Mobile Messaging App Market Report 2024 (Global Edition)

Global Mobile Messaging App Market Report 2024 Market Size Split by Type (Cloud-based, Data-based), by Application (Smartphone, Tablet)

Mobile Messaging App Market Report Description

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Mobile Messaging App Market Insights Video

Competitive Landscape of the Mobile Messaging App Market

The market for mobile messaging apps is extremely competitive, with major companies like Facebook Messenger, WhatsApp, WeChat, Telegram, and Snapchat dominating it. Features like multimedia capability, user experience, and security (end-to-end encryption) are what make each platform competitive. Strong market positions are also held by regional players like KakaoTalk in South Korea and LINE in Japan. The market is dynamic due to fierce rivalry, ongoing innovation, and changing user preferences.

In February 2024, The One Touch Switching Company Ltd. (TOTSCo) and Tech Mahindra, a prominent supplier of digital transformation, consultancy, and business re-engineering services and solutions, today announced a strategic agreement to design, develop, and run a message-exchange platform for the UK telecom sector. To facilitate the new one-touch switch process for household fixed internet and voice services, all retail communications service providers in the UK will use the platform. (Source:https://www.mahindra.com/news-room/press-release/en/tech-mahindra-and-totsco-develop-messaging-platform-to-revolutionise-broadband-switching-in-the-uk) In February 2024, Route Mobile used Rich Communication Services (RCS) Business Messaging in conjunction with Billeasy to give Maha Metro Pune customers a first-of-its-kind ticket purchasing experience. This strategic alliance allows customers to buy Maha Metro Pune e-tickets straight through phone RCS messages. (Source:https://routemobile.com/press-release/route-mobile-limited-in-collaboration-with-billeasy-transform-metro-ticketing-through-rcs-business-messaging/#:~:text=Pune%2C%20February%2027%2C%202024&text=Through%20this%20strategic%20partnership%2C%20users,RCS%20Messages%20on%20android%20phones.) In October 2020, global cloud communications provider Infobip and financial services mobile platform DinarPAY announced their alliance. Through Infobip's SMS and WhatsApp Business API, thousands of consumers worldwide will receive payment updates. (Source: https://www.infobip.com/news/dinarpay-selects-infobip)

Top Companies Market Share in Mobile Messaging App Industry: (In no particular order of Rank)

• Verizon
• AT&T
• Mblox
• Twilio
• Inc.
• Beepsend
• Infobip Ltd.
• Mahindra
• Comviva
• CLX Communications
• Dialogue Communications Ltd.
• Tata Communications Ltd.
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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Regional Analysis of the Mobile Messaging App Market

Which Region Dominates the Mobile Messaging App Market in 2024?

According to Cognitive Market Research, North America currently dominates the Mobile Messaging Apps market, and the region is expected to have significant growth during the projected period. Because of its high smartphone penetration rate, strong internet infrastructure, and extensive usage of social media platforms, North America is predicted to lead the growth of the market for mobile messaging apps. The region's tech-savvy populace drives market progress, as does a rising reliance on messaging apps for both personal and professional communication. The growing usage of sophisticated features like integrated payment systems, chatbots, and video calls further enhances User engagement. Furthermore, messaging platforms are being used by organizations in North America for marketing and customer support at a growing rate, which is fueling the region's market expansion. The need for safe, encrypted messaging is also growing.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR). Asia Pacific's enormous and fast-growing smartphone user base makes it a prime region for propelling major growth in the mobile messaging app market. The rise in the use of messaging apps can be attributed to high internet penetration and growing digital connectivity in various geographical areas. Widespread adoption is encouraged by the region's diversified population and growing smartphone affordability. Furthermore, the incorporation of sophisticated functionalities, including regionalized services, payment gateways, and multimedia sharing, amplifies user involvement. Asia Pacific is one of the major drivers in the worldwide mobile messaging app market because of the robust presence of regional players like WeChat, LINE, and KakaoTalk, which also drives market expansion.

The current report Scope analyzes Mobile Messaging App Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Mobile Messaging App Market

According to Cognitive Market Research, the global Mobile Messaging App market size was estimated at USD 105421.2 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 42168.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.4% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Mobile Messaging App market with a market size of USD 33270.93 million in 2024 and is projected to grow at a CAGR of 14.2% during the forecast period. Due to the high rate of smartphone adoption in the United States, mobile messaging apps are widely used for both personal and business communication.
• The Canada Mobile Messaging App market had a market share of USD 5060.22 million in 2024 and is projected to grow at a CAGR of 15.2% during the forecast period. The growing preference for digital communication and social media involvement boosts the popularity of mobile messaging systems.
• The Mexico Mobile Messaging App market is projected to witness growth at a CAGR of 14.9% during the forecast period, with a market size of USD 3837.33 million in 2024.

