Women’s Yoga Clothing Market Overview
Product Overview and Scope of Women’s Yoga Clothing
Women's yoga clothing is a specific category of clothing made specifically for female use when practicing yoga. To allow for unfettered mobility and improve the entire yoga experience, these clothing pieces are designed with comfort, flexibility, and breathability in mind. Yoga pants, yoga leggings, yoga tops, yoga jackets, yoga hoodies, yoga jumpsuits, yoga sports bras, and other items are all included in this category of clothing. When selecting yoga clothing, customers prioritize their comfort, breathability, moisture-wicking properties, and ability to move freely.
In recent years, there has been a rising awareness about yoga and its numerous benefits owing to its health and wellness benefits, celebrity endorsement, social media and online resources, and integration into mainstream culture. Yoga offers a wide range of physical and mental health benefits. It helps improve flexibility, strength, and balance while also promoting relaxation, stress reduction, and mental clarity. As people become more health-conscious and seek holistic approaches to well-being, they are turning to yoga as a means to achieve overall wellness.
Women’s Yoga Clothing Market – Global Industry Analysis
Market Drivers
- Growing awareness about yoga benefits
In recent years, there has been a growing awareness of yoga and its several benefits on health, owing to the factors such as the use of social media platforms, the launch of various fitness apps, integration into mainstream culture, and others. Many women are inclined towards yoga as a way to achieve overall well-being and as they grow more health-conscious and look for holistic approaches to well-being. Furthermore, it is now simpler for people to get information on yoga because of the growth of social media platforms and online resources. Yoga practitioners, instructors, and influencers frequently post instructional videos, instructional expertise, and inspiring content on social media sites like Instagram and YouTube. This exposure has helped yoga become more widely known and more easily accessible.
Additionally, scientific research has also been conducted on the benefits of yoga. Numerous studies have demonstrated its beneficial effects on a range of physical and mental health conditions, including stress reduction, cardiovascular health improvement, chronic pain relief, anxiety and depression management, and cognitive function enhancement.
| Number of yoga participants in the United States from 2016 to 2021 (In Million) |
|
|
|
Source: Cognitive Market Research |
For yoga practice comfortable and suitable clothing is needed to keep practitioners at the temperature they want, to prevent chafing, to keep them from overheating, and others. Suitable yoga attire can make the workout more comfortable and, hence, more enjoyable. However, due to the materials that are used to make yoga clothing, practically all of them have some amount of elasticity to them. The fabrics used in yoga cloths are designed to drain sweat away from the body while also promoting airflow. The moisture-wicking technology reduces overheating by keeping the body temperature consistent while exercising, and the ventilation fabrics improve airflow to keep practitioners cool and comfortable. Henceforth, due to the rising awareness of the health benefits of yoga, and its suitable and comfortable clothing, the demand for yoga clothing is increasing.
- The rising popularity of fitness apps
- Rising demand for trendy and comfortable fitness clothing
Global Women’s Yoga Clothing Revenue by Regions (2018-2023)
Global Women’s Yoga Clothing Revenue and Market Share (%) by Regions (2018-2023)
Global Women’s Yoga Clothing Revenue (USD Billion) by Regions (2018-2023)
|
2018 |
2019 |
2020 |
2021 |
2022 |
2025 |
2030 |
CAGR |
|
|
North America |
XX |
XX |
XX |
XX |
XX |
XX |
XX |
XX |
|
Europe |
XX |
XX |
XX |
XX |
XX |
XX |
XX |
XX |
|
Asia Pacific |
XX |
XX |
XX |
XX |
XX |
XX |
XX |
XX |
|
Latin America |
XX |
XX |
XX |
XX |
XX |
XX |
XX |
XX |
|
Middle East & Africa |
XX |
XX |
XX |
XX |
XX |
XX |
XX |
XX |
|
Total |
XX |
XX |
XX |
XX |
25.81 |
XX |
XX |
6.5% |
Global Women’s Yoga Clothing Revenue Market Share (%) by regions in 2022
|
Global Women’s Yoga Clothing Revenue Market Share (%) by regions in 2022 |
|
|
|
Source: Cognitive Market Research |
Based on region, North America is dominating the women’s yoga clothing market in terms of revenue market share throughout the forecast period. This is due to increasing spending on fitness clothing, which is expected to boost product demand. North America has the presence of several prominent yoga clothing brands and retailers, online and offline, that provide for the diverse needs and preferences of consumers. This is expected to drive the growth of the women’s yoga clothing market in this region.
