Air Fryer Market Report 2025 (Global Edition)

Global Air Fryer Market Report 2025 Market Size Split by Type (Drawer Type Air Fryer, Lid Type Air Fryer, Others ), by Function (Manual, Digital), by Litres (Smaller Model Size (2-4.9 Litres), Larger...

Air Fryer Market Report Description

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Air Fryer Market Insights Video

Competitive Landscape of the Air Fryer market

Market participants are also undertaking various organic or inorganic strategic approaches to strengthen and expand their Worldwide footprint, with significant market developments including new Material portfolios, contractual deals, mergers and acquisitions, capital expenditure, higher investments, and strategic alliances with other organizations. Businesses are also coming up with marketing strategies such as digital marketing, social media influencing, and content marketing to increase their scope of profit earnings. Because of automation and technological advancement, businesses compete fiercely to deliver innovative products.

Air Fryer Industry News

Cixi Gstar Electric Appliance said in October 2023 that it will be exhibiting at the 2024 Consumer Equipment and Premium Price Range Appliances Exhibition in São Paulo, Brazil, to establish a solid foothold and increase brand recognition among professionals in the sector and potential consumers.

Source-www.thehindu.com/business/premium-products-investments-to-drive-consumer-electronics-in-2024/article67678893.ece

June 2023: Midea has introduced the 11QT Two-Zone Air Fryer Oven, which enables the simultaneous Cooking of two completely separate meals and can cook food at temperatures as high as 450 degrees in both the bottom oven and the top air fryer basket.

Source-www.midea.com/us/air-fryers/11qt-two-zone-air-fryer-oven-msa11d9abb-black#:~:text=The%20Midea%2011QT%20Two%2DZone,a%205qt%20traditional%20toaster%20oven.

January 2023: Borosil released the BestDigi Air Fryer, a multipurpose appliance that can bake, grill, and air fry. Additionally, it has eight pre-programmed menus. The device weighs 5.1 kg, uses 1300 W of electricity, and comes with a 4.7-liter basket.

Source-myborosil.com/products/best-digi-air-fryer-6-1-l

Top Companies Market Share in Air Fryer Industry: (In no particular order of Rank)

• Buffalo Cookware
• GoWISE USA
• NuWave LLC
• Russel Taylors
• Vesync Co. Ltd
• Chefman
• PowerPacSG
• Instant Brands LLC
• Dash
• CIXI GSTAR ELECTRIC APPLIANCE CO. LTD
• Breville
• Cuisinart
• JS Global Lifestyle Co. Ltd
• GROUPE SEB
• Version
• EuropAce
• Hamilton Beach Brands Holding Company
• Confidential Data
• Access The Paid Version
• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

In terms of revenue, the North America Air Fryer market share was 40% of the total market

According to Cognitive Market Research, North America dominated the market in 2023. It accounted for around 40% of the Worldwide revenue, owing to Air fryers becoming increasingly popular as a healthier cooking option among consumers who are becoming more health aware. Busy homes in North America are drawn to air fryers because of their convenience and time-saving features. The air fryer market in North America is expanding due to various factors, including convenience, growing technical improvements, health consciousness, and product availability.

APAC is the fastest-growing category due to the region's increasing influence of social media and consumers' growing understanding of the many advantages of air fryers, including less oil usage. The dynamic lifestyle of people in this region and growing unhealthy practices of food eating lead to hospitalization or chronic diseases, and this has resulted in consumers shifting from cooking in oil to air fryers that require less or no oil usage. The market for air fryers is rising due to various causes, including rising disposable income, increasing the number of people moving to cities, and the growing impact of healthier diets among younger consumers.