Europe Mobile Messaging App Market

According to Cognitive Market Research, the global Mobile Messaging App market size was estimated at USD 105421.2 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 31626.36 million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.7% from 2024 to 2031.

• The United Kingdom Mobile Messaging App market had a market share of USD 5313.23 million in 2024 and is projected to grow at a CAGR of 15.5% during the forecast period. In the UK, the demand for mobile messaging apps is driven by the need for efficient communication tools in both personal and business contexts.
• The France Mobile Messaging App market is projected to witness growth at a CAGR of 13.9% during the forecast period, with a market size of USD 2909.63 million in 2024.
• According to Cognitive Market Research, the German Mobile Messaging App market size was valued at USD 6262.02 million in 2024 and is projected to grow at a CAGR of 14.9% during the forecast period. Germany's robust industrial sector is driving the use of mobile messaging for business cooperation and communication, which is driving demand for these apps.
• The Italy Mobile Messaging App market is projected to witness growth at a CAGR of 14.1% during the forecast period, with a market size of USD 2719.87 million in 2024.
• The Russia Mobile Messaging App market is projected to witness growth at a CAGR of 13.7% during the forecast period, with a market size of USD 4902.09 million in 2024.
• The Spain Mobile Messaging App market is projected to witness growth at a CAGR of 13.8% during the forecast period with a market size of USD 2593.36 million in 2024
• The Luxembourg Mobile Messaging App market is projected to witness growth at a CAGR of 14.8% during the forecast period, with a market size of USD 980.42 million in 2024.
• The Portugal Mobile Messaging App market is projected to witness growth at a CAGR of 14.5% during the forecast period, with a market size of USD 664.15 million in 2024.
• The Greece Mobile Messaging App market is projected to witness growth at a CAGR of 15.0% during the forecast period, with a market size of USD 379.52 million in 2024.
• The Rest of Europe's Mobile Messaging App market is projected to witness growth at a CAGR of 13.4% during the forecast period, with a market size of USD 4902.09 million in 2024.

Asia Pacific Mobile Messaging App Market

According to Cognitive Market Research, the global Mobile Messaging App market size was estimated at USD 105421.2 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 24246.88 million in 2024 and will grow at a compound annual growth rate (CAGR) of 18.2% from 2024 to 2031.

• According to Cognitive Market Research, the China Mobile Messaging App market size was valued at USD 10911.09 million in 2024 and is projected to grow at a CAGR of 17.7% during the forecast period. Mobile messaging apps have surged in China due to the fact that messaging apps help buyers and sellers communicate during e-commerce transactions.
• The Japan Mobile Messaging App market is projected to witness growth at a CAGR of 16.7% during the forecast period, with a market size of USD 3346.07 million in 2024.
• The India Mobile Messaging App market had a market share of USD 2909.63 million in 2024 and is projected to grow at a CAGR of 20.0% during the forecast period. In India, the demand for messaging apps that support many languages, cultures, and communication preferences is driven by the population's diversity and increasing growth.
• The South Korean Mobile Messaging App market is projected to witness growth at a CAGR of 17.3% during the forecast period, with a market size of USD 2424.69 million in 2024.
• The Australian Mobile Messaging App market is projected to witness growth at a CAGR of 17.9% during the forecast period, with a market size of USD 1260.84 million in 2024.
• The South East Asia Mobile Messaging App market is projected to witness growth at a CAGR of 19.2% during the forecast period, with a market size of USD 1673.03 million in 2024.
• The Rest of Asia Pacific Mobile Messaging App market is projected to witness growth at a CAGR of 18.0% during the forecast period, with a market size of USD 1721.53 million in 2024.

South America Mobile Messaging App Market

According to Cognitive Market Research, the global Mobile Messaging App market size was estimated at USD 105421.2 Million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD 5271.06 million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.6% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Mobile Messaging App market size was valued at USD 2256.01 million in 2024 and is projected to grow at a CAGR of 16.2% during the forecast period. Mobile Messaging Apps flourished in Brazil because the development of domestic messaging apps has received backing from the Brazilian government.
• Argentina's Mobile Messaging App market had a market share of USD 885.54 million in 2024 and is projected to grow at a CAGR of 16.5% during the forecast period. In Argentina, there is a high demand for encrypted and secure communication solutions, which is driving app development.
• Colombia Mobile Messaging App market is projected to witness growth at a CAGR of 15.4% during the forecast period, with a market size of USD 469.12 million in 2024.
• Peru Mobile Messaging App market is projected to witness growth at a CAGR of 15.8% during the forecast period, with a market size of USD 432.23 million in 2024.
• Chile Mobile Messaging App market is projected to witness growth at a CAGR of 15.9% during the forecast period, with a market size of USD 379.52 million in 2024.
• The Rest of Latin America's Mobile Messaging App market is projected to witness growth at a CAGR of 14.7% during the forecast period, with a market size of USD 848.64 million in 2024.

