Hulled Wheat Market Report 2024 (Global Edition)

Global Hulled Wheat Market Report 2024 Market Size Split by Nature (Organic, Conventional), by Variety (Whole Flour, White Spelt Flour), by Format (Flour, Whole Kernels, Custom Multigrain Blends, Crac...

Hulled Wheat Market Report Description

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Hulled Wheat Market Insights Video

Competitive Landscape of the Hulled Wheat Market

The competitive landscape of the Hulled Wheat market is characterized by a diverse range of players competing to gain market share through product innovation, strategic partnerships, and aggressive marketing efforts. Key players in the market include established manufacturers, specialized Hulled Wheat companies, and emerging start-ups aiming to disrupt the market with innovative solutions.

Top Companies Market Share in Hulled Wheat Industry: (In no particular order of Rank)

• Cargill
• Inc
• Archer Daniels Midland Company
• Hain Celestial
• Royal Nut Company
• Einkorn
• Bluebird Grain Farms
• Midas Overseas
• Venture Heritage Farms
• Doves Farm Foods
• Ardent Mills
• Sharpham Park
• GSSE Group
• Agros Grain Group
• Nadiya Ltd.
• Agrofirma Pole
• Confidential Data
• Access The Paid Version
• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Hulled Wheat Market

Which Region Dominates the Hulled Wheat Market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024. North American consumers have demonstrated an increasing awareness of health and nutrition. According to surveys by Nutrisystem and OnePoll, over 70% of Americans have become more health-conscious following the COVID-19 pandemic. Additionally, research from McKinsey has shown a growing interest in wellness among US consumers across multiple areas including health, fitness, nutrition, appearance, sleep, and mindfulness. Half of the respondents identified wellness as a significant priority in their daily lives. This heightened awareness has led to a strong preference for foods perceived as healthier options, such as hulled wheat, renowned for its superior nutritional profile compared to refined grains. Consequently, there is a growing demand for products that promote overall well-being and align with healthy lifestyle choices in the region, boosting the popularity of hulled wheat.

Which Region is Expanding at the Fastest CAGR?

The Asia Pacific region has experienced a notable increase in demand for organic and specialty foods, driven by concerns surrounding food safety and sustainability. According to the Economic Survey 2022-2023, India boasts the world's largest number of organic farmers, totaling 4.43 million. Additionally, the Agricultural and Processed Food Products Export Development Authority (APEDA), under the Ministry of Commerce & Industries, reports that India produced approximately 2.9 million metric tons of certified organic products in the 2022-2023 period. Hulled wheat, often grown using organic farming methods, appeals particularly to consumers seeking products that are free from synthetic chemicals and genetically modified organisms (GMOs).

 

The current report Scope analyzes Hulled Wheat Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Hulled Wheat Market

According to Cognitive Market Research, the global Hulled Wheat market size was estimated at USD 521.2 Million, out of which North America held the major market of more than 40% of the global revenue with a market size of USD 208.4 million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.7% from 2024 to 2031. market with a market size of USD 164.4 million in 2024 and is projected to grow at a CAGR of 2.5% during the forecast period. The demand is amplified by the nation's strong consumer preference for organic and natural food products.

• The Canada Hulled Wheat market had a market share of USD 25.0 million in 2024 and is projected to grow at a CAGR of 3.5% during the forecast period. Canada's commitment to sustainable agriculture and its growing consumer preference for nutritious, organic foods to increased usage of Hulled Wheat.
• The Mexico Hulled Wheat market is projected to witness growth at a CAGR of 3.2% during the forecast period, with a market size of USD 18.9 million in 2024.

Europe Hulled Wheat Market

According to Cognitive Market Research, the global Hulled Wheat market size was estimated at USD 521.2 Million out of which Europe held the market of more than 30% of the global revenue with a market size of USD 156.3 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.0% from 2024 to 2031.