The current report Scope analyzes Air Fryer Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Air Fryer

According to Cognitive Market Research, the Worldwide Air Fryer market size was estimated at USD 989.2 Million out of which North America held the major market of more than 40% of the Worldwide revenue with market size of USD 194.48 million in 2023 and will grow at a compound annual growth rate (CAGR) of 5.4% from 2023 to 2030 due to, owing to the Air fryers are becoming more and more popular in the area as a healthier cooking option among consumers who are becoming more health aware. Busy homes in North America are drawn to air fryers because of their convenience and time-saving features. The air fryer market in North America is expanding due to various factors, including convenience, growing technical improvements, health consciousness, and product availability. According to Cognitive Market Research, Lid Type Air Fryer is the fastest-growing category over the forecast period due to its ability to convert an electric cooker or pressure cooker into an air fryer and explore a whole new range of culinary possibilities. Because the Air Fryer Lid uses hot air to circulate over the food to give it that crispy, fried texture, it does not require heated oil. The frying basket with the appliance is surrounded by hot air that cooks food evenly, preventing undercooked or overdone portions. In conclusion, the North American Air Fryer market is thriving due to healthier cooking options among consumers who are becoming more health aware and consumer demand for innovative, inclusive, and sustainable products.

• According to Cognitive Market Research, the US had a major share in the Air Fryers market with a size of USD 153.44 million in 2023 and is projected to grow at a CAGR of 5.2% during the forecast period. This is major Because customers in the area are becoming more conscious of fitness and health. 
• The Canada Air Fryers market had a market share of USD 23.34 million in 2023 and is projected to grow at a CAGR of 6.2% during the forecast period. This is due to the increased demand for healthier cooking options among consumers becoming more health aware. 
• The Mexico Air Fryers market is projected to grow at a CAGR of 5.9% during the forecast period, with a market size of USD 17.70 million in 2023.

Europe Air Fryer

According to Cognitive Market Research, with a market value of USD 989.2 million in 2023 and projected to expand at a compound annual growth rate (CAGR) of 5.7% from 2023 to 2030, Europe accounted for a share of over 30% of the Worldwide market size of USD 145.86 million due to the growing importance of health and, mostly because of the availability of state-of-the-art models with innovative features and functionality. According to Cognitive Market Research, Digital functionalities are the fastest-growing category over the forecast period as the rise is that manufacturers are releasing new models with cutting-edge technologies that streamline the cooking process. These air fryers have sensor-based technology, temperature and time controls, and pre-programmed cooking modes. Automation makes Cooking easier, which guarantees accurate and consistent outcomes. Automated air fryers have become popular in response to consumer demand for easy cooking options. The need for hassle-free food prep and reliable cooking results is another factor fuelling this trend. In conclusion, the European Air Fryer market thrives due to the availability of state-of-the-art models with innovative features and functionality. 

• According to Cognitive Market Research, the German Air Fryers market size was valued at USD 28.88 million in 2023 and is projected to grow at a CAGR of 5.9% during the forecast period. This is majorly due to the due to the growing importance of health and healthy lifestyle drives the market demand. 
• The United Kingdom Air Fryers market had a market share of USD 24.50 million in 2023 and is projected to grow at a CAGR of 6.5% during the forecast period. This is due to the increased demand for innovative, inclusive, and sustainable products that provide consumer with healthy cooking option with variety. 
• The France Air Fryers market is projected to witness growth at a CAGR of 4.9% during the forecast period, with a market size of USD 13.42 million in 2023.
• The Italy Air Fryers market is projected to witness growth at a CAGR of 5.1% during the forecast period, with a market size of USD 12.54 million in 2023.
• The Russia Air Fryers market is projected to witness growth at a CAGR of 4.7% during the forecast period, with a market size of USD 22.61 million in 2023.
• The Spain Air Fryers market is projected to witness growth at a CAGR of 4.8% during the forecast period, with a market size of USD 11.96 million in 2023.
• The Portugal Air Fryers market is projected to witness growth at a CAGR of 5.5% during the forecast period, with a market size of USD 3.06 million in 2023.
• The Luxembourg Air Fryers market is projected to witness growth at a CAGR of 5.8% during the forecast period, with a market size of USD 4.52 million in 2023.
• The Greece Air Fryers market is projected to witness growth at a CAGR of 6.0% during the forecast period, with a market size of USD 1.75 million in 2023.
• The Rest of the Europe Air Fryers market is projected to witness growth at a CAGR of 4.4% during the forecast period, with a market size of USD 22.61 million in 2023.

