HIV Self Test Kits Market Report 2024 (Global Edition)

Global HIV Self Test Kits Market Report 2024 Market Size Split by Technology (Immunofiltration, Lateral Flow Immunoassay, Fluorescent Chromatography), by Immunofiltration Lateral Flow Immunoassay Fluo...

HIV Self Test Kits Market Report Description

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Competitive Landscape of the HIV Self Test Kit Market

The HIV self-test kit market is competitive, with key players leading innovation in rapid, user-friendly kits. Companies focus on enhancing accuracy, ease of use, and accessibility to cater to varied demographics, including in high-prevalence regions. Partnerships with governments and health organizations strengthen distribution channels and raise awareness, promoting adoption. Market players also invest in expanding product availability through retail and online channels, capitalizing on the growing acceptance of self-testing as a confidential, convenient alternative to clinic-based testing.

Top Companies Market Share in HIV Self Test Kits Industry: (In no particular order of Rank)

• BioSURE United Kingdom Ltd.
• Biosynex Group
• Chembio Diagnostic Systems
• Inc
• Bedford Biotech Nigeria
• Orangelife Comércio e Indústria LTDA
• Sedia Biosciences Corporation
• OraSure Technologies
• Inc
• Atomo Diagnostics
• bioLytical Laboratories
• Confidential Data
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the HIV Self Test Kit Market

Which Region Dominates the HIV Self Test Kit Market in 2024?

According to Cognitive Market Research, North America currently dominates the HIV Self Test Kits market, and the region is expected to have significant growth during the projected period due to high awareness, strong healthcare infrastructure, and supportive government initiatives promoting self-testing.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR) due to rising awareness, supportive government initiatives, and increased demand for accessible, private testing options.

The current report Scope analyzes HIV Self Test Kits Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America HIV Self Test Kits

According to Cognitive Market Research, the global HIV Self Test Kit market size was estimated at USD 6621.5 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 2648.60 million in 2024 and will rise at the compound annual growth rate (CAGR) of 1.4% from the year 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the HIV Self Test Kit market with a market size of USD 2089.75 million in 2024 and is projected to rise at the CAGR of 1.2% during the forecast period. The US market's Stringent governmental regulations against plastic pollution.
• The Canada HIV Self-Test Kit market had a market share of USD 317.83 million in 2024 and is projected to rise at the CAGR of 2.2% during the forecast period. Canada’s rising awareness among the population.
• The Mexico HIV Self-Test Kit market is projected to witness growth at the CAGR of 1.9% during the forecast period, with a market size of USD 241.02 million in 2024.

Europe HIV Self Test Kits

According to Cognitive Market Research, the global HIV Self Test Kit market size was estimated at USD 6621.5 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 1986.45 million in 2024 and will rise at the compound annual growth rate (CAGR) of 1.7% from 2024 to 2031.

• The United Kingdom HIV Self-Test Kit market had a market share of USD 333.72 million in 2024 and is projected to rise at the CAGR of 2.5% during the forecast years. In the UK, HIV Self Test Kit sales witness an upswing due to the increasing awareness and education about HIV.
• The France HIV Self-Test Kit market is projected to witness growth at the CAGR of 0.9% during the forecast period, with a market size of USD 182.75 million in 2024.
• According to Cognitive Market Research, the German HIV Self-Test Kit market size was valued at USD 393.32 million in 2024 and is projected to rise at the CAGR of 1.9% during the forecast period. In Germany, HIV Self Test Kit surged due to the increased government initiatives and support for self-testing.
• The Italy HIV Self-Test Kit market is projected to witness growth at the CAGR of 1.1% during the forecast period, with a market size of USD 170.83 million in 2024.
• The Russia HIV Self Test Kit market is projected to witness growth at the CAGR of 0.7% during the forecast period, with a market size of USD 307.90 million in 2024.
• The Spain HIV Self Test Kit market is projected to witness growth at the CAGR of 0.8% during the forecast period with a market size of USD 162.89 million in 2024
• The Luxembourg HIV Self Test Kit market is projected to witness growth at the CAGR of 1.8% during the forecast period, with a market size of USD 61.58 million in 2024.
• The Portugal HIV Self Test Kit market is projected to witness growth at the CAGR of 1.5% during the forecast period, with a market size of USD 41.72 million in 2024.
• The Greece HIV Self Test Kit market is projected to witness growth at the CAGR of 2.0% during the forecast period, with a market size of USD 23.84 million in 2024.
• The Rest of Europe's HIV Self Test Kit market is projected to witness growth at a CAGR of 0.4% during the forecast period, with a market size of USD 307.90 million in 2024.

