Plastic Surgery Market Report 2024 (Global Edition)

Global Plastic Surgery Market Report 2024 Market Size Split by Product Type (Lasers, Liposuction Equipment, Injectables Such as Botulinum Toxin, Dermal Fillers, Implants Like Breast, Cheek Implants, O...

Plastic Surgery Market Report Description

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Competitive Landscape of the Plastic Surgery Market

The competitive landscape of the plastic surgery market is characterized by intense rivalry among providers vying for market share. Factors such as technological innovation, reputation, pricing, and geographic presence play pivotal roles in shaping competition, driving companies to differentiate their offerings and strategies to gain a competitive edge.

In February 2022, Merz Aesthetics introduced Radiesse as the premier aesthetic injectable for enhancing moderate to severe loss of jawline contour. Recognizing the significance of the jawline in facial structure and overall appearance, this launch offers customers and their patients a non-surgical, safe, and efficient solution to address this concern effectively.

(Source: https://merzaesthetics.com/news/merz-aesthetics-launches-radiesse-as-first-and-only-aesthetic-injectable-to-improve-moderate-to-severe-loss-of-jawline-contour/)  

Top Companies Market Share in Plastic Surgery Industry: (In no particular order of Rank)

• Allergan plc (now AbbVie Inc.)
• Johnson & Johnson
• Sientra Inc.
• Zimmer Biomet
• Merz Pharma GmbH & Co. KGaA
• GC Aesthetics
• Establishment Labs Holdings Inc.
• Polytech Health & Aesthetics GmbH
• Stryker Corporation
• PolyNovo Limited
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

In terms of revenue, the North America Plastic surgery Market share was 40% of the total marke

According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue due to the region's robust healthcare infrastructure, high disposable incomes, and widespread acceptance of cosmetic procedures. Additionally, the prevalence of beauty standards and celebrity culture contributes to a strong demand for aesthetic enhancements. Technological advancements and the presence of key market players also drive growth. Moreover, favourable reimbursement policies and increasing awareness about the benefits of plastic surgery among the population further bolster market expansion in North America.

Asia-Pacific is the fastest-growing region due to several factors. Rising disposable incomes and expanding middle-class populations in countries like China, India, and South Korea are driving demand for cosmetic procedures. Cultural influences, particularly in South Korea and Japan, where beauty standards are high, also fuel growth. Additionally, advancements in medical technology, increasing medical tourism, and the adoption of Western beauty ideals contribute to the burgeoning market. Moreover, improving healthcare infrastructure and growing acceptance of plastic surgery further propel market expansion in the Asia-Pacific region.

The current report Scope analyzes Plastic Surgery Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Plastic Surgery

According to Cognitive Market Research, the global plastic surgery market size was estimated at USD 57154.2 Million out of which North America held the major market of around 40% of the global revenue with a market size of USD 22861.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.2% from 2024 to 2031. In North America, the sales of plastic surgery are expected to increase due to the region's high disposable income levels and cultural emphasis on physical appearance. Additionally, technological advancements and a well-established healthcare infrastructure make cosmetic procedures more accessible and appealing to a wide demographic. Moreover, the rise of social media influences beauty standards, driving demand for cosmetic enhancements. With a focus on natural-looking results, nonsurgical procedures like injectable and dermal fillers are expected to see significant growth. Facelifts and breast augmentations remain popular among older demographics seeking more comprehensive transformations.

• According to Cognitive Market Research, The United States plastic surgery market had a market share of USD 18037.87 million in 2024 and is projected to grow at a CAGR of 4.0% during the forecast period. The sales of plastic surgery in the U.S. are expected to increase due to high disposable incomes, cultural emphasis on youthfulness, and technological advancements driving demand for both surgical and nonsurgical procedures.
• Canada plastic surgery market had a market share of USD 2743.40 million in 2024 and is projected to grow at a CAGR of 5.0% during the forecast period. In Canada, increasing awareness and acceptance of cosmetic procedures, coupled with rising disposable incomes, contribute to the growing demand for plastic surgery. Additionally, medical tourism boosts market growth.
• Mexico plastic surgery market had a market share of USD 2080.41 million in 2024 and is projected to grow at a CAGR of 4.7% during the forecast period.

