Home Fragrance Market Report 2024 (Global Edition)

Global Home Fragrance Market Report 2024 Market Size Split by Product (Scented Candles, Sprays, Essential Oils, Incense Sticks, Others), by Type (Mass, Premium), by Form (Liquid, Dry, Solid), by Distr...

Home Fragrance Market Report Description

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Home Fragrance Market Insights Video

Competitive Landscape of the Home Fragrance Market

The home fragrance market functions as an aggressive panorama with primary players like Yankee Candle, Jo Malone, and Air Wick. These manufacturers compete on product variety, scent innovation, and packaging design. The upward push of areas of interest and artisanal brands, together with P.F. Candle Co. And Homesick, has intensified competition. The E-commerce boom additionally permits new entrants to reach clients at once, fostering dynamic surroundings pushed by tendencies in sustainability and personalization.

In August 2023, The Mood Collection, from the Procter & Gamble Company, features three opulent scents designed to create distinct moods in any given area. The three scents in the new line-up are Refresh & Energize, Soothe & Restore, and Romance & Desire. To celebrate the release, Febreze teamed up with three up-and-coming artists to compose tunes that complement each of the three recently released scents in the Mood Collection. Source: https://news.pg.com/news-releases/news-details/2023/Febreze-Introduces-the-NEW-Mood-Collection-Designed-to-Help-Consumers-Set-Moods-at-Home/default.aspx In April 2022, Glade, a brand of S. C. Johnson & Son, Inc., introduced its Coastal Sunshine Citrus scent. Citrus notes in the new fragrance contribute to the room's energy and uplift. The fragrance was offered in a range of products, including candles, aerosols, and plugins. Source: https://www.happi.com/breaking-news/glade-launches-new-summer-fragrance/

Top Companies Market Share in Home Fragrance Industry: (In no particular order of Rank)

• Reckitt Benckiser Group PLC
• The Procter & Gamble Company
• Seda France
• S. C. Johnson & Son
• Inc.
• Newell Brands Inc.
• Voluspa
• Scent Air
• NEST Fragrances
• The Estée Lauder Companies Inc.
• Bougie & Senteur
• Bath & Body Works LLC
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Home Fragrance Market

Which Region Dominates the Home Fragrance Market in 2024?

According to Cognitive Market Research, North America currently dominates the Home Fragrances market, and the region is expected to have significant growth during the projected period. The North American home fragrance market is increasing hastily, driven by means of increasing customer interest in well-being and the home environment. Trends favoring herbal ingredients and green products contribute to this growth. The rise of e-trade and modern scent offerings also enhance accessibility, attracting a diverse variety of customers looking for customized experiences.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR). The Asia-Pacific home fragrance marketplace is experiencing massive growth, fueled by way of growing disposable earnings and changing client life. Increased focus on well-being and intellectual fitness has pushed demand for aromatherapy products. Additionally, the popularity of specific fragrance combinations and domestic decor tendencies is enhancing the attraction of home fragrance services inside the vicinity.

The current report Scope analyzes Home Fragrance Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Home Fragrance

According to Cognitive Market Research, the global Home Fragrance market size was estimated at USD 24152.2 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 9660.88 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.7% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Home Fragrance market with a market size of USD 7622.43 million in 2024 and is projected to grow at a CAGR of 7.5% during the forecast period. The U.S. market's rising disposable incomes.
• The Canada Home Fragrance market had a market share of USD 1159.31 million in 2024 and is projected to grow at a CAGR of 8.5% during the forecast period. Canada’s wellness trends
• The Mexico Home Fragrance market is projected to witness growth at a CAGR of 8.2% during the forecast period, with a market size of USD 879.14 million in 2024.

Europe Home Fragrance

According to Cognitive Market Research, the global Home Fragrance market size was estimated at USD 24152.2 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 7245.66 million in 2024 and will grow at a compound annual growth rate (CAGR) of 23.7% from 2024 to 2031.

