Smart Tourism Market Report 2024 (Global Edition)

Global Smart Tourism Market Report 2024 Market Size Split by Technology (Mobile Applications, Augmented Reality (AR) and Virtual Reality (VR), Internet of Things (IoT), Big Data and Analytics, Cloud C...

Smart Tourism Market Report Description

We have various report editions of Smart Tourism Market, hence please contact our sales team and author directly to obtain/purchase a desired Edition eg, Global Edition, Regional Edition, Country Specific Report Edition, Company Profiles, Forecast Edition, etc. Request for your Free Sample PDF/Online Access.

Smart Tourism Market Insights Video

Competitive Landscape of the Smart Tourism Market

The smart tourism marketplace is surprisingly competitive, with fundamental generation corporations, specialized startups, and tourism provider providers all vying for marketplace share. Key players consist of global tech giants like Google, Microsoft, and IBM, which give AI, cloud, and information analytics solutions, along with specialized corporations offering IoT, augmented reality, and mobile app platforms tailored to tourism desires. Startups are also innovating with area-of-interest solutions like virtual tours and AI-driven chatbots for actual-time assistance. The call for stronger traveler stories and operational performance drives competition. Strategic partnerships and investments are crucial, as corporations are trying to find to provide comprehensive, current solutions to an evolving enterprise.

Top Companies Market Share in Smart Tourism Industry: (In no particular order of Rank)

• Booking Holdings
• TripAdvisor
• Expedia
• HomeAway
• Kayak
• QUNR
• Ctrip
• Orbitz
• MakeMyTrip
• TravelZoo
• Sabre Corporation
• Opodo
• Travelgenio
• Voyages
• Webjet
• Wotif.com
• Confidential Data
• Access The Paid Version
• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Smart Tourism Market

Which Region Dominates the Smart Tourism Market in 2024?

According to Cognitive Market Research, North America currently dominates the Smart Tourisms market, and the region is expected to have significant growth during the projected period. North America's smart tourism market is growing rapidly, driven by the aid of improvements in technology adoption and growing demand for personalized, seamless travel reviews. With robust infrastructure and tech-savvy clients, the region embraces AI, IoT, and AR to decorate traveler engagement, improve aid control, and help sustainable, efficient tourism development throughout destinations.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR). Asia-Pacific's smart tourism market is increasing rapidly, fueled by fast urbanization, rising digital adoption, and government projects promoting tourism technology. Countries like China, Japan, and South Korea are investing heavily in AI, IoT, and immersive stories to enhance visitor satisfaction, streamline operations, and guide a sustainable tourism boom across the area.

The current report Scope analyzes Smart Tourism Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Smart Tourism

According to Cognitive Market Research, the global Smart Tourism market size was estimated at USD 29154.2 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 11661.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.00% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Smart Tourism market with a market size of USD 9201.07 million in 2024 and is projected to grow at a CAGR of 6.8% during the forecast period. The U.S. market's 5G deployment.
• The Canada Smart Tourism market had a market share of USD 1399.40 million in 2024 and is projected to grow at a CAGR of 7.8% during the forecast period. Canada’s AI integration
• The Mexico Smart Tourism market is projected to witness growth at a CAGR of 7.5% during the forecast period, with a market size of USD 1061.21 million in 2024.

Europe Smart Tourism

According to Cognitive Market Research, the global Smart Tourism market size was estimated at USD 29154.2 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 8746.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.3% from 2024 to 2031.

• The United Kingdom Smart Tourism market had a market share of USD 1469.37 million in 2024 and is projected to grow at a CAGR of 8.1% during the forecast period. In the UK, Smart Tourism sales witness an upswing due to the digital tourism platforms.
• The France Smart Tourism market is projected to witness growth at a CAGR of 6.5% during the forecast period, with a market size of USD 804.66 million in 2024.
• According to Cognitive Market Research, the German Smart Tourism market size was valued at USD 1731.76 million in 2024 and is projected to grow at a CAGR of 7.5% during the forecast period. In Germany, Smart Tourism surged due to the government initiatives.
• The Italy Smart Tourism market is projected to witness growth at a CAGR of 6.7% during the forecast period, with a market size of USD 752.18 million in 2024.
• The Russia Smart Tourism market is projected to witness growth at a CAGR of 6.3% during the forecast period, with a market size of USD 1355.67 million in 2024.
• The Spain Smart Tourism market is projected to witness growth at a CAGR of 6.4% during the forecast period with a market size of USD 717.19 million in 2024
• The Luxembourg Smart Tourism market is projected to witness growth at a CAGR of 7.4% during the forecast period, with a market size of USD 271.13 million in 2024.
• The Portugal Smart Tourism market is projected to witness growth at a CAGR of 7.1% during the forecast period, with a market size of USD 183.67 million in 2024.
• The Greece Smart Tourism market is projected to witness growth at a CAGR of 7.6% during the forecast period, with a market size of USD 104.96 million in 2024.
• The Rest of Europe's Smart Tourism market is projected to witness growth at a CAGR of 6.0% during the forecast period, with a market size of USD 1355.67 million in 2024.