Europe Plastic Surgery Market

According to Cognitive Market Research, with a market value of USD 57154.2 million in 2024 and projected to expand at a compound annual growth rate (CAGR) of 4.5% from 2024 to 2031. Europe accounted for a share of around 30% of the global market size of USD 17146.26 million. The plastic surgery market in Europe is poised for growth due to increasing awareness and acceptance of cosmetic procedures. With rising disposable incomes and a desire for self-improvement, individuals are increasingly turning to plastic surgery to enhance their appearance. Moreover, technological advancements and improved safety protocols contribute to the growing popularity of both surgical and nonsurgical treatments. Demand for facial rejuvenation procedures like facelifts and Botox injections is expected to rise, driven by the desire for a youthful appearance. Additionally, breast augmentation procedures are anticipated to grow, particularly in countries where beauty standards emphasize curvaceous figures.

• The United Kingdom plastic surgery market had a market share of USD 2880.57 million in 2024 and is projected to grow at a CAGR of 5.3% during the forecast period. The plastic surgery market in the UK is fuelled by a desire for self-improvement, celebrity influence, and advancements in surgical techniques. Rising disposable incomes and social media influence further drive demand.
• France plastic surgery market had a market share of USD 1577.46 million in 2024 and is projected to grow at a CAGR of 3.7% during the forecast period.
• Germany plastic surgery market had a market share of USD 3394.96 million in 2024 and is projected to grow at a CAGR of 4.7% during the forecast period. Germany's plastic surgery market is expanding due to increasing beauty consciousness, advancements in medical technology, and a growing elderly population seeking anti-aging treatments. Cultural acceptance and medical tourism also play roles.
• Italy plastic surgery market had a market share of USD 1474.58 million in 2024 and is projected to grow at a CAGR of 3.9% during the forecast period.
• Russia plastic surgery market had a market share of USD 2657.67 million in 2024 and is projected to grow at a CAGR of 3.5% during the forecast period.
• Spain plastic surgery market had a market share of USD 1405.99 million in 2024 and is projected to grow at a CAGR of 3.6% during the forecast period.
• Luxembourg plastic surgery market had a market share of USD 531.53 million in 2024 and is projected to grow at a CAGR of 4.6% during the forecast period.
• Portugal plastic surgery market had a market share of USD 360.07 million in 2024 and is projected to grow at a CAGR of 4.3% during the forecast period.
• Greece plastic surgery market had a market share of USD 205.76 million in 2024 and is projected to grow at a CAGR of 4.8% during the forecast period.
• Rest of Europe plastic surgery market had a market share of USD 2657.67 million in 2024 and is projected to grow at a CAGR of 3.2% during the forecast period.

Asia Pacific Plastic Surgery

According to Cognitive Market Research, the global plastic surgery market size was estimated at USD 57154.2 Million out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 13145.47 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.0% from 2024 to 2031. The Asia Pacific region presents significant growth opportunities in the plastic surgery market due to changing beauty ideals and increasing disposable incomes. With a growing middle class and urbanization, there's a rising demand for cosmetic enhancements to achieve Westernized standards of beauty. South Korea, known as the world's plastic surgery capital, drives regional growth with its advanced techniques and cultural acceptance of cosmetic procedures. Nonsurgical treatments like dermal fillers and Botox injections are popular, catering to a younger demographic. Additionally, eyelid surgery, or blepharoplasty, is in high demand, reflecting the region's emphasis on youthful and symmetrical features.

• According to Cognitive Market Research, China's plastic surgery market had a market share of USD 5915.46 million in 2024 and is projected to grow at a CAGR of 7.5% during the forecast period. In China, rapid urbanization, Westernization of beauty standards, and rising disposable incomes drive the demand for plastic surgery. Additionally, social media and celebrity influence contribute to the growing popularity of cosmetic enhancements.
• Japan's plastic surgery market had a market share of USD 1814.07 million in 2024 and is projected to grow at a CAGR of 6.5% during the forecast period.
• India's plastic surgery market had a market share of USD 1577.46 million in 2024 and is projected to grow at a CAGR of 9.8% during the forecast period. India's plastic surgery market is growing due to a burgeoning middle class, increasing awareness, and acceptance of cosmetic procedures. Cultural influences and desire for self-improvement also contribute to market expansion.
• South Korea's plastic surgery market had a market share of USD 1314.55 million in 2024 and is projected to grow at a CAGR of 7.1% during the forecast period.
• Australia's plastic surgery market had a market share of USD 683.56 million in 2024 and is projected to grow at a CAGR of 7.7% during the forecast period.
• South East Asia's plastic surgery market had a market share of USD 907.04 million in 2024 and is projected to grow at a CAGR of 9.0% during the forecast period.
• Rest of Asia Pacific plastic surgery market had a market share of USD 933.33 million in 2024 and is projected to grow at a CAGR of 7.8% during the forecast period.

