Global Ready to Drink Tea
Market Report
2025
Delivery Includes:- Market Timeline 2019 till 2031, Market Size, Revenue/Volume Share, Forecast and CAGR, Competitor Analysis, Regional Analysis, Country Analysis, Segment Analysis, Market Trends, Drivers, Opportunities, Restraints, ESG Analysis, Porters Analysis, PESTEL Analysis, Market Attractiveness, Patent Analysis, Technological Trend, SWOT Analysis, COVID-19 Analysis, Consumer Behavior Analysis, etc.
The base year for the calculation is 2023 and 2019 to 2023 will be historical period. The year 2024 will be estimated one while the forecasted data will be from year 2025 to 2031. When we deliver the report that time we updated report data till the purchase date.
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• Global Ready to Drink Tea market size in 2023 was XX Million. Ready to Drink Tea Industry's compound annual growth rate (CAGR) will be XX% from 2024 to 2031.
• Increase in the popularity of RTD Tea by the health-conscious population, increases the market growth.
• Because more people are drinking tea worldwide, the black tea category held the largest ready-to-drink tea market and is expected to continue to hold this position during the market's projection period
• The COVID-19 pandemic has increased awareness of the connection between nutrition and health and is probably going to hasten the shift to better-tasting, higher-quality RTD teas.
• The APAC holds the largest share in the ready to drink tea market due to the demand for tea in the region is driven by nations with large numbers of tea plantations, like China, Japan, and India.
Base Year | 2023 |
Historical Data Time Period | 2019-2023 |
Forecast Period | 2024-2031 |
Global Market Size | 121212 |
Country Market Size | 121212 |
North Americ Market Size | 121212 |
Europe Market Size | 121212 |
Asia Pacific Market Size | 121212 |
South America Market Size | 121212 |
Middle East and Africa Market Size | 121212 |
Market Split by Type |
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Market Split by Application |
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Market Split by Packaging |
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List of Competitors |
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Regional Analysis |
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Country Analysis |
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Key Qualitative Information Covered |
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Ready to Drink Tea Market is Segmented as below. Particular segment of your interest can be provided without any additional cost. Download the Sample Pages!
Global Ready to Drink Tea market size in 2023 was XX Million. Ready to Drink Tea Industry's compound annual growth rate (CAGR) will be XX% from 2024 to 2031. Ready to drink are packaged and sold ready to drink are known as prepared beverages. RTD drinks come in various varieties, each with a unique function. The world market for tea is anticipated to expand in the next years. There are several varieties of the tea bundle offered by various market rivals. In many affluent areas, a number of businesses require tea bags, often known as dip bags. The global ready-to-drink tea market is being driven primarily by consumer awareness and knowledge of the health advantages of tea, which in turn encourages consumers to focus on leading a healthy lifestyle. Ready-to-drink (RTD) tea also lowers cholesterol, reduces the risk of heart attacks, eases headaches and body pains, and aids in weight loss. For Instance, Agricultural Research Service research published in the October issue of the Journal of Nutrition found that tea consumption decreased low-density lipoprotein, or LDL, or "bad" cholesterol, in a small group of volunteers. In Judd's study, blood lipid concentrations in persons with mildly elevated cholesterol were evaluated in relation to black tea drinking.(Source:https://www.ars.usda.gov/news-events/news/research-news/2003/study-shows-tea-consumption-lowers-blood-cholesterol/ ) The advantages of ready-to-drink tea and growing consciousness of the need to lead a healthy lifestyle are expected to drive the global market in the upcoming years. The COVID-19 pandemic has increased awareness of the connection between nutrition and health and is probably going to hasten the shift to better-tasting, higher-quality RTD teas. Hence, the Ready to drink Tea market is on the rise since then as people are more aware about the products and health conscious.