Asia Pacific Smart Tourism

According to Cognitive Market Research, the global Smart Tourism market size was estimated at USD 29154.2 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 6705.47 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.8% from 2024 to 2031.

• According to Cognitive Market Research, the China Smart Tourism market size was valued at USD 3017.46 million in 2024 and is projected to grow at a CAGR of 10.8% during the forecast period. Smart Tourism surged in China due to vr/ar adoption.
• The Japan Smart Tourism market is projected to witness growth at a CAGR of 9.3% during the forecast period, with a market size of USD 925.35 million in 2024.
• The India Smart Tourism market had a market share of USD 804.66 million in 2024 and is projected to grow at a CAGR of 12.6% during the forecast period. India's contactless solutions.
• The South Korean Smart Tourism market is projected to witness growth at a CAGR of 9.9% during the forecast period, with a market size of USD 670.55 million in 2024.
• The Australian Smart Tourism market is projected to witness growth at a CAGR of 10.5% during the forecast period, with a market size of USD 348.68 million in 2024.
• The South East Asia Smart Tourism market is projected to witness growth at a CAGR of 11.8% during the forecast period, with a market size of USD 462.68 million in 2024.
• The Rest of Asia Pacific Smart Tourism market is projected to witness growth at a CAGR of 10.6% during the forecast period, with a market size of USD 476.09 million in 2024.

South America Smart Tourism

According to Cognitive Market Research, the global Smart Tourism market size was estimated at USD 29154.2 Million, out of which the Latin America held the market share of around 5% of the global revenue with a market size of USD 1457.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Smart Tourism market size was valued at USD 623.90 million in 2024 and is projected to grow at a CAGR of 8.8% during the forecast period. Smart Tourisms flourished in Brazil due to Rising smartphone usage.
• Argentina's Smart Tourism market had a market share of USD 244.90 million in 2024 and is projected to grow at a CAGR of 9.1% during the forecast period. Argentina's tourist data analytics.
• Colombia Smart Tourism market is projected to witness growth at a CAGR of 8.0% during the forecast period, with a market size of USD 129.74 million in 2024.
• Peru Smart Tourism market is projected to witness growth at a CAGR of 8.4% during the forecast period, with a market size of USD 119.53 million in 2024.
• Chile Smart Tourism market is projected to witness growth at a CAGR of 8.5% during the forecast period, with a market size of USD 104.96 million in 2024.
• The Rest of Latin America's Smart Tourism market is projected to witness growth at a CAGR of 7.3% during the forecast period, with a market size of USD 234.69 million in 2024.

Middle East and Africa Smart Tourism

According to Cognitive Market Research, the global Smart Tourism market size was estimated at USD 29154.2 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 583.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.5% from 2024 to 2031..

• The GCC Countries Smart Tourism market is projected to witness growth at a CAGR of 9.3% during the forecast period, with a market size of USD 249.56 million in 2024. Smart Tourism sales flourish due to the sustainable tourism demand.
• The Egypt Smart Tourism market is projected to witness growth at a CAGR of 8.8% during the forecast period, with a market size of USD 61.22 million in 2024.
• The South Africa Smart Tourism market is projected to witness growth at a CAGR of 9.5% during the forecast period, with a market size of USD 92.13 million in 2024. Smart Tourism sales flourished in South Africa due to smart city investments .
• The Turkey Smart Tourism market is projected to witness growth at a CAGR of 8.0% during the forecast period, with a market size of USD 50.15 million in 2024.
• The Nigeria Smart Tourism market is projected to witness growth at a CAGR of 7.6% during the forecast period, with a market size of USD 61.22 million in 2024.
• The Rest of the MEA Smart Tourism market is projected to witness growth at a CAGR of 7.5% during the forecast period, with a market size of USD 68.80 million in 2024.

