Promotional Products Market Report 2024 (Global Edition)

Global Promotional Products Market Report 2024 Market Size Split by Material (Plastic, Metal, Textile, Others), by Distribution channel (Direct Sales, Online Stores, Distributors/Wholesalers, Specialt...

Promotional Products Market Report Description

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Promotional Products Market Insights Video

Competitive Landscape of the Promotional Products Market

The competitive structure of the promotional products market becomes very prominent with large and small companies who will innovate upon their experiences to understand the changing consumers' needs. Large players tend to stress on increasing product lines, which can offer more variety customization so that they can stand distinct out of the competition. Increasing sustainability: More and more companies are becoming environmentally conscious toward their materials and practices to appeal to green consumers. Online also has received a lot of acceptance, so more and more smaller suppliers have reached their clientele, and they can easily compete with the bigger firms. Hence, the market is rather competitive and will continue to grow and innovate in all segments as competition and growth perpetually follow each other

In November 2022, Next Level Apparel debuted a new line of sustainable apparel that emphasizes environmentally friendly materials and manufacturing procedures. This effort corresponds with rising customer demand for environmentally friendly products, increasing brand recognition for companies that promote sustainability. (Source: https://members.asicentral.com/news/newsletters/promogram/april-2023/next-level-apparel-transitions-to-recycled-polyester/) In February 2023, SanMar has announced an expansion of its product options in 2023, including more personalized promotional goods. This move is intended to fulfill the growing need for innovative branding solutions, allowing firms to build memorable promotional campaigns that increase their visibility. (Source: https://www.sanmar.com/aboutus/press/release06202023) In February 2021, Hit Promotional Products created a new technology platform that enables clients to simply design and order promotional goods online. This innovation simplifies the ordering procedure and meets the growing demand for branded items, allowing firms to successfully increase brand awareness. (Source: https://www.hitpromo.net/page/aboutHit)

Top Companies Market Share in Promotional Products Industry: (In no particular order of Rank)

• Next Level Apparel
• Staton Corporate and Casual
• Hit Promotional Products
• HUB Promotional Group
• Polyconcept North America
• SanMar
• BIC Graphic
• TSC Apparel
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Promotional Products Market

Which Region Dominates the Promotional Products Market in 2024?

According to Cognitive Market Research, North America currently dominates the Promotional Productss market, and the region is expected to have significant growth during the projected period. Product procurement has expanded as corporate earnings and the number of businesses have increased. These companies use these items to raise brand awareness and favorability among customers

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to earn the maximum points in the forecast period with the highest CAGR value in the promotional products market. This should be due to the fact that the adoption of promotional strategies by firms has increased in order to earn more market visibility, consumer's disposable income is also rising and personalization in marketing trends is rising.

The current report Scope analyzes Promotional Products Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Promotional Products

According to Cognitive Market Research, the global Promotional Products market size was estimated at USD 26514.2 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 10605.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.2% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Promotional Products market with a market size of USD 8367.88 million in 2024 and is projected to grow at a CAGR of 2.0% during the forecast period. The U.S. market's well-established advertising infrastructure
• The Canada Promotional Products market had a market share of USD 1272.68 million in 2024 and is projected to grow at a CAGR of 3.0% during the forecast period. Canada’s growth of e-commerce
• The Mexico Promotional Products market is projected to witness growth at a CAGR of 2.7% during the forecast period, with a market size of USD 965.12 million in 2024.

Europe Promotional Products

According to Cognitive Market Research, the global Promotional Products market size was estimated at USD 26514.2 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 7954.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.5% from 2024 to 2031.

