Global Women Golf Apparel
Market Report
2024
Women golf apparel market size is USD 1451.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 6.30% from 2024 to 2031.
The base year for the calculation is 2023 and 2019 to 2023 will be historical period. The year 2024 will be estimated one while the forecasted data will be from year 2025 to 2031. When we deliver the report that time we updated report data till the purchase date.
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According to Cognitive Market Research, the global women golf apparel market size is USD 1451.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 6.30% from 2024 to 2031.
Base Year | 2023 |
Historical Data Time Period | 2019-2023 |
Forecast Period | 2024-2031 |
Global Women Golf Apparel Market Sales Revenue 2024 | $ 1451.2 Million |
Global Women Golf Apparel Market Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 6.3% |
North America Women Golf Apparel Market Sales Revenue 2024 | $ 580.48 Million |
North America Women Golf Apparel Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 4.5% |
Europe Women Golf Apparel Market Sales Revenue 2024 | $ 435.36 Million |
Europe Women Golf Apparel Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 4.8% |
Asia Pacific Women Golf Apparel Market Sales Revenue 2024 | $ 333.78 Million |
Asia Pacific Women Golf Apparel Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 8.3% |
South America Women Golf Apparel Market Sales Revenue 2024 | $ 72.56 Million |
South America Women Golf Apparel Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 5.7% |
Middle East and Africa Women Golf Apparel Market Sales Revenue 2024 | $ 29.02 Million |
Middle East and Africa Women Golf Apparel Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 6% |
Market Split by Product Type |
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Market Split by Buyer Type |
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Market Split by Distribution Channel |
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List of Competitors |
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Regional Analysis |
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Country Analysis |
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Key Qualitative Information Covered |
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Women Golf Apparel Market is Segmented as below. Particular segment of your interest can be provided without any additional cost. Download the Sample Pages!
Women's golf apparel refers to clothing specifically designed and tailored for female golfers, encompassing a range of attire suitable for playing the sport comfortably and stylishly. This includes but is not limited to, golf shirts, skirts, shorts, pants, dresses, sweaters, outerwear, and accessories like hats and visors. Women's golf apparel typically prioritizes performance features such as moisture-wicking fabrics, stretch ability for ease of movement, UV protection, and breathability. Additionally, fashion-forward designs and trends are integrated into the apparel, ensuring that female golfers can express their personal style while conforming to the etiquette and functional requirements of the game.
E-commerce growth is poised to significantly increase sales in the women's golf apparel market. With the convenience of online shopping becoming increasingly preferred, female golfers have access to a wider range of brands and products from the comfort of their homes. The user-friendly interfaces, personalized recommendations, and seamless checkout processes offered by e-commerce platforms enhance the shopping experience, driving higher conversion rates. Moreover, the ability to reach a global audience and leverage targeted digital marketing strategies enables brands to expand their market reach and capitalize on emerging trends, ultimately boosting overall sales in the women's golf apparel sector.
In December 2022, Under Armour commenced construction on a 280,000 sq. ft. office, retail, and fitness facility at its new global headquarters campus in U.S. Under Armour aims to unveil TMB2 by the end of 2024. Embodying a futuristic stadium aesthetic, TMB2 reflects the brand's commitment to innovation and forward-thinking design in its corporate infrastructure.
The increasing participation of women in golf worldwide is a significant driver poised to boost sales in the women's golf apparel market. As more women take up the sport, there's a parallel demand for apparel that caters to their unique needs and preferences. Women golfers, whether recreational or professional, seek attire that blends style with functionality, allowing them to perform at their best while feeling confident on the course. This trend is further fuelled by initiatives aimed at promoting inclusivity within the sport, breaking down traditional barriers and stereotypes. As golf becomes more accessible and welcoming to female players, the demand for specialized apparel grows. Manufacturers and retailers are responding by offering a diverse range of options, from trendy and fashionable designs to performance-driven gear equipped with advanced technologies, ensuring that female golfers have ample choices to suit their individual tastes and playing styles.
Effective marketing campaigns and strategic brand endorsements play a pivotal role in propelling the growth of the women's golf apparel market. Brands that invest in targeted advertising, sponsorships, and collaborations with influential figures in the golfing world can significantly enhance their visibility and credibility among female golfers. By aligning with professional female golfers, social media influencers, and celebrities who embody the aspirational lifestyle associated with the sport, brands can effectively reach their target audience and build brand loyalty. These partnerships not only drive awareness but also convey authenticity and trust, influencing purchasing decisions. Moreover, innovative marketing strategies, such as interactive social media campaigns, personalized shopping experiences, and experiential events, create engaging touchpoints for consumers, fostering deeper connections with the brand. As a result, effective marketing initiatives and brand endorsements not only drive immediate sales but also contribute to long-term growth and market dominance in the competitive landscape of women's golf apparel.
