Mascara Market Report 2024 (Global Edition)

Global Mascara Market Report 2024 Market Size Split by Type (Regular, Waterproof, Water Resistant), by Application (Daily Use, Performing Use, Professional Use), by Distribution Channel (Online, Offli...

Mascara Market Report Description

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COMPETITIVE LANDSCAPE: MASCARA SALES MARKET

The mascara sales market is a highly dynamic and diversified competitive environment. It includes various suppliers, ranging from large multinational enterprises to smaller specialized organizations. Market participants are also undertaking various organic or inorganic strategic approaches to strengthen and expand their Worldwide footprint, with significant market developments including new Material portfolios, contractual deals, mergers and acquisitions, capital expenditure, higher investments, and strategic alliances with other organizations. Businesses are also coming up with marketing strategies such as digital marketing, social media influencing, and content marketing to increase their scope of profit earnings. Because of automation and technological advancement, businesses compete fiercely to deliver innovative products.

MASCARA SALES Industry News

March 2022: Mac Stack Mascara, a new product. For more than two years, it has been the largest invention of 2022 and product development. The mascara itself comes in two variants, each with a different brush size: a traditional version and a version designed for shorter or more difficult-to-reach lower lashes that has a micro brush.

Source-www.glossy.co/beauty/macs-new-mac-stack-mascara-viral-tiktok/

November 2022: With the intention of using them in goods, Spiber Inc. and Shiseido Company, Limited have collaborated to produce a cosmetic component utilizing Brewed Protein fiber, a biodegradable*1 structural protein generated from biomass obtained from plants.

Source-corp.shiseido.com/en/news/detail.html?n=00000000003525

November 2022: By starting sales in Germany, Oriflame broadens its market reach to more than 60 countries. On November 30th, sales in this nation were formally launched. Germany joins Oriflame's European area.

Source-corporate.oriflame.com/news/oriflame-launches-sales-in-germany/#:~:text=Oriflame%20expands%20its%20list%20of,Facht%20managing%20this%20new%20market.

Top Companies Market Share in Mascara Industry: (In no particular order of Rank)

• LOreal
• Estee Lauder
• Procter & Gamble
• LVMH
• Coty
• Avon
• Shiseido
• Amore Pacific
• Missha
• Chanel
• Alticor
• PIAS
• Natura
• Revlon
• Oriflame
• Groupe Rocher
• Kose Corp
• Beiersdorf
• DHC
• The face shop
• Gurwitch
• Pola Orbis
• Marie Dalgar
• Elizabeth Arden
• Confidential Data
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

North America dominated the market in 2023 and accounted for around 40% of the worldwide revenue.

According to Cognitive Market Research, North America dominated the market in 2023 and accounted for around 40% of the worldwide revenue. The mascara market in North America is significant, with the U.S. having the biggest share of the region's total. Some of the key reasons propelling the expansion of the mascara market in North America are the rising demand for cosmetics, rising disposable income, and the existence of well-known companies in the region. Because waterproof mascara lasts a long time and doesn't smudge, demand for it is rising quickly in the area. One of the main factors propelling the mascara market in North America is the increased consumer demand for natural and organic products. Customers want cosmetics devoid of harmful chemicals since they become more conscious of the ingredients in their goods. As a result, mascara has become more and more in demand across North America.

Asia-Pacific is the fastest-growing category as consumers are becoming more aware of the variety of eye cosmetic products available, particularly customized products. Furthermore, the introduction of mascara in the area is contributing to the expansion of the mascara market. The regional market would be driven during the projection period by rising consumer awareness of evolving beauty trends as well as the availability of new and more effective products in the mascara markets of South Korea, China, India, and the Philippines, among other countries.

The current report Scope analyzes Mascara Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Mascara Market

According to Cognitive Market Research, North America held the major market share in 2023. It accounted for more than 40% of the Worldwide revenue with a market size of USD 2.92 billion and will grow at a CAGR of 7% from 2023 to 2030 due to the propelling expansion of the mascara market in North America, the rising demand for cosmetics, rising disposable income, and the existence of well-known companies in the region. Because waterproof mascara lasts a long time and doesn't smudge, demand for waterproof mascara category is rising quickly in the area. One of the main factors propelling the mascara market in North America is the increased consumer demand for natural and organic products. Customers want cosmetics devoid of harmful chemicals since they become more conscious of the ingredients in their goods. In conclusion, mascara has become more and more in demand across North America amid the rising fashion trends.

Europe Mascara Market

According to Cognitive Market Research, the Europe sales market accounted for approximately 30% of the Worldwide revenue with a market size of USD 2.19 billion and will grow at a CAGR of 7.1% from 2023 to 2030  due to the growing desire for natural and organic goods, which is likely to drive considerable expansion in the European mascara industry. Customers are choosing natural and organic cosmetics over conventional ones as they become more conscious of the dangerous ingredients they contain. The Rising Use of social media platforms is another element propelling the European mascara market's expansion Online is the fastest-growing category over the forecast period; these channels give the availability of a wide variety of mascaras with respect to both product type and price. The online channel is anticipated to have substantial expansion in Europe in terms of distribution channels because of the rising popularity of e-commerce platforms and the increasing penetration of the Internet. In conclusion, the European market is thriving due to social media influences and peer pressure, making it the fastest-growing market segment for sales. This has fuelled the market's expansion and helped make different mascara products more visible.

