Meal Delivery Kit Market Report 2024 (Global Edition)

Global Meal Delivery Kit Market Report 2024 Market Size Split by offering (Heat & Eat, Cook & Eat), by service (Single, Multiple), by platform (Online, Offline), by delivery model (Subscription-based,...

Meal Delivery Kit Market Report Description

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Competitive Landscape of the Meal Delivery Kit Market

In the competitive landscape of the meal delivery kit market, major companies are heavily investing in R&D to diversify their product lines, driving industry expansion. Market players engage in strategic maneuvers to bolster their presence, including key market developments, contractual agreements, mergers, acquisitions, increased investments, and collaborations. With intense competition and accelerating market growth, businesses in this sector must offer competitively priced items to thrive and expand amidst evolving consumer demands and industry dynamics.

July 2022: The Canadian startup known for its acclaimed meal kit subscription service now offers on-demand grocery delivery without a subscription. Goodfood On-Demand's expansion, already successful in Montreal and Toronto, provides access to fresh produce, daily essentials, private-label products, and ready-to-eat meals, offering convenience and affordability. (Source: https://edibleottawa.ediblecommunities.com/eat/goodfood-launches-one-hour-delivery-meal-kits-and-grocery-ottawa-subscription-free) July 2021: HelloFresh elevates its meal-kit service by launching HelloFresh Market, an online store featuring a blend of private label and branded pantry items. Users can now conveniently purchase add-on grocery items alongside their meal-kit deliveries, aligning the service with a comprehensive online grocer model enhancing convenience for customers. (Source: https://www.honeywell.com/us/en/press/2021/11/new-honeywell-warehouse-automation-technology-allows-sites-to-maximize-storage-increase-order-fulfillment)

Top Companies Market Share in Meal Delivery Kit Industry: (In no particular order of Rank)

• Blue Apron
• LLC
• Freshly Inc.
• HelloFresh
• Sun Basket
• Relish Labs LLC (Home Chef)
• Gobble
• Marley Spoon Inc.
• Purple Carrot
• Fresh n' Lean
• Hungryroot
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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Regional Analysis of the Meal Delivery Kit Market

Which Region Dominates the Meal Delivery Kit Market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024. It accounted for around 40% of the global revenue because these include a high level of technological adoption, busy lifestyles that drive demand for convenient meal solutions, and the presence of established market players offering diverse and innovative options. Additionally, the region's affluent consumer base and robust infrastructure contribute to its strong position as a leader in the global meal kit industry..

Which Region is Expanding at the Fastest CAGR?

Asia Pacific emerges as the fastest-growing region in the Meal Delivery Kit Market for several reasons. Firstly, rapid urbanization and changing lifestyles drive demand for convenient food solutions. Secondly, increasing disposable incomes and a burgeoning middle-class fuel consumer spending on food delivery services. Additionally, the region's large population, particularly in countries like China and India, presents a vast and untapped market opportunity for meal delivery kit providers, contributing to its rapid growth trajectory.

The current report Scope analyzes Meal Delivery Kit Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Meal Delivery Kit

According to Cognitive Market Research, the global Meal Delivery Kit Market size was estimated at USD 21581.6 Million, out of which North America held the major market of more than 40% of the global revenue with a market size of USD 8632.64 million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.2% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Meal Delivery Kit Market with a market size of USD 6811.15 million in 2024 and is projected to grow at a CAGR of 14.0% during the forecast period. The dominance of the US in the meal delivery kit market is fueled by its large population, widespread adoption of technology, and a culture that values convenience and healthy eating
• The Canada Meal Delivery Kit Market had a market share of USD 1035.92 million in 2024 and is projected to grow at a CAGR of 15.0% during the forecast period. Canada's rapid growth in the meal delivery kit market is driven by increasing consumer demand for convenient meal solutions, coupled with a growing emphasis on health-conscious eating habits and sustainable food practices.
• The Mexico Meal Delivery Kit Market is projected to witness growth at a CAGR of 14.7% during the forecast period, with a market size of USD 785.57 million in 2024.

Europe Meal Delivery Kit

According to Cognitive Market Research, the global Meal Delivery Kit Market size was estimated at USD 21581.6 Million, out of which Europe held the market of more than 30% of the global revenue with a market size of USD 6474.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.5% from 2024 to 2031.

