Manuka Honey Market Report 2024 (Global Edition)

Global Manuka Honey Market Report 2024 Market Size Split by Type (UMF 5+ / MGO 83 mg/kg ppm, UMF 10+ / MGO 263 mg/kg ppm, UMF 15+ / MGO 514 mg/kg ppm, UMF 20+ / MGO 829 mg/kg ppm, Others), by Applicat...

Manuka Honey Market Report Description

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Competitive Landscape of the Manuka Honey Market

Leading market players are extensively spending in R&D to increase their product lines, which will help the manuka honey market grow even more. Market participants are also engaging in a number of strategic initiatives in order to grow their worldwide presence, with significant market developments including new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations.

Manuka Honey Industry News

For instance, in January 2023, Nature Nate's Honey Co., a renowned firm based in the U.S., announced the launch of a new Manuka-based honey, "Nate's Honey". The product is easily available in two bottle options and three levels of strength. The squeeze bottle is available in different options, such as 83+ MGO, 144+ MGO, and 263+ MGO across the U.S. market and online retail channels.

Source:https://www.naturenates.com/

Top Companies Market Share in Manuka Honey Industry: (In no particular order of Rank)

• Arataki Honey
• Capilano Honey Ltd.
• COMVITA
• Kirksbees Honey
• Manuka Health
• Midland Holdings
• Oha Honey
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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Regional Analysis of the Manuka Honey Market

Which Region will dominate the Manuka Honey Market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue. Leading market players are extensively spending on R&D to increase their product lines, which will help the manuka honey market grow even more. Market participants are also engaging in a number of strategic initiatives in order to grow their worldwide presence, with significant market developments including new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations.

Which Region is Expanding at the Fastest CAGR?

The European market sees a variety of Manuka Honey products, including different UMF (Unique Manuka Factor) ratings, offering consumers a range of choices based on their preferences and intended use. The rising interest in natural and organic products has further fueled the demand for Manuka Honey in Europe, creating opportunities for both established and emerging market players to cater to health-conscious consumers seeking high-quality honey with potential health benefits.

The current report Scope analyzes Manuka Honey Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Manuka Honey Market

According to Cognitive Market Research, the global Manuka Honey market size was estimated at USD 781.2 Million, out of which North America is the major market with more than 40% of the global revenue with a market size of USD 312.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.3% from 2024 to 2031. The demand for Manuka Honey is fueled by its antibacterial, anti-inflammatory, and potential medicinal properties. In the United States and Canada, consumers are increasingly drawn to natural and functional foods, contributing to the rising popularity of Manuka Honey. UMF 10+ / MGO 263 mg/kg ppm segment signifies a commitment to excellence, attracting consumers who prioritize the highest standards of Manuka Honey for both its flavor and potential health-boosting attributes. In conclusion, the North American Manuka Honey market presents significant opportunities for both established and emerging players.

Country Analysis

• According to Cognitive Market Research, the U.S. had a major share in the Manuka Honey market, with a market size of USD 246.55 million in 2024, which is projected to grow at a CAGR of 4.1% during the forecast period. The USA market remains dynamic, with ongoing product innovations and adaptations to cater to the diverse needs of outdoor enthusiasts.
• The Canadian Manuka Honey markets market had a market share of USD 37.50 million in 2024 and is projected to grow at a CAGR of 5.1% during the forecast period. The Canadian market remains dynamic, with ongoing product innovations addressing consumer needs and safety standards.
• The Mexico Manuka Honey markets market is projected to witness growth at a CAGR of 4.8% during the forecast period, with a market size of USD 28.44 million in 2024.

Europe Manuka Honey Market

According to Cognitive Market Research, with a market value of USD 781.2 million in 2024, it is projected to expand at a compound annual growth rate (CAGR) of 4.6% from 2024 to 2031. Europe accounted for a share of over 30% of the global market size of USD 234.36 million. The European market, particularly in countries like the United Kingdom, Germany, and France, has embraced Manuka Honey for its antibacterial, anti-inflammatory, and antioxidant properties. The Digestion Inflammation Treatment segment has gained prominence as consumers recognize the honey's potential therapeutic benefits. Manuka Honey, renowned for its antibacterial and anti-inflammatory properties, is sought after in this segment for its potential to alleviate digestive issues and inflammation-related conditions.In conclusion, the European Manuka Honey market exhibits a strong trajectory with ongoing growth prospects.