Competition from non-golf brands presents a significant challenge to the growth of the women's golf apparel market. As active wear and athleisure trends continue to gain traction, mainstream fashion retailers and athletic apparel brands are expanding their offerings to include golf-inspired lines. This diversification of options attracts consumers who may prioritize brand familiarity or trendiness over specialized golf apparel brands. Non-golf brands leverage their established reputations, extensive distribution networks, and marketing prowess to capture market share, posing a threat to traditional golf apparel manufacturers. Moreover, these brands often offer competitive pricing and a broader range of styles, appealing to a wider demographic of female golfers. To mitigate this challenge, specialized golf apparel brands must differentiate themselves by emphasizing the technical performance, quality, and authenticity of their products. Building strong brand identities and fostering partnerships within the golfing community can help these brands maintain relevance and loyalty among female golfers amidst increasing competition.
The Covid-19 pandemic had a detrimental impact on the women's golf apparel market. Lockdown measures, travel restrictions, and temporary closures of golf courses and retail outlets significantly curtailed participation in the sport and dampened consumer spending on golf-related products, including apparel. The cancellation or postponement of tournaments and events further exacerbated the decline in demand for women's golf apparel. Additionally, economic uncertainty and job losses prompted many consumers to prioritize essential purchases over discretionary items like apparel, leading to a sharp decrease in sales. Supply chain disruptions and production delays also hindered the availability of new apparel collections, exacerbating the challenges faced by manufacturers and retailers in the market. Overall, the Covid-19 pandemic created a challenging operating environment for the women's golf apparel market, resulting in reduced sales and financial strain for businesses operating within the industry.
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The competitive landscape of the women's golf apparel market is characterized by a diverse array of brands vying for market share. Players compete based on factors such as product innovation, quality, pricing, distribution channels, and brand image, driving continuous evolution and differentiation within the industry.
Top Companies Market Share in Women Golf Apparel Industry: (In no particular order of Rank)
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According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue due to several factors. Firstly, the region boasts a large population of female golfers, contributing to significant sales volume. Additionally, the presence of established golfing tournaments and events attracts both amateur and professional players, driving demand for quality apparel. Moreover, a strong culture of sports and leisure activities, coupled with high disposable income levels, encourages consumers to invest in premium golf apparel. Furthermore, the region's well-developed e-commerce infrastructure and retail networks facilitate easy access to a wide range of apparel options, further propelling sales growth.
Asia-Pacific is the fastest-growing region owing to various factors. Firstly, the rising popularity of golf as a leisure activity among women in countries like South Korea, Japan, and China drives demand. Furthermore, increasing disposable incomes and changing lifestyles in emerging economies fuel consumer spending on recreational pursuits, including golf. Additionally, heightened awareness of health and fitness benefits associated with the sport encourages more women to participate, thereby boosting apparel sales. Moreover, expanding e-commerce platforms and the adoption of digital marketing strategies enhance accessibility, allowing brands to tap into the region's burgeoning market potential.
The current report Scope analyzes Women Golf Apparel Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com
The above graph is for illustrative purposes only.
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According to Cognitive Market Research, the global women golf apparel market size was estimated at USD 1451.2 Million out of which North America held the major market of around 40% of the global revenue with a market size of USD 580.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.5% from 2024 to 2031. The sales of women's golf apparel in North America are set to rise due to several factors. Firstly, the region's strong golfing culture and numerous prestigious tournaments drive demand for high-quality apparel. Moreover, the convenience of online shopping and the availability of diverse product ranges cater to the preferences of modern female golfers. Lastly, the dominance of top wear in this region is expected to grow further, with innovative designs and performance features appealing to the discerning tastes of North American golf enthusiasts.
Country Analysis
According to Cognitive Market Research, with a market value of USD 1451.2 million in 2024 and projected to expand at a compound annual growth rate (CAGR) of 4.8% from 2024 to 2031. Europe accounted for a share of around 30% of the global market size of USD 435.36 million. Sales of women's golf apparel in Europe are poised for growth owing to various factors. The region's rich history of golf and the presence of iconic golf courses foster a culture of golfing, driving demand for stylish and functional attire. Additionally, increasing awareness of health and wellness benefits associated with the sport encourages more women to take up golf, boosting apparel sales. Moreover, the emphasis on sustainability and eco-friendly practices in Europe resonates with environmentally conscious consumers, influencing their purchasing decisions. Furthermore, the specialty store segment holds a prominent market share in Europe, driven by personalized customer service and curated product offerings.