Asia Pacific HIV Self Test Kits

According to Cognitive Market Research, the global HIV Self Test Kit market size was estimated at USD 6621.5 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 1522.95 million in 2024 and will rise at the compound annual growth rate (CAGR) of 5.2% from 2024 to 2031.

• According to Cognitive Market Research, the China HIV Self Test Kit market size was valued at USD 685.33 million in 2024 and is projected to rise at the CAGR of 4.7% during the forecast years. HIV Self Test Kits surged in China due to the rising demand for convenient and confidential testing options.
• The Japan HIV Self Test Kit market is projected to witness growth at the CAGR of 3.7% during the forecast period, with a market size of USD 210.17 million in 2024.
• The India HIV Self Test Kit market had a market share of USD 182.75 million in 2024 and is projected to rise at the CAGR of 7.0% during the forecast period due to the surging awareness and acceptance of HIV testing.
• The South Korean HIV Self Test Kit hemarket is projected to witness growth at the CAGR of 4.3% during the forecast years, with a market size of USD 152.29 million in 2024.
• The Australian HIV Self Test Kit market is projected to witness growth at a CAGR of 4.9% during the forecast period, with a market size of USD 79.19 million in 2024.
• The South East Asia HIV Self Test Kit market is projected to witness growth at a CAGR of 6.2% during the forecast period, with a market size of USD 105.08 million in 2024.
• The Rest of Asia Pacific HIV Self Test Kit market is projected to witness growth at a CAGR of 5.0% during the forecast period, with a market size of USD 108.13 million in 2024.

South America HIV Self Test Kits

According to Cognitive Market Research, the global HIV Self Test Kit market size was estimated at USD 6621.5 Million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD 331.08 million in 2024 and will rise at the compound annual growth rate (CAGR) of 2.6% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil HIV Self Test Kit market size was valued at USD 141.70 million in 2024 and is projected to rise at the CAGR of 3.2% during the forecast period. HIV Self Test Kits flourished in Brazil due to government initiatives and support for HIV testing.
• Argentina's HIV Self Test Kit market had a market share of USD 55.62 million in 2024 and is projected to rise at the CAGR of 3.5% during the forecast years due to the rising demand for confidential and accessible testing options.
• Colombia HIV Self Test Kit market is projected to witness growth at the CAGR of 2.4% during the forecast period, with a market size of USD 29.47 million in 2024.
• Peru HIV Self Test Kit market is projected to witness growth at the CAGR of 2.8% during the forecast period, with a market size of USD 27.15 million in 2024.
• Chile's HIV Self Test Kit market is projected to witness growth at a CAGR of 2.9% during the forecast period, with a market size of USD 23.84 million in 2024.
• The Rest of Latin America's HIV Self Test Kit market is projected to witness growth at a CAGR of 1.7% during the forecast period, with a market size of USD 53.30 million in 2024.

Middle East and Africa HIV Self Test Kits

According to Cognitive Market Research, the global HIV Self Test Kit market size was estimated at USD 6621.5 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 132.43 million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.9% from 2024 to 2031..

