Probiotics Market Report 2024 (Global Edition)

Global Probiotics Market Report 2024 Market Size Split by Product (Probiotic Food & Beverages, Probiotic Dietary Supplements, Animal Feed), by Ingredient (Bacteria, Yeast), by Form (Dry, Liquid), by E...

Probiotics Market Report Description

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Probiotics Market Insights Video

Competitive Landscape of the Probiotics Market

The competitive landscape of the Probiotics Market Major companies such as Danone, Nestlé, Yakult Honsha, Chr. Hansen Holding A/S and Probi AB dominate the market with their extensive product portfolios and global presence. These companies invest significantly in research and development to innovate new probiotic strains and formulations, enhancing their market position.

In November 2023, Nestlé (Switzerland) launched N3 milk, a breakthrough in nutritional innovation. Incorporating prebiotic fibers and reduced lactose, it enriches gut health and boasts over 15% fewer calories. Tailored for diverse dietary needs, N3 supports bone health, muscle growth, and immunity.

(Source: https://www.nestle.com/media/news/nutrition-n3-milk-product-launch)

Top Companies Market Share in Probiotics Industry: (In no particular order of Rank)

• Probi (Sweden)
• Nestlé (Switzerland)
• ADM (US)
• Danone (France)
• International Flavors & Fragrances Inc (US)
• Yakult Honsha Co Ltd (Japan)
• BioGaia (Sweden)
• MORINAGA MILK INDUSTRY CO LTD (Japan)
• Meiji Holdings Co Ltd. (Japan)
• Lifeway Foods Inc(US)
• Adisseo (France)
• Winclove Probiotics (US)
• AB-Biotics S A(Belgium)
• Apsen Farmacêutica (Brazil)
• Lallemand (Canada)
• Elanco (US)
• NextFoods
• Inc(US)
• i-Health
• Inc(US)
• Suja Life LLC(US)
• Renew Life Formulas LLC (US)
• BIOHM Health (US)
• Sun Genomics (US)
• Unique Biotech Ltd (India)
• So Good So You (US)
• Protocol For Life Balance (US)
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of Probiotics Market

Which Region Dominates the Probiotics Market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue. The region's well-established healthcare infrastructure and high disposable income levels also contribute to market expansion. Additionally, the prevalence of lifestyle-related disorders like obesity and digestive ailments further propels the adoption of probiotic products. Moreover, strategic collaborations and partnerships between probiotic manufacturers and retailers enhance market penetration. With a strong presence of key market players and a favorable regulatory landscape, North America remains a lucrative market for probiotics, offering ample opportunities for innovation and growth.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific region, the probiotics market is witnessing robust growth driven by several factors. Increasing consumer awareness about the benefits of probiotics for digestive health and overall well-being is a significant driver of market expansion. Moreover, the rising prevalence of gastrointestinal disorders and lifestyle-related health issues is fueling demand for probiotic products. The region's diverse and rapidly growing population, coupled with changing dietary habits and preferences, presents lucrative opportunities for market players.

The current report Scope analyzes Probiotics Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Probiotics Market

According to Cognitive Market Research, the global Probiotics Market size was estimated at USD 77581.2 Million, out of which North America held the major market of more than 40% of the global revenue with a market size of USD 31032.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.4% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Probiotics Market with a market size of USD 24484.63 million in 2024 and is projected to grow at a CAGR of 12.2% during the forecast period. The prevalence of digestive disorders and conditions such as irritable bowel syndrome (IBS) is contributing to the market expansion as consumers seek natural remedies and preventive measures.
• The Canada Probiotics Market had a market share of USD 3723.90 million in 2024 and is projected to grow at a CAGR of 13.2% during the forecast period. Canadians are becoming more health-conscious, leading to a growing demand for probiotic products to address digestive issues and boost immunity.
• The Mexico Probiotics Market is projected to witness growth at a CAGR of 12.9% during the forecast period, with a market size of USD 2823.96 million in 2024

Europe Probiotics Market

According to Cognitive Market Research,  the global Probiotics Market size was estimated at USD 77581.2 Million, out of which Europe held the market more than 30% of the global revenue with a market size of USD 23274.36 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.7% from 2024 to 2031.