• The United KingdomManuka Honey markets market had a market share of USD 39.37 million in 2024 and is projected to grow at a CAGR of 5.4% during the forecast period. The U.K. market remains dynamic, with continuous product innovations and adaptations to meet the evolving needs of outdoor enthusiasts.
• The France Manuka Honey market is projected to witness growth at a CAGR of 3.8% during the forecast period, with a market size of USD 21.56 million in 2024.
• According to Cognitive Market Research, the German Manuka Honey market size was valued at USD 46.40 million in 2024 and is projected to grow at a CAGR of 4.8% during the forecast period. German consumers appreciate the convenience, portability, and quick heating features of these stoves for various outdoor activities, contributing to a growing demand.
• The Italy Manuka Honey market is projected to witness growth at a CAGR of 4.0% during the forecast period, with a market size of USD 20.15 million in 2024.
• The Russia Manuka Honey markets market is projected to witness growth at a CAGR of 3.6% during the forecast period with a market size of USD 36.33 million in 2024.
• The Spanish Manuka Honey market is projected to witness growth at a CAGR of 3.7% during the forecast period, with a market size of USD 19.22 million in 2024.
• The Luxembourg Manuka Honey market is projected to witness growth at a CAGR Of 4.7% during the forecast period, with a market size of USD 7.27 million in 2024.
• The Portugal Manuka Honey market is projected to witness growth at a CAGR of 4.4% during the forecast period, with a market size of USD 4.92 million in 2024.
• The Greece Manuka Honey market is projected to witness growth at a CAGR of 4.9% during the forecast period, with a market size of USD 2.81million in 2024.
• The rest of the European apps markets market is projected to witness growth at a CAGR of 3.3% during the forecast period, with a market size of USD 36.33 million in 2024.

Asia Pacific Manuka Honey Market

According to Cognitive Market Research, the global Manuka Honey market size was estimated at USD 781.2 Million, out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 179.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.1% from 2024 to 2031. In Asia Pacific, the market showcases a variety of Manuka Honey products with different UMF (Unique Manuka Factor) ratings and MGO (Methylglyoxal) levels, providing consumers with options to suit their preferences. The Wound Care Skincare Products segment signifies the integration of Manuka Honey into advanced skincare formulations tailored for healing and maintaining skin health. In conclusion, the Asia Pacific Manuka Honey market exhibits promising prospects, reflecting a harmonious blend of traditional appreciation and modern health-conscious choices.

• According to Cognitive Market Research, the China Manuka Honey market's market size was valued at USD 80.85 million in 2024 and is projected to grow at a CAGR of 7.6% during the forecast period. Chinese consumers value the convenience, portability, and quick heating features of these stoves for various outdoor activities, contributing to a rising demand.
• The Japan Manuka Honey market is projected to witness growth at a CAGR of 6.6% during the forecast period, with a market size of USD 24.80million in 2024.
• The India Manuka Honey markets market had a market share of USD 21.56 million in 2024 and is projected to grow at a CAGR of 9.9% during the forecast period. The Indian market remains dynamic, with continuous product innovations and adaptations to cater to the evolving needs of outdoor enthusiasts.
• The South Korea Manuka Honey markets market is projected to witness growth at a CAGR of 7.2% during the forecast period with a market size of USD 17.97 million in 2024.
• The Australian Manuka Honey markets market is projected to witness growth at a CAGR of 7.8% during the forecast period, with a market size of USD 9.34million in 2024.
• The South East Asia Manuka Honey markets market is projected to witness growth at a CAGR of 9.1% during the forecast period, with a market size of USD 12.40 million in 2024.
• The Rest of the Asia Pacific Manuka Honey market is projected to witness growth at a CAGR of 7.9% during the forecast period, with a market size of USD 12.76 million in 2024.

 

South America Manuka Honey Market

According to Cognitive Market Research, the global Manuka Honey market size was estimated at USD 781.2 Million, out of which the Latin America market has more than 5% of the global revenue with a market size of USD 39.06 million in 2024 and will grow at compound annual growth rate (CAGR) of 5.5% from 2024 to 2031. If the market has expanded in Latin America, it could be attributed to increasing global awareness of the unique properties of Manuka Honey. The potential health benefits, such as antibacterial and anti-inflammatory properties, could resonate with health-conscious consumers in the region.The Digestion Inflammation Treatment segment reflects a growing trend in utilizing Manuka Honey not just as a sweetener but as a targeted solution for specific health concerns, aligning with a broader shift towards natural and holistic approaches to well-being in the market.In conclusion, The region's potential adoption of Manuka Honey could be influenced by a growing interest in natural and functional foods.

