Acupressure Market Report 2025 (Global Edition)

Global Acupressure Market Report 2025 Market Size Split by Type (Needle Acupuncture, Electro-Acupuncture, Auricular Acupuncture, Moxibustion, Cupping, Others), by Application (Musculoskeletal Conditio...

Acupressure Market Report Description

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Imapct of Trumph Tariff on Electronics and Electrical Industry

In 2025, global trade has entered a period of renewed volatility as the U.S., under President Donald Trump, introduced sweeping tariffs known as the Liberation Day Tariffs. Aimed at addressing trade imbalances and foreign supply chain dominance, the tariffs range from 10% on allies like Australia and the UK to 46% on Vietnamese goods and 34% on Chinese imports. A 25% universal tariff on steel, aluminum, and auto parts has further strained global trade ties. The electronics sector is among the hardest hit, particularly due to the escalating U.S.China trade war. Tariffs on Chinese goods now reach up to 145% in sectors like semiconductors and consumer electronics, while China has retaliated with up to 125% duties and restrictions on critical mineral exports. This has disrupted just-in-time supply chains and increased component costs.

Specific tariffs include 25% on semiconductors, 20% on lithium-ion batteries, and 10–15% on consumer electronics like laptops and tablets, leading to higher retail prices and reduced consumer demand. Sub-sectors such as home automation, computer hardware, communication electronics, medical devices, and industrial electronics are all under pressure due to rising input costs and supply chain delays. Companies are revisiting suppliers, shifting sourcing to countries like India, Mexico, and Vietnam, and redesigning products to avoid high-tariff components.

China remains a key player, contributing USD 119 billion in electronics exports to the U.S. in 2023. Even components routed through countries like Malaysia and Vietnam often rely on Chinese subparts, making the ripple effect of tariffs widespread. U.S. electronics firms operating on thin margins are seeing input costs rise 18–25%, with contract manufacturers in alternative regions facing capacity constraints.

Market research is now critical. It helps companies identify new suppliers, analyze cost trends, optimize product design, forecast demand shifts, and track regulatory changes. Tools like supplier mapping, BOM optimization, and scenario planning support strategic responses to ongoing disruptions. Leading firms like Apple and Dell are expanding production outside China, while others invest in digital supply chain tools and redesign products for cost resilience. In this evolving trade environment, firms that leverage research-driven strategies are better positioned to adapt and thrive.

Competitive Landscape of the Acupressure Market

Key players deploy strategic initiatives such as product innovations, partnerships, and mergers. Companies prioritize R&D to introduce cutting-edge reagents, ensuring a competitive edge. Robust distribution networks and adherence to quality standards amplify market presence, fostering an environment where agility and innovation define industry leaders.

Acupressure Industry News

April 2021: South Africa's University of Johannesburg (UJ) launched the Acupuncture Centre and Museum in collaboration with Fujian University of Traditional Chinese Medicine.

(Source: http://www.news.cn/english/2021-04/13/c_139877896.htm )

Top Companies Market Share in Acupressure Industry: (In no particular order of Rank)

• Johnson & Johnson (US)
• Medtronic plc (Ireland)
• Stryker Corporation (US)
• B. Braun Melsungen AG (Germany)
• Abbott Laboratories (US)
• Boston Scientific Corporation (US)
• Smith & Nephew plc (UK)
• Olympus Corporation (Japan)
• Zimmer Biomet Holdings Inc. (US)
• Baxter International Inc. (US)
• GE Health Care (US)
• Philips Health Care (Netherlands)
• Siemens Healthineers AG (Germany)
• Roche Diagnostics Limited (Switzerland)
• 3M Company (US)
• Cardinal Health Inc. (US)
• Terumo Corporation (Japan)
• EssilorLuxottica (France)
• Thermo Fisher Scientific Inc. (US)
• Hologic Inc. (US)
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of Acupressure Market

Which Region will dominate the Acupressure Market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue due to the region's growing awareness of alternative medicine and holistic health approaches. Consumers are increasingly seeking non-invasive pain relief and stress management methods, driving the demand for acupressure products and services. Additionally, integrating traditional Eastern practices into Western healthcare systems fosters acceptance and accessibility. These factors combine to create a favorable environment for expanding the acupressure market in North America.

