Virtual Fitting Room Market Report 2024 (Global Edition)

Global Virtual Fitting Room Market Report 2024 Market Size Split by Type (In-store Virtual Mirrors, App-based Body Scanners, Sizing Surveys Backed by 3D Body Data), by Application (Apparel, Eyewear, C...

Virtual Fitting Room Market Report Description

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Virtual Fitting Room Market Insights Video

Competitive Landscape of the Virtual Fitting Room Market

In the Virtual Fitting Room Market's competitive landscape, numerous key competitors are driving innovation and growth. The major businesses use this tactic to enhance their offers and client experience. The main businesses are concentrating on growing their market share and reaching a wider audience through strategic alliances and acquisitions. Market rivalry is encouraging technological and design innovations to create Virtual Fitting Room that fulfill both consumer wants and sustainability goals, keeping the market dynamic and competitive.

In November 2021, Snapchat partnered with companies on a number of purchasing efforts driven by Augmented Reality (AR) in an effort to strengthen its position in e-commerce. Amazon, Coca-Cola, Verizon, Hollister, Walmart, and Under Armour were among the companies that offered immersive augmented reality shopping experiences in the largest, "Snap Holiday Market. (Source: https://twinreality.in/snap-and-amazon-partner-on-ar-shopping-in-the-snapchat-app-initially-for-eyewear/) In June 2021, The "Dressing Room" from Vuemodel was introduced on Vue.ai. The product serves as a tool for customers to see products on models that best fit their body types. Mercado Libre, ThredUp, and El Corte Ingles are just a few of the more than 100 international clients that Vue.ai serves in the retail industry. (Source: https://www.fortunebusinessinsights.com/industry-reports/virtual-fitting-room-vfr-market-100322) In September 2022, H&M Thailand and NeXR Technologies SE worked together to deploy a virtual fitting solution. Through this partnership, H&M Thailand and NeXR are utilizing their unique body assessments to offer customers a unique shopping experience while also advancing the retail industry to a new and innovative level. (Source: https://www.businesswire.com/news/home/20220912006012/en/NeXR-Becomes-Technology-Partner-for-Virtual-Fitting-at-HM-Thailand)

Top Companies Market Share in Virtual Fitting Room Industry: (In no particular order of Rank)

• AstraFit
• ELSE Corp Srl
• FXGear Inc.
• Metail
• Fit Analytics
• Zugara Inc.
• SIZEBAY
• Magic Mirror
• Memomi Labs Inc
• SenseMi
• triMirror
• Virtusize
• Visualook
• Reactive Reality GmbH
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Virtual Fitting Room Market

Which Region Dominates the Virtual Fitting Room Market in 2024?

According to Cognitive Market Research, North America currently dominates the Virtual Fitting Room market, and the region is expected to have significant growth during the projected period. This is due to the region's growing use of augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) technologies in retail and e-commerce.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR). The retail and fashion industries' growing adoption of cutting-edge technologies is the reason for the region's growth, which is anticipated to continue to rise significantly during the projection period.

The current report Scope analyzes Virtual Fitting Room Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Virtual Fitting Room

According to Cognitive Market Research, the global Virtual Fitting Room Market size was estimated at USD 4965.5 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 1986.20 million in 2024 and will grow at a compound annual growth rate (CAGR) of 23.4% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Virtual Fitting Room Market with a market size of USD 1567.11 million in 2024 and is projected to grow at a CAGR of 23.2% during the forecast period. The U.S. market's Stringent governmental regulations against social platforms.
• The Canada Virtual Fitting Room Market had a market share of USD 238.34 million in 2024 and is projected to grow at a CAGR of 24.2% during the forecast period. Canada’s rising awareness among the population.
• The Mexico Virtual Fitting Room Market is projected to witness growth at a CAGR of 23.9% during the forecast period, with a market size of USD 180.74 million in 2024.

Europe Virtual Fitting Room

According to Cognitive Market Research, the global Virtual Fitting Room Market size was estimated at USD 4965.5 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 1489.65 million in 2024 and will grow at a compound annual growth rate (CAGR) of 23.7% from 2024 to 2031.