South America Plastic Surgery

According to Cognitive Market Research, the global plastic surgery market size was estimated at USD 57154.2 Million out of which Latin America market of around 5% of the global revenue with a market size of USD 2857.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.4% from 2024 to 2031. In Latin America, the plastic surgery market is buoyed by a cultural emphasis on physical appearance and the influence of beauty pageants. Brazil, in particular, leads the region with its thriving cosmetic surgery industry and reputation for producing aesthetically pleasing results. Demand for body contouring procedures like liposuction and Brazilian butt lifts is high, driven by a desire for voluptuous figures. Moreover, the popularity of rhinoplasty and breast augmentation procedures continues to grow, reflecting regional beauty standards. Nonsurgical treatments such as injectable also see growth, offering quick fixes for common cosmetic concerns.

• According to Cognitive Market Research, Brazil's plastic surgery market had a market share of USD 1223.10 million in 2024 and is projected to grow at a CAGR of 6.0% during the forecast period. Brazil's thriving plastic surgery market is fuelled by cultural norms emphasizing physical appearance, a booming medical tourism industry, and a high demand for body contouring procedures like liposuction and Brazilian butt lifts.
• Argentina's plastic surgery market had a market share of USD 480.10 million in 2024 and is projected to grow at a CAGR of 6.3% during the forecast period. In Argentina, cultural emphasis on beauty, a growing middle class, and increasing medical tourism contribute to the rising demand for plastic surgery. Technological advancements and safety standards also drive market growth.
• Colombia's plastic surgery market had a market share of USD 254.34 million in 2024 and is projected to grow at a CAGR of 5.2% during the forecast period.
• Peru's plastic surgery market had a market share of USD 234.33 million in 2024 and is projected to grow at a CAGR of 5.6% during the forecast period.
• Chile's plastic surgery market had a market share of USD 205.76 million in 2024 and is projected to grow at a CAGR of 5.7% during the forecast period.
• Rest of Latin America plastic surgery market had a market share of USD 460.09 million in 2024 and is projected to grow at a CAGR of 4.5% during the forecast period.

Middle East and Africa Plastic Surgery

According to Cognitive Market Research, the global plastic surgery market size was estimated at USD 57154.2 Million out of which Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 1143.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.7% from 2024 to 2031. The plastic surgery market in the Middle East and Africa (MEA) is on the rise due to increasing urbanization, rising disposable incomes, and cultural influences. Countries like the United Arab Emirates, with its reputation as a medical tourism hub, drive regional growth with state-of-the-art facilities and skilled practitioners. Demand for rhinoplasty, or nose reshaping, is particularly high, reflecting cultural preferences for refined facial features. Additionally, breast augmentation procedures see growth, catering to women seeking to enhance their femininity. Nonsurgical treatments like laser hair removal and skin rejuvenation also gain traction, appealing to individuals seeking minimally invasive cosmetic enhancements.

• According to Cognitive Market Research, GCC Countries' plastic surgery market had a market share of USD 489.24 million in 2024 and is projected to grow at a CAGR of 6.5% during the forecast period. The plastic surgery market in GCC countries is expanding due to high disposable incomes, cultural emphasis on appearance, and the availability of world-class healthcare facilities. Medical tourism also contributes to market growth.
• Egypt's plastic surgery market had a market share of USD 120.02 million in 2024 and is projected to grow at a CAGR of 6.0% during the forecast period.
• South Africa's plastic surgery market had a market share of USD 180.61 million in 2024 and is projected to grow at a CAGR of 6.7% during the forecast period. In South Africa, increasing urbanization, Westernization of beauty standards, and rising disposable incomes drive the demand for plastic surgery. Additionally, the country's well-developed healthcare infrastructure attracts patients regionally.
• Turkey's plastic surgery market had a market share of USD 98.31 million in 2024 and is projected to grow at a CAGR of 5.2% during the forecast period.
• Nigeria's plastic surgery market had a market share of USD 120.02 million in 2024 and is projected to grow at a CAGR of 4.8% during the forecast period.
• Rest of MEA plastic surgery market had a market share of USD 134.88 million in 2024 and is projected to grow at a CAGR of 4.7% during the forecast period.

 

Plastic Surgery Market Analysis

Plastic surgery Market Product Type Segment Analysis

According to Cognitive Market Research, injectable such as botulinum toxin held the major market share over the forecast period due to their versatility in treating various cosmetic concerns like wrinkles, fine lines, and muscle spasms. Additionally, their minimally invasive nature and relatively quick recovery time appeal to patients seeking non-surgical alternatives. Moreover, advancements in formulations and techniques enhance safety and efficacy, driving patient confidence and market demand for botulinum toxin injectable.

