Affiliate Market Report 2024 (Global Edition)

Global Affiliate Market Report 2024 Market Size Split by Type (Cost per Sale Type, Cost per Lead Type, Cost per Click Type), by Application (Physical Products, Virtual Products), by Enterprise Size (S...

Affiliate Market Report Description

We have various report editions of Affiliate Market, hence please contact our sales team and author directly to obtain/purchase a desired Edition eg, Global Edition, Regional Edition, Country Specific Report Edition, Company Profiles, Forecast Edition, etc. Request for your Free Sample PDF/Online Access.

Competitive Landscape of the Affiliate Market

Key players deploy strategic initiatives such as product innovations, partnerships, and mergers. Companies prioritize R&D to introduce cutting-edge reagents, ensuring a competitive edge. Robust distribution networks and adherence to quality standards amplify market presence, fostering an environment where agility and innovation define industry leaders.

Top Companies Market Share in Affiliate Industry: (In no particular order of Rank)

• Impact
• Post Affiliate Pro
• CAKE
• TUNE
• Rakuten Marketing
• AvantLink
• FlexOffers com
• LeadDyno
• Tradedoubler
• Skimlinks
• Confidential Data
• Access The Paid Version
• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Affiliate Market

Which Region will dominate the Affiliate Market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue. The Affiliate Market is expanding significantly in North America because of the region's thriving e-commerce industry, growing digitization, and changing consumer behavior. North America presents many chances for businesses and affiliates to work together, boosting sales and revenue growth in the region's affiliate industry. The continent is home to a sizable population of online shoppers and a robust affiliate marketing ecosystem.

Which Region is Expanding at the Fastest CAGR?

The Europe region is witnessing an increase in the sales of reagents. The Affiliate Market is expanding significantly in Europe, driven by the region's growing e-commerce penetration, technical developments, and changing customer tastes. Europe has an abundance of businesses and a developing e-commerce scene, making it a great place to form affiliate marketing alliances. The European affiliate market is still growing and presents merchants and affiliates with great prospects as more businesses promote themselves online.

The current report Scope analyzes Affiliate Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Affiliate Market

According to Cognitive Market Research, the global Affiliate market size was estimated at USD 18512.2 Million out of which North America held the major market of more than 40% of the global revenue with a market size of USD 7404.88 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2031. The Affiliate Market is flourishing in North America because of the region's changing customer behavior and burgeoning e-commerce scene. North America provides businesses and affiliates with profitable opportunities to work together because of the region's enormous population of online buyers and expanding digital marketing ecosystem. The promotion of subscription-based services, like streaming platforms and software subscriptions, is a key market factor propelling this expansion. Affiliates profit from the growing trend of consumers looking for convenience and value in digital subscriptions by recommending pertinent products to their audiences. The North American affiliate market is growing because of its performance-based approach and focus on quantifiable outcomes. It offers a flexible and dynamic platform that helps companies effectively connect with their target markets.

Country Analysis

• According to Cognitive Market Research, the US had a major share in the Affiliate market with a market size of USD 5842.45 million in 2024 and is projected to grow at a CAGR of 6.0% during the forecast period. The demand is amplified by the nation's dynamic e-commerce industry. 
• The Canada Affiliate market had a market share of USD 888.59 million in 2024 and is projected to grow at a CAGR of 7.0% during the forecast period. Canada's rising high internet penetration rates.
• The Mexico Affiliate market is projected to witness growth at a CAGR of 6.7% during the forecast period with a market size of USD 673.84 million in 2024.

 

Europe Affiliate Market

According to Cognitive Market Research, with a market value of USD 18512.2 million in 2024 and projected to expand at a compound annual growth rate (CAGR) of 6.5% from 2024 to 2031. Europe accounted for a share of over 30% of the global market size of USD 5553.66 million. The growing e-commerce industry in Europe and changing consumer tastes are driving significant expansion in the affiliate market. Europe offers an ideal environment for affiliate marketing collaborations because of its wide range of sectors and developed digital marketing scene. The market for ethical and environmentally friendly products is one significant area fueling this expansion. As social responsibility and sustainability become more important to customers, affiliates use their platforms to support and promote eco-friendly companies and goods. The Affiliate Market in Europe is still thriving, providing plenty of chances for businesses and affiliates to work together and be successful in the ever-changing digital marketplace. It does this by concentrating on generating conversions and providing value to customers.