• According to Cognitive Market Research, the Brazil Manuka Honey market size was valued at USD 16.72 million in 2024 and is projected to grow at a CAGR of 6.1% during the forecast period. The Brazilian market remains dynamic, with continuous product innovations and adaptations to meet the evolving needs of outdoor enthusiasts.
• The Argentina Manuka Honey markets market had a market share of USD 6.56 million in 2024 and is projected to grow at a CAGR of 6.4% during the forecast period. The Argentine market remains dynamic, with continuous product innovations and adaptations to meet the evolving needs of outdoor enthusiasts.
• The Colombia Manuka Honey market is projected to witness growth at a CAGR of 5.3% during the forecast period, with a market size of USD 3.48million in 2024.
• The Peru Manuka Honey markets market is projected to witness growth at a CAGR of 5.7% during the forecast period, with a market size of USD 3.20 million in 2024.

 

Middle East and Africa Manuka Honey Market

According to Cognitive Market Research, the global Manuka Honey market size was estimated at USD 781.2 Million, out of which the Middle East and Africa are the major markets of around 2% of the global revenue with a market size of USD 15.62 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.8% from 2024 to 2031. The adoption of Manuka Honey in the MEA region could be influenced by factors such as increased awareness of its potential health benefits, changing consumer preferences, and a growing interest in natural and functional foods. B2C transactions occur through various channels, including online platforms, specialty stores, supermarkets, and health food outlets. The B2C segment emphasizes product labeling, UMF (Unique Manuka Factor) ratings, and consumer education to convey the quality and authenticity of the Manuka Honey. In conclusion, if the Manuka Honey market has expanded in the MEA region, it may indicate a shift towards healthier food choices.

• According to Cognitive Market Research, the GCC Countries Manuka Honey markets market size was valued at USD 6.69 million in 2024 and is projected to grow at a CAGR of 6.6% during the forecast period. GCC appreciates the portability, versatility, and quick heating features of these stoves for various outdoor activities, from desert camping to beach picnics.
• The Egypt Manuka Honey market is projected to witness growth at a CAGR of 6.1% during the forecast period, with a market size of USD 1.64 million in 2024.
• The South African Manuka Honey market is projected to witness growth at a CAGR of 6.8% during the forecast period, with a market size of USD 2.47 million in 2024. South African consumers appreciate the portability, versatility, and quick heating features of these stoves for various outdoor activities, from camping safaris to beach outings.
• The Turkey Manuka Honey market is projected to witness growth at a CAGR of 5.3% during the forecast period, with a market size of USD 1.34 million in 2024.
• The Nigeria Manuka Honey markets market is projected to witness growth at a CAGR of 4.9% during the forecast period, with a market size of USD 1.64 million in 2024.
• The Rest of the MEA Manuka Honey market is projected to witness growth at a CAGR of 4.8% during the forecast period, with a market size of USD 1.84 million in 2024.

Manuka Honey Market Analysis

Manuka Honey Market Type Segment Analysis

According to Cognitive Market Research, the UMF 5+ / MGO 83 mg/kg ppm segment caters to consumers seeking a balance between affordability and the distinctive qualities associated with Manuka Honey. UMF 5+ signifies a moderate level of the unique compounds responsible for the honey's health benefits, making it an accessible choice for a broader consumer base. With an MGO content of 83 mg/kg ppm, this segment offers a mild yet discernible presence of the antibacterial and antioxidant properties attributed to Manuka Honey.

UMF 10+ denotes a substantial concentration of the unique compounds responsible for Manuka Honey's antibacterial and anti-inflammatory properties. With an MGO content of 263 mg/kg ppm, this segment offers a more robust and therapeutic experience, appealing to those specifically targeting the honey for its potential health advantages.

• UMF 5+ / MGO 83 mg/kg ppm
• UMF 10+ / MGO 263 mg/kg ppm
• UMF 15+ / MGO 514 mg/kg ppm
• UMF 20+ / MGO 829 mg/kg ppm
• Others

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Manuka Honey Industry. Request a Free Sample PDF!