According to Cognitive Market Research, the global women golf apparel market size was estimated at USD 1451.2 Million out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 333.78 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.3% from 2024 to 2031. The sales of women's golf apparel in the Asia Pacific region are expected to surge due to several key factors. Firstly, the rising popularity of golf as a leisure activity among women in countries like South Korea, Japan, and China drives demand. Moreover, the growing trend of athleisure encourages women to invest in stylish yet functional golf apparel suitable for both on-course and off-course wear. Lastly, the fastest-growing shoes segment is set to thrive in this region, with innovative designs and advanced technologies meeting the demands of Asian female golfers.
According to Cognitive Market Research, the global women golf apparel market size was estimated at USD 1451.2 Million out of which Latin America market of around 5% of the global revenue with a market size of USD 72.56 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.7% from 2024 to 2031. Sales of women's golf apparel in Latin America are set to increase due to several contributing factors. Firstly, the region's growing middle class and rising disposable incomes enable more women to pursue leisure activities like golf, driving demand for specialized attire. Additionally, the influence of international golf events and tournaments fosters interest in the sport, further boosting apparel sales. Moreover, the increasing focus on health and fitness encourages women to invest in performance-driven apparel for their golfing activities. Lastly, the top wear segment holds the highest market share in Latin America, with fashionable designs and moisture-wicking fabrics appealing to the region's style-conscious consumers.
According to Cognitive Market Research, the global women golf apparel market size was estimated at USD 1451.2 Million out of which Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 29.02 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.0% from 2024 to 2031. The sales of women's golf apparel in the Middle East and Africa region are poised for growth due to several factors. Additionally, the rising trend of women's empowerment and participation in sports encourages more women to take up golf, driving apparel sales. Moreover, the increasing popularity of golf as a networking and socializing activity among affluent individuals contributes to the growth of the market. Lastly, the shoes segment is expected to flourish in this region, with comfortable and stylish footwear catering to the preferences of MEA's female golfers.
Global Women Golf Apparel Market Report 2024 Edition talks about crucial market insights with the help of segments and sub-segments analysis. In this section, we reveal an in-depth analysis of the key factors influencing Women Golf Apparel Industry growth. Women Golf Apparel market has been segmented with the help of its Product Type, Buyer Type Distribution Channel, and others. Women Golf Apparel market analysis helps to understand key industry segments, and their global, regional, and country-level insights. Furthermore, this analysis also provides information pertaining to segments that are going to be most lucrative in the near future and their expected growth rate and future market opportunities. The report also provides detailed insights into factors responsible for the positive or negative growth of each industry segment.
According to Cognitive Market Research, top wear held the major market share over the forecast period due to its essential role in women's golf attire. The increasing focus on fashion and performance drives sales, with innovative designs and advanced fabric technologies meeting consumer demands. Additionally, the versatility of top wear, suitable for various weather conditions and playing styles, contributes to sustained demand. Furthermore, endorsements by professional golfers and effective marketing campaigns bolster brand appeal, further enhancing sales in this segment.
Shoes is the fastest-growing category over the forecast period owing to several factors. Firstly, advancements in footwear technology offer improved comfort, stability, and performance on the golf course, attracting discerning consumers. Additionally, the rising trend of athleisure encourages women to invest in stylish yet functional golf shoes suitable for both on-course and off-course wear. Moreover, collaborations between footwear brands and professional golfers create buzz and drive consumer interest, stimulating sales growth in this dynamic segment.
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According to Cognitive Market Research, individual hold a prominent market share due to the personalized nature of their purchases. Increased female participation in golf drives demand as women seek specialized apparel for personal use. Additionally, the desire for unique styles and performance features tailored to individual preferences fuels sales. Furthermore, the influence of social media and celebrity endorsements prompts individual buyers to invest in fashionable and high-quality golf apparel, further solidifying their prominence in the market.
Institutional is the fastest-growing category over the forecast period driven by various factors. Firstly, golf clubs, academies, and teams increasingly prioritize uniformity and branding, leading to bulk purchases of apparel for their members or staff. Additionally, corporate events and sponsorships fuel demand for customized promotional apparel, boosting institutional sales. Moreover, the expansion of golf tourism and hospitality sectors necessitates outfitting staff with specialized attire, further driving growth in this segment.
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According to Cognitive Market Research, specialty store hold a prominent market share due to their specialization in golf apparel, offering a curated selection and personalized customer service. The trust and credibility associated with these stores attract loyal customers seeking expert advice and exclusive product offerings. Additionally, the immersive shopping experience and hands-on approach in specialty stores enhance customer satisfaction, driving repeat purchases and word-of-mouth referrals. Furthermore, strategic partnerships with golf clubs and events amplify brand visibility, solidifying specialty stores' position in the market.