• The United Kingdom Promotional Products market had a market share of USD 1336.32 million in 2024 and is projected to grow at a CAGR of 3.3% during the forecast period. In the UK, Promotional Products sales witness an upswing due to the strong economy and a diverse consumer base
• The France Promotional Products market is projected to witness growth at a CAGR of 1.7% during the forecast period, with a market size of USD 731.79 million in 2024.
• According to Cognitive Market Research, the German Promotional Products market size was valued at USD 1574.94 million in 2024 and is projected to grow at a CAGR of 2.7% during the forecast period. In Germany, Promotional Products surged due to the rise of digital marketing and e-commerce platforms .
• The Italy Promotional Products market is projected to witness growth at a CAGR of 1.9% during the forecast period, with a market size of USD 684.07 million in 2024.
• The Russia Promotional Products market is projected to witness growth at a CAGR of 1.5% during the forecast period, with a market size of USD 1232.91 million in 2024.
• The Spain Promotional Products market is projected to witness growth at a CAGR of 1.6% during the forecast period with a market size of USD 652.25 million in 2024
• The Luxembourg Promotional Products market is projected to witness growth at a CAGR of 2.6% during the forecast period, with a market size of USD 246.58 million in 2024.
• The Portugal Promotional Products market is projected to witness growth at a CAGR of 2.3% during the forecast period, with a market size of USD 167.04 million in 2024.
• The Greece Promotional Products market is projected to witness growth at a CAGR of 2.8% during the forecast period, with a market size of USD 95.45 million in 2024.
• The Rest of Europe's Promotional Products market is projected to witness growth at a CAGR of 1.2% during the forecast period, with a market size of USD 1232.91 million in 2024.

Asia Pacific Promotional Products

According to Cognitive Market Research, the global Promotional Products market size was estimated at USD 26514.2 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 6098.27 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.0% from 2024 to 2031.

• According to Cognitive Market Research, the China Promotional Products market size was valued at USD 2744.22 million in 2024 and is projected to grow at a CAGR of 5.5% during the forecast period. Promotional Products surged in China due to rapid economic growth.
• The Japan Promotional Products market is projected to witness growth at a CAGR of 4.5% during the forecast period, with a market size of USD 841.56 million in 2024.
• The India Promotional Products market had a market share of USD 731.79 million in 2024 and is projected to grow at a CAGR of 7.8% during the forecast period. India's rise of e-commerce and digital marketing .
• The South Korean Promotional Products market is projected to witness growth at a CAGR of 5.1% during the forecast period, with a market size of USD 609.83 million in 2024.
• The Australian Promotional Products market is projected to witness growth at a CAGR of 5.7% during the forecast period, with a market size of USD 317.11 million in 2024.
• The South East Asia Promotional Products market is projected to witness growth at a CAGR of 7.0% during the forecast period, with a market size of USD 420.78 million in 2024.
• The Rest of Asia Pacific Promotional Products market is projected to witness growth at a CAGR of 5.8% during the forecast period, with a market size of USD 432.98 million in 2024.

South America Promotional Products

According to Cognitive Market Research, the global Promotional Products market size was estimated at USD 26514.2 Million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD 1325.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.4% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Promotional Products market size was valued at USD 567.40 million in 2024 and is projected to grow at a CAGR of 4.0% during the forecast period. Promotional products flourished in Brazil due to economic growth and increased competition among businesses
• Argentina's Promotional Products market had a market share of USD 222.72 million in 2024 and is projected to grow at a CAGR of 4.3% during the forecast period. Argentina's rising personal disposable income .
• Colombia Promotional Products market is projected to witness growth at a CAGR of 3.2% during the forecast period, with a market size of USD 117.99 million in 2024.
• Peru Promotional Products market is projected to witness growth at a CAGR of 3.6% during the forecast period, with a market size of USD 108.71 million in 2024.
• Chile Promotional Products market is projected to witness growth at a CAGR of 3.7% during the forecast period, with a market size of USD 95.45 million in 2024.
• The Rest of Latin America's Promotional Products market is projected to witness growth at a CAGR of 2.5% during the forecast period, with a market size of USD 213.44 million in 2024.

Middle East and Africa Promotional Products

According to Cognitive Market Research, the global Promotional Products market size was estimated at USD 26514.2 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 530.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.7% from 2024 to 2031..