The market for tea-based RTD beverages has been growing consistently as consumers search for more healthful substitutes for conventionally sweetened drinks like energy drinks and colas. RTD iced teas with herbal infusions are going to becoming even more popular as health-conscious consumers grow more prevalent. . For Instance, 25% of consumers claim to drink RTD tea due of its health benefits, per Synergy's primary research. Functional claims for RTD tea that are currently in demand including antioxidant, energy, stress and sleep, brain and nervous system, immune system, probiotics, and collagen.(Source:https://www.synergytaste.com/insights/from-the-benefits-to-the-boozy-varieties-its-tea-time/#:~:text=According%20to%20Synergy's%20primary%20research,immune%20system%2C%20probiotic%20and%20collagen.) For Instance, according to Moreno, "Many studies have examined the health benefits of teas, which range from supporting cardiovascular health to acting as a diuretic." "People who want to focus on particular health concerns are more likely to research the effects that various leaves and herbs have on their bodies. In order to capitalize on this trend, beverage producers can create new tea beverages that appeal to consumers who are health-conscious and who are searching for tasty substitutes for other soft drinks. Water or ethanol can be used to naturally extract tea extracts, but since most volatile chemicals in tea leaves are soluble in water, water is typically used to extract tea tastes. Additionally, since consumers are aware that water is natural, pure, and generally healthy for them, it is consistently chosen as the solvent in the beverage sector. For Example, Green Tea. Green tea has a tone of chemicals that are good for health. Consuming green tea on a regular basis can aid in weight loss and lower your risk of developing diabetes, heart disease, and cancer, among other illnesses. It appears that consuming three to five cups of green tea daily can maximize its health benefits.(Source:http://https://www.bevindustry.com/articles/95876-health-benefits-keep-tea-market-afloat) For Instance, according to Healthline, Catechins are a particular class of polyphenol found in green tea. Antioxidants called catechins aid in preventing cell damage and offer additional health advantages. The most well-known and prevalent catechin in green tea is called epigallocatechin-3-gallate (EGCG), and studies have shown that it may help with a number of medical illnesses or disease signs. (Source:https://www.healthline.com/nutrition/top-10-evidence-based-health-benefits-of-green-tea#1.-Contains-plant-based-antioxidant-compounds)Hence, dur to the awareness of RTD Tea among consumers that it is good for health, people are consuming it more and it leads to the market growth of RTD Tea.
Increase in the number of substitutes in the industry hampers the market growth
In the ready-to-drink (RTD) tea business, one of the biggest challenges is the abundance of replacements. Coffee is a common alternative to RTD tea in the market. In particular, iced coffee and cold brew varieties are great substitutes for RTD tea. Coffee appeals to customers who want a stronger, bolder taste because of its distinct flavor profile and higher caffeine level. Furthermore, coffee has a strong consumer base and a thriving culture, which may detract from RTD tea. Furthermore, natural fruit juices including orange, apple, and mixed fruit juices are preferred by consumers looking for healthier substitutes for sweetened beverages. For Instance, the "Fourth Wave" of coffee consumption is arrived, according to Caleb Bryant, a client insight consultant at Circana and former associate director of food and drink at Mintel. While early movements celebrated the widespread availability of coffee and the need for high quality, Gen Z is spearheading a new movement that is increasing consumption by focusing on influencer marketing and innovative product innovation. Hence, we can say that proper prefer coffee or normal Tea with respect to RTD Tea as RTD Tea is still niche market. (Source:https://www.forbes.com/sites/jefffromm/2023/12/06/the-gen-z-mindset-is-changing-coffee/?sh=452d9ee457fe)
