Alcoholic Beverages Market Report 2025 (Global Edition)

Global Alcoholic Beverages Market Report 2024 Market Size Split by Type (Wine, Beer, Spirits, Liquors, Cocktails), by Application (Daily Meals, Social Occasions, Entertainment Venues, Other Situations...

Alcoholic Beverages Market Report Description

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Alcoholic Beverages Market Insights Video

Alcoholic Beverages Industry News:

• Carlsberg Group strengthened its market position in Canada through the proposed acquisition of Waterloo Brewing (December 2022)

The Carlsberg Group has announced that it has entered into a definitive agreement with Waterloo Brewing Ltd. to acquire all the issued and outstanding common shares of Waterloo Brewing for cash consideration of CAD 4.00 per share or a total equity value of approximately CAD 144 million in aggregate (including options). The acquisition is expected to strengthen the Carlsberg Group’s market position in Canada with local production and Waterloo Brewing’s brands and to deliver significant supply chain and revenue synergies.

• Molson Coors invested $60 million in its Canadian breweries' capacity to produce a variety of malt and spirits-based beverages (December 2022)

Molson Coors announced that two of its biggest facilities in Canada, the Toronto, and Fraser Valley Breweries, will officially begin production of malt and spirits-based beverages destined for the Western and Central Canada markets. The improvements coincide with the continued national expansion of Molson Coors' hard seltzer line, and the investment shows the company's dedication to world-class brewing capabilities.

• Diageo acquired Texas super-premium whisky distiller, Balcones Distilling (November 2022)

Diageo announced that it has acquired Balcones Distilling, a Texas craft distiller and one of the leading producers of American Single Malt Whisky in the United States.

• Constellation Brands Entered into an Agreement with The Coca-Cola Company to Bring the Fresca Brand into Beverage Alcohol (June 2022)

Constellation Brands, Inc. an alcohol beverage company, announced that it has entered into a brand authorization agreement with The Coca-Cola Company in the United States to bring the FRESCA brand into beverage alcohol through the manufacturing, marketing, distribution, and launch of FRESCA Mixed – new, distinctive line of spirit-based, ready-to-drink cocktails that are well-aligned to a number of emerging consumer trends.

• Diageo announced a plan for a €200 million investment in Ireland’s first purpose-built carbon-neutral brewery in Kildare (July 2022)

Diageo announced a plan to invest €200 million in Ireland’s first purpose-built carbon-neutral brewery on a greenfield site in Littleconnell, Newbridge, Co. Kildare. The new facility will brew lagers and ales including Rockshore, Harp, Hop House 13, Smithwick’s, Kilkenny, and Carlsberg.

• Anheuser-Busch InBev has caved demand for a Corona sparkling alcoholic water extension (May 2022)

Anheuser-Busch InBev has announced its first global non-beer extension from the Corona brand. Corona Tropical is a 4.5% abv sparkling alcoholic water made with fruit juice and containing less than 100 calories per 33cl can. The line’s launch kicks off in the UK with three flavors – Raspberry & Lemon, Grapefruit & Lemongrass, and Guava & Lime.

• Anheuser-Busch launched new NÜTRL canned vodka seltzer (October 2021)

Anheuser-Busch launched the new NÜTRL canned vodka seltzer in the US. This product is available in three flavors: watermelon, pineapple, and raspberry. NÜTRL is gluten-free and made with no added sugar, and contains just 100 calories. The drink is made with three ingredients: vodka, seltzer, and real fruit juice.

• AB InBev launches organic seltzer under Michelob Ultra brand (January 2021)

AB InBev launched its own-brand Michelob Ultra Organic Seltzer. With 80 calories, no sugar, and no carbs, this release is a bid to invest further into the continuing popularity of seltzer beverages, which came to the forefront two summers ago. This product comes in three flavors: cucumber lime, spicy pineapple, and peach pear.

• AB InBev invested in RTD cocktail firm Canteen Spirits. (May 2021)

AB InBev has announced an investment in ready-to-drink cocktail company Canteen Spirits, as well as a new distribution partnership. The cocktail company received an undisclosed investment from ZX Ventures – the global investment and innovation group of AB InBev; while its distribution deal was signed with Anheuser-Busch. It is a vodka-based canned cocktail in seven vodka flavors including black cherry, watermelon, pineapple, lime, and cucumber mint – and Cantina, a new tequila-based cocktail that launched earlier this month in three flavors: Watermelon Margarita, Ranch Water, and Grapefruit Paloma.

• Sula Vineyards launched canned wine (February 2020)

Sula Vineyards has launched canned wine. The Indian winemaker has introduced its eight-year-old brand, Dia Sparkler, in a 330 ml can. The company will sell both of Dia’s red and white wines in cans, giving the beverage a casual and youthful twist.

• Tsingtao unveiled the new high-end product series of Amber Lager (July 2020)

Tsingtao Beer Co Ltd unveiled the Centennial Journey Amber Lager series products, the company’s latest effort to explore the high-end market and meet the upgraded consumer demand. The product is made from barley, four malt breeds selected from thousands of combinations, hops used by European royals, and the yeast that Tsingtao’s German founder brought to China a century ago.