• The United Kingdom Virtual Fitting Room Market had a market share of USD 250.26 million in 2024 and is projected to grow at a CAGR of 24.5% during the forecast period. In the UK, Virtual Fitting Room sales witness an upswing due to the increasing number of well-known fashion labels.
• The France Virtual Fitting Room Market is projected to witness growth at a CAGR of 22.9% during the forecast period, with a market size of USD 137.05 million in 2024.
• According to Cognitive Market Research, the German Virtual Fitting Room Market size was valued at USD 294.95 million in 2024 and is projected to grow at a CAGR of 23.9% during the forecast period. In Germany, Virtual Fitting Room surged due to the Increased focus of the manufacturers and major market players.
• The Italy Virtual Fitting Room Market is projected to witness growth at a CAGR of 23.1% during the forecast period, with a market size of USD 128.11 million in 2024.
• The Russia Virtual Fitting Room Market is projected to witness growth at a CAGR of 22.7% during the forecast period, with a market size of USD 230.90 million in 2024.
• The Spain Virtual Fitting Room Market is projected to witness growth at a CAGR of 22.8% during the forecast period with a market size of USD 122.15 million in 2024
• The Luxembourg Virtual Fitting Room Market is projected to witness growth at a CAGR of 23.8% during the forecast period, with a market size of USD 46.18 million in 2024.
• The Portugal Virtual Fitting Room Market is projected to witness growth at a CAGR of 23.5% during the forecast period, with a market size of USD 31.28 million in 2024.
• The Greece Virtual Fitting Room Market is projected to witness growth at a CAGR of 24.0% during the forecast period, with a market size of USD 17.88 million in 2024.
• The Rest of Europe's Virtual Fitting Room Market is projected to witness growth at a CAGR of 22.4% during the forecast period, with a market size of USD 21.83 million in 2024.

Asia Pacific Virtual Fitting Room

According to Cognitive Market Research, the global Virtual Fitting Room Market size was estimated at USD 4965.5 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 1142.07 million in 2024 and will grow at a compound annual growth rate (CAGR) of 27.2% from 2024 to 2031.

• According to Cognitive Market Research, the China Virtual Fitting Room Market size was valued at USD 513.93 million in 2024 and is projected to grow at a CAGR of 26.7% during the forecast period. Virtual Fitting Room surged in China due to Increased focus of the manufacturers and major market players.
• The Japan Virtual Fitting Room Market is projected to witness growth at a CAGR of 25.7% during the forecast period, with a market size of USD 157.60 million in 2024.
• The India Virtual Fitting Room Market had a market share of USD 137.05 million in 2024 and is projected to grow at a CAGR of 29.0% during the forecast period. India's rising awareness among the populations .
• The South Korean Virtual Fitting Room Market is projected to witness growth at a CAGR of 26.3% during the forecast period, with a market size of USD 114.21 million in 2024.
• The Australian Virtual Fitting Room Market is projected to witness growth at a CAGR of 26.9% during the forecast period, with a market size of USD 59.39 million in 2024.
• The South East Asia Virtual Fitting Room Market is projected to witness growth at a CAGR of 28.2% during the forecast period, with a market size of USD 78.80 million in 2024.
• The Rest of Asia Pacific Virtual Fitting Room Market is projected to witness growth at a CAGR of 27.0% during the forecast period, with a market size of USD 81.09 million in 2024.

South America Virtual Fitting Room

According to Cognitive Market Research, the global Virtual Fitting Room Market size was estimated at USD 4965.5 Million, out of which the Latin America held the market share of around 5% of the global revenue with a market size of USD 248.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.4% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Virtual Fitting Room Market size was valued at USD 106.26 million in 2024 and is projected to grow at a CAGR of 25.2% during the forecast period. Virtual Fitting Room flourished in Brazil due to increasing demand from e-commerce sector.
• Argentina's Virtual Fitting Room Market had a market share of USD 41.71 million in 2024 and is projected to grow at a CAGR of 25.5% during the forecast period. Argentina's rising personal disposable income .
• Colombia Virtual Fitting Room Market is projected to witness growth at a CAGR of 24.4% during the forecast period, with a market size of USD 22.10 million in 2024.
• Peru Virtual Fitting Room Market is projected to witness growth at a CAGR of 24.8% during the forecast period, with a market size of USD 20.36 million in 2024.
• Chile Virtual Fitting Room Market is projected to witness growth at a CAGR of 24.9% during the forecast period, with a market size of USD 17.88 million in 2024.
• The Rest of Latin America's Virtual Fitting Room Market is projected to witness growth at a CAGR of 23.7% during the forecast period, with a market size of USD 39.97 million in 2024.