• The United Kingdom Home Fragrance market had a market share of USD 1217.27 million in 2024 and is projected to grow at a CAGR of 8.8% during the forecast period. In the UK, Home Fragrance sales witness an upswing due to the consumer preference shifts.
• The France Home Fragrance market is projected to witness growth at a CAGR of 7.2% during the forecast period, with a market size of USD 666.60 million in 2024.
• According to Cognitive Market Research, the German Home Fragrance market size was valued at USD 1434.64 million in 2024 and is projected to grow at a CAGR of 8.2% during the forecast period. In Germany, Home Fragrance surged due to the urbanization.
• The Italy Home Fragrance market is projected to witness growth at a CAGR of 7.4% during the forecast period, with a market size of USD 623.13 million in 2024.
• The Russia Home Fragrance market is projected to witness growth at a CAGR of 7.0% during the forecast period, with a market size of USD 1123.08 million in 2024.
• The Spain Home Fragrance market is projected to witness growth at a CAGR of 7.1% during the forecast period with a market size of USD 594.14 million in 2024
• The Luxembourg Home Fragrance market is projected to witness growth at a CAGR of 8.1% during the forecast period, with a market size of USD 224.62 million in 2024.
• The Portugal Home Fragrance market is projected to witness growth at a CAGR of 7.8% during the forecast period, with a market size of USD 152.16 million in 2024.
• The Greece Home Fragrance market is projected to witness growth at a CAGR of 8.3% during the forecast period, with a market size of USD 86.95 million in 2024.
• The Rest of Europe's Home Fragrance market is projected to witness growth at a CAGR of 6.7% during the forecast period, with a market size of USD 1123.08 million in 2024.

Asia Pacific Home Fragrance

According to Cognitive Market Research, the global Home Fragrance market size was estimated at USD 24152.2 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 5555.01 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.5% from 2024 to 2031.

• According to Cognitive Market Research, the China Home Fragrance market size was valued at USD 2499.75 million in 2024 and is projected to grow at a CAGR of 11.0% during the forecast period. Home Fragrance surged in China due to e-commerce growth.
• The Japan Home Fragrance market is projected to witness growth at a CAGR of 10.0% during the forecast period, with a market size of USD 766.59 million in 2024.
• The India Home Fragrance market had a market share of USD 666.60 million in 2024 and is projected to grow at a CAGR of 13.3% during the forecast period. India's gifting culture.
• The South Korean Home Fragrance market is projected to witness growth at a CAGR of 10.6% during the forecast period, with a market size of USD 555.50 million in 2024.
• The Australian Home Fragrance market is projected to witness growth at a CAGR of 11.2% during the forecast period, with a market size of USD 288.86 million in 2024.
• The South East Asia Home Fragrance market is projected to witness growth at a CAGR of 12.5% during the forecast period, with a market size of USD 383.30 million in 2024.
• The Rest of Asia Pacific Home Fragrance market is projected to witness growth at a CAGR of 11.3% during the forecast period, with a market size of USD 394.41 million in 2024.

South America Home Fragrance

According to Cognitive Market Research, the global Home Fragrance market size was estimated at USD 24152.2 Million, out of which the Latin America held the market share of around 5% of the global revenue with a market size of USD 1207.61 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.9% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Home Fragrance market size was valued at USD 516.86 million in 2024 and is projected to grow at a CAGR of 9.5% during the forecast period. Home Fragrances flourished in Brazil due to brand innovation.
• Argentina's Home Fragrance market had a market share of USD 202.88 million in 2024 and is projected to grow at a CAGR of 9.8% during the forecast period. Argentina's aromatherapy demand.
• Colombia Home Fragrance market is projected to witness growth at a CAGR of 8.7% during the forecast period, with a market size of USD 107.48 million in 2024.
• Peru Home Fragrance market is projected to witness growth at a CAGR of 9.1% during the forecast period, with a market size of USD 99.02 million in 2024.
• Chile Home Fragrance market is projected to witness growth at a CAGR of 9.2% during the forecast period, with a market size of USD 86.95 million in 2024.
• The Rest of Latin America's Home Fragrance market is projected to witness growth at a CAGR of 8.0% during the forecast period, with a market size of USD 194.43 million in 2024.

Middle East and Africa Home Fragrance

According to Cognitive Market Research, the global Home Fragrance market size was estimated at USD 24152.2 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 483.04 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.2% from 2024 to 2031.