Which Region is Expanding at the Fastest CAGR?

Europe is the fastest-growing region over the projected period, owing to increasing awareness of alternative therapies, rising demand for non-invasive treatments, and a growing aging population seeking holistic healthcare solutions. Additionally, favorable government initiatives promoting traditional medicine and a surge in lifestyle-related ailments are further propelling the adoption of acupressure techniques across the region.

The current report Scope analyzes Acupressure Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Acupressure Market Analysis

According to Cognitive Market Research, the global acupressure market size was estimated at USD 125.6 Million, out of which North America held the major market of more than 40% of the global revenue with a market size of USD 50.24 million in 2024 and will grow at a compound annual growth rate (CAGR) of 19.4%% from 2024 to 2031 due to increasing consumer awareness of alternative therapies for pain relief and stress management. Growing acceptance of traditional Chinese medicine practices and rising demand for non-invasive treatments contribute to market expansion. According to Cognitive Market Research, the market is driven by increasing demand for alternative therapies. Auricular acupuncture, a form of acupressure focusing on the ears, gains traction due to its effectiveness in pain management, stress relief, and addiction treatment, further propelling market growth. In conclusion, North America's acupressure market is boosted due to technological advancements.

Country Analysis

• According to Cognitive Market Research, the US had a major share in the acupressure market, with a market size of USD 39.64 million in 2024, and is projected to grow at a CAGR of 19.2% during the forecast period. The nation’s players in the market are collaborating to deliver acupressure. 
• The Canadian acupressure market had a market share of USD 6.03 million in 2024 and is projected to grow at a CAGR of 20.2% during the forecast period due to a surge in health complications in the geriatric population.
• The Mexico acupressure market is projected to grow at a CAGR of 19.9% during the forecast period, with a market size of USD 4.57 million in 2024.

Europe Acupressure Market Analysis

According to Cognitive Market Research, the global acupressure market size was estimated at USD 125.6 Million, out of which Europe held the major market of more than 30% of the global revenue with market size of USD 37.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 19.7% from 2024 to 2031 due to increasing awareness of its therapeutic benefits, rising demand for non-invasive healthcare solutions, and growing adoption of traditional medicine practices. These factors contribute to a burgeoning market for acupressure products and services across the continent. According to Cognitive Market Research, acupressure's efficacy in alleviating respiratory conditions like asthma and allergies is a key driver, attracting individuals seeking non-invasive, holistic approaches to managing their health. In conclusion, the region's acupressure market is driven by a moderate degree of innovation, with improvements in materials and design for enhanced patient comfort and safety.

• The United Kingdom's acupressure market had a market share of USD 6.33 million in 2024 and is projected to grow at a CAGR of 20.5% during the forecast period. This is due to the country's growing demand for drug discovery and personalized medicine research.
• The French acupressure market is projected to grow at a CAGR of 18.9% during the forecast period, with a market size of USD 3.47 million in 2024.
• According to Cognitive Market Research, the German acupressure market was valued at USD 7.46 million in 2024 and is projected to grow at a CAGR of 19.9% during the forecast period. In Germany, acupressure surged due to the presence of major market players. 
• The Italian acupressure market is projected to grow at a CAGR of 19.1% during the forecast period, with a market size of USD 3.24 million in 2024.
• The Russian acupressure market is projected to grow at a CAGR of 18.7% during the forecast period, with a market size of USD 5.84 million in 2024.
• The Spanish acupressure market is projected to grow at a CAGR of 18.8 % during the forecast period, with a market size of USD 3.09 million in 2024.
• The Luxembourg acupressure market is projected to grow at a CAGR of 19.8% during the forecast period, with a market size of USD 1.17 million in 2024.
• The Portugal acupressure market is projected to grow at a CAGR of 19.5% during the forecast period, with a market size of USD 0.79 million in 2024.
• The Greece acupressure market is projected to grow at a CAGR of 20.0% during the forecast period, with a market size of USD 0.45 million in 2024.
• The Rest of Europe's acupressure market is projected to grow at a CAGR of 18.4% during the forecast period, reaching USD 5.84 million in 2024.