• The United Kingdom Meal Delivery Kit Market had a market share of USD 1087.71 million in 2024 and is projected to grow at a CAGR of 15.3% during the forecast period. The United Kingdom's rapid growth in the meal delivery kit market is fueled by a combination of urbanization, changing consumer lifestyles, and a strong emphasis on convenience and sustainability.
• The France Meal Delivery Kit Market is projected to witness growth at a CAGR of 13.7% during the forecast period, with a market size of USD 595.65 million in 2024.
• According to Cognitive Market Research, the German meal Delivery Kit Market size was valued at USD 1281.95 million in 2024 and is projected to grow at a CAGR of 14.7% during the forecast period. Germany's dominance in the meal delivery kit market is driven by its robust economy, technologically savvy population, and a strong culture of culinary appreciation and health consciousness.
• The Italy Meal Delivery Kit Market is projected to witness growth at a CAGR of 13.9% during the forecast period, with a market size of USD 556.81 million in 2024.
• The Russia Meal Delivery Kit Market is projected to witness growth at a CAGR of 13.5% during the forecast period, with a market size of USD 1003.54 million in 2024.
• The Spain Meal Delivery Kit Market is projected to witness growth at a CAGR of 13.6% during the forecast period with a market size of USD 530.91 million in 2024
• The Luxembourg Meal Delivery Kit Market is projected to witness growth at a CAGR of 14.6% during the forecast period, with a market size of USD 200.71 million in 2024.
• The Portugal Meal Delivery Kit Market is projected to witness growth at a CAGR of 14.3% during the forecast period, with a market size of USD 135.96 million in 2024.
• The Greece Meal Delivery Kit Market is projected to witness growth at a CAGR of 14.8% during the forecast period, with a market size of USD 77.69 million in 2024.
• Rest of Europe's Meal Delivery Kit Market is projected to witness growth at a CAGR of 13.2% during the forecast period, with a market size of USD 1003.54 million in 2024.

Asia Pacific Meal Delivery Kit

According to Cognitive Market Research, the global Meal Delivery Kit Market size was estimated at USD 21581.6 Million, out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 4963.77 million in 2024 and will grow at a compound annual growth rate (CAGR) of 18.0% from 2024 to 2031.

• According to Cognitive Market Research, the China Meal Delivery Kit Market size was valued at USD 2233.70 million in 2024 and is projected to grow at a CAGR of 17.5% during the forecast period. China's dominance in the meal delivery kit market is propelled by its large population, rapid urbanization, and widespread adoption of digital technology, facilitating convenient access to diverse culinary options.
• The Japan Meal Delivery Kit Market is projected to witness growth at a CAGR of 16.5% during the forecast period, with a market size of USD 685.00 million in 2024.
• The India Meal Delivery Kit Market had a market share of USD 595.65 million in 2024 and is projected to grow at a CAGR of 19.8% during the forecast period. India's rapid growth in the meal delivery kit market is fueled by increasing urbanization, a rising middle class, and a growing preference for convenient yet healthy meal options amidst hectic lifestyles.
• The South Korea Meal Delivery Kit Market is projected to witness growth at a CAGR of 17.1% during the forecast period, with a market size of USD 496.38 million in 2024.
• The Australia Meal Delivery Kit Market is projected to witness growth at a CAGR of 17.7% during the forecast period, with a market size of USD 258.12 million in 2024.
• The South East Asia Meal Delivery Kit Market is projected to witness growth at a CAGR of 19.0% during the forecast period, with a market size of USD 342.50 million in 2024.
• The Rest of Asia Pacific Meal Delivery Kit Market is projected to witness growth at a CAGR of 17.8% during the forecast period, with a market size of USD 352.43 million in 2024.