• The United Kingdom Probiotics Market had a market share of USD 3901.09 million in 2024 and is projected to grow at a CAGR of 13.5% during the forecast period. A rising trend towards healthy living and preventive healthcare practices fuels this increased awareness.
• The France Probiotics Market is projected to witness growth at a CAGR of 11.9% during the forecast period, with a market size of USD 2141.24 million in 2024.
• According to Cognitive Market Research, the German probiotics Market was valued at USD 4608.32 million in 2024 and is projected to grow at a CAGR of 12.9% during the forecast period. German consumers are becoming increasingly health-conscious, and there's a rising awareness of the benefits of probiotics in supporting digestive health and overall immunity.
• The Italy Probiotics Market is projected to grow at a CAGR of 12.1% during the forecast period, reaching a market size of USD 2001.59 million in 2024.
• The Russia Probiotics Market is projected to witness growth at a CAGR of 11.7% during the forecast period, with a market size of USD 3607.53 million in 2024.
• The Spanish probiotics Market is projected to grow at a CAGR of 11.8% during the forecast period, reaching a market size of USD 1908.50 million in 2024.
• The Luxembourg Probiotics Market is projected to witness growth at a CAGR of 12.8% during the forecast period, with a market size of USD 721.51 million in 2024.
• The Portugal Probiotics Market is projected to grow at a CAGR of 12.5% during the forecast period, reaching a market size of USD 488.76 million in 2024.
• The Greece Probiotics Market is projected to grow at a CAGR of 13.0% during the forecast period, reaching a market size of USD 279.29 million in 2024.
• The rest of Europe's Probiotics Market is projected to witness growth at a CAGR of 11.4% during the forecast period, with a market size of USD 3607.53 million in 2024

Asia Pacific Probiotics Market

According to Cognitive Market Research, the global Probiotics Market size was estimated at USD 77581.2 Million, out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 17843.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 16.2% from 2024 to 2031.

• According to Cognitive Market Research, the China Probiotics Market size was valued at USD 8029.65 million in 2024 and is projected to grow at a CAGR of 15.7% during the forecast period. Chinese consumers are becoming more aware of the benefits of probiotics for digestive health and overall well-being.
• The Japan Probiotics Market is projected to grow at a CAGR of 14.7% during the forecast period, reaching a market size of USD 2462.43 million in 2024.
• The India Probiotics Market had a market share of USD 2141.24 million in 2024 and is projected to grow at a CAGR of 18.0% during the forecast period. The government's initiatives promoting health and wellness, coupled with a growing presence of probiotic manufacturers and retailers, are also fueling the market growth in India.
• The South Korea Probiotics Market is projected to grow at a CAGR of 15.3% during the forecast period, reaching a market size of USD 1784.37 million in 2024.
• The Australian probiotics Market is projected to witness growth at a CAGR of 15.9% during the forecast period, with a market size of USD 927.87 million in 2024.
• The South East Asia Probiotics Market is projected to grow at a CAGR of 172% during the forecast period, reaching a market size of USD 1231.21 million in 2024.
• The Rest of the Asia Pacific Probiotics Market is projected to witness growth at a CAGR of 16.0% during the forecast period, with a market size of USD 1266.90 million in 2024

South America Probiotics Market

According to Cognitive Market Research, the global Probiotics Market size was estimated at USD 77581.2 Million, out of which the Latin America market of more than 5% of the global revenue with a market size of USD 3879.06 million in 2024. It will grow at a compound annual growth rate (CAGR) of 13.6% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Probiotics Market size was valued at USD 1660.24 million in 2024 and is projected to grow at a CAGR of 14.2% during the forecast period. Brazil's expanding middle-class population and increasing disposable incomes are driving consumer spending on health and wellness products.
• The Argentina Probiotics Market had a market share of USD 651.68 million in 2024 and is projected to grow at a CAGR of 14.5% during the forecast period. Argentina's increasing consumer demand for portable multimedia solutions will augment the demand.
• The Colombia Probiotics Market is projected to witness growth at a CAGR of 13.4% during the forecast period, with a market size of USD 352.24 million in 2024.
• The Peru Probiotics Market is projected to witness growth at a CAGR of 13.8% during the forecast period, with a market size of USD 318.08 million in 2024.
• The Chile Probiotics Market is projected to witness growth at a CAGR of 13.9% during the forecast period, with a market size of USD 279.29 million in 2024.
• The Rest of the Latin America Probiotics Market is projected to witness growth at a CAGR of 12.7% during the forecast period, with a market size of USD 624.53 million in 2024

Middle East and Africa Probiotics Market

According to Cognitive Market Research, the global Probiotics Market size was estimated at USD 77581.2 Million, out of which the Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 1551.62 million in 2024 and will grow at a compound annual growth rate (CAGR) of 13.9% from 2024 to 2031.

• The GCC Countries Probiotics Market is projected to witness growth at a CAGR of 14.7% during the forecast period with a market size of USD 664.10 million in 2024. Probiotic factors such as changing dietary patterns, increasing urbanization, and a growing middle-class population with higher disposable incomes are contributing to the expansion of the probiotics market.
• The Egypt Probiotics Market is projected to grow at a CAGR of 14.2% during the forecast period, reaching a market size of USD 162.92 million in 2024.
• The South African probiotics Market is projected to grow at a CAGR of 14.9% during the forecast period, reaching USD 245.16 million in 2024. GCC's rapidly expanding population, coupled with changing dietary habits and preferences toward healthier options, is fueling market growth.
• The Turkey Probiotics Market is projected to grow at a CAGR of 13.4% during the forecast period, reaching a market size of USD 133.44 million in 2024.
• The Nigerian probiotics Market is projected to grow at a CAGR of 13.0% during the forecast period, reaching a market size of USD 162.92 million in 2024.
• The Rest of the MEA Probiotics Market is projected to witness growth at a CAGR of 12.9% during the forecast period, with a market size of USD 183.09 million in 2024

Probiotics Market Analysis

Probiotics Market Product Segment Analysis

Probiotic food and beverages encompass a wide array of products, including yogurt, kefir, kombucha, fermented vegetables, and certain types of cheese. These products are formulated with live probiotic strains to offer health benefits such as improved digestion, enhanced immune function, and overall gut health. With consumers increasingly seeking functional foods that offer both nutrition and health benefits, the market for probiotic food and beverages has witnessed significant growth. Moreover, innovations in product formulations and flavor profiles have further fueled the demand for these products.