Asia Pacific Acupressure Market Analysis

According to Cognitive Market Research, the global acupressure market size was estimated at USD 125.6 Million, out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 28.89 million in 2024 and will grow at a compound annual growth rate (CAGR) of 23.2% from 2024 to 2031 due to region's increasing awareness of alternative therapies for pain management and stress relief. Growing acceptance of traditional Chinese medicine and rising demand for non-invasive treatments propel market growth, with consumers seeking holistic wellness solutions. According to Cognitive Market Research, the market is driven by rising awareness and acceptance of traditional therapies for digestive conditions. As people seek alternative treatments, demand for acupressure techniques targeting digestive health is growing, fostering market expansion and innovation. In conclusion, the market is expected to grow due to the rising prevalence of chronic diseases and the adoption of more natural methods to get relief from the diseases.

• According to Cognitive Market Research, the Chinese acupressure market was valued at USD 13.00 million in 2024 and is projected to grow at a CAGR of 22.7% during the forecast period due to the rising prevalence of diseases.
• The Japan acupressure market is projected to grow at a CAGR of 21.7% during the forecast period, reaching USD 3.99 million in 2024. This is due to the country's development of acupressure therapy procedures.
• The India acupressure market had a market share of USD 3.47 million in 2024 and is projected to grow at a CAGR of 25.0% during the forecast period. 
• The South Korean acupressure market is projected to grow at a CAGR of 22.3% during the forecast period, with a market size of USD 2.89 million in 2024.
• The Australian acupressure market is projected to grow at a CAGR of 22.9% during the forecast period, with a market size of USD 1.50 million in 2024.
• The South East Asia acupressure market is projected to grow at a CAGR of 24.2% during the forecast period, with a market size of USD 1.99 million in 2024.
• The Rest of Asia Pacific acupressure market is projected to grow at a CAGR of 23.0% during the forecast period, with a market size of USD 2.05 million in 2024.

South America Acupressure Market Analysis

According to Cognitive Market Research, the global acupressure market size was estimated at USD 125.6 Million, out of which Latin America market has more than 5% of the global revenue with a market size of USD 6.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 20.6% from 2024 to 2031 due to rising awareness of alternative therapies, growing demand for non-invasive treatments, and increasing prevalence of stress-related ailments. Accessibility to holistic healthcare solutions also fuels market expansion, catering to diverse demographic needs. According to Cognitive Market Research, increasing integration of acupressure therapies within Latin American hospitals reflects a growing trend towards holistic healthcare. As patients seek alternative treatments, hospitals recognize acupressure's effectiveness in pain management and stress relief, driving its regional market expansion. In conclusion, rising numbers of patients largely depend on the availability of acupressure to achieve a proper cure and drive the region's acupressure market. 

• According to Cognitive Market Research, Brazil's acupressure market was valued at USD 2.69 million in 2024 and is projected to grow at a CAGR of 21.20% during the forecast period. Acupressure sales flourished in Brazil due to the growing demand for personalized medicine.
• The Argentina acupressure market had a market share of USD 1.06 million in 2024 and is projected to grow at a CAGR of 21.5% during the forecast period. Supportive government initiatives and increase in urbanization.
• The Colombia acupressure market is projected to grow at a CAGR of 20.4% during the forecast period, with a market size of USD 0.56 million in 2024.
• The Peru acupressure market is projected to grow at a CAGR of 20.8% during the forecast period, with a market size of USD 0.51 million in 2024.
• The Chile acupressure market is projected to grow at a CAGR of 20.9% during the forecast period, with a market size of USD 0.45 million in 2024.
• The Rest of Latin America acupressure market is projected to grow at a CAGR of 19.7% during the forecast period with a market size of USD 1.01 million in 2024.

Middle East Acupressure Market Analysis

According to Cognitive Market Research, the global acupressure market size was estimated at USD 125.6 Million, out of which the Middle East and Africa held the major market of around 2% of the global revenue with market size of USD 2.51 million in 2024 and will grow at a compound annual growth rate (CAGR) of 20.9% from 2024 to 2031 due to region's increasing awareness of holistic health practices, rising adoption of alternative therapies, and growing demand for non-invasive pain management solutions. These factors are fueling market growth and innovation in the region. According to Cognitive Market Research, the market is driven by growing awareness of alternative therapies for pain relief and wellness. Additionally, integrating traditional practices like cupping into mainstream healthcare further propels market growth, catering to diverse consumer preferences and needs. In conclusion, the region's Acupressure market is driven by the increasing prevalence of hypertension.