• The GCC Countries Home Fragrance market is projected to witness growth at a CAGR of 10.0% during the forecast period, with a market size of USD 206.74 million in 2024. Home Fragrance sales flourish due to the indoor lifestyle.
• The Egypt Home Fragrance market is projected to witness growth at a CAGR of 9.5% during the forecast period, with a market size of USD 50.72 million in 2024.
• The South Africa Home Fragrance market is projected to witness growth at a CAGR of 10.2% during the forecast period, with a market size of USD 76.32 million in 2024. Home Fragrance sales flourished in South Africa due to sustainability focus.
• The Turkey Home Fragrance market is projected to witness growth at a CAGR of 8.7% during the forecast period, with a market size of USD 41.54 million in 2024.
• The Nigeria Home Fragrance market is projected to witness growth at a CAGR of 8.3% during the forecast period, with a market size of USD 50.72 million in 2024.
• The Rest of the MEA Home Fragrance market is projected to witness growth at a CAGR of 8.2% during the forecast period, with a market size of USD 57.00 million in 2024.

Home Fragrance Market Analysis

How are Segments Performing in the Global Home Fragrance Market?

Home Fragrance Market Product Segment Analysis

According to Cognitive Market Research, Scented Candles are likely to dominate the Home Fragrance Market over the forecast period. Scented candles are a key driving force in the growing home fragrance market, appealing to purchasers looking for atmosphere and rest. Their popularity stems from diverse fragrance services and ornamental designs, making them versatile decor objects. The upward push of green options and artisanal brands, in addition, complements their appeal, fostering continued market growth.

The Sprays is the fastest-growing segment in the Home Fragrance Market. Sprays are increasingly more popular inside the home fragrance marketplace, imparting instant scent enhancement and convenience. Their versatility allows for diverse applications, from air fresheners to cloth refreshers. Growing patron desire for short, effective answers and revolutionary scent blends drives demand, making sprays a big section within the evolving perfume landscape.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Home Fragrance Industry. Request a Free Sample PDF!

Home Fragrance Market Type Segment Analysis

According to Cognitive Market Research, the Mass segment holds the largest share of the market. The mass phase of the home fragrance marketplace is experiencing a robust boom driven by affordability and accessibility. Major manufacturers provide a huge variety of merchandise, along with candles, sprays, and diffusers, catering to budget-aware purchasers. This phase's growth is supported by using retail partnerships and extended shelf space in supermarkets and bargain stores.

In the Home Fragrance Market, the Premium has been expanding at a rapid pace. The premium of the home fragrance marketplace is prospering, fueled by rising client calls for luxurious and wonderful products. Customers are searching for specific scents, artisanal craftsmanship, and green elements. This trend is meditated within the popularity of upscale manufacturers and one of a kind collections, enhancing the overall enchantment of premium home fragrance offerings.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Home Fragrance Form Segment Analysis

Home Fragrance Market Form Segment Analysis

According to Cognitive Market Research, Liquid segment holds the largest market share. The liquid segment of the home fragrance marketplace is unexpectedly growing, pushed with the aid of the popularity of diffusers and oil-based total merchandise. Consumers desire those options for their long-lasting scents and customizable perfume studies. Innovations in fragrance shipping and attractive packaging further enhance their appeal, positioning liquid fragrances as a desired choice.

In the Home Fragrance market, the rapidly growing sector is Dry. The dry segment of the home fragrance market is gaining traction, driven by products like scented sachets, potpourri, and aroma beads. These gadgets provide handy, mess-loose, heady scent alternatives and attractions to consumers looking for subtle, long-lasting fragrances. The rise of green materials and decorative designs complements their popularity in domestic decor.

• Liquid
• Dry
• Solid

Home Fragrance Distribution Channel Segment Analysis

Home Fragrance Market Distribution Channel Segment Analysis

According to Cognitive Market Research, the Supermarkets and Hypermarkets segment dominates the market. Supermarkets and hypermarkets are key drivers of the boom within the home fragrance market, presenting consumers with handy access to a huge range of merchandise. Their huge alternatives, competitive pricing, and promotional gives attract budget-aware buyers. The in-store revel allows customers to sample scents, similarly boosting income and brand visibility.

Specialty Stores is projected to be the fastest-growing segment in the Home Fragrance market. Specialty stores are contributing considerably to the increase of the home fragrance marketplace by supplying curated picks of unique and artisanal merchandise. These stores attention on exquisite, niche manufacturers that cater to discerning customers searching for wonderful scents and top class studies. Personalized customer service and expert suggestions enhance purchaser engagement and loyalty.

• Supermarkets and Hypermarkets
• Specialty Stores
• Convenience Stores
• Online
• Others

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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