• The United Kingdom Affiliate market had a market share of USD 933.01 million in 2024 and is projected to grow at a CAGR of 7.3% during the forecast period. In the UK, Affiliate sales witness an upswing due to the nation's a large population of online shoppers. 
• The France Affiliate market is projected to witness growth at a CAGR of 5.7% during the forecast period with a market size of USD 510.94 million in 2024.
• According to Cognitive Market Research, the Germany Affiliate market size was valued at USD 1099.62 million in 2024 and is projected to grow at a CAGR of 6.7% during the forecast period. In Germany, Affiliate sales surge due to the nation's Additionally, the presence of numerous affiliate networks. 
• The Italy Affiliate market is projected to witness growth at a CAGR of 5.9% during the forecast period with a market size of USD 477.61 million in 2024.
• The Russia Affiliate market is projected to witness growth at a CAGR of 5.5% during the forecast period with a market size of USD 860.82 million in 2024.
• The Spain Affiliate market is projected to witness growth at a CAGR of 5.6% during the forecast period with a market size of USD 455.40 million in 2024.
• The Luxembourg Affiliate market is projected to witness growth at a CAGR of 6.6% during the forecast period with a market size of USD 172.16 million in 2024.
• The Portugal Affiliate market is projected to witness growth at a CAGR of 6.3% during the forecast period with a market size of USD 116.63 million in 2024.
• The Greece Affiliate market is projected to witness growth at a CAGR of 6.8% during the forecast period with a market size of USD 66.64million in 2024.
• Rest of Europe Affiliate market is projected to witness growth at a CAGR of 5.2% during the forecast period with a market size of USD 860.82 million in 2024.

 

Asia Pacific Affiliate Market

According to Cognitive Market Research, the global Affiliate market size was estimated at USD 18512.2 Million out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 4257.81 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.0% from 2024 to 2031. The booming e-commerce sector and rising digital penetration in the Asia Pacific area are driving the Affiliate Market's rapid expansion. Asia Pacific offers affiliates and companies great chances to work together and grow their online presence because of its large and diverse consumer base. The marketing of skincare and cosmetic items is one significant industry fueling this expansion. Affiliates use their platforms to promote and support a variety of skincare and cosmetics brands to their engaged audiences as beauty trends spread throughout the region. The Affiliate Market in Asia Pacific, with its focus on generating conversions and performance-based approach, is well-positioned for future growth and innovation in the ever-evolving digital ecosystem.

• According to Cognitive Market Research, the China Affiliate market size was valued at USD 1916.01 million in 2024 and is projected to grow at a CAGR of 9.5% during the forecast period. Affiliate sales surge in China due to the nation's rapid expansion in a mature digital marketing ecosystem.
• The Japan Affiliate market is projected to witness growth at a CAGR of 8.5% during the forecast period with a market size of USD 587.58 million in 2024.
• The India Affiliate market had a market share of USD 510.94 million in 2024 and is projected to grow at a CAGR of 11.8% during the forecast period. The demand is augmented by India's increasing the country's rapidly expanding e-commerce sector.
• The South Korea Affiliate market is projected to witness growth at a CAGR of 9.1% during the forecast period with a market size of USD 425.78 million in 2024.
• The Australia Affiliate market is projected to witness growth at a CAGR of 9.7% during the forecast period with a market size of USD 221.41 million in 2024.
• The South East Asia Affiliate market is projected to witness growth at a CAGR of 11.0% during the forecast period with a market size of USD 293.79 million in 2024.
• The Rest of Asia Pacific Affiliate market is projected to witness growth at a CAGR of 9.0% during the forecast period with a market size of USD 302.30 million in 2024.

 

South America Affiliate Market

According to Cognitive Market Research, the global Affiliate market size was estimated at USD 18512.2 Million out of which Latin America market of more than 5% of the global revenue with a market size of USD 925.61 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.4% from 2024 to 2031. The Affiliate Market is expanding in Latin America in tandem with the fast expanding e-commerce industry and rising internet usage in the region. Latin America has an array of intriguing chances for businesses and affiliates to work together and take advantage of the growing online marketplace, thanks to a broad consumer base and a developing digital marketing environment. The marketing of fitness and leisure products is one significant market that is fueling this expansion. Affiliates take advantage of their platforms to promote and endorse a range of lifestyle and fitness businesses to their engaged audiences, as consumers in the region place an increasing amount of value on health and wellness. Latin America's affiliate market is positioned for development and innovation in the rapidly changing digital world thanks to its performance-based strategy and opportunity for profitable collaborations.

• According to Cognitive Market Research, the Brazil Affiliate market size was valued at USD 396.16 million in 2024 and is projected to grow at a CAGR of 8.0% during the forecast period. Affiliate sales flourish in Brazil due to the nation's thriving burgeoning digital economy.
• The Argentina Affiliate market had a market share of USD 155.50 million in 2024 and is projected to grow at a CAGR of 8.3% during the forecast period. The demand is augmented by Argentina's commitment to the proliferation of social media platforms.
• The Colombia Affiliate market is projected to witness growth at a CAGR of 7.2% during the forecast period with a market size of USD 82.38 million in 2024.
• The Peru Affiliate market is projected to witness growth at a CAGR of 7.6% during the forecast period with a market size of USD 75.90 million in 2024.
• The Chile Affiliate market is projected to witness growth at a CAGR of 7.7% during the forecast period with a market size of USD 66.64 million in 2024.
• The Rest of Latin America Affiliate market is projected to witness growth at a CAGR of 6.5% during the forecast period with a market size of USD 149.02 million in 2024.