Global Women’s Yoga Clothing Revenue by Segment
Global Women’s Yoga Clothing Market by Product
- Yoga Top Wear
- Yoga Bottom Wear
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Global Women’s Yoga Clothing Revenue Market Share (%) by segment in 2022 |
|
|
|
Source: Cognitive Market Research |
Based on the product, the yoga bottom wear segment is dominating the women’s yoga clothing market during the forecast period. This is attributed to the improved performance and comfort of bottom wear during yoga. These include stretchable and moisture-wicking fabrics, high waistbands for coverage and support, and ergonomic seams for unrestricted movement.However, yoga bottom wear, including yoga pants, leggings, and other specialized garments is widely popular among women practicing yoga due to its comfort, flexibility, and functional design. These products are often designed with specific features like moisture-wicking materials, stretchability, and unique design elements to improve performance and comfort during yoga.
Global Women’s Yoga Clothing Market by Distribution Channel
- Direct Stores
- Specialty Stores
- Online Stores
- Others
Global Women’s Yoga Clothing Manufacturers Profiles/Analysis
Nike Inc.
Nike Inc. Company Basic Information, and Sales Area
|
|
Item |
Description |
|
1 |
Company Name |
Nike, Inc. |
|
2 |
Website |
www.nike.com |
|
3 |
Established Date |
1967 |
|
4 |
Headquartered |
Oregon, United States |
|
5 |
Market Position/History |
NIKE, Inc. was incorporated in 1967 and is headquartered in the United States. The company has established its distribution and sales network across the globe of which approximately 39% of total revenues (2021) is generated from the United States. The company has generated approximately 61% of its total revenues (2021) from the international market. The company has 191 footwear factories which are located in 14 countries. The contract factories in Vietnam, Indonesia, and China manufactured approximately 51%, 24%, and 21% of the total NIKE Brand footwear, respectively. The company has approximately 73,300 employees located across the globe which also compromises retail and part-time employees. |
|
6 |
Sales Area |
Worldwide |
|
7 |
Manufacturing Location |
United States |
|
10 |
No. of Employees |
73000 |
|
11 |
Competitors |
Adidas AG Alo Yoga Athleta Inc. Hanesbrands Inc. Lululemon Athletica Inc. PUMA SE Ralph Lauren Corp. Under Armour Inc. Outdoor Voices |
|
12 |
CEO |
John Donahoe |
|
13 |
Ownership Type |
Private |
|
14 |
Contact Adress |
One Bowerman Drive, Beaverton, Oregon Tel: 97005-6453 |
Business Segment/ Overview:
NIKE, Inc. is a United States-based company involved in designing, developing, and selling products which include athletic footwear, apparel, equipment, accessories, and services. The products of the company are manufactured by independent contractors. The footwear and apparel products are generally manufactured outside the United States and the equipment products are manufactured in both the United States and abroad.
Recent Developments:
|
Year |
Latest News |
|
November 2020 |
Nike launched the opening of their new yoga wear product. Nike launched its first line of clothing made particularly for yoga. The collection, which is a part of the Nike Training range, includes items designed for comfort, support, and simplicity of movement. Shorts, tights, long-hem tees, high-neck tanks, mesh tops, hoodies, and sports bras are just a few of the items available for both men and women in Nike's yoga line. |
Business Strategy
NIKE, Inc. has a significant focus on innovation and high-quality products. The company is focused on driving technological innovation through research and strives to design and develop products to enhance athletic performance, reduce injury and maximize the comfort of its customers. For instance, the company has developed new technologies including NIKE Air, Zoom, Free, Flywire, Dri-Fit, Flyknit, Flyweave, FlyEase, and ZoomX among others.
