Nursing & Breastfeeding Bras Market Report 2024 (Global Edition)

Global Nursing & Breastfeeding Bras Market Report 2024 Market Size Split by Product Type (Underwire Nursing Bra, Wired Nursing Bra), by Material (Cotton, Spandex, Rayon, Others), by End User (Pregnant...

Nursing & Breastfeeding Bras Market Report Description

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Nursing & Breastfeeding Bras Market Insights Video

Competitive Landscape of the Nursing & Breastfeeding Bras Market

The competitive landscape of the Nursing & Breastfeeding Bras Market is characterized by the presence of numerous established players and new entrants striving to capture market share through innovative product offerings and strategic initiatives. Key players in the market include well-known brands such as Medela, Bravado Designs. These companies compete on various fronts, including product quality, design innovation, brand reputation, and pricing strategies.

April 2022:The Marena Group announced the introduction of its Marena Maternity range including maternity and postpartum recovery Clothing. This will be the company's first product line devoted to compression and support wear for new and expectant women. (Source:https://marena.com/blogs/marena-in-the-news/the-marena-group-announces-launch-of-new-maternity-brand) April 2019:ThirdLove launched a nursing collection, and this immediately rose to popularity. It is constructed of pima cotton and has memory foam cups with adjustable sides for comfort whether a woman is empty or engorged. (Source:https://www.thirdlove.com/blogs/learn/introducing-our-all-new-pima-cotton-collection)

Top Companies Market Share in Nursing & Breastfeeding Bras Industry: (In no particular order of Rank)

• Bravado (U.S.)
• Destination Maternity (Motherhood) (U.S.)
• Triumph (United Kingdom)
• La Leche League (U.S.)
• Anita (Germany)
• Medela (Switzerland)
• Cake Maternity (Australia)
• Leading Lady (U.S.)
• Cantaloop (Hong Kong
• China)
• Rosemadame (U.S.)
• Senshukai (Japan)
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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Regional Analysis of the Nursing & Breastfeeding Bras Market

Which Region Dominates the Nursing & Breastfeeding Bras Market in 2024?

According to Cognitive Market Research, North America dominates the Nursing & Breastfeeding Bras Market due to several key factors. The region boasts high healthcare standards and awareness regarding maternal health, leading to increased demand for quality maternity and nursing products. Furthermore, North America's robust retail infrastructure, both online and offline, ensures wide availability and accessibility of these bras. The presence of leading market players, combined with significant investment in product innovation and marketing, also drives market growth.

Which Region is Expanding at the Fastest CAGR?

Asia Pacificis the fastest-growing region in the Nursing & Breastfeeding Bras Market due to rising awareness about maternal health and increasing adoption of maternity products. Rapid urbanization and improving economic conditions have boosted disposable incomes, enabling more women to afford specialized nursing apparel. Additionally, the region's large population base and high birth rates create substantial demand. Growth in e-commerce platforms has made these products more accessible, while local and international brands are increasingly targeting the market.

 

The current report Scope analyzes Nursing & Breastfeeding Bras Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Nursing & Breastfeeding Bras

According to Cognitive Market Research, the global Nursing & Breastfeeding Bras market size was estimated at USD 1351.2 Million,out of which North America held the major market of more than 40% of the global revenue with a market size of USD 540.48million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.2%from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Nursing & Breastfeeding Bras market with a market size of USD 426.44 million in 2024 and is projected to grow at a CAGR of 3.0%during the forecast period. The demand is amplified by the nation's increasing awareness about breastfeeding benefits, rising disposable income.
• The Canada Nursing & Breastfeeding Bras market had a market share of USD 64.86million in 2024 and is projected to grow at a CAGR of 4.0%during the forecast period. Canada's rising disposable income.
• The Mexico Nursing & Breastfeeding Bras market is projected to witness growth at a CAGR of 3.7%during the forecast period,with a market size of USD 49.18million in 2024.

Europe Nursing & Breastfeeding Bras

According to Cognitive Market Research, the global Nursing & Breastfeeding Bras market size was estimated at USD 1351.2 Million out of which Europe held the market of more than 30% of the global revenue with a market size of USD 405.36million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.5%from 2024 to 2031.

