Product based Sales Training Market Report 2025 (Global Edition)

Global Product based Sales Training Market Report 2024 Market Size Split by End-user (Consumer goods, BFSI, Automotive, Others), by Learning Method (Blended training, Online training, ILT)

Product based Sales Training Market Report Description

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Product based Sales Training Market Insights Video

Competitive Landscape of the Product-based Sales Training Market

Diverse suppliers, such as consulting organizations, e-learning platforms, and specialist training firms, define the competitive landscape of the product-based sales training industry. In order to improve engagement and evaluate efficacy, major players provide customized training solutions that include digital tools, AI-driven analytics, and interactive modules. While smaller providers concentrate on certain industries or niche markets, large training corporations frequently collaborate with enterprises to provide customized programs. The emergence of virtual and hybrid training solutions, which draw clients looking for flexibility and scalability, increases competition. To set themselves apart from the competition, businesses are also investing in AI-driven customization and gamified learning environments.

In March 2023, Bigtincan, the world leader in sales enablement automation, announced the release of GenieAI. This artificial intelligence solution improves human labor and sales by enabling sales, partners, customer-facing teams, and other employees to significantly increase their productivity. (Source: https://www.bigtincan.com/company/press-releases/bigtincan-launches-genieai-technology/ ) In October 2022, The world leader in sales enablement automation, Bigtincan, announced the release of a new macOS sales enablement tool that is tailored for Apple silicon. More sales companies can now provide hybrid sellers with dynamic tools, training, and resources regardless of where or how they work due to the Bigtincan Content Hub app, which delivers the company's cutting-edge capabilities of its sales content solution to macOS. (Source: https://www.bigtincan.com/company/press-releases/bigtincan-launches-sales-enablement-app-for-macos/) In December 2021, The top provider of sales enablement platforms, Allego, announced a collaboration with top insurance and financial services consultant Korsgaden International to provide Korsgaden's training and consulting services within the Allego sales enablement platform. Together, the businesses will make it possible for sales transformation to improve revenue goal attainment in the quickly changing financial services and insurance sectors. (Source: https://www.allego.com/news/allego-and-korsgaden-international-press-release/)

Top Companies Market Share in Product based Sales Training Industry: (In no particular order of Rank)

• Allen Communication Learning Services
• ASLAN Training and Development LLC
• Brainshark Inc.
• CommLab India LLP
• Cornerstone OnDemand Inc.
• Corporate Visions Inc.
• GMetri Inc.
• HubSpot Inc.
• Korn Ferry
• Learning Technologies Group Plc
• Meirc Training and Consulting LTD.
• RAIN Group
• Richardson Sales Performance
• Sales Training America Inc.
• SalesHood Inc.
• Sandler Systems Inc.
• Specialized Sales Systems
• The Brooks Group
• VirtualSpeech Ltd
• Wilson Learning Worldwide Inc.
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Product-based Sales Training Market

Which Region Dominates the Product Based Sales Training Market in 2024?

According to Cognitive Market Research, North America currently dominates the Product based Sales training market, and the region is expected to have significant growth during the projected period. The market for product-based sales training is expanding in North America as more businesses make investments to equip their sales staff with the skills they need to succeed in challenging, cutthroat environments. Digital transformation and the use of AI-powered, data-centric training solutions, which enable more individualized and quantifiable training outcomes, are driving demand in the US. Digital and hybrid training methods are increasingly becoming more popular in Canada, especially in fields that need specific product knowledge, including technology and healthcare. Virtual learning platforms, personalized training programs, and sophisticated analytics to monitor performance are the primary areas of opportunity in both nations as businesses look for adaptable, affordable ways to retain a talented sales staff.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR). Rapid economic growth and digitization are propelling the product-based sales training market's expansion in the Asia-Pacific area. China's robust IT and e-commerce sectors are reflected in the increased demand for digital and AI-driven training platforms there. With companies prioritizing skill development to compete in a variety of industries and adopting remote and mobile-friendly training solutions, India's industry is also flourishing. In industries like electronics and automobiles, Japan places a strong emphasis on customized training to improve customer-centric selling. Growing SMEs in Southeast Asia are using scalable, reasonably priced digital training. All factors considered, customized, industry-specific training and digital learning resources provide significant growth prospects in the area.