Online store is the fastest-growing category over the forecast period fuelled by several factors. Firstly, the convenience and accessibility of e-commerce platforms cater to a diverse range of consumers, including those in remote areas. The ability to browse extensive product catalogs, compare prices, and read reviews online influences purchase decisions. Additionally, technological advancements in augmented reality and virtual try-on features provide a seamless shopping experience, boosting online sales. Moreover, the global reach of online stores and targeted digital marketing strategies expand market penetration, driving rapid growth in this dynamic segment
Research Analyst at Cognitive Market Research
I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.
Sneha Mali is a research analyst working in various domains including the Consumer Goods, market research and transport & logistics and her primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. Her knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively.Sneha stay up-to-date with the latest research trends, methodologies, and technologies to ensure that her research is accurate, relevant, and impactful.
In her current role, Sneha is committed to continuous learning and staying abreast of emerging trends in research methodologies. Regular participation in workshops, webinars, and industry conferences ensures that her skills remain sharp and relevant. She have demonstrated ability to transform complex data sets into clear and concise narratives that inform key business strategies. Collaborating with cross-functional teams.Sneha remains an invaluable asset in the dynamic landscape of market research.
Please note, we have not disclose, all the sources consulted/referred during a market study due to confidentiality and paid service concern. However, rest assured that upon purchasing the service or paid report version, we will release the comprehensive list of sources along with the complete report and we also provide the data support where you can intract with the team of analysts who worked on the report.
Disclaimer:
Product Type | Top Wear, Bottom Wear, Hats, Shoes, Other Accessories |
Buyer Type | Individual, Institutional, Promotional |
Distribution Channel | Specialty store, Franchise store, Online store, Others |
List of Competitors | Under Armour, Perry Ellis, Oakley, Puma, Ralph Lauren, New Wave Group, Mizuno, Fila Korea, Nike Golf, Biem.L.Fdlkk Garment, Callaway, Adidas, Skechers, Oxford Golf, PVH Corp |
This chapter will help you gain GLOBAL Market Analysis of Women Golf Apparel. Further deep in this chapter, you will be able to review Global Women Golf Apparel Market Split by various segments and Geographical Split.
Chapter 1 Global Market Analysis
Global Market has been segmented on the basis 5 major regions such as North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.
You can purchase only the Executive Summary of Global Market (2019 vs 2024 vs 2031)
Global Market Dynamics, Trends, Drivers, Restraints, Opportunities, Only Pointers will be deliverable
Chapter 2 North America Market Analysis
Chapter 3 Europe Market Analysis
Chapter 4 Asia Pacific Market Analysis
Chapter 5 South America Market Analysis
Chapter 6 Middle East and Africa Market Analysis
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Chapter 7 Top 10 Countries Analysis (Only Available with Corporate User License)
Competitor's Market Share and Revenue (Subject to Data Availability for Private Players)
Chapter 8 Competitor Analysis (Subject to Data Availability (Private Players))
(Subject to Data Availability (Private Players))
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Chapter 9 Qualitative Analysis (Subject to Data Availability)
Segmentation Product Type Analysis 2019 -2031, will provide market size split by Product Type. This Information is provided at Global Level, Regional Level and Top Countries Level The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 10 Market Split by Product Type Analysis 2019 -2031
The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 11 Market Split by Buyer Type Analysis 2019 -2031
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Chapter 12 Market Split by Distribution Channel Analysis 2019 -2031
This chapter helps you understand the Key Takeaways and Analyst Point of View of the global Women Golf Apparel market
Chapter 13 Research Findings
Here the analyst will summarize the content of entire report and will share his view point on the current industry scenario and how the market is expected to perform in the near future. The points shared by the analyst are based on his/her detailed in-depth understanding of the market during the course of this report study. You will be provided exclusive rights to interact with the concerned analyst for unlimited time pre purchase as well as post purchase of the report.
Why Top Wear have a significant impact on Women Golf Apparel market? |
What are the key factors affecting the Top Wear and Bottom Wear of Women Golf Apparel Market? |
What is the CAGR/Growth Rate of Individual during the forecast period? |
By type, which segment accounted for largest share of the global Women Golf Apparel Market? |
Which region is expected to dominate the global Women Golf Apparel Market within the forecast period? |
Segmentation Level Customization |
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Region level Data Customization |
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Country level Data Customization |
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Company Level |
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Additional Data Analysis |
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Additional Qualitative Data |
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Additional Quantitative Data |
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