• The United Kingdom Nursing & Breastfeeding Bras market had a market share of USD 68.10million in 2024 and is projected to grow at a CAGR of 4.3% during the forecast period. In the UK, Nursing & Breastfeeding Bras sales witness an upswing due to the nation's increasing awareness about breastfeeding benefits, changing lifestyles.
• The France Nursing & Breastfeeding Bras market is projected to witness growth at a CAGR of 2.7% during the forecast period,with a market size of USD 37.29 million in 2024.
• According to Cognitive Market Research, the Germany Nursing & Breastfeeding Bras market size was valued at USD 80.26million in 2024 and is projected to grow at a CAGR of 3.7% during the forecast period. In Germany, Nursing & Breastfeeding Bras sales surged due to the increasing awareness about breastfeeding benefits, changing lifestyles.
• The Italy Nursing & Breastfeeding Bras market is projected to witness growth at a CAGR of 2.9% during the forecast period,with a market size of USD 34.86 million in 2024.
• The Russia Nursing & Breastfeeding Bras market is projected to witness growth at a CAGR of 2.5% during the forecast period, with a market size of USD 62.83million in 2024.
• The Spain Nursing & Breastfeeding Bras market is projected to witness growth at a CAGR of 2.6% during the forecast period with a market size of USD 33.24 million in 2024
• The LuxembourgNursing& Breastfeeding Bras market is projected to witness growth at a CAGR of 3.6%during the forecast period, with a market size of USD 12.57million in 2024.
• The PortugalNursing& Breastfeeding Bras market is projected to witness growth at a CAGR of 3.3%during the forecast period, with a market size of USD 8.51million in 2024.
• The GreeceNursing& Breastfeeding Bras market is projected to witness growth at a CAGR of 3.8%during the forecast period, with a market size of USD 4.86million in 2024.
• Rest of Europe'sNursing& Breastfeeding Bras market is projected to witness growth at a CAGR of 2.2%during the forecast period, with a market size of USD 62.83million in 2024.

Asia Pacific Nursing & Breastfeeding Bras

According to Cognitive Market Research, the global Nursing & Breastfeeding Bras market size was estimated at USD 1351.2Million, out of which Asia Pacific held the market ofaround23% of the global revenue with a market size of USD 310.78million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.0%from 2024 to 2031.

• According to Cognitive Market Research, the China Nursing & Breastfeeding Bras market size was valued at USD 139.85 million in 2024 and is projected to grow at a CAGR of 6.5%during the forecast period. Nursing & Breastfeeding Bras sales surge in China due to the increasing awareness about breastfeeding benefits, rising disposable income.
• The Japan Nursing & Breastfeeding Bras market is projected to witness growth at a CAGR of 5.5% during the forecast period,with a market size of USD 42.89 million in 2024.
• The India Nursing & Breastfeeding Bras market had a market share of USD 37.29million in 2024 and is projected to grow at a CAGR of 8.8% during the forecast period. India's rising disposable income.
• The South Korea Nursing & Breastfeeding Bras market is projected to witness growth at a CAGR of 6.1% during the forecast period,with a market size of USD 31.08 million in 2024.
• The Australia Nursing & Breastfeeding Bras market is projected to witness growth at a CAGR of 6.7% during the forecast period,with a market size of USD 16.16 million in 2024.
• The South East Asia Nursing & Breastfeeding Bras market is projected to witness growth at a CAGR of 8.0%during the forecast period, with a market size of USD 21.44million in 2024.
• The Rest of Asia Pacific Nursing & Breastfeeding Bras market is projected to witness growth at a CAGR of 6.8%during the forecast period, with a market size of USD 22.07million in 2024.

South America Nursing & Breastfeeding Bras

According to Cognitive Market Research, the global Nursing & Breastfeeding Bras market size was estimated at USD 1351.2 Million out of which Latin America market of more than 5% of the global revenue with a market size of USD 67.56 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.4%from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Nursing & Breastfeeding Bras market size was valued at USD 28.92million in 2024 and is projected to grow at a CAGR of 5.0%during the forecast period. Nursing & Breastfeeding Bras sales flourish in Brazil due to the increasing awareness about breastfeeding benefits, changing lifestyles.
• Argentina Nursing & Breastfeeding Bras market had a market share of USD 11.35million in 2024 and is projected to grow at a CAGR of 5.3% during the forecast period. Argentina's increasing awareness about breastfeeding benefits, changing lifestyles.
• Colombia Nursing & Breastfeeding Bras market is projected to witness growth at a CAGR of 4.2%during the forecast period with a market size of USD 6.01 million in 2024.
• Peru Nursing & Breastfeeding Bras market is projected to witness growth at a CAGR of 4.6%during the forecast period with a market size of USD 5.54million in 2024.
• Chile Nursing & Breastfeeding Bras market is projected to witness growth at a CAGR of 4.7% during the forecast period with a market size of USD 4.86 million in 2024.
• The Rest of Latin America Nursing & Breastfeeding Bras market is projected to witness growth at a CAGR of 3.5% during the forecast period, with a market size of USD 10.88million in 2024.

Middle East and Africa Nursing & Breastfeeding Bras

P>According to Cognitive Market Research, the global Nursing & Breastfeeding Bras market size was estimated at USD 1351.2 Million, out of which the Middle East and Africa held the major market ofaround 2% of the global revenue with a market size of USD 27.02million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.7%from 2024 to 2031.