Asia Pacific Air Fryer

According to Cognitive Market Research, the Worldwide Air Fryer market size was estimated at USD 989.2 Million out of which Asia Pacific held the market of more than 22% of the Worldwide revenue with market size of USD 111.83 million in 2023 and will grow at a compound annual growth rate (CAGR) of 9.2% from 2023 to 2030 due to the increasing influence of social media and consumers' growing understanding of the many advantages of air fryers, including less oil usage. The dynamic lifestyle of people in this region and growing unhealthy practices of food eating lead to hospitalization or chronic diseases, and this has resulted in consumers shifting from cooking in oil to air fryers that require less or no oil usage. The market for air fryers is rising due to various causes, including rising disposable income, increasing the number of people moving to cities, and the growing impact of healthier diets among younger consumers. According to Cognitive Market Research, the low-price range holds a prominent market share due to factors like innovative technological advancement and people's need for basic to advanced air fryers, which determine the demand for economical air fryers. First-time consumers prefer to buy an economic model to test whether the product benefits them. Also, due to high competition in the market, even good brands have introduced their models in the economical range. In conclusion, the Asia Pacific Air Fryer market shows significant growth due to rising disposable income, increasing people moving to cities, and the growing impact of healthier diets among younger consumers.

• According to Cognitive Market Research, the China Air Fryers market size was valued at USD 50.32 million in 2023 and is projected to grow at a CAGR of 8.7% during the forecast period. This is majorly due to The dynamic lifestyle of people in this region and growing unhealthy practices of food eating leading to hospitalization or chronic diseases. This has resulted in consumers shifting from cooking in oil to air fryers that require less or no oil usage. 
• The India Air Fryers market had a market share of USD 13.42 million in 2023 and is projected to grow at a CAGR of 11.0% during the forecast period. This is due to rising disposable income, increasing the number of people moving to cities, and the growing impact of healthier diets among younger consumers. 
• The Japan Air Fryers market is projected to witness growth at a CAGR of 7.7% during the forecast period, with a market size of USD 15.43 million in 2023.
• The South Korean Air Fryers market is projected to witness growth at a CAGR of 8.3% during the forecast period, with a market size of USD 11.18 million in 2023.
• The Australian Air Fryers market is projected to witness growth at a CAGR of 8.9% during the forecast period, with a market size of USD 5.81 million in 2023.
• The Southeast Asia Air Fryers market is projected to witness growth at a CAGR of 10.2% during the forecast period, with a market size of USD 7.72 million in 2023.
• The Rest of the Asia Pacific Air Fryers market is projected to witness growth at a CAGR of 9.0% during the forecast period, with a market size of USD 7.94 million in 2023.

South America Air Fryer

According to Cognitive Market Research, the Worldwide Air Fryers market size was estimated at USD 989.2 Million, out of which the Latin America market has more than 5% of the Worldwide revenue with a market size of USD 24.31 million in 2023 and will grow at a compound annual growth rate (CAGR) of 6.6% from 2023 to 2030 With the help of government initiatives and legislation, the Latin America market is prepared to accept new technology trends and advances. According to Cognitive Market Research, Specialty Stores are the fastest-growing category over the forecast period because more people are buying home appliances from physical stores as salespeople are there to help customers comprehend the characteristics and operation of the merchandise and facilitate simpler purchasing decisions. In conclusion, the Latin American Air Fryer market exhibits steady growth, driven by e-commerce, government initiatives, and legislation to accept new technology trends and advances.

