POP Display Market Analysis 2026

Top Manufacturing Companies of POP Display:

International Paper, DS Smith, Smurfit Kappa Group PLC, Sonoco Products Company, and Menasha Packaging Company, LLC are the key players in the POP Display Market

International Paper

International Paper dominates the POP (Point-of-Purchase) Display Market with an 18.2% market share, leveraging its expertise in paper-based packaging and retail display solutions. The company specializes in the production of customized, sustainable, and high-impact POP displays, helping brands enhance in-store visibility and consumer engagement. In 2023, International Paper’s revenue from POP displays was estimated at over USD 1.5 billion, reflecting strong demand for eco-friendly and strategically designed retail marketing solutions. As a global leader in fiber-based packaging and display solutions, International Paper offers corrugated, folding carton, and recyclable display products tailored to various industries, including FMCG, electronics, pharmaceuticals, and beverages. The company continues to invest in sustainable packaging technologies, aligning with retailers' growing focus on environmentally responsible in-store marketing. Its strong presence in North America, Europe, and emerging markets positions it as a key partner for brands looking to enhance point-of-sale promotions and retail merchandising effectiveness.

DS Smith

DS Smith holds a 16.6% market share, positioning itself as a leader in sustainable and innovative POP display solutions. The company is known for its high-quality, lightweight, and fully recyclable retail displays, which are designed to maximize brand impact, consumer engagement, and supply chain efficiency. In 2023, DS Smith’s revenue from POP display solutions surpassed USD 1.3 billion, fueled by the increasing shift toward eco-friendly retail displays and the rising demand for highly customized promotional packaging. With a strong presence in Europe and North America, DS Smith offers end-to-end design, manufacturing, and logistics services for retail brands, ensuring faster turnaround times and optimized in-store promotions. The company has pioneered advancements in digital printing and smart retail displays, enabling brands to integrate augmented reality (AR), QR codes, and interactive elements into their point-of-sale marketing. As retailers seek more sustainable and impactful merchandising solutions, DS Smith continues to push the boundaries of retail display innovation and eco-conscious branding.

Smurfit Kappa Group PLC

Smurfit Kappa Group PLC commands a 12.3% market share, recognized for its expertise in corrugated retail display solutions and shopper engagement strategies. The company has established itself as a go-to provider for custom-designed POP displays, catering to industries such as food & beverages, personal care, and consumer electronics. In 2023, Smurfit Kappa’s revenue from POP display solutions reached approximately USD 950 million, reflecting increased adoption of recyclable and visually engaging point-of-sale displays. Smurfit Kappa’s POP displays are designed to be cost-effective, lightweight, and highly durable, helping brands maximize shelf impact while minimizing waste. The company has also been at the forefront of sustainable packaging innovation, developing biodegradable and reusable display solutions that align with the retail sector’s growing focus on sustainability. Its strategic presence in Europe, Latin America, and North America has enabled Smurfit Kappa to collaborate with global brands and retailers, ensuring efficient supply chain management and optimized in-store marketing execution.

Sonoco Products Company

Sonoco Products Company holds a 10.1% market share, specializing in structurally robust and visually compelling POP display solutions for consumer-packaged goods (CPG), retail, and promotional advertising. The company provides custom-engineered retail displays that enhance brand engagement, impulse purchases, and retail marketing efficiency. In 2023, Sonoco’s revenue from POP display solutions exceeded USD 780 million, driven by strong demand for cost-effective, high-impact, and digitally printed displays. Sonoco’s strength lies in its comprehensive approach to in-store marketing, offering a range of temporary, semi-permanent, and permanent display solutions tailored to different retail environments. The company has embraced advanced digital printing technologies, enabling brands to incorporate high-resolution graphics and personalized messaging into their displays. With a strong presence in North America and Europe, Sonoco continues to innovate in POP display sustainability, integrating recyclable materials and low-carbon footprint designs to meet the evolving demands of eco-conscious brands and retailers.

Menasha Packaging Company, LLC

Menasha Packaging Company, LLC secures an 8.4% market share, known for its expertise in customized, promotional, and sustainable POP display solutions. The company provides highly creative and functional retail merchandising displays, catering to CPG, food & beverage, healthcare, and technology brands. In 2023, Menasha’s revenue from POP display solutions was estimated at USD 650 million, reflecting the increasing adoption of consumer-driven and retail-ready display formats. Menasha’s key differentiator is its data-driven approach to retail display design, integrating consumer insights, shopper behavior analysis, and supply chain optimization to create displays that enhance brand visibility and sales conversion rates. The company’s investments in smart packaging, digital printing, and e-commerce-ready displays have positioned it as a leading innovator in the retail merchandising space. With a strong footprint in North America, Menasha continues to expand its presence in customized and high-performance POP display solutions, helping brands stay competitive in dynamic retail environments.

