Growing Use In Household And Kitchenware Products Are Influence The Growth Of Porcelain Enamel Market: Cognitive Market Research

Global Porcelain Enamel Market Overview 

Product Overview and Scope of Porcelain Enamel

Porcelain enamel is type of coating, which can be applied to glass or metals for decorative as well as functional purposes. This coating is a silica-based solidified glass mass attained by high-temperature firing, which can be 450 to 1200 °C depending on the type of substrate. Porcelain enamel coatings vary from ceramic coatings mostly by their glass structure and dilatation coefficient, and from organic paints mainly by the inorganic nature of the matrix and the chemical bond that exists between the coating and the substrate.

Porcelain enamel is popular industrial coating for the protection of metal artifacts, as it gives the coated substrates high-quality physical, chemical, and aesthetical properties. This type of finish was invented in antiquity to embellish priceless artefacts and give them the appearance of precious stone brilliance.

Aside from decorating the object, enamel also helps to strengthen the object's surface by reducing scratches and corrosion. The high-performance porcelain enamel finishes serve as an outer coating that doesn't burn off (even at high temperatures), is easy to clean, and protects against the weather. The coatings are scratch-resistant and bacteria-resistant, compared to other non-enamel finishes.

Porcelain enamel comes in two forms: liquid and powder. It has applications in cookers, sinks, bathtubs, water heaters, fire pits, grills, stoves, architecture, signs, pots, pans, cutlery, pumps, pipelines, heat exchangers, and other.

It is possible to find it both offline and online. Porcelain enamel coatings provide long-lasting, fade-resistant color to kitchen and bathroom sinks, bathtubs, and shower trays. These performance coatings give surfaces that withstand scratching, wear and tear, and corrosion from scouring and cleaning in the home while being simple to maintain. As a result of the benefits given by porcelain enamel, it is widely employed in a variety of sectors, increasing the need for porcelain enamel. 

Global Porcelain Enamel Market –Industry Analysis

Market Drivers

Growing applications of porcelain enamel in household and kitchenware products

Porcelain enamel coatings have their origins in ancient times when they were mainly used for decorative and ornamental purposes. With the industrial revolution, these coatings have started to be used as functional layers for residential applications as well as industrial ones. The glassy character of the enamel matrix itself plays a major role in and is the source of the features of enamel coatings, such as protection of the substrate from corrosion, fire resistance, and resistance to atmospheric and chemical degradation. The porcelain enamel coatings are mainly utilized in the kitchenware and household products. This enamel is characterized by better resistance to heat, thermal shock and direct flame. Porcelain enamel coating can be applied on the outer part of the pans, which is in contact with the stove, as well as on the inside, in contact with food.

The use of porcelain tableware products has been increased globally in different countries owing to its features and characteristics. For instance, between 2020 and 2021 the exports of Porcelain Tableware grew by 23.3%, from $5.7B to $7.03B. Trade in Porcelain Tableware represent 0.033% of total world trade. In addition, the top exporters of Porcelain Tableware were China ($5B), Germany ($343M), France ($135M), Turkey ($112M), and Japan ($99M) in 2021.

Enamel coatings have low-wettability, thus resulting in non-stick and easy-cleanable surfaces, suitable for application in the kitchenware field. In addition to that, the chemical inertia of the glassy matrix makes enamelled kitchenware resistant to detergents and to the absorption of smells and flavours. Due to these properties, in recent years, porcelain enamel coatings are applied in a huge variety kitchenware and household objects, such as design basins, radiant panels, and furniture objects, mainly because they can be produced in an infinite palette of colours with different surface finishing and they maintain their aesthetical properties unchanged in time. Thus, the growing applications of porcelain enamel in household and kitchenware products is accelerating growth of the porcelain enamel market growth.

Growing number of food restaurants across the globe

Global Porcelain Enamel Revenue by Region (2018-2023)

Global Porcelain Enamel Revenue and Market Share (%) by Region (2018-2023)

Global Porcelain Enamel Revenue (USD Million) by Region (2018-2023)

Global Porcelain Enamel market was valued at USD 1,001.44 Million, in 2022 and is expected to grow at a CAGR of 3.64% over the forecast period, from 2023 to 2030.