Middle East and Africa Affiliate Market

According to Cognitive Market Research, the global Affiliate market size was estimated at USD 18512.2 Million out of which Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 370.24 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.7% from 2024 to 2031. The Affiliate Market is growing throughout the Middle East and Africa as a result of the region's growing digital connectivity and e-commerce environment. The region offers businesses and affiliates exciting prospects to work together and take advantage of the expanding digital marketplace, thanks to a growing base of online consumers and a building infrastructure for digital marketing. This rise is being propelled, in part, by the promotion of luxury accessories and clothing. A range of high-end fashion companies are promoted and endorsed by affiliates on their platforms to their engaged audiences, as the region's consumer expenditure on luxury items keeps growing. The Affiliate Market in the Middle East and Africa is well-positioned for future growth and innovation in the ever-evolving digital world thanks to its performance-based approach and opportunity for profitable collaborations.

• According to Cognitive Market Research, the GCC Countries Affiliate market size was valued at USD 158.46 million in 2024 and is projected to grow at a CAGR of 8.5% during the forecast period. Affiliate sales flourish in the GCC Countries due to the region's high consumer spending.
• The Egypt Affiliate market is projected to witness growth at a CAGR of 8.0% during the forecast period with a market size of USD 38.88 million in 2024.
• The South Africa Affiliate market is projected to witness growth at a CAGR of 8.7% during the forecast period with a market size of USD 58.50 million in 2024. Affiliate sales flourish in the South Africa due to the advanced digital infrastructure.
• The Turkey Affiliate market is projected to witness growth at a CAGR of 7.2% during the forecast period with a market size of USD 31.84 million in 2024.
• The Nigeria Affiliate market is projected to witness growth at a CAGR of 6.8% during the forecast period with a market size of USD 38.88 million in 2024.
• The Rest of MEA Affiliate market is projected to witness growth at a CAGR of 6.7% during the forecast period with a market size of USD 43.69 million in 2024.

 

Affiliate Market Analysis

Affiliate Type Segment Analysis

According to Cognitive Market Research, Cost per Sale Type held the major market share over the forecast period. Because it is performance-based and pays affiliates only when sales are made, the Cost per Sale (CPS) model propels the Affiliate Market's expansion. This technique increases adoption by providing firms with a low-risk, high-reward marketing strategy. The CPS model offers an appealing alternative for businesses that value quantifiable outcomes and return on investment, encouraging expansion and innovation in the affiliate marketing sector.

Cost per Lead Type is the fastest-growing category over the forecast period. Businesses are increasingly prioritizing lead generation, which is driving growth in the Affiliate Market thanks to the Cost per Lead (CPL) type. With this strategy, advertisers may pay affiliates for qualified leads, offering them an affordable means of attracting new clients. The CPL model is becoming more popular due to its emphasis on quantifiable outcomes and return on investment. This propels innovation and growth within the affiliate marketing sector as businesses seek cost-effective ways to generate leads.

• Cost per Sale Type
• Cost per Lead Type
• Cost per Click Type

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Affiliate Industry. Request a Free Sample PDF!

Affiliate Application Segment Analysis

According to Cognitive Market Research, Physical Products hold a prominent market share. The growing acceptance of online buying and e-commerce is driving the expansion of physical products in the Affiliate Market. By advertising them to their audiences, affiliates profit from the desire for various products, such as fashion, technology, and home goods. The affiliate marketing industry for physical products is expanding and diversifying significantly as customers favor digital purchasing experiences.

Virtual Products are the fastest-growing category over the forecast period. As more companies offer digital goods and services, the Affiliate Market is expanding due to the expansion of virtual items. Affiliates are taking advantage of this trend by encouraging viewers to purchase various virtual goods, including software, online courses, and digital downloads. Affiliate marketing for virtual items offers affiliates rich prospects in response to the growing need for digital solutions.

• Physical Products
• Virtual Products

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Affiliate Enterprise Size Segment Analysis

According to Cognitive Market Research, Large Enterprises held the major market share over the forecast period. Large businesses are driving growth in the affiliate sector by incorporating affiliate marketing into their digital marketing strategy. These businesses work with affiliates to increase their exposure and boost revenue by utilizing their vast resources and well-known brands. Large businesses are reaching a wider audience, enhancing brand awareness, and using affiliate marketing's potential to generate income by utilizing the power of affiliate partnerships.

Small and Medium Enterprises (SMEs) are the fastest-growing category over the forecast period. Small and medium-sized businesses (SMEs) are propelling the affiliate market's expansion by using affiliate marketing as an affordable way to increase their online presence and attract new clients. Because they have fewer resources than larger businesses, SMEs gain from affiliate marketing's performance-based strategy, which enables them to maximize their marketing spend and increase sales in the cutthroat Internet market.

• Small and Medium Enterprises (SMEs)
• Large Enterprises

Affiliate Industry Segment Analysis

• Transportation
• Hospitality
• Healthcare
• BFSI

Author's Detail

Swasti Dharmadhikari

Research associate at Cognitive Market Research

LinkedIn

Profile

Swasti Dharmadhikari, an agile and achievement-focused market researcher with an innate ardor for deciphering the intricacies of the Service & Software sector. Backed by a profound insight into technology trends and consumer dynamics, she has committed herself to meticulously navigating the ever-evolving terrain of digital Services and software solutions.

Author's Conclusion