Nail Polish Market Report 2024 (Global Edition)

Global Nail Polish Market Report 2024 Market Size Split by Type (Base Coat, Top Coat, Others), by End-User (Female, Male), by Product (Liquid, Gel), by Finish (Glossy, Matte, Glitter, Satin, Others), ...

Nail Polish Market Report Description

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Nail Polish Market Insights Video

Competitive Landscape of the Nail Polish Market

The big players rapidly innovate new strategies to gain a competitive advantage and capture large market share. The primary Nail Polish market participants prioritize expanding creative products to serve a big consumer base and achieve a competitive advantage.

Nail Polish Industry News

• March 2023, Sally Hansen collaborated with Peeps Brand, a marshmallow candy brand, to create a limited-edition nail paint collection. Seven new tones in the Sally Hansen Insta-Dri X Peeps Collection have a sugar texture that resembles a sugar-covered marshmallow dessert.
• June 2022, Velveeta released Velveeta pinkies out polish, a nail polish duo, and manicure stickers in partnership with Nails.Inc. The partnership highlights the brand's newest creative campaign, "La Dolce Velveeta," which emphasizes taking a bold, outspoken statement to let the world know that users are living an extravagantly joyful existence.

Top Companies Market Share in Nail Polish Industry: (In no particular order of Rank)

• Wella Operations US LLC (U.S.)
• CND (U.S.)
• Chemence (U.K.)
• Alessandro International (Germany)
•  Keystone Industries (U.S.)
• Light Elegance (U.S.)
• American International Industries (U.S.)
• Barielle (U.S.)
• California Chemical Specialties (U.S.)
• NV Organics (India)
• CNC International (Netherlands)
• Delia Cosmetics (Poland)
• Fiabila (France)
• IL Cosmetics Group SA (Luxembourg)
• Kirker Enterprises Inc (U.S.)
• KEYSTONE INDUSTRIES (U.S.)
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

In terms of revenue, the Asia Pacific Nail Polish Market share was 38% of the total market

According to Cognitive Market Research, Asia Pacific dominated the market in 2023 and accounted for around 38% of the global revenue. This is due to the growing number of working women in countries such as China and India, as well as their increased interest in spending on nail care fashion trends, boosting demand for nail paint. Furthermore, a country like India's growing young population is likely to provide enormous potential for growth in the coming years. The presence of prominent corporations and the evolution of startups, as well as increased R&D spending and the launch of new product lines, are resulting in significant revenue growth for this region.

North America is the fastest-growing category, as the region's United States, Canada, and Texas dominate the market. Rising disposable income, more knowledge of personal care and grooming, and consumers' increasing use of Makeup to doll themselves up from head to toe are the major reasons driving this market's revenue growth. Numerous cosmetic product brands are growing more popular as customers embrace skincare, and e-commerce platforms have expanded tremendously in the region.

The current report Scope analyzes Nail Polish Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Nail Polish Market

North America Nail Polish Market Analysis:

According to Cognitive Market Research, North America held the major market share in 2023. It accounted for more than 26% of the global revenue and has a market size of 4.03 USD Billion, driven by developing fashion trends and the increased emphasis on self-care and self-expression. This region has a broad market that serves many consumer categories, including a sizable female consumer base that is constantly on the lookout for new hues, finishes, and nail care products. Nail art styles and eco-friendly formulations have gained popularity, affecting industry trends. The pandemic first impacted the professional nail category but ultimately boosted the retail and DIY categories as more people experimented with at-home manicure treatments. Because of the increased need for clean and sustainable nail polish products, manufacturers have been forced to innovate, making North America a vital hub for nail paint trends, inventions, and market expansion.

Europe Nail Polish Market

Europe Nail Polish Market Analysis:

According to Cognitive Market Research, the European Nail Polish market accounted for approximately 25% of the global revenue and has a market size of 3.88 USD Billion. This diversified market is distinguished by a wide choice of nail polish brands, both domestic and foreign, responding to the diverse tastes of European consumers. Nail polish, a personal care essential, is still a popular choice among women and, increasingly, men interested in nail art and self-expression. Salons and spas have long played a prominent role in the professional nail market. However, when DIY nail care became popular during the pandemic, the retail industry thrived. The growing desire for clean and eco-friendly nail polish products, along with a strong emphasis on fashion and personal style, demonstrates Europe's long-term significance in the worldwide Nail Polish Market, distinguished by a blend of tradition and innovation. 

Asia Pacific Nail Polish Market

Asia Pacific Nail Polish Market Analysis:

According to Cognitive Market Research, Asia Pacific held a considerable market share in 2023, accounting for more than 40% of the global revenue, and has a market size of 6.20 USD Billion. The market in this region is distinguished by a blend of traditional nail care procedures and contemporary trends, catering to a varied consumer demographic that includes both women and, increasingly, males. Nail salons and professional services remain important, with nail art and intricate designs gaining traction. During the pandemic, however, the retail sector, notably DIY nail care, saw a significant increase. Unique color palettes, eco-friendly formulations, and culturally inspired nail polish products are gaining popularity in Asia Pacific. Asia Pacific, with its expanding urbanization and evolving beauty sector, is expected to be a prominent contributor to the worldwide Nail Polish Market, representing the region's blend of legacy and modernity.