The COVID-19 pandemic issue has had an impact on the food and beverage industries. RTD beverages are among the developments in the beverage sector that are accelerating as the COVID-19 epidemic turns people's life upside down. The beverage firms are launching innovative projects including readily available, ready-to-drink (RTD) beverages. For Instance, the rapidly expanding category that encompasses canned drinks made with alcohol. Given how much more Americans drank overall during the epidemic, it is remarkable that RTD sales increased between 1.5 and 3 times faster than other alcohol sales between 2020 and 2021. (Source:https://www.fastcompany.com/90949919/this-is-how-covid-changed-the-way-americans-drink)The COVID-19 pandemic has increased awareness of the connection between nutrition and health and is probably going to hasten the shift to better-tasting, higher-quality RTD teas. Future purchase decisions will be increasingly influenced by health, but flavor will always be the major factor driving consumer behavior and the bridge that connects them to healthy beverage options.For Instance, "Consumers' booming interest in RTDs is driving rapid growth and premiumization in the category," stated Drew Levinson. Aside from convenience, customers are excited about RTDs and are willing to upgrade to ultra-premium RTD drinks because to the creative and superior product offers available today. Hence, The COVID19 had a positive effect on the ready to drink tea market as people shifted their preferences from time to time. Also because of the easy process of making the tea, people became fond of it. (Source:https://www.prnewswire.com/news-releases/covid-prompted-rtd-acceleration-innovation-and-premiumization-will-catapult-it-forward-301439350.html)
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There are both native and foreign players in the market. Key market players are concentrating on initiatives including new product releases, partnerships, mergers & acquisitions, worldwide expansion, and others, according to brand market share study. For Instance, The production of tea in a ready-to-drink (RTD) form is the result of recent advancements in the science of generating true flavor and aroma. In order to satisfy customers' demands for convenience, these teas are pre-made, bottled, and served cold. As many RTD teas adhere to clean label requirements, they also satisfy consumers' health preferences.(Source:https://www.foodbeverageinsider.com/beverage-development/rtd-tea-the-clean-label-movement-a-perfect-pairing)
• For Instance, In order to cover size gaps and better round out its product portfolio, Red Diamond Coffee & Tea is expanding its ready-to-drink (RTD) tea offerings in a new 11-oz bottle. The Birmingham, Alabama-based Red Diamond's vice president of strategic marketing, Emily Wood Bowron, stated that the new size "will not only benefit our foodservice and retail partners by giving them a uniquely sized Red Diamond product, but will also give our consumers another way in which to enjoy our freshly brewed tea." (Source:https://www.cspdailynews.com/beverages/red-diamond-coffee-tea-launches-11-ounce-ready-drink-tea)
• 90% of Canadian RTD manufacturer Ace Beverage Group has been acquired by Corby Spirit and Wine, the company predominantly controlled by Pernod Ricard in Canada. ABG, one of Canada's biggest independent RTD producers, was established in 2020 as a result of the merger of Cottage Springs and Ace Hill. (Source:https://www.just-drinks.com/news/pernod-ricards-corby-buys-90-of-canadian-rtd-producer-ace-beverage-group/?cf-view)
There are many innovations in the falvours produces to make Tea more attractive and healthier. Recent innovation includes, Dilmah Ready-To-Drink Iced Tea, BPI presented the new Dilmah RTD Iced Tea range at the Orchard Hotel in Singapore last week, alongside industry experts Teabrary International. There are six cool varieties of artisanal black and green tea in the new Dilmah Ready-To-Drink Iced Tea line. The latest offering from the well-known tea manufacturer Dilmah was created using fragrant, rich, hand-picked tea leaves to guarantee that it has all of the natural goodness and antioxidants that Dilmah users are accustomed to. (Source:https://ameft.com/ready-to-drink-dilmah-rtd-iced-tea-launched-in-singapore/)Hence, these innovation, new developments increase the market growth.