Asia Pacific Mascara Market

According to Cognitive Market Research, Asia Pacific held a considerable market share in 2023, accounting for more than 23% of the Worldwide revenue with a market size of USD 1.68 billion and will grow fastest at a CAGR of 9.6% from 2023 to 2030 due to consumers becoming more aware of the variety of eye cosmetic products available, particularly customized products. Furthermore, the introduction of mascara in the area is contributing to the expansion of the mascara market. Bottles are the fastest-growing category over the forecast period as it gives products a premium, high-end packaging choice in a variety of retail channels thanks to the metal's surface which is popular in these regions. In conclusion, the regional market would be driven during the projection period by rising consumer awareness of evolving beauty trends as well as the availability of new and more effective products in the mascara markets of South Korea, China, India, and the Philippines, among other countries.

South America Mascara Market

According to Cognitive Market Research, Latin America accounted for more than 5% of the Worldwide Mascara Sales revenue in 2023 with market size of USD 0.37 billion and will grow at a CAGR of 8% from 2023 to 2030 due to Growing knowledge of mascara's advantages—such as its ability to lengthen, curl, and volumize lashes—is also promoting the worldwide mascara market's expansion. Regular mascara held the major market share in this region as it works on both natural and synthetic lashes and has a water-based solution. In conclusion, the Latin American market is driven by the availability of a wide variety of mascaras, with respect to both product type and price, which will propel the expansion of the worldwide mascara market.

Middle East and Africa Mascara Market

According to Cognitive Market Research, the Middle East and Africa accounted for more than 4% of the Worldwide revenue in 2023 with a market size of USD 0.15 billion and will grow at a CAGR of 8.1% from 2023 to 2030  due to continue to have a dominant position. To boost mascara sales, a number of international companies are concentrating on emerging countries in the South American market. With a respectable market share, the Middle Eastern mascara market is expected to rise significantly throughout the forecast period. People often desire anything that will make their eyes appear wider and more alert for everyday Use. For this application, modestly volumized mascaras usually work well and hence in these regions daily use of mascara is common. In Conclusion, the market growth is driven by the growing use of cosmetics by both men and women is one of the main causes of the increase in demand for mascara in the region.

Mascara Market Analysis

Mascara Market Type Segment Analysis

According to Cognitive Market Research, regular mascara held the major market share over the forecast period as it works on both natural and synthetic lashes and has a water-based solution. Although regular mascara comes in a range of colors, black is the most often used. This kind of mascara usually gives a natural-looking effect and is simple to apply. It is also the least expensive variety of mascara.

Waterproof mascara is the fastest-growing category over the forecast period. It withstands moisture and maintains the appearance of long, thick, and voluminous lashes—even during periods of perspiration or swimming. Usually, polymers used in waterproof formulations create a barrier that keeps water off the lashes.

• Regular
• Waterproof
• Water Resistant

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Mascara Industry. Request a Free Sample PDF!

Mascara Market Application Segment Analysis

According to Cognitive Market Research, daily use holds a prominent market share as the application of mascara varies depending on the type of individual. People often desire anything that will make their eyes appear wider and more alert for everyday Use. For this application, modestly volumized mascaras usually work well.

Performing use is the fastest-growing category over the forecast period. All varieties of mascara used by pros for stage shows, dance recitals, and other theatrical events are covered in the performing usage mascara section. These mascaras last a long time and are waterproof. Even under harsh circumstances like heat, sweat, and tears, they remain unblemished and unpunished.

• Daily Use
• Performing Use
• Professional Use

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Mascara Distribution Channel Segment Analysis

The most common and extensively utilized distribution methods for mascara are offline channels. Supermarkets and hypermarkets, specialty stores, and other establishments make up the store-based sector. The distribution of mascara goods is mostly dependent on supermarkets and hypermarkets. Furthermore, as these channels account for the majority of mascara sales, the supermarket and hypermarket subsegment is predicted to be the largest.

Online is the fastest-growing category over the forecast period; these channels give the availability of a wide variety of mascaras with respect to both product type and price. Social media influences and peer pressure intensify this trend, making it the fastest-growing market segment for sales. 

• Online
• Offline

Mascara Packaging Segment Analysis

According to Cognitive Market Research, tubes hold a prominent market share as they are identical in length and breadth but vary only in height. It might be a line of items that allows brand owners to use several marketing approaches in the same market.  Additionally, the brand offers a wide variety of mascara brushes that work with various formulas.

Bottles are the fastest-growing category over the forecast period as it gives products a premium, high-end packaging choice in a variety of retail channels thanks to the metal's surface. This packaging solution, in short, provides a highly customizable standard pack under time and budget limitations.

• Tube
• Bottle
• Others

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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