Public Relations - PR Tools Market Report 2024 (Global Edition)

Global Public Relations - PR Tools Market Report 2024 Market Size Split by Solution Type (Publishing Tools, Social Media Monitoring and Management, Content Creation and Distribution, Data Aggregation,...

Public Relations - PR Tools Market Report Description

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Public Relations - PR Tools Market Insights Video

Competitive Landscape of the Public Relations - PR Tools Market

The Public Relations - PR Tools Market is very competitive, with several major and medium-sized companies accounting for a sizable piece of the market. To retain and extend their market presence, these large firms use a variety of techniques, including mergers and acquisitions, collaborations, and new product development. The worldwide public relations tools market study includes the following major companies.

In November 2022, Meltwater launched a new AI-powered analytics platform that provides powerful sentiment analysis and trend detection capabilities, allowing PR professionals to obtain vital insights into brand reputation and media coverage. (Source: https://www.meltwater.com/en/blog/analyse-sentiment-with-media-intelligence) In February 2022, PR Newswire Association LLC announced a collaboration with Monitoring and Analysis Software, Inc. to strengthen its press release distribution services with real-time monitoring and analysis features, allowing businesses to track the impact of their public relations efforts more efficiently. (Source:https://www.newswire.com/)

Top Companies Market Share in Public Relations - PR Tools Industry: (In no particular order of Rank)

• Cision Ltd.
• Meltwater
• Agility PR Solutions LLC
• BurrellesLuce
• TrendKite
• Impact Communications Inc.
• MediaMiser Ltd.
• Monitoring and Analysis Software
• Inc.
• Outbrain Inc.
• PR Newswire Association LLC
• Confidential Data
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• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Public Relations - PR Tools Market

Which Region Dominates the Public Relations - PR Tools Market in 2024?

According to Cognitive Market Research, North America currently dominates the Public Relations - PR tools market, and the region is expected to have significant growth during the projected period. This is due to the large population, increasing internet penetration, and technical advancements in this region.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR). The region's increasing focus on digital transformation, rapid economic development, and expanding adoption of PR tools to enhance communication strategies contribute to this growth trend

The current report Scope analyzes Public Relations - PR Tools Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Public Relations - PR Tools Market

According to Cognitive Market Research, the global Public Relations - PR Tools market size was estimated at USD 12542.6 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 5017.04 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.5% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Public Relations - PR Tools market with a market size of USD 3958.44 million in 2024 and is projected to grow at a CAGR of 8.3% during the forecast period. Companies in the US leverage PR tools to enhance their public image, engage with audiences effectively, and navigate the competitive business landscape.
• The Canada Public Relations - PR Tools market had a market share of USD 602.04 million in 2024 and is projected to grow at a CAGR of 9.3% during the forecast period. Canada’s ocus on effective communication strategies, digital innovation.
• The Mexico Public Relations - PR Tools market is projected to witness growth at a CAGR of 9.0% during the forecast period, with a market size of USD 456.55 million in 2024.

Europe Public Relations - PR Tools Market

According to Cognitive Market Research, the global Public Relations - PR Tools market size was estimated at USD 12542.6 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 3762.78 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.8% from 2024 to 2031.