Probiotic dietary supplements are available in various forms, including capsules, tablets, powders, and gummies. These supplements provide a convenient way for consumers to incorporate probiotics into their daily routine, especially for those who may need to consume more probiotic-rich foods. Probiotic supplements are often targeted toward specific health concerns, such as digestive issues, immune support, and maintaining a healthy microbiome balance.

• Probiotic Food & Beverages 
• Probiotic Dietary Supplements 
• Animal Feed

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Probiotics Industry. Request a Free Sample PDF!

Probiotics Market Ingredient Segment Analysis

Bacteria dominate the probiotics market segment due to their extensive usage and well-established benefits. Lactobacillus and Bifidobacterium are the most commonly used bacteria strains, known for their ability to promote digestive health, strengthen the immune system, and alleviate gastrointestinal issues. These bacteria are widely incorporated into various food and beverage products, such as yogurt, kefir, and fermented vegetables, as well as dietary supplements.

The Yeast, although a smaller segment compared to bacteria, holds significant potential in the probiotics market. Saccharomyces boulardii is the most prevalent yeast strain used in probiotic formulations. It is renowned for its ability to prevent and treat diarrhea associated with antibiotic use, traveler's diarrhea, and other gastrointestinal disorders. Yeast-based probiotics are commonly found in the form of supplements and are gaining traction in the functional food and beverage industry.

• Bacteria 
• Yeast

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Probiotics Form Segment Analysis

Form Segment Analysis

Dry probiotics are typically available in powder or capsule form, offering convenience in storage, transportation, and dosage precision. They are favored for their stability, longer shelf life, and ease of incorporation into various products such as dietary supplements, infant formula, and functional foods like yogurt and granola bars. Dry probiotics are particularly suitable for products requiring extended shelf life without refrigeration, making them accessible to a broader consumer base.

Liquid probiotics are characterized by their ease of consumption and rapid absorption, making them ideal for applications such as beverages, fermented drinks, and some skincare products. Liquid probiotics often contain live cultures that can be quickly assimilated by the body, promoting faster results in terms of digestive health and immune support. Additionally, liquid probiotics offer versatility in formulation, allowing for the creation of custom blends tailored to specific health needs or taste preferences.

• Dry
• Liquid

Probiotics End-use Segment Analysis

Human probiotics constitute the largest segment in the market, driven by the increasing awareness of the importance of gut health and the rising prevalence of digestive disorders globally. Consumers are increasingly turning to probiotic supplements, functional foods, and beverages to maintain their digestive health and overall well-being. Furthermore, the growing body of scientific research supporting the health benefits of probiotics is fueling the demand for human probiotic products.

Animal probiotics segment is also witnessing significant growth, driven by the increasing adoption of probiotics in animal feed for livestock. Probiotics have been found to improve the gut health, digestion, and overall performance of livestock animals, leading to increased demand from the agriculture and animal husbandry sectors. Additionally, the rising concerns over antibiotic resistance in animals and the growing trend towards natural and sustainable farming practices are further propelling the adoption of animal probiotics.

• Human Probiotics
• Animal Probiotics

Probiotics Distribution Channel Segment Analysis

Hypermarkets/supermarkets serve as key distribution channels due to their extensive reach and consumer footfall. These retail outlets offer a wide range of probiotic products, including dietary supplements, yogurt, and fermented foods, providing consumers with convenient access to these products alongside their routine grocery purchases. Moreover, the growing trend of health-conscious consumers and the availability of various probiotic brands contribute to the significant market share held by hypermarkets/supermarkets.

Pharmacies/drugstores also play a crucial role in the probiotics market segment. These outlets are trusted sources for health-related products, and consumers often seek advice from pharmacists regarding their supplement choices. Pharmacies/drugstores offer a diverse range of probiotic supplements, catering to specific health needs and conditions. Additionally, the growing awareness of the importance of gut health and the rising incidence of digestive disorders have prompted consumers to turn to pharmacies/drugstores for probiotic solutions.

• Hypermarkets/Supermarkets
• Pharmacies/Drugstores
• Specialty Stores
• Online Stores
• Others

Author's Detail

Anushka Gore

Research Associate at Cognitive Market Research

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Anushka Gore is a seasoned market researcher specializing in the dynamic landscape of the Pharmaceutical industry. With a keen analytical mind and a deep passion for healthcare advancements, she has dedicated herself unraveling the intricate market trends and consumer behaviors that shape the future of medical technologies and services.

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