Sleepwear Market Report 2024 (Global Edition)

Global Sleepwear Market Report 2024 Market Size Split by Type (Top Wear, Bottom Wear, Night Dresses & Gowns , Sleepwear Set), by Material (Cotton, Wool, Silk , Others), by Size (Small, Medium, Large...

Sleepwear Market Report Description

We have various report editions of Sleepwear Market, hence please contact our sales team and author directly to obtain/purchase a desired Edition eg, Global Edition, Regional Edition, Country Specific Report Edition, Company Profiles, Forecast Edition, etc. Request for your Free Sample PDF/Online Access.

Sleepwear Market Insights Video

Competitive Landscape of the Sleepwear Market

In the sleepwear market, key players vie for dominance through strategic initiatives, technological advancements, and product diversification. Leading companies provide a wide range of solutions and maintain global distribution networks. Collaborations, acquisitions, and innovative product launches are common tactics employed by these industry giants to fortify their market standing.

Sleepwear Industry News

• July 2016: Hanesbrands (NYSE: HBI), a prominent global marketer of underwear, intimate apparel, and activewear, has successfully finalized the acquisition of Pacific Brands Limited, the foremost underwear and intimate apparel company in Australia.

(Source:www.businesswire.com/news/home/20160715005150/en/HanesBrands-Completes-Acquisition-of-Pacific-Brands-Limited)

Top Companies Market Share in Sleepwear Industry: (In no particular order of Rank)

• Victoria's Secret
• Hanesbrands Inc
• Calvin Klein
• Ralph Lauren Corporation
• L Brands
• Fruit of the Loom
• Nautica
• Pajamagram
• Aerie
• Sleepy Jones
• Jockey International
• La Perla
• Tommy Hilfiger
• Under Armour
• Hanro
• L.L.Bean
• Bare Necessities
• Marks & Spencer
• GAP Inc.
• Old Navy
• Confidential Data
• Access The Paid Version
• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

North America asserts its position as the foremost region in the sleepwear market

According to Cognitive Market Research, North America asserts its position as the foremost region in the sleepwear market, propelled by a convergence of factors. A high standard of living and a fashion-conscious consumer base contribute to the region's dominance, while a robust e-commerce infrastructure enhances accessibility. North America not only prioritizes comfort in sleepwear but also sets the pace for industry trends, demonstrating a keen focus on style and innovation. The region's amalgamation of lifestyle preferences and a dynamic market approach solidifies its leading role, making it a trendsetter that significantly shapes the global sleepwear landscape.

Europe is experiencing a remarkable surge in the sleepwear market, emerging as the dominating region in terms of rapid expansion. The European market is characterized by a growing awareness of sleep-related health benefits and an increasing demand for sustainable and stylish sleepwear options. This expansion is further fueled by a cultural emphasis on quality of life, influencing consumers to invest in comfortable and aesthetically pleasing sleepwear. Europe's market growth reflects a harmonious blend of tradition and modernity, making it a key player in the global sleepwear landscape.

The current report Scope analyzes Sleepwear Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Sleepwear Market

North America Sleepwear Market Analysis:

According to Cognitive Market Research, North America held the major market share in 2023 and contributed to over 36% of the worldwide revenue. North America emerged as the dominant force in the sleepwear market. With a market size reaching $4.14 billion and a notable Compound Annual Growth Rate (CAGR) of 8.6%, the region establishes itself as a trendsetter in the industry. This commanding presence is fueled by a combination of factors, including a high standard of living, a fashion-conscious consumer base, and a robust e-commerce infrastructure. As consumers increasingly prioritize comfort and style in their sleepwear choices, North America's market influence becomes more pronounced. The impressive CAGR reflects a dynamic market that continually evolves to meet the evolving demands of a consumer base keen on both quality and innovation, solidifying North America's position as a leader in the global sleepwear landscape

Europe Sleepwear Market

Europe Sleepwear Market Analysis:

According to Cognitive Market Research, the Europe Sleepwear market accounted for approximately 32% of the global revenue. Marking a burgeoning demand for sleepwear, the region boasts a considerable market size, reaching $3.68 billion, coupled with a notable Compound Annual Growth Rate (CAGR) of 8.8%. The European market is characterized by an increasing awareness of sleep-related health benefits and a growing preference for sustainable and stylish sleepwear options. This rapid expansion aligns with a cultural emphasis on quality of life, prompting consumers to invest in comfortable and aesthetically pleasing sleepwear choices. As sustainability gains prominence, European consumers are driving the market towards eco-friendly options. The substantial CAGR underscores Europe's role as a key player in the global sleepwear landscape, reflecting a harmonious blend of tradition, modernity, and a conscientious approach to lifestyle choices.

Asia Pacific Sleepwear Market

Asia Pacific Sleepwear Market Analysis:

According to Cognitive Market Research, in the vast and dynamic Asia Pacific sleepwear market, which contributes around 23% globally, a substantial growth trajectory is anticipated with an impressive 11.5% Compound Annual Growth Rate (CAGR) over the forecast period. This surge is expected to propel the market to a size of approximately USD 2.65 billion. Among the varied product segments, night dresses and gowns exhibit noteworthy growth, reflecting changing consumer preferences for elegant yet comfortable sleepwear. The dominance of online e-commerce and company-owned websites is pronounced, offering consumers convenient access to a diverse range of sleepwear options. Simultaneously, specialty stores and independent retail stores emerge as the fastest-growing distribution channels, indicating a preference for a more personalized and tangible shopping experience in the Asia Pacific sleepwear market.

South America Sleepwear Market

South America Sleepwear Market Analysis:

According to Cognitive Market Research, Latin America contributes to approximately 5% of the global sleepwear market. Primed for robust growth, it is expected to achieve a market size of approximately USD 0.58 billion, projecting a Compound Annual Growth Rate (CAGR) of 10% over the forecast duration. In the Latin American sleepwear market, the "Bottom Wear" segment shows notable growth, driven by consumer preferences for shorts, boxers, and pajamas. While no specific domination or fastest-growing region is highlighted within Latin America, the market reflects a diverse landscape with varied product types, materials, sizes, price ranges, and end-users. With a mix of distribution channels, including online platforms and offline retail stores, Latin America's sleepwear market is evolving to meet the diverse demands of consumers across different segments and demographics.

Middle East and Africa Sleepwear Market

Middle East and Africa Sleepwear Market Analysis:

According to Cognitive Market Research, the Middle East and Africa contribute around 4% to the global sleepwear market. Set for a strong growth trajectory with a projected Compound Annual Growth Rate (CAGR) of 9.9% throughout the forecast period, it is anticipated to achieve a market size of around USD 0.46 billion. In the Middle East and Africa's sleepwear market, the top-growing segment is Night Dresses and gowns and sleepwear Sets. This category reflects a significant consumer preference for comfortable and stylish nightwear, driving notable growth. While dominating its share of the market, the Middle East and Africa's fastest-growing region is characterized by a surge in demand for sleepwear crafted from materials like cotton, wool, silk, and others. This diversified growth signifies a region embracing various sleepwear types and materials, highlighting the dynamic nature of consumer preferences in the Middle East and Africa's evolving sleepwear market.

Sleepwear Market Analysis

Sleepwear Market Product Type Segment Analysis

According to Cognitive Market Research, night dresses and gowns, along with Sleepwear Sets, emerge as the dominant categories in the Sleepwear Market, reflecting a preference for comfort and style in bedtime attire. These segments consistently capture a substantial market share due to their widespread appeal among consumers. 

Conversely, the fastest-growing category is Bottom Wear, encompassing Shorts and boxers, Pajamas, Capris, and pants. This surge is attributed to a changing consumer landscape, where the demand for comfortable and fashion-forward loungewear has escalated. As lifestyles evolve, the Bottom Wear category experiences rapid growth, adapting to contemporary preferences in the ever-evolving sleepwear market.