• The United Kingdom Public Relations - PR Tools market had a market share of USD 632.15 million in 2024 and is projected to grow at a CAGR of 9.6% during the forecast period. In the UK, Public Relations - PR Tools sales witness an upswing due to the strong emphasis on effective communication.
• The France Public Relations - PR Tools market is projected to witness growth at a CAGR of 8.0% during the forecast period, with a market size of USD 346.18 million in 2024.
• According to Cognitive Market Research, the German Public Relations - PR Tools market size was valued at USD 745.03 million in 2024 and is projected to grow at a CAGR of 9.0% during the forecast period. In Germany, Public Relations - PR Tools surged due to the strong emphasis on effective communication, reputation management, and brand building drives the demand for PR tools and services.
• The Italy Public Relations - PR Tools market is projected to witness growth at a CAGR of 8.2% during the forecast period, with a market size of USD 323.60 million in 2024.
• The Russia Public Relations - PR Tools market is projected to witness growth at a CAGR of 7.8% during the forecast period, with a market size of USD 583.23 million in 2024.
• The Spain Public Relations - PR Tools market is projected to witness growth at a CAGR of 7.9% during the forecast period with a market size of USD 308.555 million in 2024
• The Luxembourg Public Relations - PR Tools market is projected to witness growth at a CAGR of 8.9% during the forecast period, with a market size of USD 116.65 million in 2024.
• The Portugal Public Relations - PR Tools market is projected to witness growth at a CAGR of 8.6% during the forecast period, with a market size of USD 79.02 million in 2024.
• The Greece Public Relations - PR Tools market is projected to witness growth at a CAGR of 9.1% during the forecast period, with a market size of USD 45.15 million in 2024.
• The Rest of Europe's Public Relations - PR Tools market is projected to witness growth at a CAGR of 7.5% during the forecast period, with a market size of USD 583.23 million in 2024.

Asia Pacific Public Relations - PR Tools Market

According to Cognitive Market Research, the global Public Relations - PR Tools market size was estimated at USD 12542.6 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 2884.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.3% from 2024 to 2031.

• According to Cognitive Market Research, the China Public Relations - PR Tools market size was valued at USD 1298.16 million in 2024 and is projected to grow at a CAGR of 11.8% during the forecast period. Public Relations - PR Tools surged in China due to rapid digital transformation.
• The Japan Public Relations - PR Tools market is projected to witness growth at a CAGR of 10.8% during the forecast period, with a market size of USD 398.10 million in 2024.
• The India Public Relations - PR Tools market had a market share of USD 346.18 million in 2024 and is projected to grow at a CAGR of 14.1% during the forecast period. India's expanding business landscape,.
• The South Korean Public Relations - PR Tools market is projected to witness growth at a CAGR of 11.4% during the forecast period, with a market size of USD 288.48 million in 2024.
• The Australian Public Relations - PR Tools market is projected to witness growth at a CAGR of 12.0% during the forecast period, with a market size of USD 150.01 million in 2024.
• The South East Asia Public Relations - PR Tools market is projected to witness growth at a CAGR of 13.3% during the forecast period, with a market size of USD 199.05 million in 2024.
• The Rest of Asia Pacific Public Relations - PR Tools market is projected to witness growth at a CAGR of 12.1% during the forecast period, with a market size of USD 204.82 million in 2024.

South America Public Relations - PR Tools Market

According to Cognitive Market Research, the global Public Relations - PR Tools market size was estimated at USD 12542.6 Million, out of which the Latin America held the major market share of around 5% of the global revenue with a market size of USD 627.13 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.7% from 2024 to 2031. .

• According to Cognitive Market Research, the Brazil Public Relations - PR Tools market size was valued at USD 268.41 million in 2024 and is projected to grow at a CAGR of 10.3% during the forecast period. Public Relations - PR Toolss flourished in Brazil due to increasing focus on effective communication strategies.
• Argentina's Public Relations - PR Tools market had a market share of USD 105.36 million in 2024 and is projected to grow at a CAGR of 10.6% during the forecast period. Argentina's rapid digital transformation.
• Colombia Public Relations - PR Tools market is projected to witness growth at a CAGR of 9.5% during the forecast period, with a market size of USD 55.81 million in 2024.
• Peru Public Relations - PR Tools market is projected to witness growth at a CAGR of 9.9% during the forecast period, with a market size of USD 51.42 million in 2024.
• Chile Public Relations - PR Tools market is projected to witness growth at a CAGR of 10.0% during the forecast period, with a market size of USD 45.15 million in 2024.
• The Rest of Latin America's Public Relations - PR Tools market is projected to witness growth at a CAGR of 8.8% during the forecast period, with a market size of USD 100.97 million in 2024.

Middle East and Africa Public Relations - PR Tools Market

According to Cognitive Market Research, the global Public Relations - PR Tools market size was estimated at USD 12542.6 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 250.85 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.0% from 2024 to 2031..

