Aesthetic Medicine Market Report 2025 (Global Edition)

Market Dynamics of the Aesthetic Medicine Market

Key Drivers for The Aesthetic Medicine Market

• The increasing demand for aesthetic treatment propels the growth of the aesthetic medicine market. 

Aesthetic treatments are widely used for their ability to enhance appearance by reducing wrinkles, adding volume and definition to facial features, and achieving an overall youthful look. However, beyond just improving our looks, some aesthetic treatments also offer medical benefits related to minimizing signs of aging, such as skin laxity, wrinkles, and liver spots. The 2022 data from the International Society of Aesthetic Plastic Surgery (ISAPS) highlights key trends in the top five global surgical procedures, providing insights into the factors shaping the aesthetic medicine market. Liposuction emerged as the most performed procedure, totaling 2,303,929, followed closely by Breast Augmentation at 2,174,616. Eyelid Surgery secured the third position with 1,409,103, and Abdominoplasty claimed the fourth spot with 1,180,623. The fifth spot was occupied by Breast Lift, recording 955,026 procedures. The growing usage of aesthetic treatment for physical appearance and overall look increases demand for the aesthetic medicine market.
For instance, according to the Aesthetic Society report in 2021. The data showcases a significant increase in face, breast, and body procedures. Overall, aesthetic body procedures such as abdominoplasty, buttock augmentation, and liposuction increased by 63% since 2020. Breast procedures such as breast augmentation, augmentation/ breast lift, and breast lift/reductions were up 48%. Specialized face procedures such as brow lifts and facelifts increased by 54% last year. 
Source:(https://www.theaestheticsociety.org/media/press-releases/aesthetic-society-releases-annual-statistics-revealing-significant-increases)
For instance, a new survey from the International Society of Aesthetics Plastic Surgery (ISAPS) found that surgical and non-surgical procedures increased by 3.4%, up to $34.9 million
Source:(https://modernaesthetics.com/news/aesthetic-procedures-reached-close-35-million-2023)
For instance, in April 2022, Sinclair Pharma announced that Perfectha Lidocaine has received a European CE mark for wrinkle repair, facial contouring, & volume restoration, offering immediate natural-looking, and long-lasting results. The approval also paves the way for the launch of Perfectha Lidocaine in the U.K. and all major European markets.
Source:(https://sinclair.com/news/sinclair-announces-european-ce-mark-for-perfectha-lidocaine/)
Thus, the growing demand for aesthetic treatment to enhance appearance and minimize signs of aging drives the growth of the aesthetic medicines market. 

• The rising adoption of minimally invasive and non-surgical treatments drives the growth of the aesthetic medicines market.

In the aesthetic medicines market, minimally invasive and non-surgical aesthetic procedures are becoming more popular because they provide a practical and less dangerous substitute for conventional surgery. Aesthetic concerns can be addressed with natural-looking outcomes with Botox, dermal fillers, laser therapy, chemical peels, and microdermabrasion, among other procedures. Their ease of use and short recovery times make them appealing for prompt recovery and a simple resume of regular activities. Their accessibility and adjustable capabilities are making them more and more popular among all age groups. These therapies are a recommended option for individuals who are concerned about surgical scars since they significantly reduce scarring. The growing need for tummy tuck, breast augmentation, breast reduction, eyelid surgery, nose reshaping, facelifts, and liposuction increases the adoption of minimally invasive and non-surgical treatments driving the growth of the aesthetic medicines market.
For instance, according to the American Society of Plastic Surgeons (ASPS), in 2022, nearly 300,000 breast implantation procedures were performed.
Source:(https://www.plasticsurgery.org/news/press-releases/evolving-trends-in-cosmetic-breast-augmentation-new-data#:~:text=In%202022%2C%20ASPS%20Member%20Surgeons,of%20Plastic%20Surgery%20(ABPS).)
For instance, The International Society of Aesthetics Plastic Surgery (ISAPS) found that 11.2% overall increase in procedures performed by plastic surgeons in 2022 with more than 14.9 million surgical and 18.8 million non-surgical procedures performed worldwide. 
Source:(https://www.isaps.org/discover/about-isaps/global-statistics/reports-and-press-releases/global-survey-2022-full-report-and-press-releases/)
For instance, according to data published by the Aesthetic Society in 2022, in the U.S., Total aesthetic procedures increased 14% in 2022 thanks to nonsurgical procedures jumping 23%. 
Source:(https://cdn.theaestheticsociety.org/media/statistics/2022-TheAestheticSocietyStatistics.pdf)
Therefore, the rising adoption of minimally invasive and non-surgical treatments in aesthetic medicine is driving market growth by offering convenient, lower-risk alternatives to traditional surgery. 

Restraint Factor for The Aesthetic Medicine Market 

• The high cost of aesthetic procedures restrains the growth of the aesthetic medicines market. 