Middle East and Africa Virtual Fitting Room

According to Cognitive Market Research, the global Virtual Fitting Room Market size was estimated at USD 4965.5 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 99.31 million in 2024 and will grow at a compound annual growth rate (CAGR) of 24.9% from 2024 to 2031..

• The GCC Countries Virtual Fitting Room Market is projected to witness growth at a CAGR of 25.7% during the forecast period, with a market size of USD 42.50 million in 2024. Virtual Fitting Room sales flourish due to the presence of major market players.
• The Egypt Virtual Fitting Room Market is projected to witness growth at a CAGR of 25.2% during the forecast period, with a market size of USD 10.43 million in 2024.
• The South Africa Virtual Fitting Room Market is projected to witness growth at a CAGR of 25.9% during the forecast period, with a market size of USD 15.69 million in 2024. Virtual Fitting Room sales flourished in South Africa due to increasing demand and regulatory support.
• The Turkey Virtual Fitting Room Market is projected to witness growth at a CAGR of 24.4% during the forecast period, with a market size of USD 8.54 million in 2024.
• The Nigeria Virtual Fitting Room Market is projected to witness growth at a CAGR of 24.0% during the forecast period, with a market size of USD 10.43 million in 2024.
• The Rest of the MEA Virtual Fitting Room Market is projected to witness growth at a CAGR of 23.9% during the forecast period, with a market size of USD 11.72 million in 2024.

Virtual Fitting Room Market Analysis

Virtual Fitting Room Market Type Segment Analysis

According to Cognitive Market Research, app-based body scanners are likely to dominate the Virtual Fitting Room Market over the forecast period. Customers can use cellphones to scan their bodies and locate the ideal fit and size. This is a strategy used by several high-end fashion brands to draw in a lot of clients. For example, H&M has created a body scanner that allows users to design their own virtual avatars, which can then be transmitted to the AvatarCloud app to digitally try on the appropriate clothes sizes.

The in-store virtual mirror is the fastest-growing segment in the Virtual Fitting Room Market, due to the fact that international fashion companies like Ralph Lauren, Neiman Marcus, and Mango enable customers to try on items using their in-store virtual mirrors. A well-known company, Ralph Lauren, claims that 90% of its virtual mirrors are used. Its online fitting room software generates a vast amount of data that it uses to improve corporate performance and retail strategy.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Virtual Fitting Room Industry. Request a Free Sample PDF!

Virtual Fitting Room Market Application Segment Analysis

According to Cognitive Market Research, the Apparel segment holds the largest share of the market. Because virtual try-on software is so widely used in the apparel business. With the use of this software, customers may virtually try on a variety of clothing items without ever having to touch them.

In the Virtual Fitting Room Market, the eyewear has been expanding at a rapid pace, given the widespread use of virtual dressing rooms in the eyeglasses business. Because it gives the user a virtual 360-degree view of themselves in the chosen frames, this solution is anticipated to gain popularity among consumers.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Virtual Fitting Room End-use Segment Analysis

Virtual Fitting Room Market End-use Segment Analysis

According to Cognitive Market Research, the Virtual/E-commerce Stores segment dominates the market, due to a rapidly expanding clientele. In addition to the digital transition, internet shopping is preferred by many people worldwide. Because of this, a number of e-commerce companies have included virtual dressing room solutions, which allow customers to virtually try on products to determine their ideal size and fit.

Brick-and-Mortar Stores is projected to be the fastest-growing segment in the Virtual Fitting Room Market. Because it enables customers to purchase products virtually with a hand swipe, the virtual fitting room solution is widely utilized in physical establishments.

• Brick-and-Mortar Stores
• Virtual/E-commerce Stores

Author's Detail

Swasti Dharmadhikari

Research associate at Cognitive Market Research

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Swasti Dharmadhikari, an agile and achievement-focused market researcher with an innate ardor for deciphering the intricacies of the Service & Software sector. Backed by a profound insight into technology trends and consumer dynamics, she has committed herself to meticulously navigating the ever-evolving terrain of digital Services and software solutions.

Author's Conclusion