• The GCC Countries Public Relations - PR Tools market is projected to witness growth at a CAGR of 10.8% during the forecast period, with a market size of USD 107.36 million in 2024. Public Relations - PR Tools sales flourish due to increasing need for brand reputation management.
• The Egypt Public Relations - PR Tools market is projected to witness growth at a CAGR of 10.3% during the forecast period, with a market size of USD 26.34 million in 2024.
• The South Africa Public Relations - PR Tools market is projected to witness growth at a CAGR of 11.0% during the forecast period, with a market size of USD 39.63 million in 2024. Public Relations - PR Tools sales flourished in South Africa due to growing emphasis on effective communication strategies.
• The Turkey Public Relations - PR Tools market is projected to witness growth at a CAGR of 9.5% during the forecast period, with a market size of USD 21.57 million in 2024.
• The Nigeria Public Relations - PR Tools market is projected to witness growth at a CAGR of 9.1% during the forecast period, with a market size of USD 26.34 million in 2024.
• The Rest of the MEA Public Relations - PR Tools market is projected to witness growth at a CAGR of 9.0% during the forecast period, with a market size of USD 29.60 million in 2024.

Public Relations - PR Tools Market Analysis

Public Relations - PR Tools Market Solution Type Segment Analysis

According to Cognitive Market Research, Data aggregation is the dominating segment. The tools of data aggregation play a huge role in PR activity as they collect and organize a large amount of information from sources such as media outlets, social media platforms, and online publications. Such tools help PR professionals collect the required data, track media coverage, and monitor the trends in the industry effectively.

Social media monitoring and management is expected to have the highest CAGR throughout the estimated period due to the prevalence of social networks in media channels and the use of social media to generate sales and relationships.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Public Relations - PR Tools Industry. Request a Free Sample PDF!

Public Relations - PR Tools Market Application Segment Analysis

According to Cognitive Market Research, the Content Marketing sector is predicted to have the highest market share. The factors can be ascribed to the increasing demand for a broader reach and proactive public relations in the consumer goods and retail sectors.

The Online Media segment of the Public Relations - PR Tools Market experiences the fastest growth since digital platforms form a very important part of communication strategies. PR professionals are increasingly turning to online media for brand promotional activities as well as reputation management in light of increasing usage of social media, online publications, and digital content consumption.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Public Relations - PR Tools Deployment mode Segment Analysis

Public Relations - PR Tools Market Deployment mode Segment Analysis

According to Cognitive Market Research, cloud-based solutions cornered the largest share of the market. The PR cloud-based tools have been highly in vogue, specifically among variously-sized businesses, by offering flexible, scalable, and easily accessible devices. These tools help PR professionals have access to data and analytics anywhere, collaborate in real-time, and get regular updates and maintenance that the service providers usually provide.

the fastest-growing segment is on-premise solutions. The On-premise PR tools grow to a significant extent as some organizations—more precisely, larger enterprises with specified security or compliance requirements—prefer to deploy PR tools locally. These solutions offer full control over data, customization options, and address concerns related to data privacy and security.

• Cloud
• On-premise

Public Relations - PR Tools Industry vertical Segment Analysis

Public Relations - PR Tools Market Industry vertical Segment Analysis

According to Cognitive Market Research, the Retail and Consumer Goods market has the greatest and most pressing need for increased reach and effective public relations. As a result, there is a significant need for solutions to monitor and track clients in this market, which is projected to continue in the future.

Healthcare is the fastest-growing sector. There is a high demand for PR tools that will help manage communication, reputation, and relations in the healthcare industry.

• BFSI
• Retail and Consumer Goods
• Government
• Healthcare
• IT and Telecom
• Media and Entertainment
• Others

Author's Detail

Vinayak Bali

Senior Research Analyst at Cognitive Market Research

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Catering to tailored needs of clients in Consulting, Business Intelligence, Market Research, Forecasting, Matrix-Modeling, Data Analytics, Competitive Intelligence, Primary research and Consumer Insights.

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