South America Nail Polish Market

South America Nail Polish Market Analysis:

According to Cognitive Market Research, South America accounted for over 5% of the global Nail Polish revenue in 2023 and has a CAGR of 7.0%. This market serves a varied consumer base, mostly dominated by women who see nail polish as a form of self-expression and personal grooming, thanks to the significant presence of local and international brands. Intricate nail art and vibrant colors have always been popular in the professional nail industry, which includes nail salons and services. However, as at-home beauty and DIY treatments became more popular, the retail sector, particularly the retail sale of nail paint, grew throughout the epidemic. The South American market is distinguished by various brilliant colors, eco-friendly formulations, and unique textures influenced by local traditions. Because of the region's long-standing passion for fashion and beauty, it is a significant contributor to the worldwide Nail Polish Market, mixing legacy with contemporary trends.

Middle East and Africa Nail Polish Market

Middle East and Africa Nail Polish Market Analysis:

According to Cognitive Market Research, the Middle East and Africa accounted for more than 4% of the global revenue in 2023 and have a CAGR of 7.1%. The industry provides a vast range of nail polish products to accommodate the diverse tastes of its users, mostly women who use nail polish as a form of self-expression and decoration. Nail salons and professional services have played an important role, with sophisticated patterns and bright colors being popular. However, the retail component of the industry is growing as DIY nail care and at-home beauty treatments gained popularity, notably during the pandemic. The region's rich legacy and modern beauty preferences combine to form a dynamic Nail Polish Market, making the Middle East and Africa an important contributor to the global nail care business by encapsulating the essence of regional beauty traditions and modern trends.

Nail Polish Market Analysis

Nail Polish Type Segment Analysis

According to Cognitive Market Research, top coat held the major market share over the forecast period. A clear top coat is usually applied to finished nail paint. They provide a barrier surface that prevents flaking and gives the nail polish a gloss-shine appearance. With the correct top coat, even cheap nail polish may look lovely for a few extra days. The top coat also provides a high gloss and luster and a smooth feel, which has additional benefits, such as masking small nail defects that are mistakenly placed on before nail polish dries.

Base coat is the fastest-growing category over the forecast period. The base coat acts as a thick buffer layer that prevents the pigments in nail polish from penetrating and staining your nail plate. Because of the high concentrations of Plasticizers in base coats, they are more flexible than traditional nail polish. Some base coats contain vitamins and proteins that can hydrate the nails and encourage strong, healthy nails. A base coat's principal function is to ensure that nail color adheres firmly to nails.

• Base Coat
• Top Coat
• Others

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Nail Polish Industry. Request a Free Sample PDF!

Nail Polish End-User Segment Analysis

According to Cognitive Market Research, females hold a prominent market share. Women have historically led this sector, with nail polish a popular choice for personal grooming and self-expression. Women may match their nails to their outfits and moods thanks to a wide selection of colors and finishes. Furthermore, nail art trends have exploded, contributing to increasing sales. Female customers frequently emphasize nail health and beauty, making them a steady and prominent sector in the Nail Polish industry, driving demand for new hues, formulas, and nail care products.

The male is the fastest-growing category over the forecast period. Men are increasingly using nail paint to express their personality and fashion sense. As a result of this trend, there has been an increase in gender-neutral or male-oriented nail polish products. As societal perspectives change, more males are experimenting with different nail colors and designs, helping the Nail Polish market grow by broadening its consumer base and driving product variety to satisfy shifting preferences.

• Female
• Male

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Nail Polish Product Segment Analysis

According to Cognitive Market Research, liquid holds a prominent market share. Color availability and simplicity of application are fuelling demand. Liquid products will likely account for the biggest market share over the projection period due to consumer reluctance to move to gel-based substitutes. During the projection period, demand is likely driven by the ease of application and low cost, as well as the manufacturer's extensive color selection. Furthermore, the expanding fashion and cosmetics industry, driven by rising consumer demand for beauty products, will likely be a major driver of market expansion during the forecast period.

The gel is the fastest-growing category over the forecast period. Gel nail polish contains photo-initiators that react to LED light, curing the polish quickly and providing a lasting, glossy finish. In contrast, liquid nail polish dries by air exposure, which takes longer and may be more prone to smudging or chipping before fully hardening and adhering to the nails.

• Liquid
• Gel

Nail Polish Finish Segment Analysis

According to Cognitive Market Research, matte holds a prominent market share as Matte nail lacquer provides a sleek, contemporary style, which is growing demand for matte nail paints, particularly among those who keep up with the latest celebrity and fashion trends. The availability of brighter and darker nail colors contributes to the segment's growth.

Glossy is the fastest-growing category over the forecast period. These products contain more ingredients than conventional nail paint. The market expansion in terms of value sales has been boosted by the simple availability of gel nail polish in the market, as well as its ability to produce a long-lasting glossy finish that dries quickly.

• Glossy
• Matte
• Glitter
• Satin
• Others

Nail Polish Distribution Channel Segment Analysis

According to Cognitive Market Research, specialty stores hold a prominent market share. These retailers have focused on providing natural and chemical-free categories to attract client interest and allow customers to choose from various brands before purchasing. Furthermore, in specialty stores, customers can scan varieties, hues, and colors of their choice. Furthermore, the presence of store staff to assist customers in selecting the proper product and providing product knowledge enhances market growth through this segment.

Supermarkets and hypermarkets are the fastest-growing category over the forecast period because a diverse range of products, such as beauty products, personal care products, foodstuffs, and others, are available under one roof. These products are arranged on shelves according to category, with placards indicating product information and prices. Furthermore, supermarkets and hypermarkets typically cover a considerable area and offer a diverse range of products under a single roof. Furthermore, these businesses are specifically positioned near residential areas for convenience and simple access to products such as nail polish.

• Supermarket and Hypermarkets
• Independent Stores
• Specialty Stores
• E-Commerce

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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