• The GCC Countries HIV Self Test Kit market is projected to witness growth at a CAGR of 3.7% during the forecast period, with a market size of USD 56.68 million in 2024. HIV Self Test Kit sales flourish due to the rising awareness and education about HIV/AIDS
• The Egypt HIV Self-Test Kit market is projected to witness growth at a CAGR of 3.2% during the forecast period, with a market size of USD 13.91 million in 2024.
• The South Africa HIV Self Test Kit market is projected to witness growth at a CAGR of 3.9% during the forecast period, with a market size of USD 20.92 million in 2024. HIV Self Test Kit sales flourished in South Africa due to the growing demand for confidential and accessible testing options.
• The Turkey HIV Self Test Kit market is projected to witness growth at a CAGR of 2.4% during the forecast period, with a market size of USD 11.39 million in 2024.
• The Nigeria HIV Self Test Kit market is projected to witness growth at a CAGR of 2.0% during the forecast period, with a market size of USD 13.91 million in 2024.
• The Rest of the MEA HIV Self Test Kit market is projected to witness growth at a CAGR of 1.9% during the forecast period, with a market size of USD 15.63 million in 2024.

HIV Self Test Kits Market Analysis

HIV Self Test Kit Market Technology Segment Analysis

According to Cognitive Market Research, lateral flow immunoassay is likely to dominate the HIV Self Test Kit Market over the forecast years due to its ease of usage, rapid results, and minimal need for specialized equipment. This technology enables reliable, at-home testing with clear visual results, making it accessible to users worldwide and ideal for widespread distribution in resource-limited settings.

Fluorescent chromatography is the fastest-growing segment in the HIV Self Test Kit Market due to its high sensitivity and accuracy, allowing early HIV detection with minimal sample requirements. Its rapid and reliable results are appealing to home users and healthcare providers, driving increased adoption as demand for precise, user-friendly testing solutions grows.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of HIV Self Test Kits Industry. Request a Free Sample PDF!

HIV Self Test Kit Market Sample Type Segment Analysis

According to Cognitive Market Research, the blood segment held the biggest share of the market due to its high accuracy and reliability in detecting HIV antibodies. These kits are preferred for early diagnosis, as blood samples can yield more precise results compared to oral fluids. Their effectiveness has led to wider acceptance, especially in clinical and home testing.

In the HIV Self Test Kit Market, the oral fluid sector has been expanding at a rapid pace due to their non-invasive, painless application, making them more appealing to users uncomfortable with blood-based tests. These kits offer reliable results and are simple to use, encouraging wider adoption among individuals seeking a discreet, private, and convenient testing experience.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

HIV Self Test Kits Test Generation Segment Analysis

HIV Self Test Kit Market Test Generation Segment Analysis

According to Cognitive Market Research, the 2nd test generation segment holds the largest market share due to their improved accuracy, ease of use, and faster results compared to first-generation kits. These tests detect HIV antibodies more reliably, making them suitable for early detection. Their reliability and affordability have made them widely accessible, fostering greater user confidence and adoption.

In the HIV Self Test Kit market, the rapidly growing sector is the 3rd category due to its ability to reach the broad audience through pharmacies, online platforms, and retail partnerships. This approach enhances accessibility and privacy, encouraging more people to opt for self-testing without direct interaction with healthcare facilities.

• 2nd
• 3rd
• 4th

HIV Self Test Kits End User Segment Analysis

HIV Self Test Kit Market End User Segment Analysis

According to Cognitive Market Research, the hospital segment dominates the market by serving as primary distribution points, endorsing the reliability of these kits, and providing post-test counseling and guidance. Their endorsement builds consumer trust, encouraging usage, while hospitals' integration of self-test kits within broader HIV prevention and care programs strengthens market growth and adoption.

Specialty clinic is projected to be the fastest-growing segment in the HIV Self-Test Kit market due to their targeted approach, offering personalized counseling and support alongside self-testing options. They enhance patient education, reduce stigma, and provide follow-up services, making self-testing more accessible and appealing to individuals seeking confidential HIV status assessments.

• Hospitals
• Diagnostic Laboratories
• Specialty Clinics
• Research Institutes
• Others

Author's Detail

Anushka Gore

Research Associate at Cognitive Market Research

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Anushka Gore is a seasoned market researcher specializing in the dynamic landscape of the Pharmaceutical industry. With a keen analytical mind and a deep passion for healthcare advancements, she has dedicated herself unraveling the intricate market trends and consumer behaviors that shape the future of medical technologies and services.

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