Dermal fillers is the fastest-growing category over the forecast period, owing to their ability to restore volume, smoothen wrinkles, and enhance facial contours non-surgically. The rising demand for minimally invasive cosmetic procedures, coupled with advancements in filler formulations offering longer-lasting results and improved safety profiles, fuels market expansion. Furthermore, increasing awareness about facial rejuvenation options and the desire for natural-looking results drive patient preference towards dermal fillers, contributing to their significant market growth.

• Lasers
• Liposuction Equipment
• Injectables Such as Botulinum Toxin
• Dermal Fillers
• Implants Like Breast
• Cheek Implants
• Others

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Plastic Surgery Industry. Request a Free Sample PDF!

Plastic surgery Market End User Segment Analysis

According to Cognitive Market Research, clinics hold a prominent market share due to their accessibility, comprehensive service offerings, and established reputation among patients seeking cosmetic procedures. Their ability to provide a wide range of treatments under one roof, coupled with personalized care and convenient scheduling, attracts a diverse patient demographic. Furthermore, clinics often leverage advanced technologies and employ skilled practitioners, fostering patient trust and loyalty, thereby contributing to sustained sales growth in the market.

Ambulatory surgical centres are the fastest-growing category over the forecast period, driven by several factors. Their ability to offer same-day surgical procedures in a cost-effective and efficient manner appeals to patients seeking convenience and shorter recovery times. Additionally, advancements in medical technology and anaesthesia techniques enable ASCs to perform a broader range of surgeries safely in an outpatient setting. Moreover, regulatory initiatives promoting ASC utilization and shifting healthcare trends towards value-based care further fuel market expansion for ambulatory surgical centres.

• Hospitals
• Clinics
• Research Laboratories and Institutes
• Ambulatory Surgical Centres

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Plastic Surgery Surgery Segment Analysis

According to Cognitive Market Research, nonsurgical hold a prominent market share due to their minimally invasive nature, shorter recovery times, and increasing patient preference for non-invasive treatments. The growing demand for quick-fix solutions to address cosmetic concerns like wrinkles, volume loss, and skin irregularities drives sales of nonsurgical procedures such as Botox injections, dermal fillers, and laser treatments. Moreover, advancements in technology and the introduction of innovative devices and techniques enhance the efficacy and safety of nonsurgical procedures, further boosting market growth.

Surgical is the fastest-growing category over the forecast period, attributed to several factors. Despite the popularity of nonsurgical options, certain cosmetic concerns require surgical intervention for optimal results, driving demand for procedures like breast augmentation, rhinoplasty, and liposuction. Moreover, advancements in surgical techniques, anaesthesia, and post-operative care improve safety, efficacy, and patient outcomes, enhancing confidence in surgical procedures. Additionally, increasing acceptance of plastic surgery as a means of self-enhancement and the pursuit of aesthetic ideals further propel the market growth for surgical interventions.

• Surgical
• Nonsurgical

Plastic Surgery Body Parts Segment Analysis

According to Cognitive Market Research, face hold a prominent market share due to the high demand for facial rejuvenation procedures like facelifts, eyelid surgery, and brow lifts. Patients often prioritize facial aesthetics to address signs of aging, enhance facial harmony, and improve self-confidence. Additionally, the face serves as a focal point for personal expression and social interaction, driving individuals to seek cosmetic enhancements to achieve their desired appearance.

Lower body is the fastest-growing category over the forecast period, attributed to various factors. Increasing awareness of body contouring procedures such as liposuction, thigh lifts, and buttock augmentation drives demand for lower body enhancements. Factors such as weight fluctuations, aging, and lifestyle changes contribute to dissatisfaction with lower body aesthetics, prompting individuals to seek surgical interventions for improved body proportions and silhouette. Moreover, advancements in surgical techniques and patient safety further facilitate market growth for lower body procedures.

• Face
• Upper Body-Breast
• Hand
• Stomach
• Lower Body
• Others

Author's Detail

Anushka Gore

Research Associate at Cognitive Market Research

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Anushka Gore is a seasoned market researcher specializing in the dynamic landscape of the Pharmaceutical industry. With a keen analytical mind and a deep passion for healthcare advancements, she has dedicated herself unraveling the intricate market trends and consumer behaviors that shape the future of medical technologies and services.

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