Top Companies Market Share in Ready to Drink Tea Industry: (In no particular order of Rank)
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The ready-to-drink tea industry in North America is fastest growing as a result of consumers becoming more aware of the health benefits of RTD tea and focusing on leading healthier lifestyles. As Americans age and become more health conscious, the demand for ready-to-drink tea is predicted to grow over time. Because of its health advantages and ability to replace carbonated drinks, ready-to-drink tea is also becoming more and more popular among young people. To appeal to customers who are health-conscious, manufacturers are also attempting to market tea with clean-label components. There have also been new flavor introductions, like blackcurrant and blueberry mint green tea, to the ready-to-drink tea market in the United States. Recently development includes, For Instance, Seth Goldman and Barry Nalebuff, co-founders of Honest Tea, announced that they will be joining celebrity chef Spike Mendelsohn in their return to the bottled tea industry with the launch of Just Ice TeaTM, an organic iced tea brand that is ready to drink and emphasizes the use of simple ingredients and Fair-Trade Certified teas and sweeteners.(Source:https://www.prnewswire.com/news-releases/founders-of-honest-tea-return-to-bottled-tea-business-with-launch-of-just-ice-tea-set-to-hit-shelves-nationwide-beginning-september-2022-301628008.html )Along with this, the availability of tea that is ready to drink in aesthetically pleasing and practical packaging, as well as a rise in the quantity of cafés, restaurants, and retail establishments increase the market growth in North America.
The current report Scope analyzes Ready to Drink Tea Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com
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Global Ready to Drink Tea Market Report 2024 Edition talks about crucial market insights with the help of segments and sub-segments analysis. In this section, we reveal an in-depth analysis of the key factors influencing Ready to Drink Tea Industry growth. Ready to Drink Tea market has been segmented with the help of its Type, Application Packaging, and others. Ready to Drink Tea market analysis helps to understand key industry segments, and their global, regional, and country-level insights. Furthermore, this analysis also provides information pertaining to segments that are going to be most lucrative in the near future and their expected growth rate and future market opportunities. The report also provides detailed insights into factors responsible for the positive or negative growth of each industry segment.
Because more people are drinking tea worldwide, the black tea category held the largest ready-to-drink tea market and is expected to continue to hold this position during the market's projection period. Additionally, black tea's high antioxidant and polyphenol content makes it a favorite among health-conscious consumers, which fuels the market's expansion. Additionally, it aids in the treatment of headaches, cancer, and blood pressure regulation, all of which increase demand for it globally and propel market expansion. For Instance, according to UCLA Health, A new study found that persons who consume at least two cups of black tea everyday have an almost 13% decreased chance of dying from any cause when compared to non-drinkers. Similar to previous research, participants' risk of heart disease, stroke, and cardiovascular disease decreased with increasing tea consumption.(Source:https://www.uclahealth.org/news/6-health-benefits-of-drinking-black-tea#:~:text=Drinking%20at%20least%20two%20cups%20of%20black%20tea%20daily%20lowers,disease%2C%20heart%20disease%20and%20stroke) Furthermore, Kombucha is a type of RTD tea that has been fermented with bacteria and yeast, making it high in probiotics, antioxidants, amino acids, and enzymes. It appears to be a popular subsegment of teas. Renowned for its motto of "healthy halos," Hence, even kombucha is rapidly expanding from being a specialized product to become one of the beverage markets' fastest-growing segments .Other Tea like Green, Fruit are also on the rise.
• RTD Tea
• Black
• Green
• Fruit
• Kombucha
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Supermarkets and hypermarkets held a substantial portion of the distribution channel because of the increased benefits they provide, like discounts and the availability of the best options for cosmetic products. Additionally, people favor these retail formats as their one-stop shopping choice because of the one-stop solution they offer. The global ready-to-drink tea market is expanding due to the fact that these retail formats are conveniently positioned in easily accessible places and provide customers with a large selection of items at low prices.
• Supermarkets/Hypermarkets
• Specialty Stores
• Online stores
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The dominating segment is the PET bottle. Polyester comes in the form of PET, which is moldable into a wide range of sizes and forms. It is a lightweight material that is both dependable and strong. PET beverage bottles are lighter and offer more design options than glass, which has led many bottling companies to switch. Cans, on the other hand, are predicted to rise at the quickest rate because they are durable and can be printed in multiple colors, metal cans are a popular choice for beverage industry containers. Additionally, drinks in metal containers retain their original flavor and nutritional value for a longer amount of time without the need for modifications. Because metal is a permanent substance and can be recycled indefinitely, it significantly reduces resource waste. Metals like aluminum are relatively simple to sterilize for packing reasons. Because of its high barrier protection and durability, which will dominate the category over the projected period, it is a good option for packaging materials.
