Probiotics Dietary Supplements Market Report 2024 (Global Edition)

Global Probiotics Dietary Supplements Market Report 2024 Market Size Split by Type Outlook: (Digestive Support, Immune Support), by Application Outlook: (Child, Adult), by Product Type Outlook: (Chewa...

Probiotics Dietary Supplements Market Report Description

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Probiotics Dietary Supplements Market Insights Video

Competitive Landscape of the Probiotics Dietary Supplements Market

In the competitive landscape of the Probiotics Dietary Supplements market is highly fragmented, with both global and regional players vying for market share. Key companies, such as Nestlé, Danone, Chr. Hansen, Probi, and DSM focus on R&D, product innovation, and strategic partnerships to enhance their offerings. Startups and niche players are also entering the market with targeted solutions for specific health concerns, such as gut health, immunity, and mental well-being.

Top Companies Market Share in Probiotics Dietary Supplements Industry: (In no particular order of Rank)

• * Vitakem Nutraceuticals Inc
• * Lesaffre
• * DuPont de Nemours
• Inc.
• * H&H Group
• * Symrise
• * ProbioFerm
• * Dietary Pros
• Inc.
• * Chr. Hansen Holding A/S
• * Dr. Joseph Mercola (Mercola Market)
• * BASF SE
• * ADM
• * Amway
• * Abbott
• * Bayer AG
• * Glanbia Plc
• * Pfizer Inc.
• * BioGaia
• * GSK Plc
• * DSM
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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Regional Analysis of the Probiotics Dietary Supplements Market

Which Region Dominates the Probiotics Dietary Supplements Market in 2024?

According to Cognitive Market Research, North America currently dominates the Probiotics Dietary Supplements market, and the region is expected to have increasing health consciousness and a growing prevalence of digestive health issues. The US dominates the regional market, fueled by a rising elderly population, high disposable income, and awareness of gut health benefits. Consumers are increasingly seeking probiotics to address conditions such as irritable bowel syndrome (IBS) and to boost immunity. Canada also shows significant growth potential, supported by demand for natural and functional products, alongside favourable regulatory frameworks promoting probiotic use. Technological advancements in supplement formulations, such as the introduction of multi-strain and targeted-release probiotics, further drive market expansion.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR). The rising awareness of gut health and immunity. Countries like China, India, and Japan are leading in market share, driven by increasing consumer preference for natural and functional foods. Rapid urbanization and changing dietary habits further boost demand for these supplements. Japan, a mature market, benefits from advanced innovations and high adoption rates, while China and India see growth due to expanding middle-class populations and health consciousness. Additionally, e-commerce platforms and health-focused campaigns are propelling product availability and awareness. Regulatory advancements promoting the use of probiotics in dietary supplements are also aiding market expansion.

The current report Scope analyzes Probiotics Dietary Supplements Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Probiotics Dietary Supplements

According to Cognitive Market Research, the global Probiotics Dietary Supplements Market size was estimated at USD 1822495.0 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 7298.20 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.7% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Probiotics Dietary Supplements Market with a market size of USD 5758.28 million in 2024 and is projected to grow at a CAGR of 12.5% during the forecast period. The US market's growing popularity of plant-based and clean-label products is propelling the market as consumers seek natural and effective solutions.
• The Canada Probiotics Dietary Supplements Market had a market share of USD 875.78 million in 2024 and is projected to grow at a CAGR of 13.5% during the forecast period. Canada’s rising incidences of digestive issues, such as irritable bowel syndrome (IBS) and bloating, have increased the consumption of probiotics.
• The Mexico Probiotics Dietary Supplements Market is projected to witness growth at a CAGR of 13.2% during the forecast period, with a market size of USD 664.14 million in 2024.

Europe Probiotics Dietary Supplements

According to Cognitive Market Research, the global Probiotics Dietary Supplements Market size was estimated at USD 1822495.0 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 5473.65 million in 2024 and will grow at a compound annual growth rate (CAGR) of 13.0% from 2024 to 2031.

• The United Kingdom Probiotics Dietary Supplements Market had a market share of USD 919.57 million in 2024 and is projected to grow at a CAGR of 13.8% during the forecast period. In the UK, Probiotics Dietary Supplements Consumers are increasingly opting for probiotics in various forms, such as capsules, powders, and functional foods.
• The France Probiotics Dietary Supplements Market is projected to witness growth at a CAGR of 12.2% during the forecast period, with a market size of USD 203.58 million in 2024.
• According to Cognitive Market Research, the German Probiotics Dietary Supplements Market size was valued at USD 1083.78 million in 2024 and is projected to grow at a CAGR of 13.2% during the forecast period. Germany is another significant driver, with older adults seeking probiotics to maintain digestive health and improve immunity.
• The Italy Probiotics Dietary Supplements Market is projected to witness growth at a CAGR of 12.4% during the forecast period, with a market size of USD 470.73 million in 2024.
• The Russia Probiotics Dietary Supplements Market is projected to witness growth at a CAGR of 12.0% during the forecast period, with a market size of USD 848.42 million in 2024.
• The Spain Probiotics Dietary Supplements Market is projected to witness growth at a CAGR of 12.1% during the forecast period with a market size of USD 448.84 million in 2024
• The Luxembourg Probiotics Dietary Supplements Market is projected to witness growth at a CAGR of 13.1% during the forecast period, with a market size of USD 169.68 million in 2024.
• The Portugal Probiotics Dietary Supplements Market is projected to witness growth at a CAGR of 12.8% during the forecast period, with a market size of USD 114.95 million in 2024.
• The Greece Probiotics Dietary Supplements Market is projected to witness growth at a CAGR of 13.3% during the forecast period, with a market size of USD 65.68 million in 2024.
• The Rest of Europe's Probiotics Dietary Supplements Market is projected to witness growth at a CAGR of 11.7% during the forecast period, with a market size of USD 848.42 million in 2024.