The current report Scope analyzes Product based Sales Training Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Product based Sales Training

According to Cognitive Market Research, the global Product-based Sales Training market size was estimated at USD XX Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.4% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Product-based Sales Training market with a market size of USD XX million in 2024 and is projected to grow at a CAGR of 5.2% during the forecast period. In the US, the demand for online and digital sales training programs has grown due to the expansion of digital sales channels and remote selling.
• The Canada Product-based Sales Training market had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 6.2% during the forecast period. Training in digital and hybrid selling strategies is in high demand as a result of Canadian organizations' quick adoption of digital technologies.
• The Mexico Product-based Sales Training market is projected to witness growth at a CAGR of 5.9% during the forecast period, with a market size of USD XX million in 2024.

Europe Product based Sales Training

According to Cognitive Market Research, the global Product-based Sales Training market size was estimated at USD XX Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.7% from 2024 to 2031.

• The United Kingdom Product-based Sales Training market had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 6.5% during the forecast period. UK businesses spend money on training to upskill sales personnel and increase sales productivity in the face of talent scarcity and fierce competition.
• The France Product-based Sales Training market is projected to witness growth at a CAGR of 4.9% during the forecast period, with a market size of USD XX million in 2024.
• According to Cognitive Market Research, the German Product-based Sales Training market size was valued at USD XX million in 2024 and is projected to grow at a CAGR of 5.9% during the forecast period. Specialized sales training in technological items, machinery, and engineering solutions is necessary due to Germany's robust industrial base.
• The Italy Product-based Sales Training market is projected to witness growth at a CAGR of 5.1% during the forecast period, with a market size of USD XX million in 2024.
• The Russia Product-based Sales Training market is projected to witness growth at a CAGR of 4.7% during the forecast period, with a market size of USD XX million in 2024.
• The Spain Product-based Sales Training market is projected to witness growth at a CAGR of 4.8% during the forecast period with a market size of USD XX million in 2024
• The Luxembourg Product-based Sales Training market is projected to witness growth at a CAGR of 5.8% during the forecast period, with a market size of USD XX million in 2024.
• The Portugal Product-based Sales Training market is projected to witness growth at a CAGR of 5.5% during the forecast period, with a market size of USD XX million in 2024.
• The Greece Product-based Sales Training market is projected to witness growth at a CAGR of 6.0% during the forecast period, with a market size of USD XX million in 2024.
• The Rest of Europe's Product-based Sales Training market is projected to witness growth at a CAGR of 4.4% during the forecast period, with a market size of USD XX million in 2024.

Asia Pacific Product based Sales Training

According to Cognitive Market Research, the global Product-based Sales Training market size was estimated at USD XX Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.2% from 2024 to 2031.

• According to Cognitive Market Research, the China Product-based Sales Training market size was valued at USD XX million in 2024 and is projected to grow at a CAGR of 8.7% during the forecast period. Training in digital selling and Omni channel interaction is necessary due to the rapid rise of e-commerce, particularly in China's consumer goods sector.
• The Japan Product-based Sales Training market is projected to witness growth at a CAGR of 7.7% during the forecast period, with a market size of USD XX million in 2024.
• The India Product-based Sales Training market had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 11.0% during the forecast period. As the number of SMEs in India rises, there is a demand for scalable, reasonably priced sales training programs that are specific to the requirements of small businesses.
• The South Korean Product-based Sales Training market is projected to witness growth at a CAGR of 8.3% during the forecast period, with a market size of USD XX million in 2024.
• The Australian Product-based Sales Training market is projected to witness growth at a CAGR of 8.9% during the forecast period, with a market size of USD XX million in 2024.
• The South East Asia Product-based Sales Training market is projected to witness growth at a CAGR of 10.2% during the forecast period, with a market size of USD XX million in 2024.
• The Rest of Asia Pacific Product-based Sales Training market is projected to witness growth at a CAGR of 9.0% during the forecast period, with a market size of USD XX million in 2024.

South America Product based Sales Training

According to Cognitive Market Research, the global Product-based Sales Training market size was estimated at USD XX Million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.6% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Product-based Sales Training market size was valued at USD XX million in 2024 and is projected to grow at a CAGR of 7.2% during the forecast period. Brazil's business culture is relationship-centric, so there is a need for sales training that focuses on relationship-building and long-term client involvement.
• Argentina's Product-based Sales Training market had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 7.5% during the forecast period. As e-commerce has grown rapidly, there is a greater need for digital platform sales training, particularly in Argentina's consumer products industry.
• Colombia's Product-based Sales Training market is projected to witness growth at a CAGR of 6.4% during the forecast period, with a market size of USD XX million in 2024.
• Peru's Product-based Sales Training market is projected to witness growth at a CAGR of 6.8% during the forecast period, with a market size of USD XX million in 2024.
• Chile's Product-based Sales Training market is projected to witness growth at a CAGR of 6.9% during the forecast period, with a market size of USD XX million in 2024.
• The Rest of Latin America's Product-based Sales Training market is projected to witness growth at a CAGR of 5.7% during the forecast period, with a market size of USD XX million in 2024.