Middle East and Africa Mobile Messaging App Market

According to Cognitive Market Research, the global Mobile Messaging App market size was estimated at USD 105421.2 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 2108.42 million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.9% from 2024 to 2031..

• The GCC Countries Mobile Messaging App market is projected to witness growth at a CAGR of 16.7% during the forecast period, with a market size of USD 902.41 million in 2024. Mobile Messaging App sales flourish due to the chatbots and AI being used in messaging apps for automation and customer support, which increases usefulness.
• The Egypt Mobile Messaging App market is projected to witness growth at a CAGR of 16.2% during the forecast period, with a market size of USD 221.38 million in 2024.
• The South Africa Mobile Messaging App market is projected to witness growth at a CAGR of 16.9% during the forecast period, with a market size of USD 333.13 million in 2024. Mobile Messaging App sales flourished in South Africa due to the usage of messaging applications for training and education in both official and informal settings.
• The Turkey Mobile Messaging App market is projected to witness growth at a CAGR of 15.4% during the forecast period, with a market size of USD 181.32 million in 2024.
• The Nigeria Mobile Messaging App market is projected to witness growth at a CAGR of 15.0% during the forecast period, with a market size of USD 221.38 million in 2024.
• The Rest of the MEA Mobile Messaging App market is projected to witness growth at a CAGR of 14.9% during the forecast period, with a market size of USD 248.79 million in 2024.

Mobile Messaging App Market Analysis

Mobile Messaging App Market Type Segment Analysis

According to Cognitive Market Research, cloud-based is likely to dominate the Mobile Messaging App Market over the forecast period. Because cloud-based solutions offer scalability, flexibility, and data accessibility, there is an increasing demand for them in the mobile messaging app market. Users may have a consistent experience across numerous devices by effortlessly syncing their messages, multimedia, and settings using cloud-based messaging solutions. This paradigm supports real-time updates, effective data storage, and connection with additional cloud services. Businesses also use cloud-based messaging to boost security, provide better customer service, and analyze data, which increases market growth and adoption.

The data-based is the fastest-growing segment in the Mobile Messaging App Market. Due to the increasing emphasis that consumers and businesses place on data-driven features, there is a growing need for data-based mobile messaging apps. By providing information on messaging trends and user behavior, enhanced analytics facilitate tailored user experiences, focused advertising, and increased engagement. Data-driven features like AI-powered chatbots and automated responses also improve the effectiveness of customer service and interactions. Data-driven demand is a key driver of messaging app growth, as the capacity to analyze and use data for improved decision-making and personalized services is a key component of the platform's appeal.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Mobile Messaging App Industry. Request a Free Sample PDF!

Mobile Messaging App Market Application Segment Analysis

According to Cognitive Market Research, the smartphone segment holds the largest market share. The market for mobile messaging apps is dominated by smartphone applications, which provide consumers with easy-to-use mobile communication. By facilitating real-time text, phone, and video messaging, these applications improve mobile device connectivity. They meet a variety of communication demands with features including group chats, multimedia sharing, and app integration. The need for messaging applications is driven by the widespread use of smartphones and their sophisticated features, which make them indispensable tools for social and professional communications. The ongoing advancements in smartphone technology further fuel the mobile messaging app industry's growth and innovation.

In the Mobile Messaging App market, the rapidly growing sector is the tablet category. Tablet apps, which provide a more expansive and engaging communication experience, are becoming more and more popular in the mobile messaging app industry. Tablets offer improved readability and usability for multimedia sharing, video calls, and texting due to their larger screens. They are, therefore, perfect for interactions in both personal and professional contexts. Users who want a more adaptable device are more likely to embrace devices with enhanced usability features like split-screen multitasking and high-resolution screens. The market's general development and innovation are aided by the growing need for messaging apps designed specifically for tablets, which are becoming more and more common.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Author's Detail

Kalyani Raje

Senior Research Analyst at Cognitive Market Research

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ResearchGate Profile: https://www.researchgate.net/profile/Kalyani-Raje

An optimistic Senior Research Analyst with years of experience in competitive assessment and business consulting. A seasoned professional and subject-matter expert (SME) in the Automobile and transportation vertical.

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