Manuka Honey Market Application Segment Analysis

According to Cognitive Market Research, the Digestion Inflammation Treatment segment reflects a growing trend in utilizing Manuka Honey not just as a sweetener but as a targeted solution for specific health concerns, aligning with a broader shift towards natural and holistic approaches to well-being in the European market.

The Skincare Products segment reflects a growing preference for natural and holistic approaches to skincare, as Manuka Honey's therapeutic benefits align with the demand for products that prioritize both effectiveness and natural ingredients in the European market. The skincare products segment signifies the integration of Manuka Honey into advanced skincare formulations and maintaining skin health.

• Digestion Inflammation Treatment
• Wound care 
• Skincare Products
• Other

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Manuka Honey Category Segment Analysis

According to Cognitive Market Research, Conventional Manuka Honey segment offers a more accessible option, appealing to a broad consumer base looking for a natural sweetener or ingredient for culinary use. While lacking elevated UMF levels, Conventional Manuka Honey still embodies the unique qualities attributed to Manuka, including antibacterial properties.

Organic Manuka Honey segment resonates with health-conscious and environmentally-aware consumers who seek a premium, natural sweetener or functional food. The Organic Manuka Honey segment represents a commitment to ecological sustainability and purity, appealing to those who value transparency in production methods. As the demand for organic products continues to grow, this segment reflects the intersection of health-conscious choices and environmental responsibility in the European Manuka Honey market.

• Conventional Manuka Honey
• Organic Manuka Honey

Manuka Honey Distribution Channel Segment Analysis

According to Cognitive Market Research, the B2B Manuka Honey segment reflects the integration of this unique honey into a wide array of applications, leveraging its natural and functional properties. As businesses seek premium ingredients, the B2B segment plays a crucial role in supplying Manuka Honey to meet the diverse needs of commercial enterprises across Europe.

The B2C segment emphasizes product labeling, UMF (Unique Manuka Factor) ratings, and consumer education to convey the quality and authenticity of the Manuka Honey. Brands often engage in marketing strategies to highlight the natural and therapeutic properties of their products, creating awareness among health-conscious consumers.

• B2B
• B2C
• Supermarkets
• Convenience Stores
• Online Stores
• Others

Manuka Honey End-Use Segment Analysis

According to Cognitive Market Research, the Food & Beverages segment plays a vital role, as Manuka Honey is increasingly incorporated into a diverse range of culinary products and beverages. Renowned for its unique flavor profile and purported health benefits, Manuka Honey is utilized as a natural sweetener, flavor enhancer, and functional ingredient in various food and beverage offerings. 

Bakery & Confectionery segment includes an array of offerings such as cakes, pastries, cookies, chocolates, and candies. Manuka Honey serves as a natural sweetener, providing a distinct and premium touch. Consumers are drawn to the segment for the delightful combination of the honey's rich, caramel-like flavor and its reputed antibacterial properties.

• Food & Beverages
• Bakery & Confectionery
• Dairy Products
• Pharmaceuticals
• Cosmetics & Personal Care
• Others

Manuka Honey Product type Segment Analysis

According to Cognitive Market Research, Raw Manuka Honey segment emphasizes the purity and authenticity of Manuka Honey, with minimal heat and processing to maintain its raw, unadulterated state. Raw Manuka Honey is often characterized by higher levels of beneficial compounds, such as pollen and propolis, contributing to its potential health benefits. Consumers are drawn to this segment for its perceived holistic qualities and a desire for a more authentic honey experience.

Processed Manuka Honey often undergoes controlled crystallization or blending processes to achieve specific textures, flavors, or compositions, offering consumers diverse options for culinary or wellness applications. This segment caters to those who appreciate the convenience and innovation brought about by processed variations of Manuka Honey while still enjoying its distinctive qualities.

• Raw Manuka Honey
• Processed Manuka Honey

Author's Detail

Nisha Deore

Research Analyst at Cognitive Market Research

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I am a well-organized, conscientious, and professional Research Analyst with two plus years of experience. In my current role, I conduct in-depth secondary research, data mining, competitive analysis, DRO's, PR, and Collateral writing. Whilst I enjoy working as part of a team, researching information, analyzing data, and producing results that help my organization to achieve its commercial and financial objectives.

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