• The GCC Countries Nursing & Breastfeeding Bras market is projected to witness growth at a CAGR of 5.5% during the forecast period with a market size of USD 11.57 million in 2024. Nursing & Breastfeeding Bras sales flourish due to the increasing awareness about breastfeeding benefits, a rising number of working mothers.
• The Egypt Nursing & Breastfeeding Bras market is projected to witness growth at a CAGR of 5.0% during the forecast period, with a market size of USD 2.84 million in 2024.
• The South Africa Nursing & Breastfeeding Bras market is projected to witness growth at a CAGR of 5.7% during the forecast period,with a market size of USD 4.27million in 2024. Nursing & Breastfeeding Bras sales flourish in South Africa due to the increasing awareness about breastfeeding benefits, a rising number of working mothers.
• The Turkey Nursing & Breastfeeding Bras market is projected to witness growth at a CAGR of 4.2% during the forecast period, with a market size of USD 2.32 million in 2024.
• The Nigeria Nursing & Breastfeeding Bras market is projected to witness growth at a CAGR of 3.8% during the forecast period,with a market size of USD 2.84million in 2024.
• The Rest of MEA Nursing & Breastfeeding Bras market is projected to witness growth at a CAGR of 3.7% during the forecast period, with a market size of USD 3.19 million in 2024.

Nursing & Breastfeeding Bras Market Analysis

Nursing & Breastfeeding BrasMarke Product Type Segment Analysis

According to Cognitive Market Research, the dominant category in the Nursing & Breastfeeding Bras Market is the Underwire Nursing Bra. These bras offer additional support and shaping due to the underwire feature, which is preferred by many women, especially those with larger bust sizes or who desire more lift and definition. The underwire helps to lift and separate the breasts, providing a more flattering silhouette and reducing strain on the shoulders and back. Additionally, underwire nursing bras often come in a variety of styles and designs, making them attractive to a wide range of consumers.

The fastest-growing category in the Nursing & Breastfeeding Bras Market is the Wired Nursing Bra. These bras provide the support of an underwire bra but without the traditional underwire, making them more comfortable for everyday wear. Wired nursing bras use a flexible wire that provides gentle support and shaping without the discomfort often associated with traditional underwire bras. This category is experiencing rapid growth as more women seek comfortable yet supportive options for nursing bras.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Nursing & Breastfeeding Bras Industry. Request a Free Sample PDF!

Nursing & Breastfeeding Bras Market Material Segment Analysis

According to Cognitive Market Research, the dominant category in the Nursing & Breastfeeding Bras Market is the Cotton bras. Cotton is a natural and breathable fabric that is gentle on the skin, making it ideal for nursing mothers who may experience increased sensitivity during breastfeeding. Cotton bras are known for their comfort and moisture-wicking properties, which help to keep the skin dry and prevent irritation. Additionally, cotton is a durable material that can withstand frequent washing, making it a practical choice for nursing bras that need to be cleaned regularly.

Thefastest-growing category in the Nursing & Breastfeeding Bras Market is the Spandex bras. Spandex, also known as Lycra or elastane, is a stretchy and form-fitting material that is often blended with other fabrics to provide added stretch and support. Spandex bras offer a snug and supportive fit, which is particularly beneficial for nursing mothers whose breast size may fluctuate during breastfeeding. The stretchy nature of spandex allows the bra to adapt to changes in breast size, providing a comfortable and secure fit.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Nursing & Breastfeeding Bras End User Segment Analysis

End User Segment Analysis

According to Cognitive Market Research, the dominant category in the Nursing & Breastfeeding Bras Market is the Lactating Women segment. This segment includes women who are currently breastfeeding or expressing milk for their infants. Nursing bras are specifically designed to provide comfort and support to lactating women, with features such as easy-open cups for convenient breastfeeding access and soft, stretchy fabrics that accommodate changes in breast size. Lactating women often require multiple nursing bras to accommodate their changing breast size and to ensure they have a clean bra available at all times.

Thefastest-growing category in the Nursing & Breastfeeding Bras Market is the Pregnant Women segment. While pregnant, women experience significant changes in their breast size and shape as their bodies prepare for breastfeeding. As a result, many pregnant women find traditional bras uncomfortable and ill-fitting, leading them to seek out nursing bras that provide the necessary support and flexibility. Nursing bras designed for pregnant women often feature adjustable straps and multiple hook-and-eye closures to accommodate changes in breast size throughout pregnancy.

• Pregnant Women
• Lactating Women

Nursing & Breastfeeding Bras Distribution Channel Segment Analysis

Distribution Channel Segment Analysis

According to Cognitive Market Research, the dominant category in the Nursing & Breastfeeding Bras Market is the Online Retail segment. Online retail has become increasingly popular for purchasing nursing bras due to its convenience and wide selection. Nursing bras are often available in a variety of sizes and styles online, making it easier for women to find bras that fit well and meet their specific needs. Additionally, online retailers often offer competitive prices and frequent discounts, making nursing bras more affordable for consumers. The convenience of shopping online also appeals to busy mothers, who may prefer the ease of browsing and purchasing bras from the comfort of their own homes.

Thefastest-growing category in the Nursing & Breastfeeding Bras Market is the Dedicated Retail Stores segment. Dedicated retail stores that specialize in maternity and nursing apparel offer a unique shopping experience for women seeking nursing bras. These stores often provide personalized fitting services to ensure that women find bras that fit well and provide adequate support. The staff at dedicated retail stores are typically knowledgeable about maternity and nursing bras, which can be helpful for women who are unsure about their sizing or the type of bra they need.

• Specialty Stores
• Dedicated Retail Stores
• Online Retail
• Others

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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