Protein Drinks Market Report 2024 (Global Edition)

Global Protein Drinks Market Report 2024 Market Size Split by Product (Powder, Liquid), by Source (Whey, Casein Milk, Egg, Soya, Rice, Pea And Others), by Distribution Channel (Drug Stores, Speciality...

Protein Drinks Market Report Description

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Protein Drinks Market Insights Video

Competitive Landscape of the Protein Drinks Market

The competitive landscape of the Protein Drinks Market is characterized by a diverse array of players ranging from multinational corporations to niche brands, each vying for market share in a rapidly growing segment. Key players often include well-established names in sports nutrition and wellness industries, leveraging their brand recognition, extensive distribution networks, and robust marketing strategies to maintain competitive advantage.

February 2022: Optimum Nutrition introduced a new Ready-to-Drink (RTD) protein supplement separate from the company's Gold Standard RTD Protein in the UK.

(Source: https://www.optimumnutrition.com/en-us/Products/Shakes-&-Powders/Gold-Standard-Ready-To-Drink-Protein-Shake/p/C101280)

February 2021: The plant-based beverage company, Koia, announced that its products may now be nationally distributed in 7-Eleven convenience stores in the US. Over 60% of consumers come to 7-Eleven for beverages, making it critical for the company portfolio to match their needs to live healthy lives.

(Source: https://cspdailynews.com/beverages/koia-plant-based-drinks-launch-nationally-7-eleven)

Top Companies Market Share in Protein Drinks Industry: (In no particular order of Rank)

• Abbott
• AMCO Proteins
• Amway
• Arla Foods Amba
• Carbery
• CytoSport
• Inc.
• Dymatize Enterprises LLC
• GELITA AG
• Glanbia PLC
• GNC Holdings Inc.
• Hoogwegt
• Confidential Data
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• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Protein Drinks Market

Which Region Dominates the Protein Drinks Market in 2024?

According to Cognitive Market Research, North America leads the Protein Drinks Market due to several key factors. Firstly, the region's robust fitness and wellness culture promotes high protein consumption among health-conscious consumers. Secondly, extensive product innovation and marketing strategies by major players continually expand the market. Thirdly, a growing preference for convenience and nutritional value in beverages drives demand. Lastly, widespread availability of diverse distribution channels, including supermarkets, specialty stores, and online platforms, ensures easy access for consumers.

Which Region is Expanding at the Fastest CAGR?

Asia Pacific is the fastest-growing region in the Protein Drinks Market primarily due to shifting consumer lifestyles and increasing health awareness. Rising urbanization and disposable incomes have spurred demand for convenient, nutritionally fortified beverages. Moreover, a burgeoning fitness culture and adoption of Western dietary habits contribute to the market's rapid expansion. Key market players are investing in product diversification and localized marketing strategies to cater to diverse consumer preferences across countries like China, India, and Japan.

The current report Scope analyzes Protein Drinks Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Protein Drinks Market

According to Cognitive Market Research, the global Protein Drinks market size was estimated at USD 29541.2 Million,out of which North America held the major market of more than 40% of the global revenue with a market size of USD 11816.48million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.9%from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Protein Drinks market with a market size of USD 9323.20 million in 2024 and is projected to grow at a CAGR of 7.7% during the forecast period. The demand is amplified by the nation's increasing health consciousness among consumers and a rising preference for convenient nutritional options.
• The Canada Protein Drinks market had a market share of USD 1417.98 million in 2024 and is projected to grow at a CAGR of 8.7% during the forecast period. Canada's increasing health consciousness among consumers and a rising preference for convenient nutritional options to increased usage of Protein Drinks.
• The Mexico Protein Drinks market is projected to witness growth at a CAGR of 8.4% during the forecast period, with a market size of USD 1075.30 million in 2024.

Europe Protein Drinks Market

According to Cognitive Market Research, the global Protein Drinks market size was estimated at USD 29541.2 Million out of which Europe held the market of more than 30% of the global revenue with a market size of USD 8862.36million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.2%from 2024 to 2031