• The United Kingdom Hulled Wheat market had a market share of USD 26.2 million in 2024 and is projected to grow at a CAGR of 3.8% during the forecast period. In the UK, Hulled Wheat sales witness an upswing due to the nation's increasing focus on organic and nutritious food choices.
• The France Hulled Wheat market is projected to witness growth at a CAGR of 2.2% during the forecast period, with a market size of USD 14.3 million in 2024.
• According to Cognitive Market Research, the German hulled Wheat market size was valued at USD 30.9 million in 2024 and is projected to grow at a CAGR of 3.2% during the forecast period. In Germany, Hulled Wheat sales surged due to the growing popularity of whole grain foods and sustainable agricultural practices.
• The Italy Hulled Wheat market is projected to witness growth at a CAGR of 2.4% during the forecast period, with a market size of USD 13.4 million in 2024.
• The Russia Hulled Wheat market is projected to witness growth at a CAGR of 2.0% during the forecast period, with a market size of USD 24.2 million in 2024.
• The Spain Hulled Wheat market is projected to witness growth at a CAGR of 2.1% during the forecast period with a market size of USD 12.8 million in 2024
• The Luxembourg Hulled Wheat market is projected to witness growth at a CAGR of 3.1% during the forecast period, with a market size of USD 4.8 million in 2024.
• The Portugal Hulled Wheat market is projected to witness growth at a CAGR of 2.8% during the forecast period, with a market size of USD 3.2 million in 2024.
• The Greece Hulled Wheat market is projected to witness growth at a CAGR of 3.3% during the forecast period, with a market size of USD 1.8 million in 2024.
• Rest of Europe's Hulled Wheat market is projected to witness growth at a CAGR of 1.7% during the forecast period, with a market size of USD 24.2 million in 2024.

Asia Pacific Hulled Wheat Market

According to Cognitive Market Research, the global Hulled Wheat market size was estimated at USD 521.2 Million, out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 119.8 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.5% from 2024 to 2031.

• According to Cognitive Market Research, the China Hulled Wheat market size was valued at USD 53.9 million in 2024 and is projected to grow at a CAGR of 6.0% during the forecast period. Hulled Wheat sales surged in China due to the increasing consumer demand for nutritious and organic food options amidst growing health awareness.
• The Japan Hulled Wheat market is projected to witness growth at a CAGR of 5.0% during the forecast period, with a market size of USD 16.5 million in 2024.
• The India Hulled Wheat market had a market share of USD 14.3 million in 2024 and is projected to grow at a CAGR of 8.3% during the forecast period. India's expanding wellness tourism sector is driving the Hulled Wheat market, as consumers increasingly seek holistic wellness experiences that include healthy dietary choices.
• The South Korean hulled Wheat market is projected to witness growth at a CAGR of 5.6% during the forecast period, with a market size of USD 11.9 million in 2024.
• The Australian Hulled Wheat market is projected to witness growth at a CAGR of 6.2% during the forecast period, with a market size of USD 6.2 million in 2024.
• The South East Asia Hulled Wheat market is projected to witness growth at a CAGR of 7.5% during the forecast period, with a market size of USD 8.2 million in 2024.
• The Rest of Asia Pacific Hulled Wheat market is projected to witness growth at a CAGR of 6.3% during the forecast period, with a market size of USD 8.5 million in 2024.