Middle East and Africa Product based Sales Training

According to Cognitive Market Research, the global Product-based Sales Training market size was estimated at USD XX Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.9% from 2024 to 2031..

• The GCC Countries Product-based Sales Training market is projected to witness growth at a CAGR of 7.7% during the forecast period, with a market size of USD XX million in 2024. Product-based sales training is in high demand in GCC countries as a result of economic diversification initiatives that boost sectors, including real estate, technology, and healthcare.
• The Egypt Product-based Sales Training market is projected to witness growth at a CAGR of 7.2% during the forecast period, with a market size of USD XX million in 2024.
• The South Africa Product-based Sales Training market is projected to witness growth at a CAGR of 7.9% during the forecast period, with a market size of USD XX million in 2024. South Africa has a global workforce. Thus, there is a need for sales training that promotes multilingual selling abilities and cultural competency.
• The Turkey Product-based Sales Training market is projected to witness growth at a CAGR of 6.4% during the forecast period, with a market size of USD XX million in 2024.
• The Nigeria Product-based Sales Training market is projected to witness growth at a CAGR of 6.0% during the forecast period, with a market size of USD XX million in 2024.
• The Rest of the MEA Product-based Sales Training market is projected to witness growth at a CAGR of 5.9% during the forecast period, with a market size of USD XX million in 2024.

Product based Sales Training Market Analysis

Product-based Sales Training Market End-user Segment Analysis

According to Cognitive Market Research, Consumer goods are likely to dominate the Product-based Sales Training Market over the forecast period. In the consumer goods industry, the necessity for sales teams to successfully negotiate a competitive environment and satisfy changing customer preferences is what drives the demand for product-based sales training. Training guarantees that sales staff have the skills needed to showcase product benefits and respond to client inquiries as firms launch cutting-edge items. Additionally, sales personnel need training in customer relationship management and digital engagement tactics due to the growth of e-commerce. Prioritizing soft skills like communication and negotiating helps salespeople create enduring relationships with customers, which in turn improves sales and brand loyalty in the consumer products industry.

The BFSI is the fastest-growing segment in the Product-based Sales Training Market. The intricacy of financial products and the requirement for regulatory compliance in the Banking, Financial Services, and Insurance (BFSI) industry are the main drivers of the demand for product-based sales training. Financial institutions provide a wide range of services, from loans to investment goods. Therefore, sales professionals need to be well-versed in the products in order to explain the advantages and ease customer worries. Furthermore, training in consultative selling methods and relationship management is necessary due to the growing emphasis on the customer experience. Training that covers digital tools and platforms is becoming more and more necessary as fintech and digital banking gain traction. This is to ensure that salespeople are capable of navigating both traditional and online sales environments.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Product based Sales Training Industry. Request a Free Sample PDF!

Product-based Sales Training Market Learning Method Segment Analysis

According to Cognitive Market Research, the Blended training segment holds the largest share of the market. Blended training, which combines the advantages of both traditional in-person instruction and digital learning platforms, is becoming more and more popular in the product-based sales training sector. This method accommodates a range of learning styles by enabling sales teams to participate in interactive online courses while still reaping the benefits of in-person meetings for practical experience and tailored feedback. Organizations can more easily deploy training across geographically distributed teams thanks to blended training's increased flexibility and accessibility. Additionally, it promotes continuous learning and retention, allowing salespeople to go back and review digital content as needed. This enhances knowledge application and sales success in ever-changing market conditions.

In the Product-based Sales Training Market, online training has been expanding at a rapid pace. Due to the requirement for accessibility and flexibility, the market for product-based sales training has seen a sharp increase in demand for online training. In order to give their sales personnel the fundamental product knowledge and sales techniques they need, particularly in remote or hybrid work settings, organizations are increasingly implementing online training programs. Online training allows businesses to train more personnel at once by providing affordable choices that are readily scalable across different geographic regions. Virtual simulations, films, and quizzes are examples of interactive components that improve retention and engagement. Online training is still essential for developing a successful sales force even as the market changes.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Author's Detail

Swasti Dharmadhikari

Research associate at Cognitive Market Research

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Swasti Dharmadhikari, an agile and achievement-focused market researcher with an innate ardor for deciphering the intricacies of the Service & Software sector. Backed by a profound insight into technology trends and consumer dynamics, she has committed herself to meticulously navigating the ever-evolving terrain of digital Services and software solutions.

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