• The United Kingdom Protein Drinks market had a market share of USD 1488.88 million in 2024 and is projected to grow at a CAGR of 9.0% during the forecast period. In the UK, Protein Drinks sales witness an upswing due to the nation's growing emphasis on health and wellness among consumers.
• The France Protein Drinks market is projected to witness growth at a CAGR of 7.4% during the forecast period, with a market size of USD 815.34 million in 2024.
• According to Cognitive Market Research, the Germany Protein Drinks market size was valued at USD 1754.75 million in 2024 and is projected to grow at a CAGR of 8.4% during the forecast period. In Germany, Protein Drinks sales surged due to the growing emphasis on health and wellness among consumers.
• The Italy Protein Drinks market is projected to witness growth at a CAGR of 7.6% during the forecast period, with a market size of USD 762.16 million in 2024.
• The Russia Protein Drinks market is projected to witness growth at a CAGR of 7.2% during the forecast period, with a market size of USD 1373.67 million in 2024.
• The Spain Protein Drinks market is projected to witness growth at a CAGR of 7.3% during the forecast period with a market size of USD 726.71 million in 2024
• The LuxembourgProtein Drinks market is projected to witness growth at a CAGR of 8.3% during the forecast period, with a market size of USD 274.73 million in 2024.
• The PortugalProtein Drinks market is projected to witness growth at a CAGR of 8.0% during the forecast period, with a market size of USD 186.11 million in 2024.
• The GreeceProtein Drinks market is projected to witness growth at a CAGR of 8.5% during the forecast period, with a market size of USD 106.35 million in 2024.
• Rest of Europe'sProtein Drinks market is projected to witness growth at a CAGR of 6.9% during the forecast period, with a market size of USD 1373.67 million in 2024.

Asia Pacific Protein Drinks Market

According to Cognitive Market Research, the global Protein Drinks market size was estimated at USD 29541.2Million, out of which Asia Pacific held the market ofaround23% of the global revenue with a market size of USD 6794.48million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.7%from 2024 to 2031.

• According to Cognitive Market Research, the China Protein Drinks market size was valued at USD 3057.51 million in 2024 and is projected to grow at a CAGR of 11.2% during the forecast period. Protein Drinks sales surge in China due to the increasing health awareness and the adoption of fitness regimes.
• The Japan Protein Drinks market is projected to witness growth at a CAGR of 10.2% during the forecast period, with a market size of USD 937.64 million in 2024.
• The India Protein Drinks market had a market share of USD 815.34 million in 2024 and is projected to grow at a CAGR of 13.5% during the forecast period. India's increasing health awareness and the adoption of fitness regimes.
• The South Korea Protein Drinks market is projected to witness growth at a CAGR of 10.8% during the forecast period, with a market size of USD 679.45 million in 2024.
• The Australia Protein Drinks market is projected to witness growth at a CAGR of 11.4% during the forecast period, with a market size of USD 353.31 million in 2024.
• The South East Asia Protein Drinks market is projected to witness growth at a CAGR of 12.7% during the forecast period, with a market size of USD 468.82 million in 2024.
• The Rest of Asia Pacific Protein Drinks market is projected to witness growth at a CAGR of 11.5% during the forecast period, with a market size of USD 482.41 million in 2024.

South America Protein Drinks Market

According to Cognitive Market Research, the global Protein Drinks market size was estimated at USD 29541.2 Million out of which Latin America market of more than 5% of the global revenue with a market size of USD 1477.06 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.1%from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Protein Drinks market size was valued at USD 632.18 million in 2024 and is projected to grow at a CAGR of 9.7% during the forecast period. Protein Drinks sales flourish in Brazil due to the increasing awareness of fitness and nutritional benefits among consumers.
• Argentina Protein Drinks market had a market share of USD 248.15 million in 2024 and is projected to grow at a CAGR of 10.0% during the forecast period. Argentina's increasing awareness of fitness and nutritional benefits among consumers.
• Colombia Protein Drinks market is projected to witness growth at a CAGR of 8.9% during the forecast period with a market size of USD 131.46 million in 2024.
• Peru Protein Drinks market is projected to witness growth at a CAGR of 9.3% during the forecast period with a market size of USD 121.12 million in 2024.
• Chile Protein Drinks market is projected to witness growth at a CAGR of 9.4% during the forecast period with a market size of USD 106.35 million in 2024.
• The Rest of Latin America Protein Drinks market is projected to witness growth at a CAGR of 8.2% during the forecast period, with a market size of USD 237.81 million in 2024.

Middle East and Africa Protein Drinks Market

According to Cognitive Market Research, the global Protein Drinks market size was estimated at USD 29541.2 Million, out of which the Middle East and Africa held the major market ofaround 2% of the global revenue with a market size of USD 590.82million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.4%from 2024 to 2031.

• The GCC Countries Protein Drinks market is projected to witness growth at a CAGR of 10.2% during the forecast period with a market size of USD 252.87 million in 2024. Protein Drinks sales flourish due to the rising health consciousness and an increasing focus on fitness.
• The Egypt Protein Drinks market is projected to witness growth at a CAGR of 9.7% during the forecast period, with a market size of USD 62.04 million in 2024.
• The South Africa Protein Drinks market is projected to witness growth at a CAGR of 10.4% during the forecast period, with a market size of USD 93.35 million in 2024. Protein Drinks sales flourish in South Africa due to the rising health consciousness and an increasing focus on fitness.
• The Turkey Protein Drinks market is projected to witness growth at a CAGR of 8.9% during the forecast period, with a market size of USD 50.81 million in 2024.
• The Nigeria Protein Drinks market is projected to witness growth at a CAGR of 8.5% during the forecast period, with a market size of USD 62.04 million in 2024.
• The Rest of MEA Protein Drinks market is projected to witness growth at a CAGR of 8.4% during the forecast period, with a market size of USD 69.72 million in 2024.