Based on region, the Asia Pacific region accounted for the largest market share throughout the forecast period due to its rapid industrialization, growing infrastructure development, and increasing demand for durable and aesthetically pleasing products. The region has witnessed substantial infrastructure development, including the construction of buildings, bridges, and public utilities, which requires the use of durable and corrosion-resistant materials like porcelain enamel. The automotive sector in Asia Pacific has been flourishing, leading to increased demand for porcelain enamel-coated components for vehicles, such as exhaust systems and other metal parts. As the disposable income of consumers in the region has been increasing, there has been a higher demand for premium household appliances with better aesthetics and durability, creating opportunities for porcelain enamel-coated products.

Global Porcelain Enamel Market Segmentation Analysis

Global Porcelain Enamel Market Segmentation Analysis by Form
•    Powder
•    Liquid

Global Porcelain Enamel Market, by Form

Source: Cognitive Market Research

Based on form, the porcelain enamel market is bifurcated into powder and liquid. Porcelain enamel powder, also known as enamel powder or vitreous enamel powder, is a finely ground, colored glass material that is used in the process of creating porcelain enamel coatings on metal surfaces. The powder is made by fusing various inorganic materials, such as silica, borax, feldspar, and metal oxides, at high temperatures to form a glassy substance. The application of porcelain enamel powder involves a technique called powder coating or dry enamel. It is a popular method for coating metals like steel, aluminum, and cast iron to enhance their appearance, durability, and resistance to corrosion. The porcelain enamel powders are suitable for use on cookware, appliances, architectural panels, and signs. It can also be used to provide a finish that makes graffiti removal simpler. These can be applied using screen printing, the complete transfer method used in the creation of decals, or digital printing.

Global Porcelain Enamel Market by Application:

•    Cookers
•    Sinks and Bathtubs
•    Water Heaters
•    BBQ Grills
•    Stoves & Fires
•    Architectural and Signage
•    Pots
•    Pans and Utensils
•    Pumps
•    Pipe
•    Heat Exchangers
•    Others

Global Porcelain Enamel Market by End-Use Industry:

•    Residential
•    Commercial
•    Industrial

Global Porcelain Enamel Market by Distribution Channel:

•    Online
•    Offline

Global Porcelain Enamel Market Players

•    A.O. Smith
•    AKCOAT
•    Ferro Corp
•    Gizem Frit
•    Prince Minerals
•    Tomatec
•    Keskin Kimya
•    Archer Wire
•    Sinopigment Enamel Chemicals Ltd
•    Hae Kwang
•    Cherokee Porcelain Enamel Corporation
•    Hunan Noli Enamel Co. Ltd

Global Porcelain Enamel Market Related Reports

•    Global Porcelain Dielectric Capacitor Market
•    Global Porcelain Insulators Market
•    Global Porcelain Tableware Market

Global Porcelain Enamel Manufacturers Profiles/Analysis

A.O. Smith

A.O. Smith Basic Information, Manufacturing Base, Sales Area, and Competitors

Business Segment/ Overview:

A.O. Smith Protective Coating Division is U.S based company involved in the manufacturing of inorganic coatings for the appliance, automotive, and metallurgical markets that are corrosion and abrasion resistant, as well as aesthetically pleasing. It is a 52,000-square-foot building that contains the offices of the division staff along with two state-of-the-art development laboratories for the research and testing of cost-effective protective coatings. The company produces frits used in glass linings for water heater tanks. The company offers several products including porcelain enamel frit, custom smelting, and Ceram-guard.

Porcelain Enamel Product Types Specification

Business Strategy

A.O. Smith focuses on research and development to manufacture innovative products. The company is involved in strategic acquisitions to strengthen the product portfolio of the company. The company is also engaged in the expansion of the company at different locations across the world. 
In addition, the company offers a diversified product portfolio which is increasing its customer base. The company is entering into different business segments to increase its product portfolios. For instance, the company entered into water treatment solutions through the acquisition of Hague Quality Water International. 

A.O. Smith S.W.O.T Analysis

Strength

• Diversified Product Portfolio
• Wide geographical product presence across the globe
• Strategic acquisitions

Weakness

• Limited R&D investment

Opportunity

• Adopting new technologies and innovative products for the company’s growth
• Increasing demand of porcelain enamel product

Threats

• Emerging competition