• According to Cognitive Market Research, the Brazil Air Fryers market size was valued at USD 10.40 million in 2023 and is projected to grow at a CAGR of 7.2% during the forecast period. This is driven by e-commerce, government initiatives, and legislation to accept new technology trends and advances. 
• The Argentina Air Fryers market had a market share of USD 4.08 million in 2023 and is projected to grow at a CAGR of 7.5% during the forecast period. This is due to the Rising consumer awareness of health issues. 
• The Colombia Air Fryers market is projected to witness growth at a CAGR of 6.4% during the forecast period, with a market size of USD 2.16 million in 2023.
• The Peru Air Fryers market is projected to witness growth at a CAGR of 6.8% during the forecast period, with a market size of USD 1.99 million in 2023.
• The Chile Air Fryers market is projected to witness growth at a CAGR of 6.9% during the forecast period, with a market size of USD 1.75 million in 2023.
• The Rest of the Latin American air Fryers market is projected to witness growth at a CAGR of 5.7% during the forecast period, with a market size of USD 3.91 million in 2023.

Middle East and Africa Air Fryer

According to Cognitive Market Research, the Worldwide Air Fryer market size was estimated at USD 989.2 Million, out of which the Middle East and Africa held the major market of more than 2% of the Worldwide revenue with a market size of USD 9.72 million in 2023 and will grow at a compound annual growth rate (CAGR) of 6.9% from 2023 to 2030 due to Rising consumer awareness of health issues. The manual air fryer's increased efficiency and customizability contribute to its rise. According to Cognitive Market Research, Manual holds a prominent market share due to its ease of use and accessibility for any age group. Also, the market players majorly offer manual air fryers as the manual air fryer's increased efficiency and customizability contribute to its rise. In conclusion, the MEA (Middle East and Africa) Air Fryer market exhibits growth potential due to increased beauty consciousness, trends, and emerging markets, with a focus on product diversity and inclusivity.

• According to Cognitive Market Research, the GCC Countries Air Fryers market size was valued at USD 4.16 million in 2023 and is projected to grow at a CAGR of 7.7% during the forecast period. This is mainly due to the rising consumer awareness of health issues. 
• The South Africa Air Fryers market had a market share of USD 1.54 million in 2023 and is projected to grow at a CAGR of 7.9% during the forecast period. This is due to The manual air fryer's increased efficiency and customizability contributing to its rise. 
• The Egypt Air Fryers market is projected to witness growth at a CAGR of 7.2% during the forecast period, with a market size of USD 1.02 million in 2023.
• The Turkey Air Fryers market is projected to witness growth at a CAGR of 6.4% during the forecast period, with a market size of USD 0.84 million in 2023.
• The Nigeria Air Fryers market is projected to witness growth at a CAGR of 6.0% during the forecast period, with a market size of USD 1.02 million in 2023.
• The Rest of the MEA Air Fryers market is projected to witness growth at a CAGR of 5.9% during the forecast period, with a market size of USD 1.15 million in 2023.

Air Fryer Market Analysis

Air Fryer Market Type Segment Analysis

According to Cognitive Market Research, drawer-type air Fryers held the major market share over the forecast period due to the ease of use of two cooking zones, the flexibility of a huge capacity space, a range of cooking possibilities, healthy cooking techniques, and adjustable temperature and time management.

Lid Type Air Fryer is the fastest-growing category over the forecast period due to its ability to convert an electric or pressure cooker into an air fryer and explore a whole new range of culinary possibilities. Because the Air Fryer Lid uses hot air to circulate over the food to give it that crispy, fried texture, it does not require heated oil. The frying basket with the appliance is surrounded by hot air that cooks food evenly, preventing undercooked or overdone portions.

• Drawer Type Air Fryer
• Lid Type Air Fryer
• Others 

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Air Fryer Industry. Request a Free Sample PDF!

Air Fryer Market Function Segment Analysis

According to Cognitive Market Research, Manual holds a prominent market share due to its ease of use and accessibility for any age group. Also, the market players majorly offer manual air fryers as the manual air fryer's increased efficiency and customizability contribute to its rise.