The high cost associated with aesthetic procedures acts as a significant restraint on the growth of the aesthetic medicines market. Many advanced treatments such as Botox, dermal fillers, and laser therapies require substantial financial investment, which can deter potential patients from seeking these services. Moreover, insurance coverage for aesthetic procedures is often limited or non-existent, placing the full burden of cost on the individual. This financial barrier restricts access to treatments, particularly for individuals with lower disposable incomes or those without comprehensive healthcare coverage. As a result, despite increasing demand and technological advancements in aesthetic medicine, the high cost remains a key obstacle in expanding the market and reaching a broader demographic of potential patients.
For instance, the top cosmetic surgeries are breast augmentation, liposuction, nose reshaping, eyelid surgery, tummy tuck, and facelift. In India, cost of the plastic surgery ranges from INR 15,000 (US$ 188) to INR 250,000 (US$ 3,133) or even more. The average cost of breast augmentation surgery is around US$ 5,719, according to the American Society of Plastic Surgeons.
Source:(https://www.plasticsurgery.org/cosmetic-procedures/breast-augmentation/cost)
Therefore, the high-cost burden of aesthetic procedures hampers the growth of the aesthetic medicines market. 

How did COVID-19 impact The Aesthetic Medicine Market

The COVID-19 pandemic significantly impacted the aesthetic medicine market worldwide. Restrictions on non-essential services and social distancing measures led to the closure of many aesthetic clinics and a decline in elective procedures. Patient concerns about safety and financial uncertainties further reduced demand for cosmetic treatments. However, there was a shift towards non-invasive procedures and digital consultations, reflecting changing consumer preferences and adaptation by providers. The pandemic also spurred innovation in telemedicine and technology-driven treatments, accelerating trends toward personalized skincare and at-home beauty solutions. Overall, while the initial impact was negative, the aesthetic medicine market adapted and showed resilience with evolving strategies to meet new consumer demands and safety standards.
For instance, Hamilton Fraser Cosmetic Insurance reveals that all aesthetic businesses had been affected by the pandemic, with over 81% reporting the closure of their clinics, 67% having experienced a decline in revenue, and 63% saying there had been a reduction in the volume of inquiries regarding their services.
Source:(https://dermainstitute.co.nz/post-covid-19-aesthetic-sector-boom-explained/)
For instance, the American Society of Plastic Surgeons Unveils COVID-19's Impact and stated that 15% decrease in the total number of cosmetic procedures in 2020 due to the COVID-19 pandemic. 
Source:(https://www.plasticsurgery.org/news/press-releases/american-society-of-plastic-surgeons-unveils-covid19s-impact-and-pent-up-patient-demand-fueling-the-industrys-current-post-pandemic-boom)

Opportunities for The Aesthetic Medicine Market

• Rising awareness among people represents a significant opportunity to drive the aesthetic medicines market. 

The rising awareness among people regarding aesthetic medicine presents a significant opportunity to drive the market forward. As individuals become more informed about available treatments and their benefits, they are increasingly inclined to seek out aesthetic procedures to enhance their appearance and well-being. This growing awareness not only expands the consumer base but also fosters a demand for advanced and innovative aesthetic solutions. Moreover, as societal attitudes toward cosmetic procedures continue to evolve, more people are open to exploring non-invasive or minimally invasive treatments, further fueling market growth. 
For instance, in March 2024 Allergan Aesthetics, an AbbVie company, recently announced the launch of Moving the Needle on Ethics, a book published in collaboration with medical aesthetics experts to bring more awareness to ethics in aesthetics. The variety of expert articles and interviews emphasize the need for “industry-wide transparency and integrity to meet the expected increase in global demand for aesthetics treatments.
Source:(https://www.dermatologytimes.com/view/allergan-aesthetics-launches-new-book-to-bring-more-awareness-to-ethics-in-aesthetics)
For instance, in January 2023, Galderma announced the launch of FACE, an augmented reality application. The app gives patients a real-time, realistic before and after view of possible results. This helps address concerns about results, ultimately leading to greater patient satisfaction. 
Source:(https://www.galderma.com/news/galderma-announces-launch-face-galdermatm-game-changing-augmented-reality-solution-helping)
Therefore, a surge in awareness among people through a variety of scenarios, including consultation, social media, training and education, and product quality, and patient delivers safe aesthetic outcomes to patients and hence increases demand for aesthetic medicines driving the growth of the market. 
 

With the help of the above study about the aesthetic medicine market, it can be concluded that the market for aesthetic medicine worldwide is expected to develop significantly shortly. From the report, one can understand and infer the market dynamics, segmentations, status and trends, and key players in the market. It provides data regarding various topics such as market dimensions, prevailing trends, competitive landscape, and the outlook for prospective expansion. This allows the reader to understand and access reliable data about the market and industry.

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