact and portable design also makes them ideal for on-the-go touch-ups and travel. Additionally, stick highlighters provide precise control and buildable coverage, allowing users to achieve customized looks ranging from subtle to intense glow. Furthermore, the formulation of stick highlighters has evolved to include hydrating and nourishing ingredients such as vitamins, oils, and botanical extracts, appealing to consumers who prioritize skincare benefits in their makeup products.

• According to Cognitive Market Research, the Brazil Highlighters market size was valued at USD XX million in 2024 and is projected to grow at a CAGR of 3.0% during the forecast period. This growth reflects the steady demand for highlighters in Brazil, driven by factors such as beauty trends, changing consumer preferences, and the influence of social media influencers.
• The Argentina Highlighters market had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 3.3% during the forecast period. This growth reflects the sustained demand for highlighter makeup products in Argentina, driven by factors such as beauty trends, changing consumer preferences, and the influence of social media influencers.
• The Colombia Highlighters market is projected to witness growth at a CAGR of 2.2% during the forecast period, with a market size of USD XX million in 2024.
• The Peru Highlighters market is projected to witness growth at a CAGR of 2.6% during the forecast period, with a market size of USD XX million in 2024.
• The Chile Highlighters market is projected to grow at a CAGR of 2.7% during the forecast period, reaching a market size of USD XX million in 2024.
• The Rest of the Latin America Highlighters market is projected to witness growth at a CAGR of 1.5% during the forecast period, with a market size of USD XX million in 2024.

Middle East and Africa Highlighters Market

According to Cognitive Market Research, the global Highlighters market size was estimated at USD XX Million, out of which the Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.7% from 2024 to 2031. The Offline segment emerges as the fastest-growing category over the forecast period in the Highlighters market. This unexpected surge can be attributed to several factors reshaping consumer behavior and preferences. Despite the convenience of online shopping, many consumers still value the tactile experience and immediate gratification offered by brick-and-mortar retail outlets. Moreover, offline stores provide opportunities for customers to physically examine and test highlighter products before making a purchase, instilling confidence and trust in their buying decisions.

• According to Cognitive Market Research, the GCC Countries Highlighters market size was valued at USD XX million in 2024 and is projected to grow at a CAGR of 3.5% during the forecast period. This growth reflects the sustained demand for highlighter makeup products in GCC, driven by factors such as beauty trends, changing consumer preferences, and the influence of social media influencers.
• The Egypt Highlighters market is projected to grow at a CAGR of 3.0% during the forecast period, reaching a market size of USD XX million in 2024.
• The South Africa Highlighters market is projected to witness growth at a CAGR of 3.7% during the forecast period, with a market size of USD XX million in 2024. This growth reflects the sustained demand for highlighter makeup products in South Africa, driven by factors such as beauty trends, changing consumer preferences, and the influence of social media influencers.
• The Turkey Highlighters market is projected to grow at a CAGR of 2.2% during the forecast period, reaching a market size of USD XX million in 2024.
• The Nigeria Highlighters market is projected to witness growth at a CAGR of 1.8% during the forecast period, with a market size of USD XX million in 2024.
• The Rest of the MEA Highlighters market is projected to grow at a CAGR of 1.7% during the forecast period, reaching a market size of USD XX million in 2024.

Highlighters Market Analysis

Highlighters Type Segment Analysis

According to Cognitive Market Research, Strobing cream held the major market share over the forecast period. This surge in popularity can be attributed to several factors, including the growing consumer preference for a natural, luminous complexion and the rise of skincare-infused makeup products. Strobing creams offer a versatile solution for achieving a radiant and dewy glow, making them a favorite among makeup enthusiasts seeking a youthful and healthy-looking appearance. Furthermore, advancements in formulation technology have led to the development of strobing creams with lightweight textures, long-lasting formulas, and a diverse range of shades to suit different skin tones.

Stick highlighter is the fastest-growing category over the forecast period. This surge in growth can be attributed to several factors that have contributed to the increasing popularity and preference for stick highlighters among consumers. Firstly, stick highlighters offer convenience and ease of application, making them an attractive option for consumers seeking quick and effortless makeup routines. Their compact and portable design also makes them ideal for on-the-go touch-ups and travel.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Highlighters Industry. Request a Free Sample PDF!

Highlighters Application Segment Analysis

According to Cognitive Market Research, Personal holds a prominent market share, reflecting a growing trend towards individualized stationery preferences and organizational tools. This segment encompasses a diverse array of highlighter products tailored for personal use across various contexts, including studying, journaling, planning, and creative endeavors. The popularity of highlighters in the Personal segment can be attributed to their versatility in aiding organization, note-taking, and task management, as well as their ability to add color and visual interest to personal documents and projects.

Professional is the fastest-growing category over the forecast period. This surge in demand can be attributed to several factors driving the need for high-quality and specialized highlighters tailored for professional use. Professionals across various industries, including corporate, legal, academic, and creative sectors, rely on highlighters as essential tools for document review, note-taking, presentation preparation, and project management.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Highlighters Distribution Channel Segment Analysis

According to Cognitive Market Research, Online holds a prominent market share. This trend reflects the growing preference among consumers for online shopping channels due to their convenience, accessibility, and wide product selection. With the proliferation of e-commerce platforms and the increasing adoption of online purchasing behaviors, consumers are increasingly turning to online retailers to fulfill their stationery and office supplies needs, including highlighters.

Offline is the fastest-growing category over the forecast period. This unexpected surge can be attributed to several factors reshaping consumer behavior and preferences. Despite the convenience of online shopping, many consumers still value the tactile experience and immediate gratification offered by brick-and-mortar retail outlets. Moreover, offline stores provide opportunities for customers to physically examine and test highlighter products before making a purchase, instilling confidence and trust in their buying decisions.

• Online
• Offline

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

LinkedIn

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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