• Top Wear
  • Tees & Top
  • Camisoles & Slips
  • Others (Vest, etc.)
• Bottom Wear
  • Shorts & Boxer
  • Pajamas
  • Capri & Pants
  • Others (Leggings, etc.
• Night Dresses & Gowns 
• Sleepwear Set

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Sleepwear Industry. Request a Free Sample PDF!

Sleepwear Market Material Segment Analysis

According to Cognitive Market Research, cotton reigns supreme as the dominant category in the Sleepwear Market, driven by its unmatched breathability and comfort, aligning with widespread consumer affinity for natural fibers. 

Simultaneously, the fastest-growing category is the "Others" segment, encompassing materials such as Rayon, Polyester, and Blends. This surge is propelled by technological advancements enabling the creation of innovative blends that offer heightened comfort and performance. The versatility and affordability of these materials contribute to their increasing market share, attracting a diverse consumer base seeking a harmonious blend of comfort and modern functionality in their sleepwear choices.

• Cotton
• Wool
• Silk 
• Others

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Sleepwear Size Segment Analysis

In the realm of sleepwear sizes, the medium category stands as the undisputed champion, catering to a diverse audience with its harmonious blend of comfort and style. Its broad appeal has secured its dominance, making it the go-to choice for a majority of consumers. 

Concurrently, the small sleepwear segment is rapidly ascending as the fastest-growing category. Fueled by a demand for more personalized and snug-fit options, this segment caters to consumers seeking a tailored and intimate sleepwear experience. The surge in popularity underscores evolving preferences, presenting a lucrative landscape for brands attuned to the nuances of individualized comfort.

• Small
• Medium
• Large

Sleepwear Price Segment Analysis

In the sleepwear market, the medium-priced category (US$20 - US$50) reigns supreme, finding a sweet spot that blends affordability and quality. Addressing a varied clientele, this segment provides an extensive array of styles and materials to accommodate diverse preferences. 

Meanwhile, the surprising frontrunner in growth is the high-priced category (Above US$50). Despite the premium cost, this segment experiences a rapid surge in demand driven by consumers' increasing inclination towards luxurious fabrics, intricate designs, and an enhanced sleep experience. The allure of sophistication and comfort propels the high-end sleepwear market, showcasing a notable shift in consumer preferences within the industry.

• Low (Below US$ 20)
• Medium (US$20 - US$ 50) 
• High (Above US$ 50

Sleepwear End-user Segment Analysis

In the realm of sleepwear market segmentation, women's sleepwear emerges as the dominant category, boasting a historically larger market share. This prominence is fueled by the diverse array of styles, designs, and materials catering to the multifaceted preferences of female consumers. 

The fastest-growing category pivots towards kids' sleepwear. Fueled by a heightened emphasis on children's comfort, the influence of trendy designs, and a surge in demand for specialized fabrics, the kids' sleepwear segment has experienced accelerated growth. The amalgamation of practicality and style positions children's sleepwear as a dynamic and thriving sector within the broader sleepwear market landscape.

• Men
• Women
• Kids

Sleepwear Distribution Channel Segment Analysis

In the dynamic landscape of the sleepwear market, the dominant category is undeniably "Online E-commerce Websites and Company Owned Websites." The digital era, accentuated by the pandemic, has witnessed a surge in consumers gravitating towards the ease and accessibility of online platforms, making this category a powerhouse in the market. 

The fastest-growing category, surprising to some, is "Specialty Stores & Independent Retail Stores." Despite the prevailing trend of online shopping, a significant consumer base still values the tangible, personalized experience offered by these brick-and-mortar establishments, propelling this segment into rapid growth as it caters to those seeking a more hands-on shopping approach.

• Online
• E-commerce Website
• Company Owned Website
• Offline
• Supermarkets & Hypermarkets
• Specialty Stores 
• Independent Retail Stores

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

LinkedIn

Profile

I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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