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Our study will explain complete manufacturing process along with major raw materials required to manufacture end-product. This report helps to make effective decisions determining product position and will assist you to understand opportunities and threats around the globe.
The Global Ready to Drink Tea Market is witnessing significant growth in the near future.
In 2023, the RTD Tea segment accounted for noticeable share of global Ready to Drink Tea Market and is projected to experience significant growth in the near future.
The Supermarkets/Hypermarkets segment is expected to expand at the significant CAGR retaining position throughout the forecast period.
Some of the key companies Coca Cola, Wahaha and others are focusing on its strategy building model to strengthen its product portfolio and expand its business in the global market.
Please note, we have not disclose, all the sources consulted/referred during a market study due to confidentiality and paid service concern. However, rest assured that upon purchasing the service or paid report version, we will release the comprehensive list of sources along with the complete report and we also provide the data support where you can intract with the team of analysts who worked on the report.
Disclaimer:
Type | RTD Tea, Black, Green, Fruit, Kombucha |
Application | Supermarkets/Hypermarkets, Specialty Stores, Online stores |
Packaging | Canned, Glass Bottle, PET Bottle |
List of Competitors | Coca Cola, Unilever, Wahaha, OISHI GROUP, Arizona Beverage, Vivid, TG, Yeo Hiap Seng, Ting Hsin International, Uni President |
This chapter will help you gain GLOBAL Market Analysis of Ready to Drink Tea. Further deep in this chapter, you will be able to review Global Ready to Drink Tea Market Split by various segments and Geographical Split.
Chapter 1 Global Market Analysis
Global Market has been segmented on the basis 5 major regions such as North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.
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Global Market Dynamics, Trends, Drivers, Restraints, Opportunities, Only Pointers will be deliverable
Chapter 2 North America Market Analysis
Chapter 3 Europe Market Analysis
Chapter 4 Asia Pacific Market Analysis
Chapter 5 South America Market Analysis
Chapter 6 Middle East and Africa Market Analysis
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Chapter 7 Top 10 Countries Analysis (Only Available with Corporate User License)
Competitor's Market Share and Revenue (Subject to Data Availability for Private Players)
Chapter 8 Competitor Analysis (Subject to Data Availability (Private Players))
(Subject to Data Availability (Private Players))
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Chapter 9 Qualitative Analysis (Subject to Data Availability)
Segmentation Type Analysis 2019 -2031, will provide market size split by Type. This Information is provided at Global Level, Regional Level and Top Countries Level The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 10 Market Split by Type Analysis 2019 -2031
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Chapter 11 Market Split by Application Analysis 2019 -2031
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Chapter 12 Market Split by Packaging Analysis 2019 -2031
This chapter helps you understand the Key Takeaways and Analyst Point of View of the global Ready to Drink Tea market
Chapter 13 Research Findings
Here the analyst will summarize the content of entire report and will share his view point on the current industry scenario and how the market is expected to perform in the near future. The points shared by the analyst are based on his/her detailed in-depth understanding of the market during the course of this report study. You will be provided exclusive rights to interact with the concerned analyst for unlimited time pre purchase as well as post purchase of the report.
Why RTD Tea have a significant impact on Ready to Drink Tea market? |
What are the key factors affecting the RTD Tea and Black of Ready to Drink Tea Market? |
What is the CAGR/Growth Rate of Supermarkets/Hypermarkets during the forecast period? |
By type, which segment accounted for largest share of the global Ready to Drink Tea Market? |
Which region is expected to dominate the global Ready to Drink Tea Market within the forecast period? |
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