South America Meal Delivery Kit

According to Cognitive Market Research, the global Meal Delivery Kit Market size was estimated at USD 21581.6 Million, out of which Latin America market of more than 5% of the global revenue with a market size of USD 1079.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.4% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Meal Delivery Kit Market size was valued at USD 461.85 million in 2024 and is projected to grow at a CAGR of 16.0% during the forecast period. Brazil's dominance in the meal delivery kit market is attributed to its large population, urbanization, and growing consumer demand for convenient meal solutions amidst busy lifestyles.
• Argentina Meal Delivery Kit Market had a market share of USD 181.29 million in 2024 and is projected to grow at a CAGR of 16.3% during the forecast period. Argentina's rapid growth in the meal delivery kit market is driven by increasing urbanization, changing consumer preferences, and rising awareness of the benefits of convenient and healthy meal options.
• Colombia Meal Delivery Kit Market is projected to witness growth at a CAGR of 15.2% during the forecast period, with a market size of USD 96.04 million in 2024.
• Peru Meal Delivery Kit Market is projected to witness growth at a CAGR of 15.6% during the forecast period, with a market size of USD 88.48 million in 2024.
• Chile Meal Delivery Kit Market is projected to witness growth at a CAGR of 15.7% during the forecast period, with a market size of USD 77.69 million in 2024.
• The Rest of Latin America Meal Delivery Kit Market is projected to witness growth at a CAGR of 14.5% during the forecast period, with a market size of USD 173.73 million in 2024.

Middle East and Africa Meal Delivery Kit

According to Cognitive Market Research, the global Meal Delivery Kit Market size was estimated at USD 21581.6 Million, out of which the Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 431.63 million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.7% from 2024 to 2031.

• The GCC Countries Meal Delivery Kit Market is projected to witness growth at a CAGR of 16.5% during the forecast period, with a market size of USD 184.74 million in 2024. GCC countries dominate the meal delivery kit market due to high disposable incomes, urbanization, and a preference for convenient dining options amidst busy lifestyles in the region..
• The Egypt Meal Delivery Kit Market is projected to witness growth at a CAGR of 16.0% during the forecast period, with a market size of USD 45.32 million in 2024.
• The South Africa Meal Delivery Kit Market is projected to witness growth at a CAGR of 16.7% during the forecast period, with a market size of USD 68.20 million in 2024. South Africa's rapid growth in the meal delivery kit market is propelled by increasing urbanization, changing consumer preferences, and a desire for convenient and time-saving meal solutions in the country.
• The Turkey Meal Delivery Kit Market is projected to witness growth at a CAGR of 15.2% during the forecast period, with a market size of USD 37.12 million in 2024.
• The Nigeria Meal Delivery Kit Market is projected to witness growth at a CAGR of 14.8% during the forecast period, with a market size of USD 45.32 million in 2024.
• The Rest of MEA Meal Delivery Kit Market is projected to witness growth at a CAGR of 14.7% during the forecast period, with a market size of USD 50.93 million in 2024.

Meal Delivery Kit Market Analysis

How are Segments Performing in the Global Meal Delivery Kit Market?

Meal Delivery Kit Market Offering Segment Analysis

According to Cognitive Market Research, The largest segment in the meal delivery kit market is the "Heat & Eat" category, which caters to consumers seeking convenience and time-saving solutions. These meal kits typically contain pre-cooked or partially prepared meals that customers can heat and enjoy, appealing to busy individuals or families with hectic schedules. As the need for fast and convenient continues to grow meal options, the Heat & Eat segment maintains a dominant position, capturing a significant share of the market revenue.

The fastest-growing segment in the meal delivery kit market is the "Cook & Eat" category, which targets consumers who desire a more interactive and hands-on cooking experience. These meal kits provide pre-portioned ingredients along with recipes, allowing customers to cook their meals from scratch in their kitchens. The increasing trend of home cooking fuels this segment's popularity as more people seek to explore They relish their prowess in the kitchen and savor the gratification of it preparing meals themselves. As a result, the Cook & Eat segment is experiencing rapid growth and expanding its market presence.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Meal Delivery Kit Industry. Request a Free Sample PDF!