Digital functionalities are the fastest-growing category over the forecast period as the rise is that manufacturers are releasing new models with cutting-edge technologies that streamline the cooking process. These air fryers have sensor-based technology, temperature and time controls, and pre-programmed cooking modes. Automation makes Cooking easier, which guarantees accurate and consistent outcomes. Automated air fryers have become popular in response to consumer demand for easy cooking options. The need for hassle-free food prep and reliable cooking results is another factor fuelling this trend.

• Manual
• Digital

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Air Fryer Litres Segment Analysis

According to Cognitive Market Research, Smaller Model Size holds a prominent market share as the concept of a small family is dominant and small versions that can fit counters without taking up much room and that can yet produce enough food for a few servings. For smaller families, an air fryer with a capacity of 2-4.9 Litres usually suffices. The experts recommend a two- or three-quart air fryer if people and their significant other spend most of their time together at the dinner table.

Extra-large model Size (6-12 Liters) is the fastest-growing category over the forecast period; because many extra-large air fryers also function as ovens or toaster ovens, there can be a significant variation in their sizes. People with large families mainly prefer these.

• Smaller Model Size (2-4.9 Litres)
• Larger Model Size (5-5.9 Litres)
• Extra-Large Model Size (6-12 Litres) 

Air Fryer Price Range Segment Analysis

According to Cognitive Market Research, the low price range holds a prominent market share due to factors like innovative technological advancement and people's need for basic to advanced air fryers, which determine the demand for economical air fryers. First-time consumers prefer to buy an economic model to test whether the product benefits them. Also, due to high competition in the market, even good brands have introduced their models in the economical range.

The Premium price range is the fastest-growing category over the forecast period due to the growing disposable income and benefits associated with air fryers. Toaster ovens featuring air-frying capabilities typically cost between $200 and $400 and are demanded by consumers because of their advanced functionality and associated convenience.

• Low (USD 30-100)
• Mid (USD 100-200)
• Premium (Above USD 200) 

Air Fryer Distribution Channel Segment Analysis

According to Cognitive Market Research, Supermarkets/Hypermarkets hold a prominent market share as shoppers prefer to buy appliances from hypermarkets or supermarkets since they provide a large selection of brands under one roof. With advancements in technology and the growing availability of home delivery services, they are becoming more conscious of the many purchase tendencies that exist in society.

The Specialty Stores are the fastest-growing category over the forecast period because more people are buying home appliances from physical stores as salespeople are there to help customers comprehend the characteristics and operation of the merchandise and facilitate simpler purchasing decisions. Because store-based segments are more sustainable than non-store-based segments, this aspect is expected to boost segment expansion during the market's growth in the upcoming years.

• Specialty Stores
• Supermarkets/Hypermarkets
• E-Commerce
• Others

Air Fryer End User Segment Analysis

According to Cognitive Market Research, Restaurants and Cafes hold a prominent market share as they are changing lifestyles and having more disposable cash. The market is seeing an increase in the availability of digital and electronic products for domestic customers. Due to sluggish Cooking and the limited use of traditional kitchen appliances, homeowners are increasingly looking for technologically sophisticated and intelligent kitchen equipment to improve the aesthetics of their kitchens. Due to the rapid rise in popularity of hotels and restaurants, the commercial air fryer market dominates the residential market. However, the domestic market has continued to see an increase in the usage of air fryers over time.

Residential is the fastest-growing category over the forecast period. Due to its ease of use and ability to cook healthily, air fryers have become increasingly popular in residential settings as more people cook at home. Air fryers provide a solution that uses less or no oil, appealing to consumers looking for healthier alternatives to traditional frying techniques. This market's residential sector is expanding due to customer appreciation of the small size of air fryers, which fit well in smaller kitchens. The market is expanding due to consumer desire for cooking equipment that is both space-efficient and healthy.

• Residential
• Restaurants and Cafes
• Hotels
• Others 

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Vinayak Bali

Senior Research Analyst at Cognitive Market Research

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