• The GCC Countries Promotional Products market is projected to witness growth at a CAGR of 4.5% during the forecast period, with a market size of USD 226.96 million in 2024. Promotional Products sales flourish due to the presence of major market players.
• The Egypt Promotional Products market is projected to witness growth at a CAGR of 5.0% during the forecast period, with a market size of USD 55.68 million in 2024.
• The South Africa Promotional Products market is projected to witness growth at a CAGR of 4.7% during the forecast period, with a market size of USD 83.78 million in 2024. Promotional Products sales flourished in South Africa due to the popularity of social media and digital marketing .
• The Turkey Promotional Products market is projected to witness growth at a CAGR of 3.2% during the forecast period, with a market size of USD 45.60 million in 2024.
• The Nigeria Promotional Products market is projected to witness growth at a CAGR of 2.8% during the forecast period, with a market size of USD 55.68 million in 2024.
• The Rest of the MEA Promotional Products market is projected to witness growth at a CAGR of 2.7% during the forecast period, with a market size of USD 62.57 million in 2024.

Promotional Products Market Analysis

Promotional Products Market Material Segment Analysis

According to Cognitive Market Research, In the Promotional Products Market, plastic being one of the versatile and cost-effective products is the market leader. Plastic made products like pens, mugs, and bags are largely used in promotional campaigns because they are easy to get imprinted and also liked widely by the consumers.

The textile segment is the fastest-growing. This can be attributed to the call for sustainable and eco-friendly products. Textile items, such as t-shirts, tote bags, and caps, are excellent for branding and also beneficial for consumers. Rising demand for categories of products takes the textile segment up in terms of market growth.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Promotional Products Industry. Request a Free Sample PDF!

Promotional Products Market Distribution channel Segment Analysis

According to Cognitive Market Research, direct sales are normally the biggest portion in the Promotional Products Market. This is for the simple reason that the ability of these companies to make direct contact with their customers allows them to provide direct services, as well as customized promotional products, which are specifically tailored to their needs. In this way, it builds a strong relationship between the customer and the brand while increasing brand loyalty.

The Online Stores segment is indeed the fastest-growing segment. E-commerce has transformed the way consumers purchase promotional products. Ease of ordering and customized purchases from the comfort of one's home has led businesses to seek leverage on online platforms. Furthermore, since promotional product procurement is sometimes obtained on the same platforms when trying to order promotional products and the current trend towards digital marketing, encouraging changes are being witnessed in this segment.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Promotional Products End use industry Segment Analysis

Promotional Products Market End use industry Segment Analysis

According to Cognitive Market Research, The Corporate & Business Sector has the highest market share in the promotional products market. This is primarily because companies are using promotional products highly frequently every day. Businesses require their branded pens, notebooks, as well as other promotional gifts to appear extremely visible for their branding and to establish relationships with their clients and employees.

The Sports & Entertainment segment is growing at the highest rate. This is because sports events, concerts, and festivals are gaining immense popularity, which extensively employs promotional products for marketing. Teams and event organizers use merchandise like apparel, banners, giveaways, etc. to entertain the fans and attract their brands to the fore as well, thereby multiplying the use of promotional products for this segment.

• Corporate & Business Sector
• Education
• Government & Public Sector
• Hospitality
• Sports & Entertainment
• Others

Promotional Products Price range Segment Analysis

Promotional Products Market Price range Segment Analysis

According to Cognitive Market Research, The Low-Cost Products category leads in the Promotional Products Market. This is attributed to the fact that businesses tend to utilise cheap promotional products-mainly pens, keychains, and notepads-for the mass distribution shows on event-based exhibitions, trade shows, and campaigns. These products are, hence budget friendly and make it possible for reaching more people that is ordinarily made for promotion.

The Premium Products segment is growing at the highest rate. Companies are more and more focused on quality as well as brand image. The demand for premium, high-end gadgets, luxury gifts, and customized apparel is gradually increasing, all of these being popularly used to make an impression and deepen client and employee relationships and, therefore, they are prospering quickly in the market.

• Low-Cost products
• Mid-cost products
• Premium products

Author's Detail

Kalyani Raje

Senior Research Analyst at Cognitive Market Research

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An optimistic Senior Research Analyst with years of experience in competitive assessment and business consulting. A seasoned professional and subject-matter expert (SME) in the Automobile & Transportation vertical.

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