• Bacardi Acquired Pioneering Pre-Batched Cocktail Company (November 2020)

Bacardi Limited, a spirits company, announced that it has acquired 100% ownership of premium crafted and batched cocktail company TAILS. TAILS has pioneered a hassle-free approach to serving premium quality cocktails in bars, restaurants, and throughout the hospitality and events industry.

Top Companies Market Share in Alcoholic Beverages Industry: (In no particular order of Rank)

• Diageo
• Pernod Ricard
• Beam Suntory
• Bacardi
• Anheuser Busch
• SABMiller
• Heineken
• Carlsberg
• Brown Forman
• Gruppo Campari
• Asahi Breweries
• William Grant & Sons
• Constellation
• Illva Saronno
• John Distilleries
• Jose Cuervo
• Patron Spirits
• Distell Group
• The Wine Group
• Molson Coors
• Tilak Nagar Industries
• Wuliangye
• Moutai
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

The North America Alcoholic Beverages Market dominates the overall market with 34.87% share in 2021.

North America dominates the alcoholic beverage market and accounted for a market share of about 34.87% in the year 2021. This is due to the rising demand for classic brands of alcoholic beverages, increasing sales, and the increasing popularity of polished malt scotch whiskey. For instance, according to data published by the Government of Canada, in 2019, the combined retail sales of alcoholic beverages in Canada and the United States were valued at US$309.1 billion.

Following North America, Asia Pacific held the second largest market share in the year 2021 and is expected to grow with a significant growth rate in the forecast period. This is due to the growing young population, increasing per capita income, and changing lifestyle. Increasing income drives the demand for quality alcoholic beverages in growing economies like India, China, and others. According to the data published by New Zealand Trade & Enterprise, the alcoholic drinks markets in Vietnam and the Philippines continue to grow. In addition to that, the spirits category in Asia continues to be dominated by locally-produced spirits, especially in China, South Korea, Japan, and Thailand.

The current report Scope analyzes Alcoholic Beverages Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

Alcoholic Beverages Market Analysis

By Type, Beer segment held a 30.45% Market Share of Alcoholic Beverages Market in 2021!

Based On Types of alcoholic beverages, the market is segmented into wine, beer, spirit, liqueurs, and cocktails. Beer accounted for the largest market share in 2021, owing to the increasing demand and presence of varieties such as ale, lager, German-style altbier, and the ordinary bitter special type of beer. Further, the wine segment accounted for the second-largest market share in 2021. This is due to its health benefits. According to, the National Library of Medicine, wine consumption may prevent various chronic diseases, due to the presence of important antioxidants in red wine. Red wine contains antioxidants such as polyphenols, especially resveratrol, anthocyanins, and catechins.

• Wine
• Beer
• Spirits
• Liquors
• Cocktails

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Alcoholic Beverages Industry. Request a Free Sample PDF!

Application Segment Analysis of Alcoholic Beverages Market

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities for each application of Alcoholic Beverages from 2019 to 2031. This will also help to analyze the demand for Alcoholic Beverages across different end-use industries. Our research team will also help acquire additional data such as Value Chain, Patent analysis, Company Evaluation Quadrant (Matrix), and much more confidential analysis and data insights.

Some of the key Application of Alcoholic Beverages are:

• Daily Meals
• Social Occasions
• Entertainment Venues
• Other Situations

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Alcoholic Beverages Packaging Material Segment Analysis

By Packaging Material, Glass Bottle segment held a 55.65% Share of total Alcoholic Beverages market revenue generated in 2021.!

On The Basis Of Packaging Material used for alcoholic beverages, the market is segmented into glass bottles, cans, plastic bottles, and others. The OTR (Oxygen Transmission Rate) and WVTR (Water Vapour Transmission Rate) of glass bottles are less than the PET and other packaging options. During the packaging of alcoholic beverages, these parameters are considered important packaging determinants. Further, cans held the second largest market share following glass bottles.

• Glass Bottles
• Cans
• Plastic Bottles
• Others

Alcoholic Beverages Flavor Segment Analysis

By Flavors, Unflavored segment held a 67.43% Share of total Alcoholic Beverages market revenue generated in 2021!

Based On Flavors, the market is segmented into flavored and Unflavored alcoholic beverages. The Unfavored segment accounted for the largest market share in 2021, due to the preference of the consumers for these beverages. The unflavored beverages have their own specific flavors. On the other hand, flavored alcoholic beverages are expected to grow at a significant growth rate.

• Flavored
• Unflavored

Alcoholic Beverages Distribution Channel Segment Analysis

Based On The Distribution Channel, the market is segmented into online and offline. Offline distribution channels held the largest market share accounting for about 71.67% in 2021. Offline distribution channel includes all retail outlets, such as hypermarkets, supermarkets, convenience stores, mini markets, bars, and wine & spirit shops. People prefer to buy offline as these channels offer discounts and offers and a majority of the brands launch their products through big supermarket chains. However, the online distribution channel is expected to grow at a significant growth rate in the forecast period, owing to the increasing popularity of the e-commerce platform.

• Offline
• Online

Author's Detail

Nisha Deore

Research Analyst at Cognitive Market Research

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I am a well-organized, conscientious, and professional Research Analyst with two plus years of experience. In my current role, I conduct in-depth secondary research, data mining, competitive analysis, DRO's, PR, and Collateral writing. Whilst I enjoy working as part of a team, researching information, analyzing data, and producing results that help my organization to achieve its commercial and financial objectives.

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