Asia Pacific Probiotics Dietary Supplements

According to Cognitive Market Research, the global Probiotics Dietary Supplements Market size was estimated at USD 1822495.0 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 4169.47 million in 2024 and will grow at a compound annual growth rate (CAGR) of 16.5% from 2024 to 2031.

• According to Cognitive Market Research, the China Probiotics Dietary Supplements Market size was valued at USD 1888.41 million in 2024 and is projected to grow at a CAGR of 16.0% during the forecast period. Probiotics Dietary Supplements expansion of e-commerce platforms and the availability of probiotics through online retail have further fueled market growth, making it easier for consumers to access these products.
• The Japan Probiotics Dietary Supplements Market is projected to witness growth at a CAGR of 15.0% during the forecast period, with a market size of USD 579.11 million in 2024.
• The India Probiotics Dietary Supplements Market had a market share of USD 503.58 million in 2024 and is projected to grow at a CAGR of 18.3% during the forecast period. India's rising disposable incomes and greater access to online and offline health products have made these supplements more accessible.
• The South Korean Probiotics Dietary Supplements Market is projected to witness growth at a CAGR of 15.6% during the forecast period, with a market size of USD 419.65 million in 2024.
• The Australian Probiotics Dietary Supplements Market is projected to witness growth at a CAGR of 16.2% during the forecast period, with a market size of USD 218.22 million in 2024.
• The South East Asia Probiotics Dietary Supplements Market is projected to witness growth at a CAGR of 17.5% during the forecast period, with a market size of USD 289.56 million in 2024.
• The Rest of Asia Pacific Probiotics Dietary Supplements Market is projected to witness growth at a CAGR of 16.3% during the forecast period, with a market size of USD 7.67 million in 2024.

South America Probiotics Dietary Supplements

According to Cognitive Market Research, the global Probiotics Dietary Supplements Market size was estimated at USD 1822495.0 Million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD 912.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 13.9% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Probiotics Dietary Supplements Market size was valued at USD 390.45 million in 2024 and is projected to grow at a CAGR of 14.5% during the forecast period. Probiotics Dietary Supplements The expanding availability of probiotic supplements in various forms, such as capsules, powders, and functional foods, enhances consumer accessibility.
• Argentina's Probiotics Dietary Supplements Market had a market share of USD 153.26 million in 2024 and is projected to grow at a CAGR of 14.8% during the forecast period. Argentina's rising awareness of the link between gut health and mental health, along with a shift toward organic and plant-based products, is further fueling the demand.
• Colombia Probiotics Dietary Supplements Market is projected to witness growth at a CAGR of 13.7% during the forecast period, with a market size of USD 81.19 million in 2024.
• Peru Probiotics Dietary Supplements Market is projected to witness growth at a CAGR of 14.1% during the forecast period, with a market size of USD 74.81 million in 2024.
• Chile Probiotics Dietary Supplements Market is projected to witness growth at a CAGR of 14.2% during the forecast period, with a market size of USD 65.68 million in 2024.
• The Rest of Latin America's Probiotics Dietary Supplements Market is projected to witness growth at a CAGR of 13.0% during the forecast period, with a market size of USD 146.88 million in 2024.

Middle East and Africa Probiotics Dietary Supplements

According to Cognitive Market Research, the global Probiotics Dietary Supplements Market size was estimated at USD 1822495.0 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 364.91 million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.2% from 2024 to 2031..

• The GCC Countries Probiotics Dietary Supplements Market is projected to witness growth at a CAGR of 15.0% during the forecast period, with a market size of USD 156.18 million in 2024. Probiotics Dietary Supplements Rising disposable incomes, coupled with an expanding middle class, are fueling the adoption of premium dietary supplements.
• The Egypt Probiotics Dietary Supplements Market is projected to witness growth at a CAGR of 14.5% during the forecast period, with a market size of USD 38.32 million in 2024.
• The South Africa Probiotics Dietary Supplements Market is projected to witness growth at a CAGR of 15.2% during the forecast period, with a market size of USD 57.66 million in 2024. Probiotics Dietary Supplements shift toward preventive healthcare, coupled with the influence of international wellness trends, has contributed to the popularity of probiotics.
• The Turkey Probiotics Dietary Supplements Market is projected to witness growth at a CAGR of 13.7% during the forecast period, with a market size of USD 31.38 million in 2024.
• The Nigeria Probiotics Dietary Supplements Market is projected to witness growth at a CAGR of 13.3% during the forecast period, with a market size of USD 38.32 million in 2024.
• The Rest of the MEA Probiotics Dietary Supplements Market is projected to witness growth at a CAGR of 13.2% during the forecast period, with a market size of USD 43.06 million in 2024.