Meal Delivery Kit Market Service Segment Analysis

According to Cognitive Market Research, the largest segment in the meal delivery kit market by service is the "Multiple" category. This segment offers customers the flexibility to choose from a variety of meal options within a single order, catering to diverse tastes and preferences. With the convenience of selecting multiple meals in one delivery, this segment appeals to consumers looking for variety and convenience in their meal planning. As a result, the Multiple service segment maintains a dominant position in the market, capturing a significant share of revenue

The fastest-growing segment in the meal delivery kit market by service is the "Single" category. This segment targets individuals or households seeking simplicity and convenience by offering pre-selected single-meal options for each delivery. With the rising demand for streamlined and hassle-free meal solutions, the service segment is experiencing rapid growth. Consumers appreciate the ease of ordering a single meal at a time, especially for occasions when they may not require multiple meal options. As a result, the service segment is expanding its market presence and gaining traction among consumers..

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Meal Delivery Kit platform Segment Analysis

Platform Segment Analysis

According to Cognitive Market Research, the largest segment in the meal delivery kit market by platform is the "Online" category. This segment leverages the widespread availability and accessibility of Internet services to facilitate online ordering and delivery of meal kits directly to customers' doorsteps. With the convenience of browsing and purchasing meal kits from the comfort of their homes or smartphones, the Online platform has become the preferred choice for a majority of consumers. As a result, it commands a significant share of the market revenue.

The fastest-growing segment in the meal delivery kit market by platform is the "Offline" category. This segment involves the sale of meal kits via brick-and-mortar retail locations, such as supermarkets, supermarkets, or specialty food shops. Despite the increasing dominance of online platforms, the Offline segment is experiencing growth due to the appeal of in-person shopping experiences and the convenience of immediate access to meal kits without the need for delivery wait times. As a result, the Offline platform is expanding its market presence and attracting consumers seeking alternative shopping channels for meal kits

• Online
• Offline

Meal Delivery Kit delivery model Segment Analysis

Delivery Model Segment Analysis

According to Cognitive Market Research, the largest segment in the meal delivery kit market by delivery model is the "Subscription-based" category. This model offers customers the convenience of regular, scheduled deliveries of meal kits, typically Weekly or monthly, according to a subscription plan. Subscribers enjoy the benefits of automated ordering and delivery, ensuring a steady supply of meals without the need for repeated manual purchases. With the appeal of consistency and convenience, the Subscription-based segment commands a significant share of the market revenue.

The fastest-growing segment in the meal delivery kit market by delivery model is the "On-demand" category. This model allows customers to order meal kits as needed without a recurring subscription commitment. With the flexibility to order on a one-time basis, consumers can tailor their purchases to match their specific preferences and dietary requirements. The On-demand segment is experiencing rapid growth as it caters to the increasing demand for flexibility and customization in meal delivery services, attracting new consumers seeking convenient, on-the-go meal solutions.

• Subscription-based
• On-demand

Meal Delivery Kit meal type Segment Analysis

According to Cognitive Market Research, The largest segment in the meal delivery kit market by meal type is the "Non-Vegetarian" category. This segment encompasses meal kits containing a variety of meat, poultry, and seafood options, catering to consumers who prefer non-vegetarian dishes. With a wide range of flavorful and protein-rich meal options, the Non-Vegetarian segment appeals to a significant portion of the market, reflecting the widespread popularity of meat-based diets among consumers.

The fastest-growing segment in the meal delivery kit market by meal type is the "Vegan" category. This segment targets consumers seeking plant-based meal options, not containing any animal-derived ingredients like meat, dairy, or eggs. As environmental sustainability becomes more widely recognized, health-conscious eating habits, the Vegan segment is experiencing rapid growth. As more individuals adopt vegan diets for ethical, health, or environmental reasons, the demand for vegan meal delivery kits is on the rise, stimulating the growth of this sector within the market.

• Vegan
• Vegetarian
• Non-Vegetarian

Meal Delivery Kit By Application Segment Analysis

• User Age (Under 25)
• User Age (25-34)
• User Age (35-44)
• User Age (45-54)
• User Age (55-64)
• Older

Author's Detail

Swasti Dharmadhikari

Research associate at Cognitive Market Research

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Swasti Dharmadhikari, an agile and achievement-focused market researcher with an innate ardor for deciphering the intricacies of the Service & Software sector. Backed by a profound insight into technology trends and consumer dynamics, she has committed herself to meticulously navigating the ever-evolving terrain of digital Services and software solutions.

Author's Conclusion