Smart Tourism Market Analysis

Smart Tourism Market Technology Segment Analysis

According to Cognitive Market Research, Mobile Applications are likely to dominate the Smart Tourism Market over the forecast period. Mobile applications are driving an increase within the smart tourism marketplace by providing travelers with personalized reports, real-time statistics, and seamless booking options. These apps enhance personal engagement via functions like interactive maps, virtual excursions, and nearby guidelines, making travel more handy and exciting while facilitating efficient conversation between tourists and service carriers.

The Augmented Reality (AR) and Virtual Reality (VR) is the fastest-growing segment in the Smart Tourism Market. Augmented Reality (AR) and Virtual Reality (VR) are substantially improving the smart tourism market by providing immersive reports that interact with tourists like by no means before. These technologies enable virtual excursions of sights, interactive cultural stories, and enriched website visits, helping travelers discover locations in revolutionary approaches while fostering deeper connections with their surroundings.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Smart Tourism Industry. Request a Free Sample PDF!

Smart Tourism Market Application Segment Analysis

According to Cognitive Market Research, the Travel Planning and Booking segment holds the largest share of the market. Travel planning and booking are reworking the smart tourism marketplace via digital platforms that streamline the system for consumers. Advanced algorithms and AI-driven equipment offer customized hints, optimize itineraries, and simplify bookings, enhancing user enjoyment. This shift encourages greater green journey planning, catering to the growing demand for convenience and customization.

In the Smart Tourism Market, the Navigation and Local Exploration has been expanding at a rapid pace. Navigation and local exploration technology are swiftly increasing the smart tourism market by way of supplying more suitable location-primarily based services. Mobile apps and GPS-enabled equipment offer travelers with real-time guidelines, personalized hints, and insights into neighborhood sights. This facilitates seamless exploration, making sure tourists can effortlessly find out and interaction with their environment at the same time as enhancing ordinary satisfaction.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Smart Tourism Traveler Type Segment Analysis

Smart Tourism Market Traveler Type Segment Analysis

According to Cognitive Market Research, Business Travelers segment holds the largest market share. The smart tourism market is increasingly catering to business travelers, who seek performance and convenience in their journeys. Advanced technologies streamline journey arrangements, provide real-time updates, and enhance verbal exchange. Solutions like cell apps and AI-driven services address the precise wishes of company vacationers, improving their universal experience and productivity while on the street.

In the Smart Tourism market, the rapidly growing sector is the Leisure Travelers. Leisure tourists are drastically driving a boom inside the smart tourism marketplace as they are searching for personalized, enticing reviews. Technology answers, inclusive of mobile apps and AI-driven suggestions, enhance experience planning, provide tailored itineraries, and provide actual-time insights into local attractions. This focus on comfort and entertainment fosters more exploration and noteworthy journey reports.

• Business Travelers
• Leisure Travelers
• Adventure Travelers
• Medical Tourists

Smart Tourism Distribution Channel Segment Analysis

Smart Tourism Market Distribution Channel Segment Analysis

According to Cognitive Market Research, the Online Travel Agencies (OTAs) segment dominates the market. Online Travel Agencies (OTAs) are pivotal in the growth of the smart tourism market by imparting complete platforms for booking flights, lodges, and experiences. Leveraging the superior era, OTAs provide personalized guidelines, dynamic pricing, and consumer-friendly interfaces, improving client pride and streamlining the travel planning system for millions of world travelers.

Direct Booking is projected to be the fastest-growing segment in the Smart Tourism market. Direct reserving is an increasing number of shaping the smart tourism marketplace as tourists prefer bypassing intermediaries for more manipulation and fee financial savings. Leveraging the era, businesses are improving their direct booking structures with customized offers, loyalty rewards, and consumer-friendly interfaces. This fashion fosters more potent customer relationships and streamlines the reserving experience for consumers.

• Online Travel Agencies (OTAs)
• Direct Booking
• Travel Agents
• Tour Operators

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

LinkedIn

Profile

I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

Author's Conclusion