Probiotics Dietary Supplements Market Analysis

How are Segments Performing in the Global Probiotics Dietary Supplements Market?

Probiotics Dietary Supplements Market Type Segment Analysis

According to Cognitive Market Research, digestive health dominates the market, driven by increasing awareness of gut health's impact on overall well-being. These products are widely used to address issues such as bloating, constipation, and irritable bowel syndrome (IBS). The growing prevalence of gastrointestinal disorders, combined with a rising interest in preventive health measures, has spurred demand for digestive support probiotics. These supplements are rich in strains like Lactobacillus and Bifidobacterium, which help restore gut microbiota balance and improve digestion.

The immunity has gained traction, especially post-pandemic, as consumers prioritize immune health. These supplements contain strains like Lactobacillus rhamnosus and Bifidobacterium lactis, known to enhance immune response by improving gut-associated lymphoid tissue (GALT) activity. Their appeal lies in reducing susceptibility to infections, allergies, and inflammation. The rising adoption of probiotics by health-conscious individuals and the elderly population, who are more vulnerable to immune deficiencies, further drives this segment's growth.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Probiotics Dietary Supplements Industry. Request a Free Sample PDF!

Probiotics Dietary Supplements Market Application Segment Analysis

According to Cognitive Market Research, the children are often designed to support digestive health, boost immunity, and alleviate common issues like colic or diarrhoea. These products typically come in appealing formats such as chewable tablets, powders, or gummies to ensure easy consumption. Parents are increasingly turning to probiotics for children due to rising awareness about gut health's impact on overall well-being. Additionally, probiotic formulations for children emphasize safety, with strains like Lactobacillus reuteri and Bifidobacterium infantis being commonly used.

In the Probiotics Dietary Supplements Market, Adult probiotics target broader health benefits, including digestive health, immune system support, and management of specific conditions like irritable bowel syndrome (IBS). This segment has a diverse product range, including capsules, powders, and functional beverages. There is a growing demand for age-specific formulations, such as those addressing women's health (e.g., vaginal health) or elderly needs (e.g., improved digestion and bone health). Popular strains include Lactobacillus acidophilus and Bifidobacterium bifidum.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Probiotics Dietary Supplements Product Type Outlook: Segment Analysis

Probiotics Dietary Supplements Market Product Type Segment Analysis

According to Cognitive Market Research, The Chewable and gummies have gained significant traction due to their convenience, palatability, and appeal to all age groups, especially children and individuals who struggle with swallowing pills. These forms often come in various flavours and shapes, making them an attractive choice. Additionally, they are perceived as a fun way to consume supplements, promoting better adherence to supplementation routines. This segment is particularly popular in developed markets where demand for functional foods and user-friendly supplement formats is high.

In the Probiotics Dietary Supplements Market, the Capsules remain a dominant segment due to their efficacy in delivering precise dosages and preserving probiotic viability through advanced encapsulation technologies. They are widely preferred by health-conscious consumers who value the clinical benefits and scientific credibility associated with capsule formulations. Capsules often contain higher CFU (colony-forming unit) counts and multi-strain probiotics, catering to individuals with specific health concerns such as gut health, immunity, or metabolic balance.

• Chewables & Gummies
• Capsules
• Powders
• Tablets & Softgels
• Others

Probiotics Dietary Supplements End-use Outlook: Segment Analysis

Probiotics Dietary Supplements Market End-use Segment Analysis

According to Cognitive Market Research, Infant probiotics typically come in liquid or powder forms, tailored for ease of use, such as dissolvable powder in milk or as drops. They are often recommended to help prevent or treat conditions like colic, constipation, and diarrhoea, particularly in early life when the gut microbiota is still developing. Key strains like Bifidobacterium and Lactobacillus are common in these products due to their ability to mimic the natural flora found in a healthy infant gut.

Children's probiotics are available in chewable tablets, gummies, and liquids, which are designed to appeal to younger consumers through pleasant tastes and easy administration. These supplements support digestive health, reduce the occurrence of infections, and may contribute to better absorption of nutrients. The growing awareness among parents about gut health and immunity is driving the demand for probiotics in this segment, with an increasing focus on safe, effective, and child-friendly formulation.

• Infants
• Children
• Adults
• Geriatric

Author's Detail

Nisha Deore

Research Analyst at Cognitive Market Research

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I am a well-organized, conscientious, and professional Research Analyst with two plus years of experience. In my current role, I conduct in-depth secondary research, data mining, competitive analysis, DRO's, PR, and Collateral writing. Whilst I enjoy working as part of a team, researching information, analyzing data, and producing results that help my organization to achieve its commercial and financial objectives.

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