South America Hulled Wheat Market

According to Cognitive Market Research, the global Hulled Wheat market size was estimated at USD 521.2 Million out of which the Latin America market of more than 5% of the global revenue with a market size of USD 26.0 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.9% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Hulled Wheat market size was valued at USD 11.1 million in 2024 and is projected to grow at a CAGR of 4.5% during the forecast period. Hulled Wheat sales flourish in Brazil due to the country's Public and private health campaigns promoting nutritious diets and the benefits of whole grains have increased consumer awareness.
• Argentina's Hulled Wheat market had a market share of USD 4.3 million in 2024 and is projected to grow at a CAGR of 4.8% during the forecast period. Argentina's increased demand for convenient and nutritious food options is driving the Hulled Wheat market.
• Colombia Hulled Wheat market is projected to witness growth at a CAGR of 3.7% during the forecast period with a market size of USD 2.3 million in 2024.
• Peru Hulled Wheat market is projected to witness growth at a CAGR of 4.1% during the forecast period with a market size of USD 2.1 million in 2024.
• Chile's Hulled Wheat market is projected to witness growth at a CAGR of 4.2% during the forecast period with a market size of USD 1.8 million in 2024.
• The Rest of Latin America Hulled Wheat market is projected to witness growth at a CAGR of 3.0% during the forecast period, with a market size of USD 4.2 million in 2024.

Middle East and Africa Hulled Wheat Market

According to Cognitive Market Research, the global Hulled Wheat market size was estimated at USD 521.2 Million, out of which the Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 10.4 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.2% from 2024 to 2031.

• The GCC Countries Hulled Wheat market is projected to witness growth at a CAGR of 5.0% during the forecast period with a market size of USD 4.4 million in 2024. Hulled Wheat sales flourish due to the strong agricultural sectors, and the export of hulled wheat and related products to global markets.
• The Egypt Hulled Wheat market is projected to witness growth at a CAGR of 4.5% during the forecast period, with a market size of USD 1.0 million in 2024.
• The South African hulled Wheat market is projected to witness growth at a CAGR of 5.2% during the forecast period, with a market size of USD 1.6 million in 2024. Hulled Wheat sales flourish in South Africa due to the Policies that incentivize organic farming, agricultural subsidies, and infrastructure development in rural areas contributing to increased production and availability of hulled wheat products in the region.
• The Turkey Hulled Wheat market is projected to witness growth at a CAGR of 3.7% during the forecast period, with a market size of USD 0.9 million in 2024.
• The Nigeria Hulled Wheat market is projected to witness growth at a CAGR of 3.3% during the forecast period, with a market size of USD 1.0 million in 2024.
• The Rest of the MEA Hulled Wheat market is projected to witness growth at a CAGR of 3.2% during the forecast period, with a market size of USD 1.2 million in 2024.

Hulled Wheat Market Analysis

Hulled Wheat Market Nature Segment Analysis

According to Cognitive Market Research, Organic stands out as the dominating Nature. There is a global movement towards organic foods driven by heightened consumer awareness of health and environmental issues. Organic products are widely perceived as healthier, safer, and more environmentally friendly, resonating strongly with health-conscious consumers. Organic hulled wheat is cultivated without synthetic pesticides, herbicides, or genetically modified organisms (GMOs), ensuring it retains higher levels of nutrients such as fiber, vitamins, and minerals compared to conventionally grown wheat. This nutritional richness appeals to consumers seeking wholesome and nutritious food choices.

Conventional emerges as the fastest-growing Nature in the Hulled Wheat market. Conventional hulled wheat benefits from lower production costs relative to organic varieties. This cost efficiency enables producers to offer conventional hulled wheat at more competitive prices, appealing particularly to price-sensitive consumers and food manufacturers focused on cost-effectiveness. With a longer history of cultivation and broader availability compared to organic options, conventional hulled wheat benefits from farmers' familiarity with conventional farming methods. This familiarity often translates into larger production volumes and wider market reach across diverse regions.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Hulled Wheat Industry. Request a Free Sample PDF!

Hulled Wheat Market Variety Segment Analysis

According to Cognitive Market Research, the dominating Variety is Whole Flour. Whole flour from hulled wheat includes the bran, germ, and endosperm, ensuring it retains higher levels of fiber, vitamins, minerals, and phytochemicals compared to refined flour, which typically contains only the endosperm. Health-conscious consumers favor whole flour for its superior nutritional profile, supporting digestive health, reducing the risk of chronic diseases, and providing sustained energy release.