What Growth Strategies Can Help New Entrants Succeed in the Pop Display Market?

Sustainable Materials, Digital Displays, and Customization Are Key Areas for New Entrants to Focus on in the POP Display Market
New entrants in the POP Display market can carve a niche by focusing on three critical areas: sustainability, digital innovation, and tailored display solutions. The increasing demand for environmentally friendly marketing materials has prompted retailers to shift toward biodegradable, recyclable, and reusable POP displays. Companies that invest in developing displays made from sustainable materials such as recycled paperboard, bamboo, and bio-based plastics can gain a competitive advantage and appeal to eco-conscious brands. Additionally, sustainability is no longer just a trend but a key purchasing criterion for major retailers, meaning companies that proactively align with environmental regulations and corporate social responsibility initiatives will have a better chance of securing large-scale contracts.
Moreover, integrating digital elements into traditional POP displays is becoming a game-changer. Retailers are seeking interactive and dynamic displays that engage customers through real-time promotions, personalized recommendations, and QR-code-enabled experiences. Companies that merge traditional displays with digital signage, motion sensors, or LED touchpoints can enhance customer interaction and attract brands looking to modernize their retail spaces. Additionally, emerging players who offer data-driven insights and AI-powered analytics to optimize in-store marketing strategies will gain an edge over conventional competitors. The ability to offer highly customized, on-demand display solutions whether through modular designs, 3D-printed structures, or AI-driven customer insights will further set new entrants apart from traditional competitors, helping them establish a strong market presence in a rapidly evolving industry.
For companies looking to establish themselves in the competitive POP Display market, the three most crucial focus areas are sustainability, digital transformation, and customization. As brands and retailers increasingly prioritize eco-friendly solutions, manufacturers that invest in biodegradable, recyclable, and reusable materials will gain a stronger foothold. Sustainability-focused designs not only align with global environmental policies but also attract partnerships with major brands aiming to reduce their carbon footprint. Moreover, companies that develop closed-loop recycling systems and sustainable supply chains will have a greater appeal to brands looking for long-term environmentally conscious partners.
Additionally, digital displays are redefining the effectiveness of POP marketing. Incorporating features such as electronic shelf labels, AI-driven content, and interactive touchscreens enables brands to offer dynamic and personalized shopping experiences. As consumer engagement shifts toward technology-driven interactions, retailers will continue to favor digital POP solutions that enhance real-time customer engagement. Emerging players that develop cost-effective, technology-driven POP solutions will gain an advantage in attracting retailers shifting toward smart retailing. Lastly, customization remains a crucial differentiator companies that provide highly adaptable display solutions tailored to different retail environments, product categories, and promotional strategies will position themselves as preferred partners in the evolving retail marketing space. The ability to deliver personalized, rapidly deployable display solutions will be essential in meeting the evolving needs of retailers and ensuring long-term success.

AB

Aarti Bagekari Verified Analyst

Research Associate at Cognitive Market Research and Consulting · Cognitive Market Research

Driven by a passion for transforming complex digital and business data into actionable market intelligence, Aarti Bagekari focuses her research expertise on the Services & Software and Internet & Communication sectors. Her professional interests lie in analyzing evolving technology ecosystems, digital business models, software innovation, communication infrastructure, and emerging trends that are reshaping the global digital economy.

By leveraging a combination of primary and secondary research methodologies, Aarti develops comprehensive market perspectives that enable organizations to make informed strategic decisions in highly dynamic and competitive environments. Her work involves engaging with industry experts, technology providers, service operators, and key stakeholders while conducting extensive analysis of market data, industry developments, regulatory landscapes, and competitive dynamics. This balanced research approach allows her to uncover meaningful market patterns and identify opportunities that support long-term business growth.

Aarti possesses strong capabilities in market sizing and forecasting, competitive benchmarking, customer and stakeholder research, technology trend analysis, and strategic market assessment. She regularly evaluates developments across software solutions, cloud computing, digital services, telecommunications, internet platforms, enterprise technologies, and next-generation communication networks. Her ability to synthesize large volumes of information into clear and actionable insights helps organizations better understand market shifts, customer expectations, and emerging business opportunities.

At Cognitive Market Research & Consulting, Aarti contributes to market research reports, custom consulting engagements, and survey-based studies that support technology vendors, service providers, investors, and enterprise decision-makers. Her analytical mindset, attention to detail, and commitment to research excellence enable clients to navigate rapidly evolving digital markets, strengthen competitive positioning, and develop sustainable growth strategies in an increasingly connected world.

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