Protein Drinks Market Analysis

Protein Drinks Market Product Segment Analysis

According to Cognitive Market Research, Ready to Drink beverages stand out as the dominating category. RTD protein drinks offer unparalleled convenience, catering to the busy lifestyles of consumers who prioritize quick and easy nutrition on the go. The dominance of RTD drinks is further fueled by their widespread availability in various flavors and formulations, appealing to a broad consumer base ranging from athletes seeking post-workout recovery to health-conscious individuals looking for a convenient protein boost between meals. The ease of consumption without the need for preparation or mixing gives RTD drinks a competitive edge in the market, contributing significantly to their dominant position.

Protein Bars emerge as the fastest-growing segment. Protein bars appeal to consumers seeking a portable and satisfying snack option packed with protein. The growth of Protein Bars is driven by increasing awareness of the importance of protein intake for muscle recovery, weight management, and overall health. These bars offer a convenient solution for consumers looking to curb hunger while maintaining a healthy diet. Additionally, innovations in flavors, textures, and nutritional profiles have expanded the appeal of Protein Bars beyond traditional gym-goers to a wider audience, contributing to their rapid growth within the Protein Drinks market.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Protein Drinks Industry. Request a Free Sample PDF!

Protein Drinks Market Source Segment Analysis

According to Cognitive Market Research, Whey Protein stands as the dominating category. Whey protein, derived from milk, is highly favored due to its complete amino acid profile and rapid absorption rate, making it ideal for muscle recovery and growth. Its popularity is bolstered by extensive research supporting its effectiveness in promoting muscle synthesis post-exercise. Whey Protein drinks come in various forms, including powders and ready-to-drink formats, catering to different consumer preferences and lifestyles. The dominance of Whey Protein in the market reflects its widespread use among athletes, fitness enthusiasts, and health-conscious individuals seeking superior protein supplementation for optimal performance and muscle maintenance.

Plant Source emerge as the fastest-growing segment. Plant-based proteins, sourced from sources like soy, pea, and rice, appeal to the growing consumer demand for vegan, vegetarian, and dairy-free options. The rapid growth of Plant-Based Protein drinks is driven by increasing health and environmental consciousness, with consumers opting for sustainable and cruelty-free protein sources. Innovations in plant-based formulations have improved taste and texture, making these drinks more appealing to a broader audience beyond traditional plant-based diet followers.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Protein Drinks Distribution Channel Segment Analysis

Distribution Channel Segment Analysis

According to Cognitive Market Research, online stores have emerged as the dominating distribution channel. The convenience and accessibility offered by online platforms have revolutionized how consumers purchase protein drinks. Online stores provide a wide range of products, competitive pricing, and the convenience of doorstep delivery, attracting a diverse consumer base including busy professionals, fitness enthusiasts, and health-conscious individuals. The dominance of online stores is further reinforced by the ease of comparison shopping, customer reviews, and personalized recommendations, which enhance the shopping experience.

Direct to Customers (DTC) sales are experiencing rapid growth. DTC channels involve brands selling directly to consumers through their own websites, subscription services, or exclusive retail outlets. This approach bypasses traditional retail intermediaries, enabling brands to establish direct relationships with consumers, gather valuable customer data, and offer personalized shopping experiences. The fastest-growing nature of DTC sales is driven by evolving consumer preferences for brand engagement, product customization, and exclusive offers.

• Drug Stores
• Speciality Stores
• Supermarket/Hyper Market
• Convenience Stores
• Others

Protein Drinks Type Segment Analysis

• Clinical Drinks
• Energy Drinks
• Weight Management Drinks
• Juices And Others

Protein Drinks Packaging Segment Analysis

• Canned
• Plastic container
• Glass container
• Box
• Jar
• Sachets

Protein Drinks End-use Segment Analysis

• Hotel
• Restaurants
• Cafes
• Cloud Kitchens
• Domestic Purpose
• Pharmaceutical
• Healthcare

Author's Detail

Nisha Deore

Research Analyst at Cognitive Market Research

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I am a well-organized, conscientious, and professional Research Analyst with two plus years of experience. In my current role, I conduct in-depth secondary research, data mining, competitive analysis, DRO's, PR, and Collateral writing. Whilst I enjoy working as part of a team, researching information, analyzing data, and producing results that help my organization to achieve its commercial and financial objectives.

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