The fastest-growing Variety in the Hulled Wheat market is White Spelt Flour. White spelt flour, retaining the germ and bran of the grain, qualifies as a whole grain product offering elevated levels of fiber, vitamins (like B vitamins), minerals (such as manganese, phosphorus, and magnesium), and phytonutrients compared to refined wheat flour. Its nutrient density appeals to health-conscious consumers seeking wholesome, nutrient-rich alternatives to refined grains.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Hulled Wheat Format Segment Analysis

Format Segment Analysis

According to Cognitive Market Research, the dominating Format is Flour. The Flour Format segment dominates due to consumer preferences for convenience and versatility. These formats, including finely ground, coarse, and specialty flour blends, cater to diverse culinary needs and preferences, offering ease of use in baking, cooking, and food preparation. Consumers value the practicality of flour formats, enhancing their kitchen convenience.

The fastest-growing Format in the Hulled Wheat market is Whole Kernels. Whole kernels of hulled wheat encompass the entire grain, comprising the bran, germ, and endosperm. This preservation ensures that whole kernels maintain elevated levels of fiber, vitamins (such as B vitamins), minerals (like manganese, phosphorus, and magnesium), and phytochemicals compared to processed flour forms. Health-conscious consumers prioritize whole kernels for their robust nutritional benefits, which promote overall health and well-being.

• Flour
• Whole Kernels
• Custom Multigrain Blends
• Cracked

Hulled Wheat Distribution Channel Segment Analysis

Distribution Channel Segment Analysis

According to Cognitive Market Research, the dominating Distribution Channel is Retailers. The Retailers Distribution Channel segment's dominance stems primarily from its focus on consumer accessibility and convenience. This segment encompasses diverse retail outlets like supermarkets, hypermarkets, specialty food stores, and online retailers, which collectively ensure the widespread availability of hulled wheat products. Consumers favor these channels due to their ease in purchasing groceries and health foods either in-store or online from a single location, facilitating convenient access to hulled wheat products.

The fastest-growing Distribution Channel in the Hulled Wheat market is Supermarkets. Supermarkets, in particular, are preferred by consumers for their comprehensive shopping experience. They offer a convenient, all-in-one environment where shoppers can buy a variety of groceries, including hulled wheat products, alongside other household necessities. This convenience drives consumer preference for supermarkets as a reliable source for meeting regular shopping needs, thereby bolstering the sales performance of hulled wheat products within this distribution channel.

• Direct
• Indirect
• Hypermarkets
• Supermarkets
• Retailers

Hulled Wheat End Use Segment Analysis

End-Use Segment Analysis

According to Cognitive Market Research, the dominating End Use is the Food Industry. Hulled wheat is highly versatile within the food industry, offering various processing options such as whole kernels, flour, flakes, and specialty blends. This versatility enables its use across a wide array of food products including baked goods (such as bread and pastries), breakfast cereals, pasta, snacks, beverages, and even pet foods. Its ability to cater to diverse culinary needs and preferences enhances its appeal to food manufacturers seeking flexible ingredient solutions.

The fastest-growing End Use in the Hulled Wheat market is the Feed Industry. Recognized for its exceptional nutritional profile, hulled wheat contains significant levels of protein, fiber, vitamins (particularly B vitamins), and minerals (such as manganese, phosphorus, and magnesium). These nutritional attributes not only make hulled wheat a valuable ingredient in human food products but also in animal feed, providing essential nutrients that support animal growth, health, and reproductive functions.

• Food Industry
• Feed Industry
• Other Industrial

Author's Detail

Nisha Deore

Research Analyst at Cognitive Market Research

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I am a well-organized, conscientious, and professional Research Analyst with two plus years of experience. In my current role, I conduct in-depth secondary research, data mining, competitive analysis, DRO's, PR, and Collateral writing. Whilst I enjoy working as part of a team, researching information, analyzing data, and producing results that help my organization to achieve its commercial and financial objectives.

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