• According to Cognitive Market Research, the GCC Countries' acupressure market was valued at USD 1.08 million in 2024 and is projected to grow at a CAGR of 21.7% during the forecast period. Acupressure sales flourish in the GCC countries due to the region's prominent companies' expenditures.
• The Egyptian acupressure market is projected to grow at a CAGR of 21.20% during the forecast period, with a market size of USD 0.26 million in 2024.
• The South African acupressure market is projected to grow at a CAGR of 21.9% during the forecast period, with a market size of USD 0.40 million in 2024. Acupressure sales flourish in South Africa due to the region's technological advancements.
• The Turkish acupressure market is projected to grow at a CAGR of 20.4% during the forecast period, with a market size of USD 0.22 million in 2024.
• The Nigeria acupressure market is projected to grow at a CAGR of 20.0% during the forecast period, with a market size of USD 0.26 million in 2024.
• The Rest of MEA acupressure market is projected to grow at a CAGR of 19.9% during the forecast period with a market size of USD 0.30 million in 2024.

Acupressure Market Analysis

Acupressure Service Type Segment Analysis

According to Cognitive Market Research, oligonucleotide synthesis held the major market stake over the projected period due to increasing awareness of its benefits in pain relief, stress reduction, and overall wellness. Needle acupuncture, a traditional Chinese medicine practice, remains a significant driver in this market, offering targeted treatment for various ailments by stimulating specific points on the body with thin needles, promoting healing and balance. 

Auricular acupuncture is the fastest-growing category over the forecast period due to increasing awareness of its therapeutic benefits for pain relief, stress reduction, and overall wellness. This specialized form targeting ear acupoints is gaining popularity for its efficacy in treating various conditions, including addiction, anxiety, and insomnia, thus contributing to the market's expansion.

• Needle Acupuncture
• Electro-Acupuncture
• Auricular Acupuncture
• Moxibustion
• Cupping
• Others

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Acupressure Industry. Request a Free Sample PDF!

Acupressure Application Segment Analysis

According to Cognitive Market Research, musculoskeletal conditions hold a prominent market share due to growing awareness and acceptance of non-invasive alternative therapies for musculoskeletal conditions. As individuals seek drug-free pain relief and management, acupressure offers a holistic approach, stimulating specific points on the body to alleviate discomfort associated with ailments such as arthritis, back pain, and sports injuries.

Respiratory conditions is the fastest-growing category over the forecast period due to increasing awareness and adoption of alternative therapies for respiratory conditions. Acupressure's non-invasive nature and potential to alleviate symptoms like congestion and breathing difficulties attract consumers seeking complementary treatments. Rising interest in holistic health approaches and the effectiveness of acupressure for respiratory ailments propel market expansion.

• Musculoskeletal Conditions
• Fatigue and CNS Conditions
• Respiratory Conditions
• Digestive Conditions
• Other Conditions

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Acupressure End User Segment Analysis

According to Cognitive Market Research, clinics hold a prominent market due to increasing awareness of alternative pain relief and stress management therapies. Clinics specializing in acupressure offer personalized treatment plans, attracting clients seeking non-invasive healing methods. With growing interest in holistic health approaches, these clinics serve as hubs for promoting wellness and providing effective solutions for various ailments.

Hospitals are the fastest-growing category over the projected period due to increasing consumer interest in alternative therapies and holistic healthcare. Hospitals incorporate acupressure into their services due to its potential benefits in pain management, stress reduction, and overall wellness. This integration reflects a growing recognition of complementary medicine approaches in mainstream healthcare institutions.

• Hospitals
• Clinics
• Wellness Centers

Author's Detail

Kalyani Raje

Senior Research Analyst at Cognitive Market Research

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ResearchGate Profile: https://www.researchgate.net/profile/Kalyani-Raje

An optimistic Senior Research Analyst with years of experience in competitive assessment and business consulting. A seasoned professional and subject-matter expert (SME) in the Automobile and transportation vertical.

Author's Conclusion